Introduction to blogging, topics, plus 13 tips for successful blogging. Discusses the importance, advantages and benefits of business blogging including business leads, establishing authority and influence.
Panel session - 12 tips for doubling your blog incomeAffiliate Summit
The document provides 12 tips for bloggers to double their revenue, including creating social images and downloads to build an email list, selling custom content and design services, working with brands on sponsored posts, creating gift guides and merchandise, organizing affiliate efforts, teaching expertise through courses and groups, and leveraging blog experience for industry employment.
Sarah Mincher, Social Media Specialist at DigitalSherpa, provides 12 Pinterest Marketing Tips for page owners looking to boost their social media marketing via Pinterest.
Rebecca Wardlow is a social media speaker, trainer and consultant who teaches social media courses. She gives a presentation on how to use Pinterest for business purposes. She covers what Pinterest is, statistics on its usage, key terms used on Pinterest, how to brand a business on Pinterest, what types of content to pin, when to pin, how to pin using various tools, and examples of brands using Pinterest successfully. She concludes by taking questions from the audience.
21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...DigitalSherpa
From how to stay relevant, things to do, things not to do, and how to make your blog interesting and integrating Instagram, Pinterest, and Houzz in this visual online world, you’re guaranteed to come away from this session armed with the vital information you need to make your blog more effective, informative, and entertaining.
What is portfolio website design | Why Need PortfolioWeb Design Tips
What is Portfolio Why Need For Website : A PORTFOLIO page is a collection of companies web-site design work samples and need is for client satisfaction and trust . PORTFOLIO is where one’s major work and accomplishments are highlighted ....
Panel session - 12 tips for doubling your blog incomeAffiliate Summit
The document provides 12 tips for bloggers to double their revenue, including creating social images and downloads to build an email list, selling custom content and design services, working with brands on sponsored posts, creating gift guides and merchandise, organizing affiliate efforts, teaching expertise through courses and groups, and leveraging blog experience for industry employment.
Sarah Mincher, Social Media Specialist at DigitalSherpa, provides 12 Pinterest Marketing Tips for page owners looking to boost their social media marketing via Pinterest.
Rebecca Wardlow is a social media speaker, trainer and consultant who teaches social media courses. She gives a presentation on how to use Pinterest for business purposes. She covers what Pinterest is, statistics on its usage, key terms used on Pinterest, how to brand a business on Pinterest, what types of content to pin, when to pin, how to pin using various tools, and examples of brands using Pinterest successfully. She concludes by taking questions from the audience.
21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...DigitalSherpa
From how to stay relevant, things to do, things not to do, and how to make your blog interesting and integrating Instagram, Pinterest, and Houzz in this visual online world, you’re guaranteed to come away from this session armed with the vital information you need to make your blog more effective, informative, and entertaining.
What is portfolio website design | Why Need PortfolioWeb Design Tips
What is Portfolio Why Need For Website : A PORTFOLIO page is a collection of companies web-site design work samples and need is for client satisfaction and trust . PORTFOLIO is where one’s major work and accomplishments are highlighted ....
This document provides guidance on creating content and landing pages to drive conversions for an apartment community near Georgia Tech. It recommends:
1. Researching the target audience (college students near campus), their needs (off-campus housing info), and where they engage online (Google, social media).
2. Developing educational, shareable content like an eBook and blog posts about housing options, reasons to live off-campus, and what the local area offers students.
3. Optimizing a landing page for conversions by clearly offering the content, explaining its value, and having a form to collect leads.
4. Promoting the content and landing page using paid advertising, social media, out
This document is a summary of an introduction to blogging presentation. It discusses how to grow a blog through social media, aggregate sites, collaborations, email newsletters and advertising. It then explains what SEO is and how it works through on-page and off-page factors. Finally, it discusses monetizing a blog through brand collaborations, adverts, affiliate programs and selling products to avoid burnout while focusing on creating great content.
The document provides 11 steps to increase page views by writing content that solves users' problems, marketing content on social media platforms with high traffic daily, participating in Q&A on Quora, using WhatsApp to share about your business, using hashtags on Twitter and high-quality photos on Facebook, conducting influencer marketing, Google+ hangouts, inviting networks to online events, using direct marketing, optimizing business listings, and improving conversion rates to keep visitors engaged. The key is to consistently promote quality content across various channels.
Digital Marketing for Startup & EntrepreneursAmit Panchal
I Created this PowerPoint For Entrepreneurs to Explain Them How to Leverage Digital Marketing Platforms for Startup Effectively. How to Create Good & Custom Content for Blogging? How to Increase Engagement & Followers? How to Measure Success of Digital Marketing Campaign? How to Identify Target Audience on Digital Platforms?
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results
1. The document provides tips for creating effective SlideShares that resonate with audiences and go viral, including selecting engaging content, optimizing design, and sharing content widely.
2. It recommends uploading visual content that informs, inspires or educates; using eye-catching cover slides; writing clear titles; leveraging images; and embedding slides on websites and sharing on social media.
3. The tips emphasize designing professional, easy to understand content and engaging with audiences by responding to comments to increase virality and the chance of being featured on SlideShare's homepage.
Sendible: How To Build An Effective Content Strategy WebinarSendible Web
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
How to market your digital marketing articlescruzjames1
Xcelance offers on-demand IT outsourcing services with result oriented & on-time delivery guarantee for Web development projects. We develop WordPress Themes, Plugins and convert PSD to WordPress. https://www.xcelance.com/
How to Turn Your Website into a Lead Generation MachineMatt Inglot
Learn how to use your website to generate business online.
Key topics covered:
- Why your website is central to your sales and marketing.
- The 3 essential components of a website that successfully converts visitors.
- 21 concrete ideas for generating leads and building customer relationships with your website.
How to Supercharge Your Visual Content Post Planner
Visual content is 40X more likely to get shared on social media than other types of content.
Join Post Planner CMO Rebekah Radice as she reveals how you can use Canva and Post Planner to create content your audience will love!
Watch the Replay: https://www.postplanner.com/supercharge-visual-content
This document provides an overview of social media and guidelines for businesses on engaging with social media. It discusses why social media is important for marketing, how to define goals and strategy, and how to measure results. Key social media platforms like blogs, Twitter, Facebook, LinkedIn and YouTube are explained. Tips are provided on content creation, community engagement, and using analytics to track performance. The objectives are to help businesses decide if they should use social media and how to do so effectively and efficiently.
The document provides tips for creating effective SlideShares to turbocharge one's online presence. It discusses three key steps: 1) Select engaging content that informs or inspires the audience, such as sharing insights or repurposing existing content visually; 2) Optimize the design with an eye-catching cover slide and visuals; 3) Go viral by embedding the SlideShare widely, sharing it socially, and engaging with viewers to boost virality over time. The goal is to leverage SlideShare's search visibility and social sharing features to widely spread content and messages.
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
Blogging 101: Basics of Blogging By Mica Rodriguezmicamyx
This document provides an overview of blogging basics. It defines what a blog is, discusses different types of blogs including personal, business, and advocacy blogs. It also outlines reasons for blogging and categories such as text, micro, photo, mobile, and video blogs. The document then covers setting up a blog and discusses key elements like choosing a platform, customizing themes, and creating blog posts. It concludes with tips for bloggers such as socializing online, joining events, being authentic, focusing on content, participating in projects, and continuing to learn.
18 Blogging Essentials For Newbies In The Blogosphere!Ayesha Ambreen
In the age of digital media, blog sphere serves as the business hub for marketers. It is the center-point of all marketing activities and allows brands to share their vision, mission, expertise and knowledge with the world - at a touch. But maintaining a blog is a full time job, it takes time, energy and skill to run a successful blog. Besides there are nitty-gritties of blogging that bloggers need to remember all the time. And this can be daunting for those new in the field.So to get newbies up and running in no time, here are some essentials of blogging that every blogger/marketer should know.
The document discusses the benefits of exercise for mental health. It notes that regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise has also been shown to enhance self-esteem and serve as a healthy means of stress management.
This document provides guidance on creating content and landing pages to drive conversions for an apartment community near Georgia Tech. It recommends:
1. Researching the target audience (college students near campus), their needs (off-campus housing info), and where they engage online (Google, social media).
2. Developing educational, shareable content like an eBook and blog posts about housing options, reasons to live off-campus, and what the local area offers students.
3. Optimizing a landing page for conversions by clearly offering the content, explaining its value, and having a form to collect leads.
4. Promoting the content and landing page using paid advertising, social media, out
This document is a summary of an introduction to blogging presentation. It discusses how to grow a blog through social media, aggregate sites, collaborations, email newsletters and advertising. It then explains what SEO is and how it works through on-page and off-page factors. Finally, it discusses monetizing a blog through brand collaborations, adverts, affiliate programs and selling products to avoid burnout while focusing on creating great content.
The document provides 11 steps to increase page views by writing content that solves users' problems, marketing content on social media platforms with high traffic daily, participating in Q&A on Quora, using WhatsApp to share about your business, using hashtags on Twitter and high-quality photos on Facebook, conducting influencer marketing, Google+ hangouts, inviting networks to online events, using direct marketing, optimizing business listings, and improving conversion rates to keep visitors engaged. The key is to consistently promote quality content across various channels.
Digital Marketing for Startup & EntrepreneursAmit Panchal
I Created this PowerPoint For Entrepreneurs to Explain Them How to Leverage Digital Marketing Platforms for Startup Effectively. How to Create Good & Custom Content for Blogging? How to Increase Engagement & Followers? How to Measure Success of Digital Marketing Campaign? How to Identify Target Audience on Digital Platforms?
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results
1. The document provides tips for creating effective SlideShares that resonate with audiences and go viral, including selecting engaging content, optimizing design, and sharing content widely.
2. It recommends uploading visual content that informs, inspires or educates; using eye-catching cover slides; writing clear titles; leveraging images; and embedding slides on websites and sharing on social media.
3. The tips emphasize designing professional, easy to understand content and engaging with audiences by responding to comments to increase virality and the chance of being featured on SlideShare's homepage.
Sendible: How To Build An Effective Content Strategy WebinarSendible Web
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
How to market your digital marketing articlescruzjames1
Xcelance offers on-demand IT outsourcing services with result oriented & on-time delivery guarantee for Web development projects. We develop WordPress Themes, Plugins and convert PSD to WordPress. https://www.xcelance.com/
How to Turn Your Website into a Lead Generation MachineMatt Inglot
Learn how to use your website to generate business online.
Key topics covered:
- Why your website is central to your sales and marketing.
- The 3 essential components of a website that successfully converts visitors.
- 21 concrete ideas for generating leads and building customer relationships with your website.
How to Supercharge Your Visual Content Post Planner
Visual content is 40X more likely to get shared on social media than other types of content.
Join Post Planner CMO Rebekah Radice as she reveals how you can use Canva and Post Planner to create content your audience will love!
Watch the Replay: https://www.postplanner.com/supercharge-visual-content
This document provides an overview of social media and guidelines for businesses on engaging with social media. It discusses why social media is important for marketing, how to define goals and strategy, and how to measure results. Key social media platforms like blogs, Twitter, Facebook, LinkedIn and YouTube are explained. Tips are provided on content creation, community engagement, and using analytics to track performance. The objectives are to help businesses decide if they should use social media and how to do so effectively and efficiently.
The document provides tips for creating effective SlideShares to turbocharge one's online presence. It discusses three key steps: 1) Select engaging content that informs or inspires the audience, such as sharing insights or repurposing existing content visually; 2) Optimize the design with an eye-catching cover slide and visuals; 3) Go viral by embedding the SlideShare widely, sharing it socially, and engaging with viewers to boost virality over time. The goal is to leverage SlideShare's search visibility and social sharing features to widely spread content and messages.
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
Blogging 101: Basics of Blogging By Mica Rodriguezmicamyx
This document provides an overview of blogging basics. It defines what a blog is, discusses different types of blogs including personal, business, and advocacy blogs. It also outlines reasons for blogging and categories such as text, micro, photo, mobile, and video blogs. The document then covers setting up a blog and discusses key elements like choosing a platform, customizing themes, and creating blog posts. It concludes with tips for bloggers such as socializing online, joining events, being authentic, focusing on content, participating in projects, and continuing to learn.
18 Blogging Essentials For Newbies In The Blogosphere!Ayesha Ambreen
In the age of digital media, blog sphere serves as the business hub for marketers. It is the center-point of all marketing activities and allows brands to share their vision, mission, expertise and knowledge with the world - at a touch. But maintaining a blog is a full time job, it takes time, energy and skill to run a successful blog. Besides there are nitty-gritties of blogging that bloggers need to remember all the time. And this can be daunting for those new in the field.So to get newbies up and running in no time, here are some essentials of blogging that every blogger/marketer should know.
The document discusses the benefits of exercise for mental health. It notes that regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise has also been shown to enhance self-esteem and serve as a healthy means of stress management.
Bryan Person's Blogging 101 presentation, delivered at the 2008 PRSA Professional Development Seminar in San Antonio, Texas on Thursday, October 2, 2008.
Bridget Gibbons provides an overview of business blogging, including why it is important, target markets, content strategies, and tips for success. Blogging should be part of online marketing to drive traffic, increase SEO, position the brand as a leader, and develop customer relations. Key recommendations include determining target markets, writing various types of blog posts on useful topics, optimizing posts for SEO, promoting posts on social media, and measuring ROI through metrics like subscribers, shares, comments, and traffic/leads.
The document discusses how to build an effective online content hub through blogging to position a brand as an expert. It provides blogging statistics that show the influence and value of blogs. It recommends determining a blog's focus, audience, tone, and content features. The document also stresses the importance of consistency in posting schedule and platform construction. Brand identity elements like logo, colors, and fonts should align across compositions. Engagement is encouraged through sharing buttons and participation in online communities. Metrics, resources, and publishing frequently are also advised to make the blog a valuable digital hub for the brand.
This document provides tips for starting a successful blog. It discusses why blogging is important for journalists, defines what a blog is, and provides examples of different types of blogs. The document then gives 15 tips for blogging, including choosing a good topic and URL, writing clearly and concisely, using images and links, publishing regularly, and respecting copyright laws. The key points are that blogs should provide value to readers, publish new content regularly, and combine text with multimedia elements to engage audiences.
This document provides an introduction to blogging, including the history of blogging, key differences between blogs and websites/academic writing, recommendations for blog content and dos/don'ts for writing blogs. It outlines the basics of setting up a blog on the City University platform and publishing the first blog post.
The document announces the British Library Labs competition and awards for 2016. It encourages people to submit ideas and projects using the Library's digital collections. The competition offers residencies from June to October 2016 to develop ideas using the Library's technical and other support. The awards recognize existing projects that have used digital content in interesting ways. Winners will be announced in November 2016. Examples of past winning projects are provided.
The document discusses some lessons learned from projects at the British Library Labs. It notes that the names and labels given to collections can shape assumptions. It also discusses how initial requests from researchers for "all of collection X" often exceed what is practical. The document outlines how words like "collection," "access," and "crowdsourcing" can lead to misunderstandings between parties if their meanings are not carefully discussed. It emphasizes the value of experimentation and embracing failures as opportunities for learning.
Political meetings mapper, British Library Labs symposium, 2 November 2015Katrina Navickas
This document describes using Python code and optical character recognition software to extract location names, dates, and other information from historical documents about the Chartist movement in the UK in the 1840s. The Python code is able to geo-code place names and calculate dates mentioned in relative terms like "tomorrow" much more quickly than mapping the information by hand from images.
BL Labs Roadshow 2016 - Digital Research Teamlabsbl
The Digital Research & Curator Team at the British Library was formed in 2010 to support digital scholarship practices through several initiatives:
They offer training programs in digital tools and skills to library staff, develop models for utilizing digital content and technologies, and engage with user communities. Some of their activities include curating digital research data, managing projects, and creating online content shared with other institutions.
The team works to widen access to the library's collections by supporting digitization efforts, born-digital materials, and crowdsourcing projects that extract content from personal devices and engage the public. They also aim to enhance research and learning through partnerships that provide tools to analyze and manipulate digital materials.
Blogging for business and content marketing training course by OpaceOpace Web Design
Blogging is used by many organisations to help them engage with new and existing customers, develop a “voice” to educate and inform visitors and also to boost visibility on search engines and social media. This business-focussed blogging taster seminar from internet marketing specialist Opace will provide a practical approach to blogging for business. Event hosted at Bournville College on 30th May 2013.
Supercharge Your Small Business Blog: Nikki Little
This document provides guidance on starting a successful business blog. It recommends establishing goals and choosing a blogging platform like WordPress or Blogger. Key steps include determining voice, authors, and a content calendar. The document provides many ideas for generating blog content from customers, employees, industry trends, and news. It stresses the importance of promoting content on social media and measuring analytics for ongoing improvement. The overall message is that great content is needed to fuel social media and drive business results.
Blogging for search engines the Netmediauk wayleads4biz
This document provides tips for blogging for search engine optimization. It recommends owning your own domain and hosting, using WordPress and the Yoast SEO plugin, checking keyword trends monthly, writing for readers not robots, using compelling headings, personalizing content, adding calls to action linking to your main site, sharing blogs on social media manually, and commenting on other industry blogs to see keywords rank highly in 4-6 weeks with consistent blogging and sharing.
Online digital marketing success blueprintAaryan Aahtish
We create focused experiences, deliver measurable returns, eliminate guesswork from digital strategies.
We specialise in bespoke business websites and ecommerce solutions – request your quotation by filling out the form and our Project Manager will be in touch.
The document discusses how blogging should be the hub of an organization's social media efforts. It recommends using a blog as a cost-effective way to communicate with audiences and position the organization as a thought leader. Blogs allow organizations to build their brand, improve search engine optimization, and generate more leads. The document provides tips on writing good blog posts and marketing blog content across different social media platforms. It also outlines quantitative and qualitative ways to measure a blog's success.
This document provides an overview of business blogging and how to get started. It discusses what a blog is, popular blogging platforms like WordPress and HubSpot, and how blogging can support business goals at each stage of the customer journey. The document also provides tips on how to write great blog posts, including components like titles, images, and calls-to-action. Additionally, it discusses where to find blog post ideas and additional resources for business blogging.
The business of blogging: How to make your blog part of your marketing stategyKerry Sauriol
The document discusses the benefits of blogging for businesses, including creating dialogue with customers, sharing expertise, and increasing searchability. It recommends identifying goals and audience for the blog. Content should be expert, on a sustainable schedule, and used to grow social media presence. Editorial calendars can align blogging with marketing plans. Posts should have catchy titles, be 250-500 words, and include visuals. Blogging may not directly lead to sales but can generate leads over time. Its impact should be measured long-term rather than with short-term expectations.
The document provides 20 tips for using social media successfully for business purposes. It recommends establishing a social media presence through blogs, social networks like Facebook, LinkedIn, and Twitter. It emphasizes the importance of engaging customers by asking questions, identifying brand advocates, and providing valuable content through blogs and groups. The overall message is that businesses must participate actively on social media to attract and retain customers.
Blogs play a key role in lead generation and nurturing by educating prospects on topics they find compelling. An organization's blog can be one of its most powerful marketing assets if it avoids hard selling and focuses on the prospect's interests. Blogs humanize a brand, especially when multiple contributors are involved, and allow focusing on the prospect rather than just sales. Additionally, blogs boost organic search rankings by adding pages and encouraging inbound links from other sites.
The document discusses the fundamentals of business blogging. It covers why blogs are essential for inbound marketing, providing examples of how companies that blog get more website visitors and leads than those that don't. The document then discusses business blogging basics like writing valuable content, optimizing blogs for SEO, and focusing on the target audience. Finally, it covers how to transform a blog into a money-making machine by promoting content and measuring results. Key takeaways include providing remarkable content, blogging consistently, optimizing for leads, and promoting content in various channels.
This document provides LinkedIn marketing tips for company pages. It recommends completely updating and populating your company page with information, media, and services. It also suggests building followers by encouraging employees, following peers, and sending announcements. Finally, it advises engaging with other companies and providing regular, valuable status updates to keep your company top of mind.
Presentation from blogging for business training day. Course covers the history of company blogs, content marketing, SEO, finding your blogging voice, writing for your target audience and blog strategy.
Have you thought of creating a blog for your business but aren't sure where to start? Join our Marketing team members as we cover: How to create a blog, how to get started, and content ideas. Plus, learn how to use your email marketing and blogs together! Our marketing experts will take you from start to finish for this fun and personal form of social media.
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to blogging for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Caron Beesley | @caronbeesley, an SBA blogger and Simon Salt | @incslinger, a small business blogger/digital strategist, were the panelists.
This document provides tips for getting traffic to a business blog. It recommends preparing by creating buyer personas and an engaging about page. When writing blogs, focus on topics relevant to the audience, include visuals, optimize keywords and backlinks. Promote posts on social media like Facebook, Twitter and LinkedIn. Engage with readers by asking questions and participating in online communities. Be consistent with posting and using email marketing to drive traffic over time.
So many businesses believe that traffic or followers are the only returns you get from Blogging. I have given you 8 reasons you need a company blog.
If you want any tips feel free to contact me, always happy to help.
How to find readers for your blog & build a community through social mediaMichelle Hummel
The document provides 20 tips for using WordPress and social media to find readers, build a community, and optimize a blog for sales and marketing. Some key tips include installing plugins to make content shareable and add social sharing buttons, creating a Facebook page and LinkedIn group for the blog, engaging followers by being a thought leader and sharing industry content, and automating marketing through a content calendar and social media scheduling. The document emphasizes optimizing the blog for social media and sales through calls to action, paid memberships, special offers, and email marketing.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Blogging for Business
1.
2. Your Blog. . .the Next
Big Marketing Thing
• Drive traffic to your site
• Converts traffic to leads
• Establish your authority
• Communicate with followers
• Integrates with social media & SEO
3. What is blogging?
• Posting content to your website’s
blog on topics relevant to your
business.
• It’s NOT talking about you and your
company.
• Marketing platform that supports
and encourages business growth
• The heart of all of your content
marketing efforts
4. Why blog?
• Flexible means of communicating
• Can change topics as needed
• 60% of businesses who blog acquire
more customers.
• Downside: Time-consuming
5. Blog topics
• Trending topics
• Headlines
• Social media
• Other blogs
• Emails
• Newsletters
• Your customers
• Conversations
6. 12+ Blogging Tips
1. Blog regularly and often.
Get started with a couple of
blogs a month and then
gradually increase the number
if you can.
12. 12+ Blogging Tips
7. Multipurpose blog content.
Break down your blog into 20
individual points and post one
every business day on your
favorite social media platform.
13. 12+ Blogging Tips
8. Break up long text with
subheads, spacing and bullets
to make it more scannable.
14. 12+ Blogging Tips
9. Your keyword should appear
in : “On-Page” SEO areas: URL,
Page Title, Section Header,
Subheaders, Main Content,
Image ALT Text, and Meta
Description.