Overview of network economics and business model design for web services & media companies.
Survery of Umair Haque, Yochai Benkler, VC-scape, Web 2.0
Presented at BarCamp LA 5 by Ethan Bauley, principal @ SpimeCo.
ethan /at/ spimeco
Story Board: The Collaborative Economy for Corporations (Official Slideshare ...Jeremiah Owyang
This document discusses the rise of the collaborative economy and how companies must adapt. It outlines three eras: 1) a few could publish online, 2) anyone could publish using social tools, and 3) people now share products using social tools, reducing the need to buy from companies. It argues companies should embrace the collaborative economy by becoming services, motivating marketplaces, and providing platforms for crowds to build products. By activating idle resources and enabling sharing, the collaborative economy presents opportunities for new business models and revenues if companies embrace change rather than resist disruption.
Shared economy - Collaborative consumption - The sharing economyTorben Rick
The document discusses the rise of the sharing economy and provides 18 examples of sharing economy businesses and services. It explains that the sharing economy relies on internet platforms and user reviews to build trust between strangers sharing access to underutilized resources like cars, homes, equipment and other assets. Examples mentioned include peer-to-peer marketplaces for renting homes (Airbnb), cars, parking spots, equipment, clothing, art, dog walking and more. The drivers behind the sharing economy are described as social, economic and technological factors that have made these new types of businesses possible.
The Clothesline Paradox and the Sharing Economy (Keynote file)Tim O'Reilly
My keynote at OSCON 2012 in Portland, July 18, 2012. Focuses on the contribution of open source software to the economy, using the metaphor of "the clothesline paradox" first articulated by Steve Baer in CoEvolution Quarterly in 1975
Becoming platforms: Harnessing the power of communities, beyond crowd-sourcin...Simone Cicero
Becoming platforms: Harnessing the power of communities, beyond crowd-sourcing and openness.
This lecture was given on request to the Chamber of Commerce of Forlì-Cesena.
The original topic was "crowdsourcing" but it's now pretty obvious that there's no such thing as crowdsourcing anymore.
Indeed crowdsourcing is still an old-fashioned way of looking at peers and producers (exploitation): the switch that all businesses and organizations must undertake now is that towards 100% collaborative organization, which relates with peers and users in a co-creative way, becoming an "enabler". For those interested you should look into this post http://bit.ly/PostCapitalismAndPlatforms
Design Strategies to galvanize EcosystemsSimone Cicero
Crafting a power "Shaping Strategy" and galvanize an entire ecosystem to join a platform for collaborative value creation is the new strategy to transform markets in the XXIst century.
Networked business models are transforming markets, communities and production through network effects.
Presentation given in Aalborg University for the BizMedia2016 Event
Millennials are at the forefront of a seismic shift in business that could be worth $335 billion by 2030 (according to PWC data). How is Uber worth $40 billion or Airbnb $20 billion? The reason is the evolving needs of the Millennial consumer and a new generation of business models delivering a better Shared Experience. Find out what this consumer wants and how that's driving the Sharing Economy in this new presentation:
Digital Evolutions: Startups, Platforms and EcosystemsSimone Cicero
Digital platforms and ecosystems are experiencing exponential growth and disruption. Understanding their dynamics is important for startups, platforms, and ecosystems. Platforms go through phases from pioneers seeking opportunities, to settlers addressing demand, to town planners optimizing operations. Innovation occurs both on top of and below interfaces as value increases. Designing platforms requires understanding value exchanges between roles to overcome challenges like liquidity. Growth involves working like a startup, nurturing relations like a platform, and always disrupting yourself like an ecosystem.
Story Board: The Collaborative Economy for Corporations (Official Slideshare ...Jeremiah Owyang
This document discusses the rise of the collaborative economy and how companies must adapt. It outlines three eras: 1) a few could publish online, 2) anyone could publish using social tools, and 3) people now share products using social tools, reducing the need to buy from companies. It argues companies should embrace the collaborative economy by becoming services, motivating marketplaces, and providing platforms for crowds to build products. By activating idle resources and enabling sharing, the collaborative economy presents opportunities for new business models and revenues if companies embrace change rather than resist disruption.
Shared economy - Collaborative consumption - The sharing economyTorben Rick
The document discusses the rise of the sharing economy and provides 18 examples of sharing economy businesses and services. It explains that the sharing economy relies on internet platforms and user reviews to build trust between strangers sharing access to underutilized resources like cars, homes, equipment and other assets. Examples mentioned include peer-to-peer marketplaces for renting homes (Airbnb), cars, parking spots, equipment, clothing, art, dog walking and more. The drivers behind the sharing economy are described as social, economic and technological factors that have made these new types of businesses possible.
The Clothesline Paradox and the Sharing Economy (Keynote file)Tim O'Reilly
My keynote at OSCON 2012 in Portland, July 18, 2012. Focuses on the contribution of open source software to the economy, using the metaphor of "the clothesline paradox" first articulated by Steve Baer in CoEvolution Quarterly in 1975
Becoming platforms: Harnessing the power of communities, beyond crowd-sourcin...Simone Cicero
Becoming platforms: Harnessing the power of communities, beyond crowd-sourcing and openness.
This lecture was given on request to the Chamber of Commerce of Forlì-Cesena.
The original topic was "crowdsourcing" but it's now pretty obvious that there's no such thing as crowdsourcing anymore.
Indeed crowdsourcing is still an old-fashioned way of looking at peers and producers (exploitation): the switch that all businesses and organizations must undertake now is that towards 100% collaborative organization, which relates with peers and users in a co-creative way, becoming an "enabler". For those interested you should look into this post http://bit.ly/PostCapitalismAndPlatforms
Design Strategies to galvanize EcosystemsSimone Cicero
Crafting a power "Shaping Strategy" and galvanize an entire ecosystem to join a platform for collaborative value creation is the new strategy to transform markets in the XXIst century.
Networked business models are transforming markets, communities and production through network effects.
Presentation given in Aalborg University for the BizMedia2016 Event
Millennials are at the forefront of a seismic shift in business that could be worth $335 billion by 2030 (according to PWC data). How is Uber worth $40 billion or Airbnb $20 billion? The reason is the evolving needs of the Millennial consumer and a new generation of business models delivering a better Shared Experience. Find out what this consumer wants and how that's driving the Sharing Economy in this new presentation:
Digital Evolutions: Startups, Platforms and EcosystemsSimone Cicero
Digital platforms and ecosystems are experiencing exponential growth and disruption. Understanding their dynamics is important for startups, platforms, and ecosystems. Platforms go through phases from pioneers seeking opportunities, to settlers addressing demand, to town planners optimizing operations. Innovation occurs both on top of and below interfaces as value increases. Designing platforms requires understanding value exchanges between roles to overcome challenges like liquidity. Growth involves working like a startup, nurturing relations like a platform, and always disrupting yourself like an ecosystem.
How Social Media Is Going To Change The Company FinalMirva Tapaninen
Social media is going to significantly change companies and the economy. Young people today have grown up using social media and online networks, which they use to socialize, collaborate, and influence companies and governments. This will lead to a more participatory economic model where customers and users have more influence over products and services through co-creation and sharing information. Companies will no longer be able to act alone but must work with informed users and communities online.
- Fergal Coleman presented on emerging technologies and how businesses can leverage them.
- He discussed the hype cycle for new technologies and provided examples like web tools, virtual worlds, and social media that businesses are using.
- Case studies were presented on how companies have used technologies like Google Apps, Skype, and online communities to improve collaboration and reduce costs.
- Emerging trends around data analytics, business intelligence, and using online data to make better decisions were also covered.
The document discusses emerging technologies and how businesses can leverage them. It provides examples of technologies like web 2.0, cloud computing, mashups and how companies have used them. Case studies are presented on using tools like Google Apps, Skype, Central Desktop and data from websites to improve business processes and deliver better services. The presentation encourages attendees to develop a one page plan to apply emerging technologies to address three business issues.
This document discusses the rise of ad-blocking software and its negative impact on online publishers' revenue from advertisements. As ad-blocking usage increases, publishers are losing billions in annual revenue. Many users find online ads annoying and disruptive. Publishers are exploring ways to circumvent ad-blocking, such as whitelisted ads or native advertising, but there is no clear solution yet. The growth of ad-blocking threatens the entire digital advertising industry.
This document provides an overview of crowdfunding and its advantages for entrepreneurs. It defines crowdfunding as raising startup capital from the general public online by offering rewards in exchange for donations. Some key benefits highlighted include testing ideas with little cost, bypassing traditional investors and retaining full control, and gaining early customers who can promote products. However, crowdfunding also requires intensive promotion and comes with the risk of campaign failure. The document aims to help readers understand and utilize crowdfunding for their projects and businesses.
The document discusses the rise of social media and its potential for social engagement and activism. It provides several examples of how social media has enabled grassroots movements around the world to create change. It also suggests that businesses need to better integrate social media into their organizations in order to engage with customers and stakeholders.
This executive summary explains why we released an updated version of the Platform Design Toolkit - The definitive set of design thinking and system modeling tools to design digital and non digital Platforms to access powerful Ecosystems and reach objectives way beyond the boundaries of your firm.
For More information on the Toolkit visit: www.platformdesigntoolkit.com
For more complete presentation and context post see: http://meedabyte.com/2015/11/06/platform-design-toolkit-2-0-open-for-comments/
By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Do It Yourself (DIY) Small Business Services and AssistanceGIS Planning
Many businesses struggle when it comes to defining their competitive landscape and performing quality market analysis, and some businesses leave this key step out of their business planning. Providing every local business with one-on-one assistance is a daunting task, but it can be made easier through the use of DIY tools that can be given to businesses to help them help themselves on their own time.
The presentation starts with the key themes of the small business do-it-yourself movement and then goes on to focus on DIY resources for market analysis, ecommerce, accounting, marketing, websites, design, video, payroll, surveys, public relations, social media, business site selection, valuation, and business intelligence.
The DIY (Do-It-Yourself) movement is coursing throughout many aspects of our lives. Technology has not only made many of our common tasks easier, but it has enabled us to do many things for ourselves that we previously left to professionals. We are now our own travel agents, bookkeepers, and secretaries. We are also more and more becoming our own teachers, thanks to the growth of distance learning programs.
This presentation was given at America's SBDC Annual Conference to Small Business Development Center professionals. It outlines ways these organizations can complement their one-on-one counseling services with DIY tools, and understand the best practices for how to distribute DIY tools through either public or controlled website access.
There are expert services only trained business counselors can provide, but there are only so many business counselors available to service the millions of small business owners in existence. In order to scale up business assistance services to reach every company in a community, SBDCs can use DIY tools to meet a business owner’s basic needs, allowing staff to focus on the problems that demand their particular expertise.
Sharing is the New Buying: How to Win in the Collaborative EconomyJeremiah Owyang
Crowd Companies, a brand council founded by Jeremiah Owyang primarily focusing on the collaborative economy movement, and Vision Critical, the leading provider of insight community technologies, have exclusively partnered to release a groundbreaking report, “Sharing is the New Buying” that for the first time maps the size and characteristics of the movement. Based on responses from more than 90,000 Internet users across the U.S., U.K. and Canada, the report concludes that sharing online is mainstream, growing, practical and satisfying, and has become a competitive threat to large corporations. Report includes: Introduction and summary. Breakdown of the three groups of sharing customers. Market adoption rates, forecast and growth rates. Taxonomy of the market. Breakdown by demographic: age, location, political party, marriage status and more. Satisfaction rates of sharing services. Forecast of future behaviors. Recommendations for corporations: market opportunities, and specific departmental impacts.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
This document discusses the concept of Enterprise 2.0, which refers to the use of social software platforms in businesses and organizations. It outlines how Enterprise 2.0 aims to break down traditional hierarchies and promote more collaboration between customers, employees, and suppliers. Examples of Enterprise 2.0 tools include wikis, blogs, forums, and social networks, which can be used to share knowledge more openly within organizations. The document also notes that Enterprise 2.0 approaches may lead to faster innovation, lower costs, and better responsiveness to customers.
This document discusses various ways that social media can be monetized through four main plays: 1) engaging users directly, 2) building communities, 3) providing utilities, and 4) social advertising agencies. It notes that while many social media companies have struggled to generate revenue, opportunities exist in areas like behavioral targeting, mobile advertising, and facilitating conversations between brands and consumers. The best practices for profit involve providing real value to users, focusing communities, and monetizing user behavior and transactions.
The document discusses digital disruption and transformation. It defines big bang disruption as a dramatic new innovation that can deliver products or services that are cheaper and better. It also discusses the mindset needed for digital transformation and the traits and competencies of digital transformation leaders. The areas of digital transformation include business activities, processes, models, ecosystems, and assets. Finally, the document outlines steps for developing a digital strategy, including researching local problems, building prototypes, launching beta versions, marketing for conversions, and campaigning for mass adoption.
It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...Gerd Leonhard
The Future of Communications, Advertising and Branding:
The connected media economy has turned "the People formely known as Consumers" into Users that seem to be getting more numerous and more powerful by the minute, creating their own content or just annexing whatever they want, downloading or streaming what they want when and how they want, and forming digital communities that are set to become more popular than MTV or VH1 ever were. Pre-broadband, linear and mass-media advertising concepts will surely be less relevant in the very near future, but what does "Advertising2.0" look like, who will be "The Creatives" and will brands indeed lose control to those ever more powerful Users? Media Futurist Gerd Leonhard will talk about the next 5 years that lie ahead for the industry.
An overview of the maker movement and craft trend, from the origins and William Morris, all the way to Etsy, education philosophies, and food trends. Also includes thoughts on how to incorporate the hand-crafting and the maker mentality into design projects.
-Ashley Stephenson for Orange Sparkle Ball
La escuela da la bienvenida a los estudiantes a un nuevo año escolar 2008. Se les desea a todos los estudiantes y maestros un año lleno de aprendizaje y crecimiento. La administración y el personal están comprometidos a brindar una educación de alta calidad para todos.
Este blog presenta las últimas tendencias de moda en zapatos extravagantes y elegantes de marcas caras para cualquier ocasión, incluyendo fotos de pares poco convencionales pero divertidos, muy diferentes y elegantes para eventos formales. El blog busca mostrar que estas extrañas tendencias son la moda actual.
How Social Media Is Going To Change The Company FinalMirva Tapaninen
Social media is going to significantly change companies and the economy. Young people today have grown up using social media and online networks, which they use to socialize, collaborate, and influence companies and governments. This will lead to a more participatory economic model where customers and users have more influence over products and services through co-creation and sharing information. Companies will no longer be able to act alone but must work with informed users and communities online.
- Fergal Coleman presented on emerging technologies and how businesses can leverage them.
- He discussed the hype cycle for new technologies and provided examples like web tools, virtual worlds, and social media that businesses are using.
- Case studies were presented on how companies have used technologies like Google Apps, Skype, and online communities to improve collaboration and reduce costs.
- Emerging trends around data analytics, business intelligence, and using online data to make better decisions were also covered.
The document discusses emerging technologies and how businesses can leverage them. It provides examples of technologies like web 2.0, cloud computing, mashups and how companies have used them. Case studies are presented on using tools like Google Apps, Skype, Central Desktop and data from websites to improve business processes and deliver better services. The presentation encourages attendees to develop a one page plan to apply emerging technologies to address three business issues.
This document discusses the rise of ad-blocking software and its negative impact on online publishers' revenue from advertisements. As ad-blocking usage increases, publishers are losing billions in annual revenue. Many users find online ads annoying and disruptive. Publishers are exploring ways to circumvent ad-blocking, such as whitelisted ads or native advertising, but there is no clear solution yet. The growth of ad-blocking threatens the entire digital advertising industry.
This document provides an overview of crowdfunding and its advantages for entrepreneurs. It defines crowdfunding as raising startup capital from the general public online by offering rewards in exchange for donations. Some key benefits highlighted include testing ideas with little cost, bypassing traditional investors and retaining full control, and gaining early customers who can promote products. However, crowdfunding also requires intensive promotion and comes with the risk of campaign failure. The document aims to help readers understand and utilize crowdfunding for their projects and businesses.
The document discusses the rise of social media and its potential for social engagement and activism. It provides several examples of how social media has enabled grassroots movements around the world to create change. It also suggests that businesses need to better integrate social media into their organizations in order to engage with customers and stakeholders.
This executive summary explains why we released an updated version of the Platform Design Toolkit - The definitive set of design thinking and system modeling tools to design digital and non digital Platforms to access powerful Ecosystems and reach objectives way beyond the boundaries of your firm.
For More information on the Toolkit visit: www.platformdesigntoolkit.com
For more complete presentation and context post see: http://meedabyte.com/2015/11/06/platform-design-toolkit-2-0-open-for-comments/
By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Do It Yourself (DIY) Small Business Services and AssistanceGIS Planning
Many businesses struggle when it comes to defining their competitive landscape and performing quality market analysis, and some businesses leave this key step out of their business planning. Providing every local business with one-on-one assistance is a daunting task, but it can be made easier through the use of DIY tools that can be given to businesses to help them help themselves on their own time.
The presentation starts with the key themes of the small business do-it-yourself movement and then goes on to focus on DIY resources for market analysis, ecommerce, accounting, marketing, websites, design, video, payroll, surveys, public relations, social media, business site selection, valuation, and business intelligence.
The DIY (Do-It-Yourself) movement is coursing throughout many aspects of our lives. Technology has not only made many of our common tasks easier, but it has enabled us to do many things for ourselves that we previously left to professionals. We are now our own travel agents, bookkeepers, and secretaries. We are also more and more becoming our own teachers, thanks to the growth of distance learning programs.
This presentation was given at America's SBDC Annual Conference to Small Business Development Center professionals. It outlines ways these organizations can complement their one-on-one counseling services with DIY tools, and understand the best practices for how to distribute DIY tools through either public or controlled website access.
There are expert services only trained business counselors can provide, but there are only so many business counselors available to service the millions of small business owners in existence. In order to scale up business assistance services to reach every company in a community, SBDCs can use DIY tools to meet a business owner’s basic needs, allowing staff to focus on the problems that demand their particular expertise.
Sharing is the New Buying: How to Win in the Collaborative EconomyJeremiah Owyang
Crowd Companies, a brand council founded by Jeremiah Owyang primarily focusing on the collaborative economy movement, and Vision Critical, the leading provider of insight community technologies, have exclusively partnered to release a groundbreaking report, “Sharing is the New Buying” that for the first time maps the size and characteristics of the movement. Based on responses from more than 90,000 Internet users across the U.S., U.K. and Canada, the report concludes that sharing online is mainstream, growing, practical and satisfying, and has become a competitive threat to large corporations. Report includes: Introduction and summary. Breakdown of the three groups of sharing customers. Market adoption rates, forecast and growth rates. Taxonomy of the market. Breakdown by demographic: age, location, political party, marriage status and more. Satisfaction rates of sharing services. Forecast of future behaviors. Recommendations for corporations: market opportunities, and specific departmental impacts.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
This document discusses the concept of Enterprise 2.0, which refers to the use of social software platforms in businesses and organizations. It outlines how Enterprise 2.0 aims to break down traditional hierarchies and promote more collaboration between customers, employees, and suppliers. Examples of Enterprise 2.0 tools include wikis, blogs, forums, and social networks, which can be used to share knowledge more openly within organizations. The document also notes that Enterprise 2.0 approaches may lead to faster innovation, lower costs, and better responsiveness to customers.
This document discusses various ways that social media can be monetized through four main plays: 1) engaging users directly, 2) building communities, 3) providing utilities, and 4) social advertising agencies. It notes that while many social media companies have struggled to generate revenue, opportunities exist in areas like behavioral targeting, mobile advertising, and facilitating conversations between brands and consumers. The best practices for profit involve providing real value to users, focusing communities, and monetizing user behavior and transactions.
The document discusses digital disruption and transformation. It defines big bang disruption as a dramatic new innovation that can deliver products or services that are cheaper and better. It also discusses the mindset needed for digital transformation and the traits and competencies of digital transformation leaders. The areas of digital transformation include business activities, processes, models, ecosystems, and assets. Finally, the document outlines steps for developing a digital strategy, including researching local problems, building prototypes, launching beta versions, marketing for conversions, and campaigning for mass adoption.
It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...Gerd Leonhard
The Future of Communications, Advertising and Branding:
The connected media economy has turned "the People formely known as Consumers" into Users that seem to be getting more numerous and more powerful by the minute, creating their own content or just annexing whatever they want, downloading or streaming what they want when and how they want, and forming digital communities that are set to become more popular than MTV or VH1 ever were. Pre-broadband, linear and mass-media advertising concepts will surely be less relevant in the very near future, but what does "Advertising2.0" look like, who will be "The Creatives" and will brands indeed lose control to those ever more powerful Users? Media Futurist Gerd Leonhard will talk about the next 5 years that lie ahead for the industry.
An overview of the maker movement and craft trend, from the origins and William Morris, all the way to Etsy, education philosophies, and food trends. Also includes thoughts on how to incorporate the hand-crafting and the maker mentality into design projects.
-Ashley Stephenson for Orange Sparkle Ball
La escuela da la bienvenida a los estudiantes a un nuevo año escolar 2008. Se les desea a todos los estudiantes y maestros un año lleno de aprendizaje y crecimiento. La administración y el personal están comprometidos a brindar una educación de alta calidad para todos.
Este blog presenta las últimas tendencias de moda en zapatos extravagantes y elegantes de marcas caras para cualquier ocasión, incluyendo fotos de pares poco convencionales pero divertidos, muy diferentes y elegantes para eventos formales. El blog busca mostrar que estas extrañas tendencias son la moda actual.
The document discusses preparing for an upcoming test. It mentions gearing up or getting ready by studying hard and reviewing notes and materials from class. The goal is to do well on the test by being prepared and putting in the work ahead of time to learn the important information that will be covered.
The film Montoyas y Tarantos is a 1989 Spanish language film directed by Vicente Escrivá about two young gypsy lovers from feuding families, Ana Montoya and Manuel Taranto, who fall in love and marry in secret despite their families' long-standing rivalry. When their relationship is discovered, Manuel is killed by Ana's jealous cousin Teo on the beach, and Ana also dies trying to protect Manuel, ending the feud between the two families. The film is set along the Spanish coast approximately 40 years ago and features flamenco guitar music by Paco de Lucía.
Andrzej Bartkowizk directed the 2000 film Romeo Must Die starring Jet Li as Romeo and Aaliyah as Juliet. The film is set in Oakland, California in the 20th century and features hip-hop music, including the song "In the Club" by 50 Cent. It tells the story of the star-crossed lovers from two opposing families, the Chinese American Trinh clan led by Romeo and the African American Barsett clan led by Juliet, amid the tensions between their groups.
IssueZilla es el sistema para reportar errores en OpenOffice. Permite crear reportes de errores, defectos, mejoras o tareas que se asignan a un proyecto, subcomponente y responsable. Al crear un reporte se debe proporcionar una descripción detallada incluyendo pasos para reproducir el error y posibles soluciones. Los usuarios pueden agregar archivos adjuntos, buscar errores por ID, y seguir errores agregando su nombre al campo CC.
Social Media Marketing: Principles and EconomicsEthan Bauley
This document discusses principles of social media marketing. It begins by defining key terms like industrial media, which is expensive and owned by few, versus social media, which is relatively cheap and ownership is distributed. It then covers topics like how networked people can outperform firms, the importance of listening tools, reaching out to bloggers, and integrating social media into marketing plans. It provides examples of how social media was used to help Cisco's public relations efforts.
Presented at Stanford's "Publishing on the Web" Nov. 2007: There are lots of new ways to create value for your brand. Participating in the Web ecosystem in the right ways can create deeper relationships with your users, build new kinds of communities and open up new revenue streams for you. Learn from some of the cutting edge online media services how to take advantage of the opportunities that come with opening up and becoming an active participant in the new market.
Open and Closed - A New Cultural EconomyRob Sawyer
The document discusses the transition from closed systems to open systems in media and culture. It contrasts the traditional "closed system" model of tightly controlling content and users with an emerging "open system" model of freely sharing content and fostering collaboration. Some key aspects of the open system discussed include an increased emphasis on trust between brands and users, paying for content with attention, engagement or money, and making money through advertising or monetizing user contributions instead of restrictions.
The document discusses the rise of social media and its impact on business communication. It notes that while brands used to control communications about them, the growth of social networks and user empowerment through new communication technologies has weakened brand voice and given power to customers. It advocates that businesses must join social conversations, build communities, and develop relationships with influencers in order to harness the potential of social media.
The document discusses the transition to Music 2.0 and new models for content consumption and monetization. It notes that total fragmentation of content consumption is certain, with few models working for everyone. It proposes a new social contract and challenges content owners and distributors to create new models around content consumption across different platforms and devices. Examples from Asia, like Google's free music model in China supported by advertising, demonstrate new approaches. The key will be developing new "generatives" of value like packaging, timeliness, convenience and filtering to monetize content in this new landscape.
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
How to Understand a Product Marketplace by Funding Circle PMProduct School
The presentation walks you through Giorgio Giuliani's journey to Product Management in the world of tech, talks about how to market your skills and how to get into the industry. It also touches on balancing knowledge and personal experience with what's best for a wider user group.
Brian McManus Speech NTCA 2008 PR/Marketingpmtidaho
The document discusses strategies for using social media and networking tools to market to millennials. It provides details on setting up blogs, podcasts, videos, forums and other tools to engage customers online and promote the company. Examples are given of specific tools like Twitter, Facebook and video sites that can be used along with tips on search engine optimization, tracking visitors, and creating online communities.
Brian McManus Speech NTCA 2008 PR/Marketingpmtidaho
The document discusses strategies for using social media and networking tools to market to millennials. It provides details on setting up blogs, podcasts, videos, forums and other tools to engage customers online and promote the company. Examples are given of specific tools like Twitter, Facebook and video sites that can be used along with tips on search engine optimization, tracking visitors, and creating online communities.
The document provides a regularly updated collection of interesting and important tech and VC news items. It summarizes several recent news stories, including:
- Growing calls for tools to detect, understand, and defend against AI as advances make it possible to generate indistinguishable digital media and AI impacts more decisions. There is an opportunity for startups in "explainable AI".
- Questions around whether Facebook can be "fixed" given that its advertising model creates users as the product. Changes may undermine the business model.
- The Economist argues that tech monopolies ultimately stifle innovation and consumers. Proposed solutions include greater scrutiny of mergers and enforcing consumer ownership of data.
- Despite Amazon and Alib
UX Research & Platform Ecosystem Design - Archetypes in Sustainability Transf...Renzo D'andrea
Today's challenges are interconnected just like in biology an ecosystem embraces multiple elements to keep adjusting. Community building business model is the opportunity to think with a systemic approach. In this workshop I explain how systemic approach has been adopted in the team. Also I introduce the three mindsets derived from archetypes, along with the interdisciplinary work inspired by Carolina’s (https://www.linkedin.com/in/carolinaj... ) approach. As result we navigated our understanding to research the ecosystem needs. In the UX research strategy we applied a ‘Customer Journey Mapping’ exercise that helped to align the team towards co-creation and inclusiveness. Finally, this tool contextualize how to interact with different actors and the communities in the ecosystem.
Social Media:
Twitter: https://twitter.com/RenzoDan5
LinkedIn: https://www.linkedin.com/in/renzodand...
Medium: https://medium.com/@renzodandrea
Orchestrating the New Dynamic Capabilities: Collaborative innovation in ActionAmy Shuen
The Web has changed the core economic principles of strategic management and competitive advantage. Do you understand how digital, social media. mobile, transaction cost, network economics and big data analytics have transformed global strategy for Fortune 50 corporations, midmarket companies and startups. Are your company's leaders savvy about Big Data, win-win open ecosystems, network effects, Web 2.0 business models and the updated eco-version of "stone soup" -- crowdsourcing, crowdfunding, innovation jamming and collaborative consumption? Examples include Skype, Apple, Google, Amazon, IBM, Cisco, Intuit, Mint, LinkedIn, Flickr, Xing and the Obama 08 mobile campaign.
NLC/MS Government 2.0 - Enterprise Social Networkingguestb5e7e1c
Enterprise Social Computing is all the rage in the world of intranets and portals. The rise of blogs and wikis on the Web has prompted governments across the globe to put these and other social tools to use behind the firewall.
Why?
• To harness, capture, and learn from the knowledge of its employees…especially those who will be retiring soon.
• Improve policy outcomes
• More efficient use of government information
• Streamline internal operations
• Attract top talent
• Greater transparency through information dissemination
Imagine if social networking tools like blogs and wikis could be used as a means of interaction by the federal government bodies. Governments could interact to a far greater extent with citizens as well as with internal and external resources.
Shannon Ryan, President and CEO of non-linear creations, who has cemented his position in an international network of internet authorities, and is a regular and reliable source of information for the media about web strategy, execution and metrics, will demystify the concepts surrounding social computing.
The presentation will:
1. Give the broader market context for the rise and popularity of social computing.
2. Show you how you can benefit from social computing in your space.
3. Give a real “how to start” road map for building the framework to benefit from social networking.
4. Provide some lessons learned already from clients in this new fast moving space.
This document discusses business models for social networks and communities as well as video. For social networks, it describes how sites like MySpace and Facebook have become major traffic drivers. It discusses challenges with monetizing through advertising on social networks and alternatives like virtual goods. Examples like Fotolog and Glam Media's business models are provided. For video, it discusses the engagement of users and opportunities for monetization through ads, targeting, and analytics.
The document discusses how companies can take advantage of opportunities presented by Web 2.0. It notes that Web 2.0 focuses on participation and relationships rather than just information. It recommends that companies involve customers and partners in product development and marketing. Companies should also use internal social media tools to share knowledge and attract talented employees. Overall, the document encourages companies to embrace more open and social approaches online to build relationships and learn from their audiences.
Social Media And Advertising 1196991487121589 4mtk4
Social media usage is widespread across different age groups in the US. 90 million Americans have participated in online groups and 57 million have read blogs. Younger generations are even more engaged with social media, with 88% of tweens online monthly and 80% of millennials using social networking sites. As communication becomes more dialogic through social media, marketers must shift from one-way monologue messaging to engaging in two-way conversations with customers. New media channels allow companies to better understand customer desires and have customers become brand advocates. However, many marketers and clients are slow to adapt and invest in social media strategies.
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Originally given at the Big Design Conference #bigd16
Martin proposes creating a Content Marketing Network (CMN) to reduce costs of content creation while increasing organic search traffic and brand awareness. A CMN would be a loose affiliation of content creators using web tools to collaboratively generate and edit content on a shared topic. It would include commercial sites, non-profits, universities, and experts. Benefits include lower content costs by distributing them, more organic search listings and traffic, a flexible system hard for competitors to copy, and market intelligence and brand awareness for the sponsor.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Business Model Design for Web Services: Ethan Bauley
1. Bubblegeneration &
Benkler:
Business Model Design for Web Services (& MediaCo's)
Ethan Bauley // BarCampLA 5
ethanbauley.com
SpimeCo.com
ethan@spimeco.com
2. What's the plan?
• Fundamentals
• Explore writing/analysis of 2 leading
thinkers on network econ
• Brainstorm business ideas/models
• Technology innovation v. biz model
innovation:
http://avc.blogs.com/a_vc/2006/04/
technical_innov.html
ethanbauley.com
3. quot;Sometimes…these nonmarket collaborations can be
better at motivating effort and can allow creative
people to work on information projects more
efficiently than would traditional market
mechanisms and corporations. The result is a
flourishing nonmarket sector of information,
knowledge, and cultural production, based in the
networked environment, and applied to anything
that the many individuals connected to it can
imagine. Its outputs, in turn, are not treated as
exclusive property. They are instead subject to an
increasingly robust ethic of open sharing, open for all
others to build on, extend, and make their own.quot;
4. What is Bubblegeneration?
• Bubblegeneration.com
• Umair Haque
• Forthcoming book via Harvard Press
• Bubblegen: Rethinking institutions of
Hypercapitalism...how can quot;2.0quot; tech
solve serious 3rd world issues
• HBS blog: who will redefine brands?
• http://discussionleader.hbsp.com/haque/
ethanbauley.com
5. Typical Umair-ism:
quot;I think there's a simpler way to put it. Most ad-
supported startups will fail simply because 1) ads
suck, and destroy value, and 2) they're not creating
new value by making said ads any better.
quot;In fact, the less they all focus on making ads better,
the worse each of these players is, because the
mediascape just gets more polluted.
quot;It's a classic example of a negative equilibrium.quot;
(just try Goog'ing quot;negative equilibriumquot;)
6. Markets, Networks,
Communities
• 3 modes of organizing that create value
more efficiently than traditional org:
FIRMS
• AdWords, eBay=markets // Wikipedia,
Drupal, craigslist=communities //
MySpace, PageRank=network
• Basic strategy: have a firm that makes
and/or services an M/N/C (scales with
higher & faster returns than doing it all
within a firm) ethanbauley.com
7. “Edge Competency”
(vs. “Core…”)
• Usually takes form of web-based service
(or network-distributed software
generally)
• Nerdness: cheap information dis-
integrates value chains into highly
specialized segments
• Shift to the edge a reaction against
hyperfragmentation; too many players for
a firm to coordinate
ethanbauley.com
8. Why are M/N/C’s so
efficient?
• Fundamental economic innovation
derived from new techs: cheap
coordination (i.e. communication)
• Allocate resources better than meetings,
memos, etc
• Build & access social capital easier than
firms
ethanbauley.com
9. This is different for most
business peeps
• Building and sustaining M/N/C’s requires
a completely different DNA.
• Not about “selling out”, making cash at
any expense
• We want to create value without taking
value from somewhere else
• Good beats evil; open beats closed;
a.k.a.“user focus”
ethanbauley.com
10. Example: Music Licensing
Agency
• “Core” competency: taste/ear,
relationships with licensors and record
labels
• “Edge” competency: online market that
enables licensees/licensors to self-
coordinate
ethanbauley.com
11. More on the Edge
• John Hagel:
EdgePerspectives.TypePad.com
ethanbauley.com
12. M/N/C’s: “Peer Production”
• “2.0 technologies allow production to be
‘atomized’ -- subdivided into arbitrarily
fine microchunks of value activities.
Prosumers can self-select and manage
their own interactions with these
microchunks, rather than incurring costs
of managers, red tape, etc”
• Newspapers atomized = classifieds (i.e.
craig), blogs, rss readers, ad networks
ethanbauley.com
13. Granular/Modular
microchunk example: Music
Service
• iTunes: repository of recorded music…
• Can sort of be remixed (playlists)
• What if there was no DRM and every
song’s individual multi-track recordings
were available to be remixed and reused
within iTunes?
ethanbauley.com
14. Biz Model implications
• Leverage multiple network effects
• 1: simple network effect (you joining the community
increases my value b/c it is more likely we can produce
something valuable) e.g. fax machines
• 2: IF the service is designed so that lots of tiny contributions
are equally valuable to one big contribution, and so that the
constituent parts of the project can be remixed and reused,
the total value of the network of microchunks is greater than
the additive value.
ethanbauley.com
15. How do you figure out your
Biz Model?
- People pay to have problems solved
- What is the problem you're solving?
Who's problem is it?
- In M/N/C, often many different parties
you're solving a problem for...who's more
desperate?
- Scarce v. non-scarce resources
ethanbauley.com
16. Resource for Biz Model Dev:
VC BLOGS
- VC pitches: standardized 15 slide deck:
http://whohastimeforthis.blogspot.com/2005/11/how-to-not-write-business-plan.html
http://blog.guykawasaki.com/2006/12/the_entrepreneu.html
- blog.pmarca.com
- venturehacks.com
- avc.blogs.com
- askthewizard.com
...frame your service in these terms...these
resources are all you need... ethanbauley.com
17. What are some operational
Biz Models?
Subscription, advertising, a la carte
payment, micro payment, auction/open
pricing…
?
List of business models:
http://usv.jot.com/WikiHome/USV%20Wiki/Peer%20Produced%20Web%20Business%20Model
%20List
ethanbauley.com
20. • Non-market social production is creating
a increasing share of economic value
• Lessig: quot;This is by far the most important
and powerful book written in the fields
that matter most to me in the last 10
yearsquot; ethanbauley.com
21. Yochai Benkler
• Bruce Sterling SXSW 2007 rant
• quot;Commons-based peer productionquot;
• SETI@home, NASA project, Apache,
Wikipedia...PAGERANK
• Only barrier to communication: desire to
communicate
• Political implications: everyone views
through the lens of someone who can
interject into the discussion ethanbauley.com
22. What are some businesses/
biz models/web apps for...
a quot;blog guildquot;, credentialed journalists,
musicians, auto mechanics, people with
dogs, local bars, grocery stores, Hype
Machine, skin care product manufacturer,
investment advisory, Twitter…
?
ethanbauley.com
23. Main lesson I’ve gotten…
(It's still not obvious to many)
Everyone (esp media) should be a software
company
ethanbauley.com