In this talk we provide an overview of the market for social applications on social networks of both OpenSocial e.g. MySpace and Facebook, cover revenue and business models, and share some best practices. We provide examples of successful apps, how they effectively monetize, and show how much revenue can be generated for applications of various sizes.
Offerpal Media - Ten Tips For Monetizing With Virtual Currency (Nick Talaric...nptca
This document provides a 10 step guide for monetizing social games through virtual currencies. The steps include defining currency sinks and sources, assigning currencies, balancing engagement and monetization, setting exchange rates, promoting currencies, maintaining demand and balance, testing and optimizing the system. The overall approach emphasizes making the game fun first, then introducing monetization elements like virtual currencies once users are engaged.
TripAdvisor is the world's largest travel website, with over 50 million unique monthly visitors. It provides thousands of unbiased reviews of hotels, restaurants, and attractions worldwide from over 1 million businesses. The document promotes TripAdvisor's business listing feature, which allows businesses to directly connect with TripAdvisor's large audience. It provides opportunities to offer special deals, respond to reviews, track performance, and showcase properties through photos and videos to convert browsers into paying guests.
How UI Impacts Engagement and Monetization in F2P Mobile Games - Apps World 2013Brian Sapp
PLEASE NOTE: This presentation contains animations not viewable on SlideShare, please email me for the full version.
The rapid growth of free to play mobile gaming has brought about an ever increasing level of sophistication in game design, and increased competition to retain users. Understanding proper game design has become more important then ever. In this talk, we'll take a closer look at the do's and don't for building successful F2P mobile games, from the tutorial, to the game play, to the purchase point, every aspect of design is an opportunity to win or lose a user.
So Called Games aims to become the primary destination for interactive gaming around live events. Their first game, Your Call Football, allows viewers to predict plays during NFL games in real-time and compete against others. They plan to monetize through in-app advertising, sponsorships, and purchases. So Called Games sees opportunities in expanding to other sports and integrating with more live content. They are currently seeking angel funding to test and launch their football product before pursuing a Series A.
The document discusses storing terrestrial LiDAR data in a spatial database framework. It describes setting up a PostgreSQL database with a PostGIS extension to store LiDAR point cloud data in a hierarchical folder structure based on survey dates and locations. Issues with large data uploads are addressed through experiments comparing the PostgreSQL COPY method to the pg_bulkload method, finding pg_bulkload significantly faster for importing large LiDAR datasets. The spatial database allows efficient querying of LiDAR data by location or other attributes.
AWS makes development of cross-platform mobile applications easy. With highly-scalable cloud services such as Amazon S3, Amazon DynamoDB and Amazon SNS, mobile developers can build powerful cloud-backed mobile apps with just a few lines of code. In this session, you will learn how to connect directly to these services and how to build a powerful back end for your Android and iOS applications. We will also share some best practices from other successful apps such as Flipboard and Supercell so you can focus on differentiating your app functionality whilst leaving the 'table stakes' with no differentiated value to the cloud.
People are the most important part of any system of Web Governance. Hire good people and they will generally find clever and innovative ways to get maximum bang for your buck.
However, Roles and Responsibilities have not kept pace with changes in online activity. This has led to dangerous gaps in operations, as well as tension among staff due to competing claims over “who does what”.
In this presentation, we explore how to restore ‘industrial peace’ by delivering the clear job descriptions your people need.
DevOps provides competitive advantage to businesses through faster time to market by breaking down silos between business, development, testing and operations. They combine the Development and Operations teams leveraging automation of processes to enable rapid release cycles.
Offerpal Media - Ten Tips For Monetizing With Virtual Currency (Nick Talaric...nptca
This document provides a 10 step guide for monetizing social games through virtual currencies. The steps include defining currency sinks and sources, assigning currencies, balancing engagement and monetization, setting exchange rates, promoting currencies, maintaining demand and balance, testing and optimizing the system. The overall approach emphasizes making the game fun first, then introducing monetization elements like virtual currencies once users are engaged.
TripAdvisor is the world's largest travel website, with over 50 million unique monthly visitors. It provides thousands of unbiased reviews of hotels, restaurants, and attractions worldwide from over 1 million businesses. The document promotes TripAdvisor's business listing feature, which allows businesses to directly connect with TripAdvisor's large audience. It provides opportunities to offer special deals, respond to reviews, track performance, and showcase properties through photos and videos to convert browsers into paying guests.
How UI Impacts Engagement and Monetization in F2P Mobile Games - Apps World 2013Brian Sapp
PLEASE NOTE: This presentation contains animations not viewable on SlideShare, please email me for the full version.
The rapid growth of free to play mobile gaming has brought about an ever increasing level of sophistication in game design, and increased competition to retain users. Understanding proper game design has become more important then ever. In this talk, we'll take a closer look at the do's and don't for building successful F2P mobile games, from the tutorial, to the game play, to the purchase point, every aspect of design is an opportunity to win or lose a user.
So Called Games aims to become the primary destination for interactive gaming around live events. Their first game, Your Call Football, allows viewers to predict plays during NFL games in real-time and compete against others. They plan to monetize through in-app advertising, sponsorships, and purchases. So Called Games sees opportunities in expanding to other sports and integrating with more live content. They are currently seeking angel funding to test and launch their football product before pursuing a Series A.
The document discusses storing terrestrial LiDAR data in a spatial database framework. It describes setting up a PostgreSQL database with a PostGIS extension to store LiDAR point cloud data in a hierarchical folder structure based on survey dates and locations. Issues with large data uploads are addressed through experiments comparing the PostgreSQL COPY method to the pg_bulkload method, finding pg_bulkload significantly faster for importing large LiDAR datasets. The spatial database allows efficient querying of LiDAR data by location or other attributes.
AWS makes development of cross-platform mobile applications easy. With highly-scalable cloud services such as Amazon S3, Amazon DynamoDB and Amazon SNS, mobile developers can build powerful cloud-backed mobile apps with just a few lines of code. In this session, you will learn how to connect directly to these services and how to build a powerful back end for your Android and iOS applications. We will also share some best practices from other successful apps such as Flipboard and Supercell so you can focus on differentiating your app functionality whilst leaving the 'table stakes' with no differentiated value to the cloud.
People are the most important part of any system of Web Governance. Hire good people and they will generally find clever and innovative ways to get maximum bang for your buck.
However, Roles and Responsibilities have not kept pace with changes in online activity. This has led to dangerous gaps in operations, as well as tension among staff due to competing claims over “who does what”.
In this presentation, we explore how to restore ‘industrial peace’ by delivering the clear job descriptions your people need.
DevOps provides competitive advantage to businesses through faster time to market by breaking down silos between business, development, testing and operations. They combine the Development and Operations teams leveraging automation of processes to enable rapid release cycles.
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
This document provides a step-by-step guide for monetizing social games. It discusses defining in-game sinks and currencies, assigning currency values to sinks, establishing currency sources through both gameplay and advertising, balancing engagement and monetization, setting currency exchange rates, promoting virtual currencies, maintaining currency demand, and testing monetization strategies. It also uses the social game Mousehunt as a case study, outlining its sinks like cheese and traps, and sources like catching mice, gifts, and completing advertising offers.
Author: Brett Brewer, President Adknowledge
Growth of social applications
Market size of virtual currency
Monetization of social media
This talk was given at Adknowledge social media conference in Sydney
This document discusses alternative user acquisition strategies that circumvent traditional paid user acquisition methods. It provides examples of offbeat strategies like player referral programs, celebrity partnerships, brand evangelism, contests and giveaways, emerging tech uses, publicity stunts and outlines of the street (OOH). Each strategy is described in terms of engagement examples and how to quantify the strategy's impact through metrics like impressions, downloads, retention rates, and ROI. The summary emphasizes the importance of getting baseline metrics from soft launches, diversifying advertising plans, and always tracking ROI.
Mobile Apps for Events - PCMA HeartlandJessica Levin
This document provides an overview of mobile event apps and their benefits. It discusses the advantages of native apps versus mobile websites and important features to include. Finally, it outlines next steps for attendees to build their own basic mobile event app using the AppBaker platform.
Banks won’t succeed if they don’t put the desires of their customers above all else. The current state of the banking industry falls short of expectations for both banks and their customers, yet the market has become increasingly competitive. Whilst the reasons for this vary, falling behind will most likely lead to failure.
Staying relevant is about so much more than just bringing nice interfaces to the end customer. An integrated approach is vital, one that spans the entire user experience and a host of back-end systems and procedures. This is about bringing everything together to create a smart framework that connects all the parts of the bank to optimize the customer experience. That framework is Customer OS and its four pillars are open banking, modular banking, omni-channel banking and smart banking.
An open API strategy and the clever use of data will drive the open and modular banking components. Segmented client experiences across all channels and embracing new technologies will power omni-channel and smart banking.
To help you see how others have succeeded in Crowdfunding, we have gathered some of the most successful (and interesting) crowdfunding campaigns across several platforms including Kickstarter, Indiegogo, Tilt, Angels Den and Crowdfunder
Offerpal Slides: April Facebook Developer GarageGrantBell
Offerpal Media is a venture capital-funded company that provides monetization solutions for social apps on Facebook and other platforms. They have over 1,000 publisher clients and generate millions of offer completions per month. Their top tips for turning a social app into a profitable business include having a monetization plan beforehand, including virtual currency in the app design, integrating Offerpal's monetization platform, maximizing distribution channels, and regularly updating the app with new features and optimizations.
Présentation sur le crowdfunding dans le processus de développement de jeu vidéo, son historique, les besoins, les bénéfices et les risques. L’objectif de cette recherche est de pouvoir comprendre l’application du crowdfunding comme solution alternatif pour financer les projets relatifs au développement de jeu vidéo au Maroc.
Crowdfunding is a method of raising funds for projects by asking the public to donate small amounts of money. It has become popular for funding video game development projects, with 2012 being called the "year of games" due to the large number of successful crowdfunding campaigns for games. Some key factors for a successful crowdfunding campaign include setting a reasonable funding goal amount, reaching out to potential backers through both online and offline methods, and providing attractive reward tiers for different donation amounts. While crowdfunding has potential as an alternative funding source for game development in Morocco, local constraints on public fundraising campaigns would need to be considered.
The document outlines Emirates' global brand campaign for 2012. The objectives are to increase market share and brand awareness through a CSR initiative. The campaign will target new price-sensitive customers and business travelers, revealing Emirates' environmental achievements over 3-4 months. It will include TV, outdoor, print, digital, and social media elements centered around how Emirates recycles chinaware into new marine habitats, tied to the idea of "oyster filtering capabilities". The estimated budget is $3-3.5 million.
Web 2.0 Expo Berlin 2008 - Limiits to FreeConomicsBroadsight
The document discusses the limits of "Freeconomics" business models on the web. It argues that while aggregation and distribution may be inexpensive initially, transaction costs are still present and cannot be sustained without revenue sources like advertising or subscriptions. As more players adopt free models, competition for users and advertising dollars increases. The document also debunks some common myths about free content and hosting lasting indefinitely without costs. Overall it advocates for "near-freeconomic" models like freemium that generate revenue rather than assuming costs can be offset indefinitely.
The document discusses various business models for digital content and services in light of "freeconomics", where everything is offered for free. It argues that completely free models are not sustainable due to transaction costs. Near-free or "freemium" models where some users pay are proposed as alternatives. The document also notes that user-generated content comes with legal issues around ownership and licensing of that content.
The document discusses various business models for digital content and services in light of "freeconomics", where everything is offered for free. It argues that completely free models are not sustainable due to transaction costs. Near-free or "freemium" models where some users pay are proposed as alternatives. The document also notes that user-generated content comes with legal issues around ownership and licensing of that content.
Karsten Wysk - Growth Hacking Meetup #3 - How to grow your app from 0 to 15 m...StackFuel GmbH
One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of Boston Consulting Group Digital Ventures!
The State of Pride Apps 2016 and the EuroPride 2016 Amsterdam App Case by Van Ons App Development and Amsterdam Gay Pride. As Presented at the InterPride EPOA conference in Montpellier. Interested in an Gay Pride App? Contact us!
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
This document provides a step-by-step guide for monetizing social games. It discusses defining in-game sinks and currencies, assigning currency values to sinks, establishing currency sources through both gameplay and advertising, balancing engagement and monetization, setting currency exchange rates, promoting virtual currencies, maintaining currency demand, and testing monetization strategies. It also uses the social game Mousehunt as a case study, outlining its sinks like cheese and traps, and sources like catching mice, gifts, and completing advertising offers.
Author: Brett Brewer, President Adknowledge
Growth of social applications
Market size of virtual currency
Monetization of social media
This talk was given at Adknowledge social media conference in Sydney
This document discusses alternative user acquisition strategies that circumvent traditional paid user acquisition methods. It provides examples of offbeat strategies like player referral programs, celebrity partnerships, brand evangelism, contests and giveaways, emerging tech uses, publicity stunts and outlines of the street (OOH). Each strategy is described in terms of engagement examples and how to quantify the strategy's impact through metrics like impressions, downloads, retention rates, and ROI. The summary emphasizes the importance of getting baseline metrics from soft launches, diversifying advertising plans, and always tracking ROI.
Mobile Apps for Events - PCMA HeartlandJessica Levin
This document provides an overview of mobile event apps and their benefits. It discusses the advantages of native apps versus mobile websites and important features to include. Finally, it outlines next steps for attendees to build their own basic mobile event app using the AppBaker platform.
Banks won’t succeed if they don’t put the desires of their customers above all else. The current state of the banking industry falls short of expectations for both banks and their customers, yet the market has become increasingly competitive. Whilst the reasons for this vary, falling behind will most likely lead to failure.
Staying relevant is about so much more than just bringing nice interfaces to the end customer. An integrated approach is vital, one that spans the entire user experience and a host of back-end systems and procedures. This is about bringing everything together to create a smart framework that connects all the parts of the bank to optimize the customer experience. That framework is Customer OS and its four pillars are open banking, modular banking, omni-channel banking and smart banking.
An open API strategy and the clever use of data will drive the open and modular banking components. Segmented client experiences across all channels and embracing new technologies will power omni-channel and smart banking.
To help you see how others have succeeded in Crowdfunding, we have gathered some of the most successful (and interesting) crowdfunding campaigns across several platforms including Kickstarter, Indiegogo, Tilt, Angels Den and Crowdfunder
Offerpal Slides: April Facebook Developer GarageGrantBell
Offerpal Media is a venture capital-funded company that provides monetization solutions for social apps on Facebook and other platforms. They have over 1,000 publisher clients and generate millions of offer completions per month. Their top tips for turning a social app into a profitable business include having a monetization plan beforehand, including virtual currency in the app design, integrating Offerpal's monetization platform, maximizing distribution channels, and regularly updating the app with new features and optimizations.
Présentation sur le crowdfunding dans le processus de développement de jeu vidéo, son historique, les besoins, les bénéfices et les risques. L’objectif de cette recherche est de pouvoir comprendre l’application du crowdfunding comme solution alternatif pour financer les projets relatifs au développement de jeu vidéo au Maroc.
Crowdfunding is a method of raising funds for projects by asking the public to donate small amounts of money. It has become popular for funding video game development projects, with 2012 being called the "year of games" due to the large number of successful crowdfunding campaigns for games. Some key factors for a successful crowdfunding campaign include setting a reasonable funding goal amount, reaching out to potential backers through both online and offline methods, and providing attractive reward tiers for different donation amounts. While crowdfunding has potential as an alternative funding source for game development in Morocco, local constraints on public fundraising campaigns would need to be considered.
The document outlines Emirates' global brand campaign for 2012. The objectives are to increase market share and brand awareness through a CSR initiative. The campaign will target new price-sensitive customers and business travelers, revealing Emirates' environmental achievements over 3-4 months. It will include TV, outdoor, print, digital, and social media elements centered around how Emirates recycles chinaware into new marine habitats, tied to the idea of "oyster filtering capabilities". The estimated budget is $3-3.5 million.
Web 2.0 Expo Berlin 2008 - Limiits to FreeConomicsBroadsight
The document discusses the limits of "Freeconomics" business models on the web. It argues that while aggregation and distribution may be inexpensive initially, transaction costs are still present and cannot be sustained without revenue sources like advertising or subscriptions. As more players adopt free models, competition for users and advertising dollars increases. The document also debunks some common myths about free content and hosting lasting indefinitely without costs. Overall it advocates for "near-freeconomic" models like freemium that generate revenue rather than assuming costs can be offset indefinitely.
The document discusses various business models for digital content and services in light of "freeconomics", where everything is offered for free. It argues that completely free models are not sustainable due to transaction costs. Near-free or "freemium" models where some users pay are proposed as alternatives. The document also notes that user-generated content comes with legal issues around ownership and licensing of that content.
The document discusses various business models for digital content and services in light of "freeconomics", where everything is offered for free. It argues that completely free models are not sustainable due to transaction costs. Near-free or "freemium" models where some users pay are proposed as alternatives. The document also notes that user-generated content comes with legal issues around ownership and licensing of that content.
Karsten Wysk - Growth Hacking Meetup #3 - How to grow your app from 0 to 15 m...StackFuel GmbH
One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of Boston Consulting Group Digital Ventures!
The State of Pride Apps 2016 and the EuroPride 2016 Amsterdam App Case by Van Ons App Development and Amsterdam Gay Pride. As Presented at the InterPride EPOA conference in Montpellier. Interested in an Gay Pride App? Contact us!
Similaire à Building A Business With Social Apps (20)
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
2. How are we doing?
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Next Session:
Building a Business with
Social Apps
3. Building a Business with Social Apps
Chewy Trewhella, Google
Gerardo Capiel, MySpace
Shawn Shen, Google
5/27/2009
Post your questions for this talk on Google Moderator:
code.google.com/events/io/questions
http://bit.ly/mCqkQ
4. Who We Are
Chewy Trewhella, Developer Advocate, Google
Shawn Shen, Developer Advocate, Google
Gerardo Capiel
Vice President, Product Management,
Open Platform, MySpace
Founder of Gydget
Co-founder of Digital Impact
5. How to Make a Million Bucks with
Social Apps!!!
Chewy Trewhella, Google
Gerardo Capiel, MySpace
Shawn Shen, Google
5/27/2009
Post your questions for this talk on Google Moderator:
code.google.com/events/io/questions
http://bit.ly/mCqkQ
6. A Developer's Profile
Some 30+ years ago when most people thought freedom of sharing
led to innovation in software, this fellow developer of ours
demanded that people should pay, and in so doing he became...
8. Agenda
• Open for Social Business
• Social Apps Landscape
• Revenue Models for Social Apps
• Costs and Operation
• Best Practices
• Stats ($$$) and Summary
9. Open for Business
Revenue
Cost
__________
Profit
But how to get customers?
11. Disadvantages of a Brick 'n Mortar Business
• Lots of sales pitch
• Build one stand at a time
o Build one is fun, two is a bore, three or more a chore
• Delivery of tangible goods
A better mouse trap?
Social Apps…
12. Advantages of a Business with Social Apps
• Grow traffic on social network
o Users and friends
o Communication Channels
• Build once and use it everywhere
o Scale from 1 to 1000 servers
o OpenSocial standard
13. Agenda
• Open for Social Business
• Social Apps Landscape
• Revenues Models for Social Apps
• Costs and Operation
• Best Practices
• Stats ($$$) and Summary
14. Social Networks and Application Platforms
• Social Networks
Facebook
• Application Platforms
o OpenSocial API
o Facebook API Facebook
Developer
Platform
15. Social Apps Ecosystems
• App Developers
o Dozens of independent developers (>$1M dollars rev)
• Advertising Networks and Offer Aggregators
o Social Media, RockYou, OfferPal, SuperRewards
• Payment Providers
o PayPal, Playspan/Spare Change, Zong
• Tool Providers
o Sometrics, Kontagent
16. Social Apps by Category and $$$ (OfferPal)
• $400 Card games
• $200 MMORPG
• $175 Racing
• $150 Owning
• $100 Pets
• $75 Green
• Others
17. Mouse Hunt App: A Better Mouse Trap
• 470K MAUs
• Courtesy of HitGrab,
Inc.
• Game Play:
You are a hunter,
hired by the king to
trap the mice that
infest his kingdom.
For each mouse you
catch, you'll receive
a unique reward,
with the aim of being
the best in the land!
• What can be bought?
• Users pay real dollars?
• How to implement?
18. Agenda
• Open for Social Business
• Social Apps Landscape
• Revenues Models for Social Apps
• Costs and Operation
• Best Practices
• Stats ($$$) and Summary
20. Revenue Streams: Advertising
• Display and text link ads
o CPM: Cost Per Mille (thousand)
o CPC: Cost Per Click
o CPA: Cost per Action (email/referral/affiliate purchase)
o CPI: Cost per Install (specific to installing social apps)
Banner & Skyscraper
21. Advertising: Code/Tag samples
AdSense
<script type="text/javascript"><!--
google_ad_client = "[publisher_id]";
google_ad_width = 468;
google_ad_height = 60;
google_ad_format = "468x60";
//-->
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
Right Media Exchange
<!-- BEGIN TAG - 728x90 - [publisher_id] - DO NOT MODIFY -->
<script type="text/javascript" src="http://optimizedby.rmxads.com/st?
ad_type=ad&ad_size=728x90§ion=[publisher_id]"></script>
<!-- END TAG -->
22. Advertising: Challenges / Opportunities
• Challenge: Declining eCPMs ($0.10 - $2.00)
o Demand / Supply
o ROI for advertisers
o Canvas view ads ONLY for most networks
• Opportunity: Provide contextually relevant ads
o Music app => downloads, ringtones and concert tickets
23. Revenue Streams: Virtual Economy - Direct Pay
Mouse Hunt App
• Goal: Catch mice
• Virtual currency: Gold
• Virtual goods to buy
o Cheese
o Trap
• How to get Gold
o Catch mice
o From King
o Loot and trade
o Or buy gold via…
24. Revenue Streams: Virtual Economy (Buy Gold)
Mouse Hunt App
Industry wide
• Buy Gold via CC/PayPal $1-10 per 100 DAUs
• Or Earn Gold via… Daily Active Users
PayPal Gold!
Instant Payment Notification
25. Revenue Streams: Virtual Economy - Offers/Surveys
Mouse Hunt App
• Earn gold by filling out
o Offers
o Surveys
26. Revenue Streams: Virtual Economy (Earn Gold)
Mouse Hunt App Source: OfferPal
• Earn Gold via offers
Avg. $7.5 per 100 DAUs
Daily Active Users
OfferPal Gold!
Callback within
seconds to hours
27. Revenue Streams: Offers/Surveys (Code)
• Offer iframe
<iframe src=“http://pub.myofferpal.com/[publisher id hash]/
showoffers.action?snuid=[user_id]”
frameborder="0">
</iframe>
• Callback URL
o http://www.myserver.com/offerpal_callback.php
if( isset($_GET['snuid']) && isset($_GET['currency']) ) {
$u = $_GET['snuid'];
$q = $_GET['currency'];
$q = "update USER set gold = gold + $q WHERE u = $u";
}
28. Revenue Streams: Branding
• Branding apps
o Coca Cola on Xiaonei
o Sony/Ericsson/MTV on orkut
o Heineken on Netlog
source: Interbrand
• Branding elements/campaigns
o Purina Dog Foods in FooPets
o National Geographics in Where I’ve been
o iCue by NBC/Appssavvy for Lexus on Facebook
30. Branding App: FooPets & Purina
Appssavvy: "connects many of the most popular social
media applications found on Facebook, MySpace, the
iPhone...with leading brands and agencies"
31. Revenue Streams: Others
• Free/Freemium apps
o Box.net Files (LinkedIn)
o Huddle Workspace (LinkedIn)
• Premium apps for fee
o Fanbox
• Donation
o Causes
• Custom development
o Contracting and consulting
• 3rd Party versus 2nd Party Apps
o Develop container apps
32. Agenda
• Open for Social Business
• Social Apps Landscape
• Revenues Models for Social Apps
• Costs and Operation
• Best Practices
• Stats ($$$) and Summary
33. Social App Business: Cost
• Development
o Engineering, graphics, product/project management
• Hosting and Operations
o Servers, bandwidth, storage, tuning and scaling
• Marketing/Advertising
o Ad spend to grow traffic, campaign tuning and monitoring
• Community Management
o Users support and management, feature request feedback
• Others
o Sales (better ads/offers and direct)
o BizDev (e.g. rev share)
o Legal, Office, etc.
34. Cost: Development
• Development
o 1-5 developers
o 1 Product manager
o 0-1 Graphics designer
contractor or FT
project based
creative commons can help
• Tips
o Keep feature sets small
o But a strong theme
o Iterate more often
o 1-3 months dev. cycle
35.
36. Cost: Hosting and Operations
• Manage your own LAMP stack
o Lease your own servers
~$100/month per server (Web and DB)
o Joyent/Sun
From free to paid (on-demand servers)
• Cloud Solutions
o Amazon EC2
FamilyLink (~36M users on Facebook)
o Google App Engine
BuddyPoke app: (~40M users on dozens of networks)
37.
38. Cost: Hosting and Operations
Qualitative estimated costs
• LAMP: DIY everything
• EC2: Procure/configure servers on demand
• Google App Engine: Focus on app and we do the rest!
o Python and Java (beta)
40. Cost: Marketing/Advertising
• Advertising
o Gallery Sponsorship (CPM, CPI, Rev Share)
o App Ad Networks (e.g. Rock You, OfferPal, Social Media)
• Organic Growth
o Activity Streams
o Profiles
o Invites
o Notifications
41.
42. Cost: Community Management
• Community Management
o Support user forums within applications
o Network itself will likely have discussion areas
o User requests to product roadmap
o Security issues
o App/game play loopholes
o Confused, malicious, novice users
• Tips: Scale by leveraging your users
o Invite power users to co-manage forums
o User Generated Content e.g. graphics, polls, quizzes
43. Other Costs: Sales and BizDev
• Ad Sales
o Best ad networks/offers
o Direct sales force
• Partnerships e.g. rev sharing
• Fixed cost e.g. office, legal
• Track and optimize e.g. tools
44. Agenda
• Open for Social Business
• Social Apps Landscape
• Revenues Models for Social Apps
• Costs and Operation
• Best Practices
• Stats, $$$, and Summary
45. Iterative Process: Monitor 3R's
• Reach
App • Retention App
Version • Revenue Version
1.0 2.0
• Reach: conversion to installs (e.g. 1-10% invites)
o Time of install
• Retention: conversion to active users (1%-40%)
o Last login tracks repeat users; Google Analytics
• Revenue: conversion to paid users (0.2-5%)
o Average Revenue Per User ($10-150/day per 1000 DAU )
46. Tuning Communication Channels
App Communication Channels App
V1.0 V2.0
• Communication Channels
o DO NOT spam users
o A/B testing for invites, notifications and activity stream/feed
Use dynamic text
Keep curiosity factor in mind
Make them timely and relevant e.g. birthday calendar
47. Tuning: A/B Testing Example
22% Conversion:
"I just sent you a secret gift! I know you will love it. I will give
you a hint, it is {food.hint_description}"
8% Conversion:
"John is hungry. Are you hungry?"
Source: Kontagent
49. Provide Social Context for Engagement
App Social Context App
Version Version
1.0 2.0
• Use game design pattern to provide context
o Leaderboard, leveling up, points system
o Locked items, daily unlocking code
50. Users/Friends for Product Roadmap
App App
Version User & Friends Version
1.0 2.0
"At Playdom,...we don’t assume what they will or
won’t like; instead we look to them to actively
enhance our games...we listen, really listen, to
them. If our players don’t like something, we phase
it out. And we give them more of what they want. It’s
that simple."
Courtesy of Playdom
51. Agenda
• Open for Social Business
• Social Apps Landscape
• Revenues Models for Social Apps
• Costs and Operation
• Best Practices
• Stats, $$$, and Summary
52. Market Size in $$$
o Annual revenue $500-700M (estimated)
o Top 10 app developers ~65% (estimated)
o Revenue split (estimated)
Ads 20%
Virtual Economy 70%
Direct Pay 40%
Offers 30%
Others 10%
What’s new in OpenSocial about virtual economy model?
56. Sample App #1: 10K Daily Active Users
Avg Publisher Payout: $75/day per 1,000 DAU (Source: Offerpal)
• Revenue
o Daily ($25/1000 DAU) x 10K = $250
o Annual: $91.2K
• Cost
o Hosting: server@$200/month
o Annual: $2.4K
• Gross Profit
o Annual:
$88.8K
Good for 1-person team?!
57. Sample App #2: 100K DAUs
• Revenue
o Daily ($25/1000 DAU) x 100K = $2.5K
oAnnual: $912K
• Cost
o Hosting: servers@$5000/month
oAnnual: $60K
• Gross Profit
o Annual: $852K
• Expense
o Annual: $202K
• Operating Profit
$650K
Good enough to staff a team of 5+ developers
58. Sample App #3: 1M DAUs
• Revenue
o Daily ($25/1000 DAU) x 1000K = $25K
o Annual: $9.13M
• Cost
o Hosting: servers@$20K/month
o Annual: $0.23M
• Gross Profit
o Annual: $8.9M
• Expense
o Annual: $1.9M
• Operating Profit
$7M
Good enough to staff a team of 20-40 developers
59. Social Apps Market in Perspectives
Annual Daily Annual Revenue
Revenue Active per DAU
Users
Social Apps $500-700M 50-70M
(estimated)
$5-12
Huge growth last 2 years
Yahoo $7,200M 130-160M
Public data: $45-55
Google Finance
Alexa
Google $21,800M 160-200M
Public data: $100-135
Google Finance
Alexa
62. Attributions
Images from Flickr under Creative Commons
http://www.flickr.com/photos/niallkennedy/78844524/
http://www.flickr.com/photos/maubrowncow/2508026764/
http://www.flickr.com/photos/tsevis/2279253649/
http://www.flickr.com/photos/gettheshot/1047513424/
Mouse Hunt, courtesy of HitGrab Inc.
RockYou SuperPets, courtesy of RockYou
Quote from Playdom, courtesy of Playdom
63. Q&A
Resources and links
Google Code
http://code.google.com
OpenSocial APIs
http://code.google.com/apis/opensocial/
OpenSocial.org
http://www.opensocial.org/
Google App Engine
http://code.google.com/appengine/
Post your questions for this talk on Google Moderator:
code.google.com/events/io/questions
or
http://bit.ly/mCqkQ
64. How are we doing?
Share your thoughts on the content and speakers!
Complete the session evaluation form on your
computer or mobile device at: haveasec.com/io
Next Session:
Developing on O3D: A View
From the Trenches