Building Your Digital Marketing Playbook
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SMS remains an important mobile channel as 70% of feature phone owners do not plan to upgrade to a smartphone soon. Additionally, 78% of smartphone users send text messages daily and 33% do so constantly throughout the day, highlighting how central SMS is to mobile strategy and experience.
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Digital marketing playbook
The document is a research report on using digital tactics like social media and websites to generate revenue for trade shows and conferences. Some key findings include:
- Over half of respondents are shifting marketing funds from traditional to digital tactics like email.
- Roughly half say digital marketing is valuable for driving revenue, and 69% expect digital revenues to increase.
- Having a digital strategy is linked to attributing more revenue to digital and experimenting with new tactics.
- Email remains very important but organizations want better customer data and integration capabilities.
- Event attendance and leads are top metrics for measuring digital ROI, which 89% of respondents do.
Marketing Playbook - Highlights
The document provides an overview and instructions for using a marketing playbook created by Engineers Australia. It explains that the playbook aims to promote consistency, coordination, and collaboration across marketing campaigns. It provides guidance on developing effective campaigns, executing them using various channels, reviewing results, and sharing successes. The playbook also includes templates for campaign planning and resources for things like graphic design standards and requesting marketing support.
2016 Content Marketing Playbook
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Sales Webinar | 12 Elements of a Great Sales Playbook
Effective implementation of a Sales Playbook results in 33% additional revenue, but just over half of companies have one. Travis Hill of The TAS Group shared the 12 Elements of a Great Sales Playbook that you should use to easily realize this revenue gain.
2018 Digital Marketing Strategy Proposal Template
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Digital Marketing Strategy Guide
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
The 2017 Content Marketing Framework
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
Digital in 2017 Global Overview
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
Recommandé
Digital marketing playbook
The document is a research report on using digital tactics like social media and websites to generate revenue for trade shows and conferences. Some key findings include:
- Over half of respondents are shifting marketing funds from traditional to digital tactics like email.
- Roughly half say digital marketing is valuable for driving revenue, and 69% expect digital revenues to increase.
- Having a digital strategy is linked to attributing more revenue to digital and experimenting with new tactics.
- Email remains very important but organizations want better customer data and integration capabilities.
- Event attendance and leads are top metrics for measuring digital ROI, which 89% of respondents do.
Marketing Playbook - Highlights
The document provides an overview and instructions for using a marketing playbook created by Engineers Australia. It explains that the playbook aims to promote consistency, coordination, and collaboration across marketing campaigns. It provides guidance on developing effective campaigns, executing them using various channels, reviewing results, and sharing successes. The playbook also includes templates for campaign planning and resources for things like graphic design standards and requesting marketing support.
2016 Content Marketing Playbook
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Sales Webinar | 12 Elements of a Great Sales Playbook
Effective implementation of a Sales Playbook results in 33% additional revenue, but just over half of companies have one. Travis Hill of The TAS Group shared the 12 Elements of a Great Sales Playbook that you should use to easily realize this revenue gain.
2018 Digital Marketing Strategy Proposal Template
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Digital Marketing Strategy Guide
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
The 2017 Content Marketing Framework
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
Digital in 2017 Global Overview
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
Strategy playbook
The document outlines a strategy for creative agencies to pursue long-term, future-facing growth. It proposes that strategy can spur growth by focusing on three main tasks: 1) influencing the scale and scope of an agency's offerings and recognizing new growth opportunities, 2) helping emerging digital markets grow and scale, and 3) leading digital market innovation and influencing industry conversations. Pursuing these three strategic focuses through service, product/service innovation, and infrastructure integration could systemically advance an agency's long-term growth in a sustainable way without diluting its unique culture.
Create Pipeline Through Use of a Sales Playbook (AA-ISP Chicago 2012)
This document discusses how organizations can use sales playbooks to standardize processes, increase productivity and drive revenue. It recommends establishing a sales playbook with 5 stages for creating opportunities, incorporating various sales methodologies. The playbook should include checklists, appendices with sales tools, and activities mapped to a CRM. Regular review and refinement of the playbook is suggested. Implementing a playbook can increase a team's average win rate by 38% and individual performance by up to 300%.
Measuring Digital Marketing for Succes
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Content Marketing Playbook
Nobody cares about your products, except you. Create interesting content! How to effectively use content marketing with the 5 C's: calibrate, create, curate, circulate, and convert.
Adobe AIR Development for the BlackBerry PlayBook
The BlackBerry PlayBook is expected to be a killer tablet. It features a wide range of features and the ability to make native apps in a variety of languages including Adobe AIR.
The right time email marketing playbook
This white paper discusses best practices for email marketing, focusing on implementing right-time email marketing to boost subscriber engagement and customer retention. Right-time email marketing involves sending personalized, relevant messages to subscribers based on their behaviors and interests at optimal times. The paper outlines a 4-step process for organizations to develop a right-time email strategy: 1) Lay the foundation for automated processes; 2) Define the customer lifecycle; 3) Develop a right-time contact strategy; and 4) Test and optimize programs. Implementing right-time marketing techniques can generate response rates 600% higher than traditional campaigns according to research.
Defending the Spread- Keep 'em Guessing
John Rice outlines his defensive philosophy and considerations for defending the spread offense. He emphasizes taking away the offense's strengths, utilizing multiple pre-snap looks and adjustments, and keeping the offense guessing. Rice details the use of wristbands to call various fronts, pressures, and coverages. He provides examples of pre-snap alignments, checks, pressures, and concepts used to defend spread offenses.
Your Business Lead Generation Playbook
This document provides a six-part playbook for business lead generation. Part 1 discusses establishing goals and objectives. Part 2 covers understanding your unique selling proposition. Part 3 is about understanding your market through keyword research, personas, and determining where your audience engages online and offline. Part 4 reviews developing a lead generation strategy utilizing tools like websites, social media, email marketing, and content. Part 5 discusses establishing metrics to measure performance. Part 6 emphasizes the importance of continual improvement of your lead generation efforts. The document provides examples and recommendations throughout.
Applying-Pressure-33-Defense-John-Rice (1)
This document provides information and principles for applying pressure from a 3-3 defensive scheme. It discusses reasons to apply pressure such as attacking weaknesses in protection or breaking defensive tendencies. It outlines principles for disguising blitzes, knowing protections and hot reads, and ensuring gaps are filled. Specific blitz packages like 3-shell, 4-man, 5-man, and 6-man pressures are described along with coverages and responsibilities. Maximizing effectiveness is discussed through scripting calls, practicing disguises against motion, and emphasizing run fits. Additional resources for the 3-3 defense are also listed.
Presentation Ideas Playbook
Presentations Idea Playbook helps you win big in your next business presentation, speech, sales pitch or school presentation.
33 Defense Understanding the Basics Rice
This document provides an overview of the 3-3 defense from Coach John Rice of Santiago High School. It discusses transitioning from an even front to a 3-3 stack defense. It outlines the personnel used in a 30 stack defense including defensive linemen in 5-technique ends and a 0-technique nose, three inside linebackers in the lion, mike, and ram positions, and an outside linebacker-safety hybrid in the spur position. It also lists 11 principles of the defense including taking away the offense's strengths, disrupting rhythm, and ensuring all gaps are accounted for. The document explains why the 3-3-5 defense is an effective scheme that allows speed and aggression.
The Power of Big Data in a Networked World
In a world of social networks, mobile computing, and billions of smart sensors, we are now awash in data. New tools to harness data are powering self-driving cars, lifecasting athletes, and real-time flu-tracking. For businesses, big data poses new challenges, and demands new kinds of leadership. But for those who can master it, data will offer incredible sources of innovation and customer insight, and provide the answers to some of marketing's most vexing questions.
2013-11-05 The Network Is Your Customer - Euclid Tech Presentation
The document discusses strategies for companies to thrive in the digital age by focusing on customer networks rather than traditional broadcast models. It outlines five key strategies to inspire customer advocacy and participation: access, engage, customize, connect, and collaborate. These strategies involve providing services, experiences and communications that are accessible everywhere and always on, becoming a source of valued content, making offerings adaptable, connecting to customer conversations, and inviting customers to help build the enterprise. The focus on customer networks recognizes that the world has changed from mass markets to more individualized connections.
Peru Marketing Symposium 2012 David Rogers
The document discusses reinventing marketing for a world of customer networks. It introduces David Rogers, a consultant and author, and provides information about his book, newsletter, and upcoming executive program on customer network marketing. Contact information and links are provided for a free chapter, newsletter, and purchasing the book. The remainder of the document consists of slides that discuss moving from mass marketing to customer network marketing, and strategies like access, engage, connect, collaborate, and customize for inspiring customer advocacy in networks.
Surviving the Change Agents - How Business Survive the Next Evolution
Consumer-centric technology companies are driving rapid change through micro-moments, data at scale, and assisted intelligence. Highest performing teams adapt by understanding trends, leveraging data and AI to personalize experiences, and empowering employees through collaboration and knowledge sharing. To survive, companies must focus on continuously improving the customer experience.
The Future of Marketing - Steps to Building Experiences of the Future
The document discusses the future of marketing and how businesses need to adapt to ongoing technological changes and revolutions. It notes that marketing is shifting from a focus only on acquisition to managing the entire customer journey through experiences. It recommends that companies align their teams to the full customer journey, focus on a single source of data truth, continually test new ideas, train teams for rapid improvement, and create experience teams instead of just marketing teams. The future of marketing depends on effectively managing ongoing changes.
Top 2017 Learning Trends via LinkedIn
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
How Consumer Technology Companies Are Changing the World
This document is a series of tweets from the user @KYLEPLACY that appear to be discussing a Louis CK video. The tweets do not provide much context around the content of the video or @KYLEPLACY's opinions on it, but instead are a repetitive thread of the user mentioning their own Twitter handle multiple times.
How to Build the Business of the Future v2
This document discusses strategies for closing the knowledge divide in businesses. It advocates for empowering change through technology to improve speed, access, and data-driven decision making. Modular solutions and minimum viable products are recommended to iteratively validate customer needs and keep pace with rapid technological change.
Closing the Knowledge Divide: How to Build the Business of the Future
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Change Agents: How Consumer Centric Technology Companies Change the World
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
Contenu connexe
En vedette
Strategy playbook
The document outlines a strategy for creative agencies to pursue long-term, future-facing growth. It proposes that strategy can spur growth by focusing on three main tasks: 1) influencing the scale and scope of an agency's offerings and recognizing new growth opportunities, 2) helping emerging digital markets grow and scale, and 3) leading digital market innovation and influencing industry conversations. Pursuing these three strategic focuses through service, product/service innovation, and infrastructure integration could systemically advance an agency's long-term growth in a sustainable way without diluting its unique culture.
Create Pipeline Through Use of a Sales Playbook (AA-ISP Chicago 2012)
This document discusses how organizations can use sales playbooks to standardize processes, increase productivity and drive revenue. It recommends establishing a sales playbook with 5 stages for creating opportunities, incorporating various sales methodologies. The playbook should include checklists, appendices with sales tools, and activities mapped to a CRM. Regular review and refinement of the playbook is suggested. Implementing a playbook can increase a team's average win rate by 38% and individual performance by up to 300%.
Measuring Digital Marketing for Succes
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Content Marketing Playbook
Nobody cares about your products, except you. Create interesting content! How to effectively use content marketing with the 5 C's: calibrate, create, curate, circulate, and convert.
Adobe AIR Development for the BlackBerry PlayBook
The BlackBerry PlayBook is expected to be a killer tablet. It features a wide range of features and the ability to make native apps in a variety of languages including Adobe AIR.
The right time email marketing playbook
This white paper discusses best practices for email marketing, focusing on implementing right-time email marketing to boost subscriber engagement and customer retention. Right-time email marketing involves sending personalized, relevant messages to subscribers based on their behaviors and interests at optimal times. The paper outlines a 4-step process for organizations to develop a right-time email strategy: 1) Lay the foundation for automated processes; 2) Define the customer lifecycle; 3) Develop a right-time contact strategy; and 4) Test and optimize programs. Implementing right-time marketing techniques can generate response rates 600% higher than traditional campaigns according to research.
Defending the Spread- Keep 'em Guessing
John Rice outlines his defensive philosophy and considerations for defending the spread offense. He emphasizes taking away the offense's strengths, utilizing multiple pre-snap looks and adjustments, and keeping the offense guessing. Rice details the use of wristbands to call various fronts, pressures, and coverages. He provides examples of pre-snap alignments, checks, pressures, and concepts used to defend spread offenses.
Your Business Lead Generation Playbook
This document provides a six-part playbook for business lead generation. Part 1 discusses establishing goals and objectives. Part 2 covers understanding your unique selling proposition. Part 3 is about understanding your market through keyword research, personas, and determining where your audience engages online and offline. Part 4 reviews developing a lead generation strategy utilizing tools like websites, social media, email marketing, and content. Part 5 discusses establishing metrics to measure performance. Part 6 emphasizes the importance of continual improvement of your lead generation efforts. The document provides examples and recommendations throughout.
Applying-Pressure-33-Defense-John-Rice (1)
This document provides information and principles for applying pressure from a 3-3 defensive scheme. It discusses reasons to apply pressure such as attacking weaknesses in protection or breaking defensive tendencies. It outlines principles for disguising blitzes, knowing protections and hot reads, and ensuring gaps are filled. Specific blitz packages like 3-shell, 4-man, 5-man, and 6-man pressures are described along with coverages and responsibilities. Maximizing effectiveness is discussed through scripting calls, practicing disguises against motion, and emphasizing run fits. Additional resources for the 3-3 defense are also listed.
Presentation Ideas Playbook
Presentations Idea Playbook helps you win big in your next business presentation, speech, sales pitch or school presentation.
33 Defense Understanding the Basics Rice
This document provides an overview of the 3-3 defense from Coach John Rice of Santiago High School. It discusses transitioning from an even front to a 3-3 stack defense. It outlines the personnel used in a 30 stack defense including defensive linemen in 5-technique ends and a 0-technique nose, three inside linebackers in the lion, mike, and ram positions, and an outside linebacker-safety hybrid in the spur position. It also lists 11 principles of the defense including taking away the offense's strengths, disrupting rhythm, and ensuring all gaps are accounted for. The document explains why the 3-3-5 defense is an effective scheme that allows speed and aggression.
The Power of Big Data in a Networked World
In a world of social networks, mobile computing, and billions of smart sensors, we are now awash in data. New tools to harness data are powering self-driving cars, lifecasting athletes, and real-time flu-tracking. For businesses, big data poses new challenges, and demands new kinds of leadership. But for those who can master it, data will offer incredible sources of innovation and customer insight, and provide the answers to some of marketing's most vexing questions.
2013-11-05 The Network Is Your Customer - Euclid Tech Presentation
The document discusses strategies for companies to thrive in the digital age by focusing on customer networks rather than traditional broadcast models. It outlines five key strategies to inspire customer advocacy and participation: access, engage, customize, connect, and collaborate. These strategies involve providing services, experiences and communications that are accessible everywhere and always on, becoming a source of valued content, making offerings adaptable, connecting to customer conversations, and inviting customers to help build the enterprise. The focus on customer networks recognizes that the world has changed from mass markets to more individualized connections.
Peru Marketing Symposium 2012 David Rogers
The document discusses reinventing marketing for a world of customer networks. It introduces David Rogers, a consultant and author, and provides information about his book, newsletter, and upcoming executive program on customer network marketing. Contact information and links are provided for a free chapter, newsletter, and purchasing the book. The remainder of the document consists of slides that discuss moving from mass marketing to customer network marketing, and strategies like access, engage, connect, collaborate, and customize for inspiring customer advocacy in networks.
En vedette (14)
Create Pipeline Through Use of a Sales Playbook (AA-ISP Chicago 2012)
Create Pipeline Through Use of a Sales Playbook (AA-ISP Chicago 2012)
2013-11-05 The Network Is Your Customer - Euclid Tech Presentation
2013-11-05 The Network Is Your Customer - Euclid Tech Presentation
Plus de Kyle Lacy
Surviving the Change Agents - How Business Survive the Next Evolution
Consumer-centric technology companies are driving rapid change through micro-moments, data at scale, and assisted intelligence. Highest performing teams adapt by understanding trends, leveraging data and AI to personalize experiences, and empowering employees through collaboration and knowledge sharing. To survive, companies must focus on continuously improving the customer experience.
The Future of Marketing - Steps to Building Experiences of the Future
The document discusses the future of marketing and how businesses need to adapt to ongoing technological changes and revolutions. It notes that marketing is shifting from a focus only on acquisition to managing the entire customer journey through experiences. It recommends that companies align their teams to the full customer journey, focus on a single source of data truth, continually test new ideas, train teams for rapid improvement, and create experience teams instead of just marketing teams. The future of marketing depends on effectively managing ongoing changes.
Top 2017 Learning Trends via LinkedIn
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
How Consumer Technology Companies Are Changing the World
This document is a series of tweets from the user @KYLEPLACY that appear to be discussing a Louis CK video. The tweets do not provide much context around the content of the video or @KYLEPLACY's opinions on it, but instead are a repetitive thread of the user mentioning their own Twitter handle multiple times.
How to Build the Business of the Future v2
This document discusses strategies for closing the knowledge divide in businesses. It advocates for empowering change through technology to improve speed, access, and data-driven decision making. Modular solutions and minimum viable products are recommended to iteratively validate customer needs and keep pace with rapid technological change.
Closing the Knowledge Divide: How to Build the Business of the Future
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Change Agents: How Consumer Centric Technology Companies Change the World
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
It Shouldn't Be Scary to Go Digital
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
The 4 Ps to Sustainable Growth
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
You Can't Growth Hack Your Way to Success
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE.
Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
It Shouldn't Be Scary to Go Digital
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Marketing is Dead - Uberflip User Conference Presentation
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - TrackMaven Digital Conference
The document discusses how marketing is changing and the trends that are disrupting traditional marketing approaches. It notes that mobility and internet usage are maturing, and that whoever owns the network experience owns the customer experience. It then outlines five evolutions needed for marketing survival: reorganizing marketing teams according to people, principles, processes, programs, and performance; focusing on user experience; shifting from content marketing to thought leadership; replacing engagement metrics with unit economic measures; and cleansing data to support healthy artificial intelligence.
Marketing Team Organizational Structures
The document outlines three examples of marketing team organizational structures:
1) A demand generation and content focused structure led by a VP of Demand Generation and a VP of Brand and Communications.
2) A performance marketing focused structure led by a VP of Performance Marketing and a VP of Brand and Communications.
3) A channel marketing focused structure led by a VP of Demand Generation, a VP of Product Marketing, and a VP of Brand and Communications.
Marketing is Dead - Inbound Experience Conference
Louis CK released a new stand-up special on his website in which he discusses various topics like racism, relationships, and his daughters. The special was filmed in Washington D.C. and released without any promotion or announcement on LouisCK.com, where it can be purchased for $8.
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
Plus de Kyle Lacy (20)
Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
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Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
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During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
20240607 QFM018 Elixir Reading List May 2024
Everything I found interesting about the Elixir programming ecosystem in May 2024
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Webinar: Designing a schema for a Data Warehouse
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Project Management Semester Long Project - Acuity
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Dernier (20)
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Building Your Digital Marketing Playbook
- 45. SMS IS A CRITICAL CHANNEL IN MOBILE STRATEGY • 70% of feature phone owners don’t plan to buy a smartphone as their next device (Feb 2012) – They plan to sign up for two more years of service on their regular handsets • 78% of smartphone users SMS daily. • 33% of smartphone users SMS constantly throughout the day.
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