Over the past 5 years, the number of entries to the competition has grown to over 40,000 entries from over 16,000 participants representing over 1,000 companies. By country, entries have fluctuated from 2014 to 2018 with Russia consistently among the top entries and decreases seen in recent years from Turkey, Georgia, and Iran. The document discusses the Life-Saving Cable campaign that won a Silver award in 2014 and provides details on the various tracks, industry crafts, and Lions awards offered at the competition. It also outlines the slim chances of winning awards but emphasizes that big budgets and large agencies are not required to produce award-winning creative work. The document gives tips for crafting strong entries and emphasizes storytelling, focus,