BlogWell Boston Social Media Case Study: Dunkin' Donuts, presented by Jessica Gioglio

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In her BlogWell Boston presentation, Dunkin' Donuts' Public Relations and Social Media Manager, Jessica Gioglio, talks about how they keep their passionate fan base running on social media. Jessica shares key takeaways from their social strategy that include putting fans in the spotlight, using surprise and delight, embracing visuals, tailoring content to target audiences, and more.

Business Technologie

SocialMedia.org
Video Case Studies

SocialMedia.org
This video is from
Case Studies

BlogWell
San Francisco
June 20, 2011

socialmedia.org/blogwell
This presentation is from

BlogWell
Boston
October 22, 2013
socialmedia.org/blogwell

Jessica Gioglio
How Dunkin’ Donuts Keeps Its
Passionate Fans Running
on Social Media

How Dunkin' Donuts Keeps Its
Passionate Fans Running on Social
Media

Jessica Gioglio @savvybostonian

…And We’ve Got Quite a Following

• 10 MM+
•Facebook Fans

• 70,000+ Instagram
followers

• 400,000+ Twitter
Followers

• 33,000+ Google+
followers

• 3,000+ YouTube
subscribers
• 1.2MM video views

• 4,400+ Pinterest
followers

• 14,600+ Vine
followers

A Cross-Functional Approach to Social
Interactive Marketing
Content, Promotions,
Email, Loyalty, Mobile

Public Relations
& Customer Service
Content, Messaging,
Community Management

Digital Media
Digital Media,
Advertising & Strategic
Partnerships

Legal
Overall Program
Counsel

Lesson #1: Social Mantra
Dunkin’ DonutsCelebrate Your Fans

We don’t own our
social media channels
- our fans do

UnexpecteDD & Entertaining: ESPN/Vine Integration

Lesson #4: Empower Local BranDD Ambassadors to
Engage with Key Audiences

Key Takeaways
•
•
•
•
•

Put your fans in the spotlight
Small surprise & delight gestures spark loyalty & WOM
Embrace visuals to tell your story
Tailor content & messaging to targeted audiences
Use community insights to structure contests &
promotions

SocialMedia.org
This video is from
Case Studies

BlogWell
San Francisco
June 20, 2011

Learn more about past and
upcoming BlogWells

socialmedia.org/blogwell
This presentation is from

BlogWell
Boston
October 22, 2013
socialmedia.org/blogwell

socialmedia.org/blogwell

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