Business research proposal mcdo.pptx

1. Business Research
Proposal
L

2. McDonald's Philippines
Title:

3. Introduction:
McDonald's Philippines is a subsidiary of McDonald's Corporation, a
global fast-food chain that has established itself as one of the most
recognized brands in the Philippines. Since its entry into the
Philippine market in 1981, McDonald's has become a household
name, serving millions of Filipinos with its diverse menu and
providing employment opportunities across the country. With its
commitment to quality, convenience, and affordability, McDonald's
has captured the hearts and palates of Filipino consumers, making it
one of the leading players in the Philippine fast-food industry.

4. Company Background:
•McDonald's Philippines has a rich history that spans
over four decades. The company's journey in the
Philippines began in 1981 when George T. Yang, the
founder of the Jollibee Foods Corporation, entered
into a licensing agreement with McDonald's
Corporation to establish and operate McDonald's
restaurants in the country. The first McDonald's
restaurant opened in Morayta, Manila, and marked
the beginning of a transformative era in the
Philippine fast-food landscape.

5. Recognizing the importance of localization, McDonald's Philippines
swiftly adapted its menu to cater to Filipino tastes and preferences.
By introducing localized menu items such as the Chicken McDo,
McSpaghetti, and the iconic Burger McDo, McDonald's Philippines
successfully blended global favorites with local flavors, capturing the
attention of Filipino consumers and solidifying its position in the
market.
Driven by its commitment to provide excellent customer service,
McDonald's Philippines has invested in training its employees to
deliver a consistent and welcoming experience to every customer.
The company's emphasis on speed, accuracy, cleanliness, and
quality has made dining at McDonald's a reliable and enjoyable
experience for Filipinos of all ages.

6. In addition to its focus on customer satisfaction, McDonald's Philippines
places a strong emphasis on corporate social responsibility. Through
initiatives such as the Ronald McDonald House Charities (RMHC)
Philippines, the company has been actively involved in supporting
children's health and education in local communities. These efforts have
helped McDonald's Philippines build a positive reputation as a socially
responsible corporate entity.
Today, McDonald's Philippines operates over 650 restaurants across the
country, serving a diverse range of menu options that cater to different
tastes and preferences. The company continues to expand its footprint,
opening restaurants in urban centers, shopping malls, and strategic
locations nationwide, making McDonald's easily accessible to Filipinos
from all walks of life.

7. With its rich company history, commitment to localized offerings,
focus on customer satisfaction, and dedication to corporate social
responsibility, McDonald's Philippines has become an integral
part of the Filipino food culture. The company's success is a
testament to its ability to adapt to local markets while upholding
the global standards that have made McDonald's a beloved
brand worldwide.

8. Cisco packet tracer

9. Existing network map:

10. Set building:

11. • Purpose network
The purpose network in McDonald's refers to the interconnected
system of restaurants, suppliers, employees, and customers
working together to achieve the company's objectives. Here are
some advantages and disadvantages of the purpose network in
McDonald's:

12. Advantage:
Streamlined Operations: The purpose
network allows McDonald's to
efficiently manage its operations
across numerous locations.
Standardized processes, systems, and
training ensure consistency in food
quality, service, and customer
experience.
Supply Chain Management: McDonald's
purpose network enables effective supply
chain management. The company works
closely with suppliers to ensure the timely
delivery of high-quality ingredients,
maintaining consistency and reliability
throughout its restaurants.

13. Brand Consistency: The
purpose network helps
maintain a consistent brand
image and customer
experience. McDonald's
implements standardized
menu offerings, branding,
and operational practices,
ensuring that customers
know what to expect
regardless of the location
they visit.
Scalability and Expansion: The
purpose network supports
McDonald's growth and
expansion plans. Through
franchising, the company can
leverage the expertise and
investment of franchisees to
open new restaurants, extend its
reach, and penetrate new
markets more quickly and
efficiently.

14. Scalability and Expansion: The purpose
network supports McDonald's growth and
expansion plans. Through franchising, the
company can leverage the expertise and
investment of franchisees to open new
restaurants, extend its reach, and penetrate
new markets more quickly and efficiently.
Learning and Innovation: The purpose
network provides a platform for
knowledge sharing and innovation.
McDonald's can learn from successful
practices implemented in one location and
replicate them across the network, driving
continuous improvement and operational
efficiency.

15. Disadvantage:
Loss of Local Autonomy: In a purpose network, local
restaurant operators may have limited autonomy in
decision-making, as they must adhere to
standardized procedures and guidelines set by the
company. This can lead to a loss of flexibility and
hinder the ability to respond to specific local market
needs.
Supply Chain Challenges: Maintaining a vast
supply chain can present challenges.
McDonald's must ensure a steady supply of
ingredients, manage logistics, and deal with
potential disruptions such as weather events or
supplier issues that may impact the availability of
certain items.

16. • Risk of Brand Damage: Any negative incidents or controversies
in one restaurant can potentially affect the overall brand image
across the purpose network. McDonald's must be vigilant in
addressing issues promptly and maintaining quality and
customer satisfaction to protect its reputation.
Difficulty in Catering to Local Preferences: While
McDonald's adapts its menu to some extent, there may
still be limitations in fully catering to diverse local tastes
and cultural preferences. Balancing standardization and
customization can be a challenge, as some customers
may desire more localized or unique offerings.

17. Complex Communication and
Coordination: Effectively
communicating and coordinating
activities within a large purpose
network can be complex.
Ensuring consistent messaging,
disseminating updates, and
aligning strategies across all
restaurants requires robust
communication channels and
effective management practices.
Despite these challenges,
McDonald's purpose network has
proven successful in establishing
a strong global presence and
delivering a consistent brand
experience. The company
continues to refine its operations,
supply chain, and customer
engagement strategies to
overcome these disadvantages
and capitalize on the numerous
advantages it offers.

18. MacDonald ROI :

19. • The price range in McDonald's restaurants in the Philippines can
vary depending on several factors, including location, menu items,
and promotions. Please note that the following price ranges are
approximate and can be subject to change:
Old price range:
In the past, McDonald's in the Philippines was known for its affordability and value
meals. Individual items such as small fries, soft drinks, or ice cream cones were priced
around 20-50 Philippine pesos (PHP). Value meals, which typically included a burger or
chicken sandwich, fries, and a drink, ranged from around 100-200 PHP. Larger combo
meals or premium items could be priced anywhere from 200-400 PHP.

20. New price range:
In recent years, McDonald's in the Philippines has expanded its
menu offerings, which include premium and higher-priced items.
While the affordability and value meals are still available, the price
range has broadened. Individual items can now range from
approximately 50-150 PHP, depending on the specific product.
Value meals may be priced between 150-300 PHP, depending on
the size and included items. Premium or specialty menu items,
such as gourmet burgers or signature sandwiches, could range
from 200-500 PHP or more.

21. • It's important to note that prices may vary between different
locations and can be influenced by factors such as inflation,
regional pricing strategies, and ongoing promotions. For the
most accurate and up-to-date pricing information, it is
recommended to check directly with the nearest McDonald's
restaurant or visit the official McDonald's Philippines website or
mobile app.

22. Group:
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Coresis job
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23. 2017/5/14
T H A N K S