The campaign "Break the Silence, Make the Call" aimed to increase awareness of domestic violence programs to help victims. It sought to increase calls to the national family violence hotline by 20% and distribute 1 million materials. Focus groups with survivors emphasized creating awareness. The campaign used grassroots partners, discreet hotline cards, and partnered with broadcasters. It was successful, increasing hotline calls 69% for English and 93% for Spanish. Post-campaign, 50% recognized the tagline. Additional strategies could include local events and social media engagement.