Can the Bounce Rate be a Key Performance Indicator? See Ralf Haberich ´s new approach to the Boune Rate as an important measurement method. Active Bounce Rate vs. Passive Bounce Rate
Think and act like a brand. Dat zeggen we tegen startups, beursgenoteerde ondernemingen en traditionele organisaties. Maar waarom? En hoe doe je dat? Een korte introductie in merkdenken.
The document discusses three landmarks in Venice, Italy: Venezia, the Bridge of Sighs, and the Canal Grande. It mentions the city of Venice and two of its most famous sites - the Bridge of Sighs, which connects a prison to interrogation rooms, and the Canal Grande, one of Venice's major waterways.
11 golden rules for web analysts 2010 ralf_haberichRalf Haberich
The document contains 11 golden rules for web analysts: 1) Love your web analytics tool but check its performance; 2) Do not be confused by other vendors' marketing but check claims carefully; 3) Dive deep into your analytics solution but do not get lost. The rules advise analyzing facts, avoiding vendor talks at conferences, discussing conversions not just page views, being aware of unusual questions from boards, and involving whole teams while turning analytics into an optimization source.
Een strategie is het strijdplan waarmee
je verandering veroorzaakt.
Een goede strategie is een visie en actieplan ineen.
Controleer nu
of jouw strijdplan op scherp staat.
World Brand Congress 2013 in India, Mumbai - Digital IntelligenceRalf Haberich
At the World Brand Congress 2013 in Mumbai I was invited to give a Presentation about eCommerce Case Studies within the Web Analytics Space. eCommerce Cases included from a German Portal and from an International Fashion Brand. eCommerce, Analytics, Business Intelligence, Web Analytics, Case Study, Webtrekk, World Brand Congress, India, Mumbai
Think and act like a brand. Dat zeggen we tegen startups, beursgenoteerde ondernemingen en traditionele organisaties. Maar waarom? En hoe doe je dat? Een korte introductie in merkdenken.
The document discusses three landmarks in Venice, Italy: Venezia, the Bridge of Sighs, and the Canal Grande. It mentions the city of Venice and two of its most famous sites - the Bridge of Sighs, which connects a prison to interrogation rooms, and the Canal Grande, one of Venice's major waterways.
11 golden rules for web analysts 2010 ralf_haberichRalf Haberich
The document contains 11 golden rules for web analysts: 1) Love your web analytics tool but check its performance; 2) Do not be confused by other vendors' marketing but check claims carefully; 3) Dive deep into your analytics solution but do not get lost. The rules advise analyzing facts, avoiding vendor talks at conferences, discussing conversions not just page views, being aware of unusual questions from boards, and involving whole teams while turning analytics into an optimization source.
Een strategie is het strijdplan waarmee
je verandering veroorzaakt.
Een goede strategie is een visie en actieplan ineen.
Controleer nu
of jouw strijdplan op scherp staat.
World Brand Congress 2013 in India, Mumbai - Digital IntelligenceRalf Haberich
At the World Brand Congress 2013 in Mumbai I was invited to give a Presentation about eCommerce Case Studies within the Web Analytics Space. eCommerce Cases included from a German Portal and from an International Fashion Brand. eCommerce, Analytics, Business Intelligence, Web Analytics, Case Study, Webtrekk, World Brand Congress, India, Mumbai
Value-Driven BPM and SOA - Lessons LearnedJimmy Chou
This document summarizes a presentation about a company's efforts to transform its business processes and technology through a value-driven business process management and service-oriented architecture project. The project aimed to address issues with the company's legacy systems and processes that were inhibiting growth. Key lessons learned included the importance of focusing on business value, aligning business and IT strategies, and ensuring buy-in from stakeholders through effective communication. While success would be a long road, the presentation emphasized that great leadership and execution would be required to fully realize the benefits of the project.
1) The document proposes four steps to make organizational decisions more robust and reduce the impact of cognitive biases: (1) identify high-risk decisions, (2) consider major uncertainties through sensitivity analysis and simulations, (3) consider alternative viewpoints to avoid confirmation bias, and (4) structure decision-making processes with pre-mortems, stage-gating, and devil's advocates.
2) Prediction markets and stage-gating with go/no-go decisions are proposed to involve employees, monitor projects iteratively, and insert points to reconsider projects.
3) Pre-mortems are suggested to legitimize dissent by hypothetically exploring why projects might fail before they start.
The Status of Web Analytics - Poland 2014/2015Ralf Haberich
This document summarizes the results of a 2014 survey on web analytics in Poland. Some key findings include:
1) The role of management in web analytics has increased while the role of IT has decreased, and the importance of analytics for the whole company has grown.
2) Google Analytics is still the most used tool but its dominance has decreased over time. Participants expressed more willingness to use paid solutions in the future.
3) The top priorities for web analytics in Poland have remained consistent over the past three years and include training employees, improving conversion, increasing online revenue, and developing key performance indicators.
The document discusses blockchain technology and its potential applications. Blockchain allows transactions to be recorded in a distributed ledger that is maintained by multiple parties, rather than being controlled by a central authority. This could enable faster, cheaper transactions that are verified by the network rather than a single entity. Smart contracts also allow transactions and agreements to be automatically executed based on predefined rules and conditions. The document speculates that blockchain may reduce the need for intermediaries, increase fairness through programmed rules, and help restore trust in transactions by distributing control across a network.
The survey for 2014 is online. Join now: www.bit.ly/Poland21014
Web Analytics Study for Polish Market - 2013 overview plus comparison between 2012 and 2013. Interesting insights about Web Analytics Market in Poland.
Survey by Ralf Haberich (Analytics-Blogger, Speaker & Author) and Bluerank.
Denk na over Blockchain en denk na over een eerlijke economie en samenleving.
Hoe kun je met nieuwe technologie - Blockchain, Big data en Internet of Things- je klanten blijer, gezonder en welvarender te maken? De plaatjes bij mijn praatje.
RETAIL REALITY Markt-Studie zu Omnichannel im DACH Bereich 2023Ralf Haberich
Shopgate hat in den Jahren 2022 und 2023 eine repräsentative Studie mit über 2.000 Kunden und Kundinnen sowie mit über 300 Händlern in DACH durchgeführt, um die “digitale Reife” des Handels zu analysieren und die Anforderungen und Wünsche der Endkonsumenten damit zu vergleichen.
Die Ergebnisse sind spannend.
Und haben uns zu den folgenden Thesen inspiriert.
Betrachtet man heute das Kaufverhalten, dann zeigt sich eine viel komplexere Situation als die Ambivalenz von „Kaufe ich online oder im Laden?“ Denn in Zeiten der Corona-Pandemie haben sich neue Konzepte wie Click&Collect und Click&Reserve immer mehr durchgesetzt und sicherten vielen stationären Shops das Überleben. Vor allem bei Produkten, die Kund*innen erfühlen möchten, sowie bei teuren oder erklärungsbedürftigen Artikeln greift der ROPO-Effekt („Research Online, Purchase Off- line“), den sich diese Services zunutze machen. Hatte sich vor Corona kaum einer für Dienste wie Click&Collect interessiert, nahmen laut einer aktuellen Untersuchung des Handelsverbands Deutschland 2020 bereits 44 Prozent der Internetnutzer*innen diesen Service in Anspruch und brachten dem Handel damit rund 4,6 Milliarden Euro ein. Zudem sind der Studie zufolge knapp 60 Prozent der Kund*innen daran interessiert, diesen Dienst auch in Nach-Corona-Zeiten weiter zu nutzen. Und laut einer aktuellen Bitkom-Studie wünschen sich 66 Prozent der Verbraucher*innen, dass mehr regionale Einzelhändler ihre Produkte über einen Onlineshop anbieten.
Status of Web Analytics - Survey Turkey 2015Ralf Haberich
This document summarizes the results of a 2015 survey on the state of web analytics in Turkey. Some key findings include:
- Google Analytics is the most commonly used tool, though larger companies tend to use paid solutions.
- Companies see the purpose of web analytics ranging from reporting to business optimization, with retailers and agencies being more advanced.
- Most companies have separate web analytics and customer intelligence teams, though some have merged them.
- Common goals of web analytics include increasing conversion rates and improving campaign design.
Based on a detailed survey this study shows the current status of Web Analytics in Russia - 2013. Conversion, Web Analytics, Online Marketing and eCommerce Optimization are some of the topics covered. It is a direct comparison with the survey from 2012. Digital Intelligence in Russia - Business Intelligence combined with Web Analytics.
World´s first Web Analytics Study for the Polish market.
AND THE SURVEY FOR 2014 IS ONLINE. JOIN NOW: www.bit.ly/Poland2014
The following criteria has been asked for:
- Profile of Survey Participants (Gender, Knowledge Level etc.)
- Position of Web Analytics within the company (usage status, online support)
- Importance of Web Analytics (achievements, usage purpose, outcome for direct work vs. company outcome etc.)
- Web Analytics Tool Usage (most used tools, double usage of tools, tool reliability etc.)
- Satisfaction and Reliability of Web Analytics (free as reliable as paid etc.)
- Presence vs. Future in Web Analytics (personal development, budget increase etc.)
Value-Driven BPM and SOA - Lessons LearnedJimmy Chou
This document summarizes a presentation about a company's efforts to transform its business processes and technology through a value-driven business process management and service-oriented architecture project. The project aimed to address issues with the company's legacy systems and processes that were inhibiting growth. Key lessons learned included the importance of focusing on business value, aligning business and IT strategies, and ensuring buy-in from stakeholders through effective communication. While success would be a long road, the presentation emphasized that great leadership and execution would be required to fully realize the benefits of the project.
1) The document proposes four steps to make organizational decisions more robust and reduce the impact of cognitive biases: (1) identify high-risk decisions, (2) consider major uncertainties through sensitivity analysis and simulations, (3) consider alternative viewpoints to avoid confirmation bias, and (4) structure decision-making processes with pre-mortems, stage-gating, and devil's advocates.
2) Prediction markets and stage-gating with go/no-go decisions are proposed to involve employees, monitor projects iteratively, and insert points to reconsider projects.
3) Pre-mortems are suggested to legitimize dissent by hypothetically exploring why projects might fail before they start.
The Status of Web Analytics - Poland 2014/2015Ralf Haberich
This document summarizes the results of a 2014 survey on web analytics in Poland. Some key findings include:
1) The role of management in web analytics has increased while the role of IT has decreased, and the importance of analytics for the whole company has grown.
2) Google Analytics is still the most used tool but its dominance has decreased over time. Participants expressed more willingness to use paid solutions in the future.
3) The top priorities for web analytics in Poland have remained consistent over the past three years and include training employees, improving conversion, increasing online revenue, and developing key performance indicators.
The document discusses blockchain technology and its potential applications. Blockchain allows transactions to be recorded in a distributed ledger that is maintained by multiple parties, rather than being controlled by a central authority. This could enable faster, cheaper transactions that are verified by the network rather than a single entity. Smart contracts also allow transactions and agreements to be automatically executed based on predefined rules and conditions. The document speculates that blockchain may reduce the need for intermediaries, increase fairness through programmed rules, and help restore trust in transactions by distributing control across a network.
The survey for 2014 is online. Join now: www.bit.ly/Poland21014
Web Analytics Study for Polish Market - 2013 overview plus comparison between 2012 and 2013. Interesting insights about Web Analytics Market in Poland.
Survey by Ralf Haberich (Analytics-Blogger, Speaker & Author) and Bluerank.
Denk na over Blockchain en denk na over een eerlijke economie en samenleving.
Hoe kun je met nieuwe technologie - Blockchain, Big data en Internet of Things- je klanten blijer, gezonder en welvarender te maken? De plaatjes bij mijn praatje.
RETAIL REALITY Markt-Studie zu Omnichannel im DACH Bereich 2023Ralf Haberich
Shopgate hat in den Jahren 2022 und 2023 eine repräsentative Studie mit über 2.000 Kunden und Kundinnen sowie mit über 300 Händlern in DACH durchgeführt, um die “digitale Reife” des Handels zu analysieren und die Anforderungen und Wünsche der Endkonsumenten damit zu vergleichen.
Die Ergebnisse sind spannend.
Und haben uns zu den folgenden Thesen inspiriert.
Betrachtet man heute das Kaufverhalten, dann zeigt sich eine viel komplexere Situation als die Ambivalenz von „Kaufe ich online oder im Laden?“ Denn in Zeiten der Corona-Pandemie haben sich neue Konzepte wie Click&Collect und Click&Reserve immer mehr durchgesetzt und sicherten vielen stationären Shops das Überleben. Vor allem bei Produkten, die Kund*innen erfühlen möchten, sowie bei teuren oder erklärungsbedürftigen Artikeln greift der ROPO-Effekt („Research Online, Purchase Off- line“), den sich diese Services zunutze machen. Hatte sich vor Corona kaum einer für Dienste wie Click&Collect interessiert, nahmen laut einer aktuellen Untersuchung des Handelsverbands Deutschland 2020 bereits 44 Prozent der Internetnutzer*innen diesen Service in Anspruch und brachten dem Handel damit rund 4,6 Milliarden Euro ein. Zudem sind der Studie zufolge knapp 60 Prozent der Kund*innen daran interessiert, diesen Dienst auch in Nach-Corona-Zeiten weiter zu nutzen. Und laut einer aktuellen Bitkom-Studie wünschen sich 66 Prozent der Verbraucher*innen, dass mehr regionale Einzelhändler ihre Produkte über einen Onlineshop anbieten.
Status of Web Analytics - Survey Turkey 2015Ralf Haberich
This document summarizes the results of a 2015 survey on the state of web analytics in Turkey. Some key findings include:
- Google Analytics is the most commonly used tool, though larger companies tend to use paid solutions.
- Companies see the purpose of web analytics ranging from reporting to business optimization, with retailers and agencies being more advanced.
- Most companies have separate web analytics and customer intelligence teams, though some have merged them.
- Common goals of web analytics include increasing conversion rates and improving campaign design.
Based on a detailed survey this study shows the current status of Web Analytics in Russia - 2013. Conversion, Web Analytics, Online Marketing and eCommerce Optimization are some of the topics covered. It is a direct comparison with the survey from 2012. Digital Intelligence in Russia - Business Intelligence combined with Web Analytics.
World´s first Web Analytics Study for the Polish market.
AND THE SURVEY FOR 2014 IS ONLINE. JOIN NOW: www.bit.ly/Poland2014
The following criteria has been asked for:
- Profile of Survey Participants (Gender, Knowledge Level etc.)
- Position of Web Analytics within the company (usage status, online support)
- Importance of Web Analytics (achievements, usage purpose, outcome for direct work vs. company outcome etc.)
- Web Analytics Tool Usage (most used tools, double usage of tools, tool reliability etc.)
- Satisfaction and Reliability of Web Analytics (free as reliable as paid etc.)
- Presence vs. Future in Web Analytics (personal development, budget increase etc.)
2. Bounce Rate
o bit.ly/Bounce_Rate
„Die Bounce Rate oder Absprungrate ist der Prozentsatz von
Besuchern, die eine Seite besuchen und sie sofort wieder verlassen“
o Negative, abzusenkende Zahl?
3. Bounce Rate
o Gute Landing Pages erhöhen die Bounce Rate
o Bounce Rate-Zeitspanne
o Aktive Bounce Rate
o Passive Bounce Rate
5. Bounce Rate
o Eine neue Definition
„Die Bounce Rate gibt an, wie hoch der Anteil derjenigen Besucher
einer digitalen Plattform ist, die nur eine Seite geöffnet haben.
Hierbei ist in die Aktive Bounce Rate (ABR) und Passive Bounce Rate
(PBR) zu unterscheiden: die ABR gibt an, wie viele Besucher
innerhalb der ersten 5 Sekunden die Website verlassen haben. Die
PBR gibt an, wie viele Besucher die besuchte Seite länger als fünf
Sekunden geöffnet hatten.“