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The New Markets entry team only has the capacity to implement entry into one of these
markets, therefore you have been asked to determine which market you would priorities
and why?
 How would you approach this problem “top down”? What analyses / framework would you
use to make your recommendation?
 What would be your “answer first” to the management team? (e.g. which country would you
pick?)
 How are you planning to present your “answer first” to the Senior Management team? (just
share a few facts, no need to prepare slides or written material)
 What next steps do you propose to the Senior Management team?

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Case Analysis Part 2.pptx

  • 1. The New Markets entry team only has the capacity to implement entry into one of these markets, therefore you have been asked to determine which market you would priorities and why?  How would you approach this problem “top down”? What analyses / framework would you use to make your recommendation?  What would be your “answer first” to the management team? (e.g. which country would you pick?)  How are you planning to present your “answer first” to the Senior Management team? (just share a few facts, no need to prepare slides or written material)  What next steps do you propose to the Senior Management team?