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BÂTIR ET
MAINTENIR
SON RÉSEAU
SUR LINKEDIN
SON
© alphaspirit
Un réseau (social) est un ensemble
d’individus ou d’organisations reliés par
des interactions sociales régulières.
wikipedia.org
© peshkova
CECI N’EST PAS UN
RÉSEAU
"Iceland phonebook is sorted on first names" by Selmer van Alten is licensed under CC BY 2.0
CECI N’EST PAS UN
RÉSEAU
75% des gens ne se connectent même pas 1 fois par mois
ET LINKEDIN ?
75% des gens ne se connectent même pas 1 fois par mois
source: linkedin.com
ÇA DÉPEND DE VOUS!
Notre réseau LinkedIn, c’est l’ensemble
des relations dont on a accepté les
invitations et vice versa…
J’aimerais
faire partie de
votre réseau. Euh ?
© Andrey Saprykin
… ainsi que leurs contacts (niveau 2) et
leur réseau étendu (niveau 3)
© Coloures-pic
2250
niveau 1
1 298 915
niveau 2
577x
RÉSEAU ACTUEL
?
RÉSEAU VISÉ
©TousdroitsréservésMathieuLaferrière2015-2016
1
2
3
4
ÉVALUER SON RÉSEAU ACTUEL
©TousdroitsréservésMathieuLaferrière2015-2016
Écoles Entreprises
Recherche
Groupes Réseau
…
Qui a consulté votre profil ?
Invitations
BÂTIR SON RÉSEAU EN TOUT TEMPS
Rencontres
!
©TousdroitsréservésMathieuLaferrière2015-2016
Déclencheur
Ce qui initie la routine.
(Exemple: une visite de votre profil)
Routine
C’est l’ensemble des actions que vous posez.
(Exemple: une visite du profil et une invitation)
Récompense
C’est le bénéfice qui suit la routine.
Exemple: la personne accepte l’invitation.
Habitudes
MAINTENIR SON RÉSEAU
©TousdroitsréservésMathieuLaferrière2015-2016
ACTIFRÉACTIF
Interagir dans le fil
de nouvelles
Utiliser les rappels
de Linkedin
Communiquer via
la messagerie
Voir les notifications
et réagir
Publier des
nouvelles
Notifier les gens
Publier des posts
MAINTENIR SON RÉSEAU
©TousdroitsréservésMathieuLaferrière2015-2016
où se situe le 80/20
de votre réseau ?
BÂTIR MAINTENIR
© Anatoly Maslennikov
©TousdroitsréservésMathieuLaferrière2015-2016
Votre réseau = vos objectifs
Chercher les déclencheurs
pour maintenir le réseau
Utiliser le 80/20 pour
maximiser votre temps
© kentoh
©TousdroitsréservésMathieuLaferrière2015-2016
mathieulaferriere.com

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