Love to Help a Brand.

1. Brandp o s i t i o n i n g S t r at e g y 2 K 1 8

2. CurrentM a r k e t s c e n a r i o
▪ Offer Multiple Brand & Options
▪ Sales Channel : Offline & Online
▪ Tagline : Trusted by Generation
▪ Offer Multiple Brand & Options
▪ Sales Channel : Offline & Online
▪ Tagline : Brings you world class consumer electronics
▪ Offer Multiple Brand & Options
▪ Sales Channel : Offline only
▪ Tagline : আস্থায় নির্ভ রতায়
▪ Offer Multiple Brand & Options
▪ Sales Channel : Offline only
▪ Tagline : Global Electronics Brands shop

3. At Every Home
Local Hero
Crafting Happiness
দেশের জিয,যমুিা পণ্য

4. Inspired Living

5. Last Campaign

6. CampaignA n a l y s i s
Type
Integrated
PositioningStrategy
Competitor strategy
OBJECTIVE
Increasing awareness about
product functionality
STRATEGY
Comparison based communication to set product apart from
others

7. Campaign F a u l t
Appeals
Here, used Rational Appeal.
People loves to Humor or Emotion appeals and it’s easy to seek
consumer attention. Which can help your brand TOM Share & Share
ability /Talk ability
USP
There is no clear USP

8. Customersatisfactionisnotenough.
BuildBrandrelationshipandaddingvalueto
consumer’slifearevitalnow
”
“

10. Warranty
Benefit

12. TargetG r o u p
Young professionals & Corporates
or newly married couple. They
will be the early Adopters
They are the ones who pay for
quality of the products. They
are the late adopters
There are Basically the
influencers. They have high
social media engagement and .
This group will be our
innovators.

13. UniqueSalesproposition
• Advance Technology
• Easy EMI
• Free Delivery & Insulation with in
24 hours
• Warranty
• After sales support 1 years

14. Eventso f t h i s y e a r
1 2 3 4 5
BanglaYear Eid-ul-AdahWorldCupFootballEid-Ul-Fitar BlackFriday

15. BIG I D E A
In this Campaign ,
positioning brand highlighting by
Social Issues .
বাবা তু ই দতা
র্াশ া ইিকাম
কনরস, বউ মা
চাকনর করআর
নক েরকার ?

16. যাও ট্াা কযািশস
কর াম
BIGIDEAseriesTwo

17. BIGI D E A

18. BTL: NationalEvents

19. Action Plan - 2k18
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Ground work
TVC
Cross promotion
Social & Digital Media
Print Ad
Trade Marketing
Event & Activation

20. Tentative Budget - 2018
Categories Channels Budget (BDT)
Media Buying
Social Media 4,500,000
AdWords 2,700,000
Ad network 1,425,000
TV Channel 70,000,000
Print AD 20,000,000
Productions
TVC 2,000,000
Web Commercial 1,500,000
BTL
National events 15,000,000
Activation 1,000,000
Trade marketing 25,000,000
printing production 15,000,000
Grand Total 158,125,000
TentativeB u d g e t