Holiday email campaigns help you drive the highest revenue all year. However, the increased pace around development and launch can increase the likelihood of highly visible mistakes. You'll walk away with best practices and walk away with a risk prevention toolkit to help you:
- Avoid the “Oops!” – Campaign briefs, QA checklists, and testing best practices to keep you out of trouble
- Mitigate the “Oops!” – Uh oh... Now what?! Critically assess the situation, take appropriate action, and make good with your subscribers – even when the problem is outside of your control
- Get Creative – Should the faux “Oops!” email ever be part of your strategy? We’ll look at examples of creative “Oops!” emails, and weigh the real and perceived risks and benefits of sending a faux “Oops!” during the holidays.
This slide presentation discusses the basic relevance of social media to grassroots advocacy messaging, provides tips on how to get started, and includes a number of footnote links that add value to the presentation.
Holiday email campaigns help you drive the highest revenue all year. However, the increased pace around development and launch can increase the likelihood of highly visible mistakes. You'll walk away with best practices and walk away with a risk prevention toolkit to help you:
- Avoid the “Oops!” – Campaign briefs, QA checklists, and testing best practices to keep you out of trouble
- Mitigate the “Oops!” – Uh oh... Now what?! Critically assess the situation, take appropriate action, and make good with your subscribers – even when the problem is outside of your control
- Get Creative – Should the faux “Oops!” email ever be part of your strategy? We’ll look at examples of creative “Oops!” emails, and weigh the real and perceived risks and benefits of sending a faux “Oops!” during the holidays.
This slide presentation discusses the basic relevance of social media to grassroots advocacy messaging, provides tips on how to get started, and includes a number of footnote links that add value to the presentation.
Implementing Responsive Email Design - A Tactical GuideBlueHornet
When BlueHornet's client, TakePart, decided to refresh their website, they wanted to ensure their daily and weekly emails were aligned with their new look and feel. And, with a highly mobile audience, it was important that the emails were also responsive.
Implementing Responsive Design: A Tactical Guide, walks through the steps TakePart and BlueHornet took to transform a simple wireframed email into a successful responsive email template.
This highly tactical webinar is presented by Daniel Park, Director of CRM Marketing at TakePart, and John Bilderback, BlueHornet's Sr. Creative Designer, and is ideal for those responsible for coding their organization's emails.
5 Ways to Increase Email Engagement and Revenue with CRM DataBlueHornet
Learn how CNET, the world's largest and most trusted tech media source with more than 100 million unique users, uses their client data to deliver personalized email content and advertising to increase engagement and drive real revenue.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Shine Bright In the Inbox This Holiday SeasonBlueHornet
Join us for a deep dive into the 4 keys to email success – before, during and after the holiday season. Learn how to outshine your competition with recommendations, real world examples and practical tips to driving engagement and conversion during the most important time of year.
New for 2015: Bright Ideas in Retail EmailBlueHornet
We all know what we should be doing in our email programs, but it can be difficult to find the time to actually implement best practices in an effective, creative way. For the second consecutive year, BlueHornet’s Retail Email Idea Book recognizes brands who have embraced email best practices to deliver personalized, meaningful, best-in-class emails that engage and delight.
The Evolution of Email: Real-Time Segmentation & Contextual MarketingBlueHornet
Join Movable Ink and BlueHornet for an in-depth look at how to create and execute contextual email campaigns. Learn why contextual marketing is critical today and how you can use the data you already have to segment, in real-time, for every individual customer at the moment of open. Take a look at BlueHornet client, Allen Edmonds', successful contextual marketing campaigns, from strategy and planning to testing and outcomes.
Five Keys to List Growth: Building a Healthy DatabaseBlueHornet
According to our Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all. Join BlueHornet and FreshAddress as we take a deep dive into this report to bring you top email list growth challenges and 5 strategies for building a healthy database.
Triggered & Transactional Emails That Really WorkBlueHornet
Implementing automated email programs can be challenging, but the rewards are worth the effort. Take a close look at Allen Edmonds' successful approach including welcome series, cart abandonment, post-purchase, testing, outcomes and more.
Preparing for Canada's Anti-Spam Law - 5 Things Email Marketers Should DoBlueHornet
On July 1st 2014, Canada's New Anti-Spam Law (CASL), which requires an explicit opt-in for any CEM entering or leaving Canada, will go into effect. This impacts any marketer sending email to Canadian addresses.
If you’re wondering how to navigate the new legislation, watch our on-demand webinar: 5 Things Email Marketers Should Do to Prepare for Canada’s New Anti-Spam Law.
Presented by Kara Trivunovic, VP of Strategic Services and Chris Vitulski, Deliverability Management Specialist at BlueHornet, this webinar covers the steps you should take to accommodate the new CASL requirements.
Leveraging the Right Data to Get Big ResultsBlueHornet
It's estimated that 90% of all of the data we have available today was generated in the last 2 years and that it will continue to grow by 50% a year over the next few years. But with all of this data, the challenge becomes identifying the right data to leverage for your email program.
This on-demand webinar, presented by BlueHornet with co-presenters from TheLadders and Movable Ink, will dig into how brands are identifying the data they need to make their programs successful, as well as how it is being leveraged. You'll walk away with several points to consider applying to your program.
Four Keys to Exceeding Email Subscriber ExpectationsBlueHornet
Manny Ju, Director of Product Management at BlueHornet, details the the keys to exceed your email subsrcribers expectations: How to build a relationship, reciprocate through a two-way conversation, simplifying your emails and most importantly, being grateful.
7 Social Email Campaigns to Implement TodayBlueHornet
Kara Trivunovic, BlueHornet’s VP of Strategic Services explores seven social email campaign ideas you can implement today to monetize your fans and grow life time customer value. From must-haves like including social network icons in emails, to more complex, data-centric programs like brand advocate reward campaigns, you will walk away with great tactics for combining your social and email programs.
The Rise of the Mobile Wallet: New Opportunities for Travel Industry Email Ma...BlueHornet
The digital wallet, and in particular, the mobile wallet is the third evolutionary step in commerce that is transforming society on a global scale. Manny Ju defines the "mobile experience" from an email perspective and presents unique opportunities that exist for email marketers in the Travel and Tourism Industry to maximize their revenue.