Selling more merchandise in a store is a result of merchandise that is well displayed along with knowing how to appeal to as many senses of the customer as possible. This presentation by Tom Shay shares those trade secrets. www.profitsplus.org
Website - If you are not making money - You are not doing thisTom Shay
This PowerPoint is the version of the presentation given to stores selling fabrics, accessories, and sewing machines.
There is more to retailing than just selecting an item and applying a multiplier factor to the cost or using manufacturer's suggested retail price (MSRP).
We consider the customer is spending discretionary income and what we must do so the customer will want to engage with our business and what we sell.
Why Fly Paper Works - Attracting Buyers to Your Tradeshow Exhibit!Tom Shay
Attraction of a potential or existing customer to a trade show exhibit is a science; not a matter of luck. Tom Shay explains how to find the necessary ingredients to attract buyers to your exhibit. www.profitsplus.org
Analyse des +900 réponses au diagnostic management réalisée pour alimenter les réflexions pendant la semaine Qualité de Vie au Travail 2017
Quelques minutes suffisent pour faire votre propre diagnostic management et digital :
http://diagmngt.net/r.jsp?code=EDGO246lnV
hiérarchie, âge, ancienneté, taille d'organisation
Réveiller une marque ancrée dans le patrimoine bordelais
Jock, fabricant de pâte à gâteau, est une marque historique ancrée dans le patrimoine bordelais depuis 1938. En 2006 débute le partenariat avec Pixelis... pour construire une offre adaptée aux nouveaux modes de consommation.
Une marque patrimoniale et conquérante
Pixelis accompagne le lancement de la pâte à gâteaux prête à cuire. Création de l'identité de marque, architecture de marque, design packaging, discours et outils commerciaux pour partir à la conquête de la France, puis du monde.
En 2013, c'est l'aventure américaine. Jock et Pixelis créent « Ready to Bake ». Une création qui mixe l'univers de la pâtisserie artisanale "made in France" avec des informations pédagogiques sur l'usage de ce nouveau produit pour le marché US.
Et la saga continue… le moment est venu de réaffirmer haut et fort sa différence dans l'identité même de la marque. Pixelis opte pour un retour aux racines de la marque en valorisant, pour la 1ère fois, son fondateur, Raymond Boulesque, qui apparaît en figure tutélaire et rassurante.
Résultats :
- 2007 = 1 région = 15 M€ de CA
- 2013 = 10 pays = 28 M€ de CA
FIDDAYS - Comment ameliorer le referencement de son site internet en 2018 ?FIDAQUITAINE
FIDDAYS - Comment améliorer le référencement de son site internet en 2018 ?
N°18 - Salle B - 9h30 / 10h30
ATYPICOM - Eric GARLETTI - Président Directeur Général
Selling more merchandise in a store is a result of merchandise that is well displayed along with knowing how to appeal to as many senses of the customer as possible. This presentation by Tom Shay shares those trade secrets. www.profitsplus.org
Website - If you are not making money - You are not doing thisTom Shay
This PowerPoint is the version of the presentation given to stores selling fabrics, accessories, and sewing machines.
There is more to retailing than just selecting an item and applying a multiplier factor to the cost or using manufacturer's suggested retail price (MSRP).
We consider the customer is spending discretionary income and what we must do so the customer will want to engage with our business and what we sell.
Why Fly Paper Works - Attracting Buyers to Your Tradeshow Exhibit!Tom Shay
Attraction of a potential or existing customer to a trade show exhibit is a science; not a matter of luck. Tom Shay explains how to find the necessary ingredients to attract buyers to your exhibit. www.profitsplus.org
Analyse des +900 réponses au diagnostic management réalisée pour alimenter les réflexions pendant la semaine Qualité de Vie au Travail 2017
Quelques minutes suffisent pour faire votre propre diagnostic management et digital :
http://diagmngt.net/r.jsp?code=EDGO246lnV
hiérarchie, âge, ancienneté, taille d'organisation
Réveiller une marque ancrée dans le patrimoine bordelais
Jock, fabricant de pâte à gâteau, est une marque historique ancrée dans le patrimoine bordelais depuis 1938. En 2006 débute le partenariat avec Pixelis... pour construire une offre adaptée aux nouveaux modes de consommation.
Une marque patrimoniale et conquérante
Pixelis accompagne le lancement de la pâte à gâteaux prête à cuire. Création de l'identité de marque, architecture de marque, design packaging, discours et outils commerciaux pour partir à la conquête de la France, puis du monde.
En 2013, c'est l'aventure américaine. Jock et Pixelis créent « Ready to Bake ». Une création qui mixe l'univers de la pâtisserie artisanale "made in France" avec des informations pédagogiques sur l'usage de ce nouveau produit pour le marché US.
Et la saga continue… le moment est venu de réaffirmer haut et fort sa différence dans l'identité même de la marque. Pixelis opte pour un retour aux racines de la marque en valorisant, pour la 1ère fois, son fondateur, Raymond Boulesque, qui apparaît en figure tutélaire et rassurante.
Résultats :
- 2007 = 1 région = 15 M€ de CA
- 2013 = 10 pays = 28 M€ de CA
FIDDAYS - Comment ameliorer le referencement de son site internet en 2018 ?FIDAQUITAINE
FIDDAYS - Comment améliorer le référencement de son site internet en 2018 ?
N°18 - Salle B - 9h30 / 10h30
ATYPICOM - Eric GARLETTI - Président Directeur Général
The responsibility of the Higher Education Sectoricdeslides
Keynote at Global Ethics Forum, 23 June 2016, Geneva, Switzerland. The Presentation gives an overview of the global sustainability development goals, SDGs, the role of education and in particular higher education - with a focus on online, open and flexible education. The Education2030 Framework for Action is presented. Ambitions are considered. A reflection on policies for future success or failure is discussed, including the role of ethics.
Disrupting or Prompting; how does this affect how you approach business by To...Tom Shay
Your customer changed as a result of the pandemic. Have you changed the way you operate your business? Everything from the many options your customer has regarding how they pay you, to how they spend their personal time.
The small business that changes is the small business that is taking advantage of how your customer now wants to do business. In this educational session we are looking at those who stay; those that move; and the many changes that businesses have created.
Website Do What They Don't; Do What They Can't! - presentation by Profits P...Tom Shay
This is an educational session provided by Profits Plus and Tom Shay. Many businesses are looking over their shoulder at the "big competitor" wishing they could do what the competition is doing. The missed opportunity occurs as they do not understand the uniqueness of their business and what they can do that the competition cannot or will not do. We examine the eight key factors that your customer considers when they decide who they are going to do business with.
Stop giving away your profit by Profits Plus and Tom ShayTom Shay
This session shows how a business can get away from "item and price" advertising and discounting by offering a gift card with qualifying purchases. This will increase the margin, profit and customer count. This session utilizes a free online calculator from the ProfitsPlus.org website.
Website Lessons from a Postman - How to deliver as a vendorTom Shay
The relationship between a vendor and their dealer should be much more than just about the price. This session shares a series of entertaining short videos to illustrate the many areas their dealer could be helped to make the dealer's business better and more profitable.
The responsibility of the Higher Education Sectoricdeslides
Keynote at Global Ethics Forum, 23 June 2016, Geneva, Switzerland. The Presentation gives an overview of the global sustainability development goals, SDGs, the role of education and in particular higher education - with a focus on online, open and flexible education. The Education2030 Framework for Action is presented. Ambitions are considered. A reflection on policies for future success or failure is discussed, including the role of ethics.
Disrupting or Prompting; how does this affect how you approach business by To...Tom Shay
Your customer changed as a result of the pandemic. Have you changed the way you operate your business? Everything from the many options your customer has regarding how they pay you, to how they spend their personal time.
The small business that changes is the small business that is taking advantage of how your customer now wants to do business. In this educational session we are looking at those who stay; those that move; and the many changes that businesses have created.
Website Do What They Don't; Do What They Can't! - presentation by Profits P...Tom Shay
This is an educational session provided by Profits Plus and Tom Shay. Many businesses are looking over their shoulder at the "big competitor" wishing they could do what the competition is doing. The missed opportunity occurs as they do not understand the uniqueness of their business and what they can do that the competition cannot or will not do. We examine the eight key factors that your customer considers when they decide who they are going to do business with.
Stop giving away your profit by Profits Plus and Tom ShayTom Shay
This session shows how a business can get away from "item and price" advertising and discounting by offering a gift card with qualifying purchases. This will increase the margin, profit and customer count. This session utilizes a free online calculator from the ProfitsPlus.org website.
Website Lessons from a Postman - How to deliver as a vendorTom Shay
The relationship between a vendor and their dealer should be much more than just about the price. This session shares a series of entertaining short videos to illustrate the many areas their dealer could be helped to make the dealer's business better and more profitable.
Website - Alexa is playing fair and she is playing to win - How to beat the I...Tom Shay
Look at the many advantages of shopping locally. Look at the advantages and disadvantages of shopping on the Internet. Look at how to beat the Internet with your independent business.
What Your Accountant Is Not Telling You by Tom Shay and Profits PlusTom Shay
There is a lot more to accounting for a small business than just debits, credits and a double entry system. There is to be a relationship between the accountant and the client. There is a lot that the client may not know about they can make a big difference in how the accounting task is completed.
The Science and the Art of Buying by Tom Shay and Profits PlusTom Shay
This session explains that purchasing inventory is more than just selecting an item and the quantity to be ordered. There are eight key components to buying to make sure that the sale is made.
How much is that doggy in the window the cost of holding dead inventoryTom Shay
This session by Tom Shay illustrates the cost of a small business holding onto inventory that is not selling. By selling this inventory, even at cost or below, and putting that money into inventory that is selling will increase the gross sales, profitability, and return on investment.
Creating a Business Plan from Tom Shay and Profits PlusTom Shay
Creating a business plan is essential for the success of a small business. This session, based on the book by Tom Shay, shares the key steps in writing your own business plan.
You Can Hire a Manager but You Can't Hire an Owner by Tom Shay and Profits PlusTom Shay
As an owner of a small business are you overwhelmed? Perhaps you are performing tasks that someone else should be doing for you. There may be tasks remaining undone because you are spending time doing other things.
This session shows there are many other components to an advertising plan for a small business; more than just the traditional television, newspaper, magazine, and radio.
Abbott and Costello Teach Business Strategy by Tom Shay and Profits PlusTom Shay
Using the vaudeville routine by Abbot and Costello, this presentation describes how a business should develop their strategy for a changing marketplace.
This Tom Shay presentation outlines what a Main Street District needs to do to help small businesses within the community to become stronger from both a profitability and marketing stand point.
This workshop by Tom Shay takes the leadership style of General George S. Patton and applies it to the strategies and tactics needed by small business to succeed.
www.profitsplus.org