CMO_SpendMgmt_DigitalTransformation
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The document summarizes a marketing conference presentation about digital business transformation and marketing spend management. It discusses trends in marketing budgets across industries and challenges in managing resources and consumer journeys. Key areas of focus for CMOs are improving marketing data and analytics, customer understanding and experience management, and investing in marketing technology tools like AI for tasks such as predictive analytics, content management, and ROI tracking to better allocate resources.
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Analyst Presentation: How Top Companies Manage Marketing Across Hundreds of L...
Gleanster Principal Analyst and CEO Ian Michiels provides practical guidance for managing marketing at the local level based on his research of more than 500 top marketers from leading companies.
Michiels outlines advice for improving local marketing operations applicable especially for industries like financial services, insurance, manufacturing and franchise-model organizations where corporate marketing supports a network of hundreds and even thousands of local and affiliate marketers.
Visit http://info.docustar.com/marketing_operations_roadmap to download the full corresponding Gleanster research report, “The Marketing Operations Technology Roadmap for Local Marketing Success.”
How to Master Your MarTech Stack 2018
A strategic framework for evaluating Marketing Technology and building your MarTech Stack. Includes an overview of popular technology for marketing and advertising including DMP, CRM, Attribution, Email Service Providers, Social Media Platforms, Analytics platforms and others
Digital Marketing Audit Template (2016)
This document summarizes a workshop on conducting a digital audit. The workshop overview explains that a digital audit methodology involves assessing four key areas: advertising and promotion, websites, technology, and vendors. The goals are to identify cost-cutting techniques and understand a company's entire digital ecosystem. The presentation provides background on the rapidly evolving digital landscape and challenges of managing a digital operation. It then describes East Coast Catalyst's audit framework and approach, and includes a case study example. Key takeaways emphasize focusing an audit on areas like paid advertising, vendor management, and staffing, and ensuring executive support, stakeholder buy-in, and realistic scoping.
Digital Transformation in Asset Management
With asset management a known laggard in the realms of ‘digital’, we are now seeing a tectonic shift in the race to catch up with other industries. Eight in every ten firms are now prioritising their digital transformation and pushing to avoid being disrupted by leaner and more agile competitors.
Extracting Maximum Value out of Marketing Automation
This document provides an overview of key components for a successful marketing automation strategy. It discusses defining the ideal customer profile, understanding the customer buying process, developing a content strategy, integrating marketing automation tools, planning email and digital campaigns, and establishing key performance metrics to track, measure and optimize marketing performance over time. The goal is to design a lead management system that nurtures prospects through the buying cycle to increase qualified leads, sales opportunities, and closed revenue.
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
An Anatomy of a Digital Audit (Digital Marketing Audit)
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Marketing automation software or strategy webinar
“Marketing Automation is no longer an optional solution but … essential to assure business success.” Nucleus Research: “Marketing Automation Drives Business Success” 2019
Recommandé
Analyst Presentation: How Top Companies Manage Marketing Across Hundreds of L...
Gleanster Principal Analyst and CEO Ian Michiels provides practical guidance for managing marketing at the local level based on his research of more than 500 top marketers from leading companies.
Michiels outlines advice for improving local marketing operations applicable especially for industries like financial services, insurance, manufacturing and franchise-model organizations where corporate marketing supports a network of hundreds and even thousands of local and affiliate marketers.
Visit http://info.docustar.com/marketing_operations_roadmap to download the full corresponding Gleanster research report, “The Marketing Operations Technology Roadmap for Local Marketing Success.”
How to Master Your MarTech Stack 2018
A strategic framework for evaluating Marketing Technology and building your MarTech Stack. Includes an overview of popular technology for marketing and advertising including DMP, CRM, Attribution, Email Service Providers, Social Media Platforms, Analytics platforms and others
Digital Marketing Audit Template (2016)
This document summarizes a workshop on conducting a digital audit. The workshop overview explains that a digital audit methodology involves assessing four key areas: advertising and promotion, websites, technology, and vendors. The goals are to identify cost-cutting techniques and understand a company's entire digital ecosystem. The presentation provides background on the rapidly evolving digital landscape and challenges of managing a digital operation. It then describes East Coast Catalyst's audit framework and approach, and includes a case study example. Key takeaways emphasize focusing an audit on areas like paid advertising, vendor management, and staffing, and ensuring executive support, stakeholder buy-in, and realistic scoping.
Digital Transformation in Asset Management
With asset management a known laggard in the realms of ‘digital’, we are now seeing a tectonic shift in the race to catch up with other industries. Eight in every ten firms are now prioritising their digital transformation and pushing to avoid being disrupted by leaner and more agile competitors.
Extracting Maximum Value out of Marketing Automation
This document provides an overview of key components for a successful marketing automation strategy. It discusses defining the ideal customer profile, understanding the customer buying process, developing a content strategy, integrating marketing automation tools, planning email and digital campaigns, and establishing key performance metrics to track, measure and optimize marketing performance over time. The goal is to design a lead management system that nurtures prospects through the buying cycle to increase qualified leads, sales opportunities, and closed revenue.
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
An Anatomy of a Digital Audit (Digital Marketing Audit)
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Marketing automation software or strategy webinar
“Marketing Automation is no longer an optional solution but … essential to assure business success.” Nucleus Research: “Marketing Automation Drives Business Success” 2019
The Marketing Assessment
The document discusses the Marketing Score assessment tool. It was created to provide more actionable and scalable insights from marketing audits compared to traditional subjective analyses. The Marketing Score provides an automated assessment of marketing strengths and weaknesses across various factors, and provides recommendations to improve performance. It analyzes elements as assets, neutrals or escalators to guide resource allocation and strategy. The document then demonstrates a hypothetical marketing assessment for a company called Social Business Unlimited to identify key areas to improve.
The Age Of New Reality Marketing V5.1 Final
It\'s been a bug-bear of mine for many years that the average marketing skill set has not moved on very much from the 1960\'s model of 4 \'P\'s (Product, Price, Promotion, Place). Or that marketing is still largely synonomous with advertising - and spam advertising at that. This is a presentation I did to a marketing forum out in Singapore, where I\'ve tried to outline the new capabilities of the marketer of the 21st century. I also postulate the (controversial) perspective that a chunk of this new capability - especially around data and decisioning - might be better out sourced, leaving the internal marketing skills to be concentrated on strategy and proposition. See what you think. [Sorry you won\'t have my spoken narrative just yet but the slides are reasonably self explanatory]
Idc marketing-automation-workbook
This document discusses optimizing marketing and sales lead management through the use of marketing automation. It identifies common failures in the lead management process, including a lack of lead definition, data issues, poor lead qualification and scoring, ineffective sales handoff, and limited lead nurturing. Marketing automation can help address these failures by streamlining data collection, facilitating data sharing between marketing and sales, enabling lead nurturing, and supporting performance tracking. The document provides an overview of how marketing automation can help align sales and marketing processes to improve lead management.
CRM Program Management
The document discusses a CRM program at a telecommunications company in Turkey. It provides details on the program's history and structure, including the program management office and roles. It also describes key projects in the CRM program, including a case study on a campaign management project, and some common difficulties in program management.
Transform Business With Online Marketing
Forrester: How Marketers Can Transform Their
Business With Online Marketing -
Technology investment is key to overcoming
measurement and data management challenges
Operational Marketing Excellence
Paragon, Connecting Marketing Resources since 1995
De marketingoperatie goed organiseren is complex en kost veel tijd. Zeker voor sterke merken waarvoor consistentie in cross channel marketing essentieel is. Wij helpen om marketingprocessen regionaal, landelijk en internationaal te stroomlijnen. Met als resultaat dat complexiteit, kosten en doorlooptijden gereduceerd worden en de kwaliteit verhoogd. Dat doen we, als bruggenbouwer tussen ICT, marketing en communicatie, met passie voor marketing en techniek. Duizenden gebruikers vertrouwen op onze software die wordt gebruikt in meer dan 40 landen. Klanten zijn o.a. Alliander, Booking.com, TNO, Opel en Achmea. Lees verder op www.paragon.eu
How to Choose the Right Marketing Automation Platform
SiriusDecisions analyst Jen Horton covers:
1. Top use cases from the SiriusDecisions 2014 marketing automation platform adoption study
2. Emerging trends in the marketing automation marketplace
3. A framework for assessing current process needs and evaluating offerings against your priorities
Marketing planning and performance measurement solution business case
Synoptek developed a product that serves as a single source for marketing planning, team collaboration and performance measurement, and brings an end to the never-ending woes of marketers in terms of executing their operations and bringing insight into their day-to-day activities.
Demand Generation : Accelerating Leads Pipeline For an Enterprise Application...
Demand Generation : Accelerating Leads Pipeline For an Enterprise Application...Datamatics Business Solutions Ltd.
Datamatics implemented its proprietary i-CARS framework to help a large enterprise software client address challenges of increasing sales in existing markets, tapping new markets, and generating more qualified sales leads. The solution involved defining buyer personas, designing a pilot program, and implementing a full program with dedicated demand generation teams. Key results included a 47% increase in new product sales, 50% reduction in sales cycle, and 45% ROI from regular campaign calibration.Campaign Operations: Tips to Scale your MOps in 2022
Marketing automation platforms like Marketo Engage offer marketers huge advantages in efficiency and performance. Yet, many companies struggle to manage and operate these platforms at the speed and scale their businesses demand.
In this session, we’ll unpack some of the main challenges holding MOps professionals back, and share tips and tricks that can help you avoid common stumbling blocks. You’ll come away with fresh insights and an action plan for managing your marketing operations with greater efficiency and agility.
Top Tips include:
- Keys to aligning one of the biggest gaps: people and process
- How to gain efficiencies and streamline your MOPs process
- When to consider adopting a Center of Excellence (COE)
- Tips to assess your company’s demand generation maturity
Marks & Spencer Onboarding Marketing Plan
The fashion market in the Middle East is worth over $30 billion, but online sales make up less than 1% of the total market. Marks & Spencer plans to develop a digital strategy for the MENA region to capture $370,000 in new e-commerce revenues by 2017. The strategic plan involves allocating $345,000 in the first year towards community building, paid placements, offline/in-store activations, branded web properties, direct digital marketing and mobile initiatives to drive online sales and market share in the growing MENA e-commerce sector. Performance will be measured using metrics like new customer acquisition, retention, sales and database growth to evaluate the strategy's effectiveness.
The Marketing Assessment: How to Use Your Marketing Score to Build Campaigns,...
Every element of an organization, as it relates to marketing, can be divided into assets, neutrals and escalators. Assets are existing strengths that can accelerate marketing success, and escalators are weaknesses that require additional resources to build and improve.
By evaluating and scoring these elements, you can devise marketing strategies; select the right marketing agency partners; allocate time, money and talent; and adapt resources and priorities based on performance.
Marketing Score is powered by PR 20/20. Visit www.TheMarketingScore.com to sign up free, and get your Marketing Score today.
Harness the Power of Your Digital Marketing Tool Box
Core to any digital transformation effort are the tools used to create, manage, and deliver a digital experience. This foundation helps you create great experiences that stand out from your competition, gain brand recognition, and improve interactions with customers.
Our experts demonstrated how web content management tools are being used to deliver amazing digital experiences across web, mobile, commerce and social that support your overall digital transformation strategy.
Discover how best-in-class companies are harnessing the power of these tools and learn:
-Key components in a digital transformation toolbox from web content management, user analytics and personalized content, to marketing tools and social interactions
-How this tool box helps to attract, engage, and enable customer feedback
-How web content management tools support your digital transformation efforts through content marketing and publishing, content tagging, search engine optimization, and more
-Ways that companies are integrating these transformative tools to provide a wealth of information so you can continually improve the digital experience
Deep dive digital innovation - Advance your customer’s business potential
The document discusses strategies for maximizing the use of marketing automation platforms. It notes that many organizations do not fully leverage the capabilities of these platforms. The document outlines challenges such as treating the platforms like IT projects rather than strategic tools. It then presents a framework for assessing marketing maturity across areas like strategy, processes, people, technology, and measurement. The framework can be used to identify gaps and create roadmaps. The document also provides examples of approaches for new clients, such as establishing quick wins, and approaches for existing clients where the initial deployment did not go as planned, such as in-depth assessments to create a path forward.
Bdw driving commercial excellence with analytics-danny kosasih
1) Takeda Indonesia implemented projects to improve analytics and sales force automation to address data gaps and challenges in tracking performance.
2) Key aspects of the projects included developing a business intelligence system called COMPASS, building a customer database, and implementing a mobile intelligence tool.
3) Moving forward, Takeda aims to continue enhancing analytics capabilities with the goals of predictive and prescriptive analytics to further drive commercial excellence.
Rapid insights offer brief
Quick survey of sales performance discovers drivers of revenue capture and benchmarks against best practices. Enables the creation of a roadmap to world class sales excellence.
Making the Case for an Outsourced Demand Center
The document discusses the challenges marketers face today due to the proliferation of marketing technologies and skills gaps. It introduces the concept of a Demand Center as a centralized hub that can address these challenges by providing services like campaign design and execution, marketing automation implementation, and strategy and consulting. Specifically, it discusses the benefits of an outsourced Demand Center model where an external digital agency handles administration, campaign strategy, best practices, and implementation to leverage marketing investments and improve performance.
Effectively Managing Online Marketing Programs
Search marketing continues to grow in importance as an advertising channel for businesses of all kinds. Even during the past 12 months, as the Great Recession has taken its toll on other advertising channels – from display to TV, and most decidedly to print – search advertising has continued to grow. As the paid search advertising market has grown and matured, the cost of entry for new players has increased, and for those who have been doing search for some time, the cost of being successful and driving optimal results from paid search continues to go up. The sophistication of the market requires constant investment.
Advertisers have several choices as to how they choose to deal with building and maintaining their programs, each with different pros and cons:
• Hire a search agency – according to Forrester Research, approximately 52% of companies elect to leverage agencies to do their paid search work, with that percentage increasing as more money is spent
• Manage in-house – this is most common in retail and travel, as well as with small and mid-sized firms
• Build-Operate-Transfer (BOT) – a hybrid model by which advertisers begin with an agency, with the intention of managing risk until the program can be brought in-house in order to manage costs more effectively
The webcast will go through each model, as well as discuss the technology, skill sets, and processes needed to have a successful paid search program.
The business case for an outsourced demand center
The document discusses the benefits of an outsourced Demand Center of Excellence for marketing organizations. It notes that while marketing automation technologies provide benefits, many organizations struggle to realize their full potential due to a lack of skills, well-defined processes, and organizational readiness. An outsourced Demand Center can help address these gaps by providing centralized expertise and services across various demand generation functions like campaign design, operations, and technology implementation. Doing so allows marketing to improve performance, drive more predictability, and better optimize activities across the entire customer lifecycle.
2019 Predictions: What CMOs Demand From MarTech This Year
The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions:
• What data and technology skills does their marketing team lack to deliver the perfect customer experience?
• How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives?
• Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces?
This webinar is hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...OECD Directorate for Financial and Enterprise Affairs
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Contenu connexe
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The Marketing Assessment
The document discusses the Marketing Score assessment tool. It was created to provide more actionable and scalable insights from marketing audits compared to traditional subjective analyses. The Marketing Score provides an automated assessment of marketing strengths and weaknesses across various factors, and provides recommendations to improve performance. It analyzes elements as assets, neutrals or escalators to guide resource allocation and strategy. The document then demonstrates a hypothetical marketing assessment for a company called Social Business Unlimited to identify key areas to improve.
The Age Of New Reality Marketing V5.1 Final
It\'s been a bug-bear of mine for many years that the average marketing skill set has not moved on very much from the 1960\'s model of 4 \'P\'s (Product, Price, Promotion, Place). Or that marketing is still largely synonomous with advertising - and spam advertising at that. This is a presentation I did to a marketing forum out in Singapore, where I\'ve tried to outline the new capabilities of the marketer of the 21st century. I also postulate the (controversial) perspective that a chunk of this new capability - especially around data and decisioning - might be better out sourced, leaving the internal marketing skills to be concentrated on strategy and proposition. See what you think. [Sorry you won\'t have my spoken narrative just yet but the slides are reasonably self explanatory]
Idc marketing-automation-workbook
This document discusses optimizing marketing and sales lead management through the use of marketing automation. It identifies common failures in the lead management process, including a lack of lead definition, data issues, poor lead qualification and scoring, ineffective sales handoff, and limited lead nurturing. Marketing automation can help address these failures by streamlining data collection, facilitating data sharing between marketing and sales, enabling lead nurturing, and supporting performance tracking. The document provides an overview of how marketing automation can help align sales and marketing processes to improve lead management.
CRM Program Management
The document discusses a CRM program at a telecommunications company in Turkey. It provides details on the program's history and structure, including the program management office and roles. It also describes key projects in the CRM program, including a case study on a campaign management project, and some common difficulties in program management.
Transform Business With Online Marketing
Forrester: How Marketers Can Transform Their
Business With Online Marketing -
Technology investment is key to overcoming
measurement and data management challenges
Operational Marketing Excellence
Paragon, Connecting Marketing Resources since 1995
De marketingoperatie goed organiseren is complex en kost veel tijd. Zeker voor sterke merken waarvoor consistentie in cross channel marketing essentieel is. Wij helpen om marketingprocessen regionaal, landelijk en internationaal te stroomlijnen. Met als resultaat dat complexiteit, kosten en doorlooptijden gereduceerd worden en de kwaliteit verhoogd. Dat doen we, als bruggenbouwer tussen ICT, marketing en communicatie, met passie voor marketing en techniek. Duizenden gebruikers vertrouwen op onze software die wordt gebruikt in meer dan 40 landen. Klanten zijn o.a. Alliander, Booking.com, TNO, Opel en Achmea. Lees verder op www.paragon.eu
How to Choose the Right Marketing Automation Platform
SiriusDecisions analyst Jen Horton covers:
1. Top use cases from the SiriusDecisions 2014 marketing automation platform adoption study
2. Emerging trends in the marketing automation marketplace
3. A framework for assessing current process needs and evaluating offerings against your priorities
Marketing planning and performance measurement solution business case
Synoptek developed a product that serves as a single source for marketing planning, team collaboration and performance measurement, and brings an end to the never-ending woes of marketers in terms of executing their operations and bringing insight into their day-to-day activities.
Demand Generation : Accelerating Leads Pipeline For an Enterprise Application...
Demand Generation : Accelerating Leads Pipeline For an Enterprise Application...Datamatics Business Solutions Ltd.
Datamatics implemented its proprietary i-CARS framework to help a large enterprise software client address challenges of increasing sales in existing markets, tapping new markets, and generating more qualified sales leads. The solution involved defining buyer personas, designing a pilot program, and implementing a full program with dedicated demand generation teams. Key results included a 47% increase in new product sales, 50% reduction in sales cycle, and 45% ROI from regular campaign calibration.Campaign Operations: Tips to Scale your MOps in 2022
Marketing automation platforms like Marketo Engage offer marketers huge advantages in efficiency and performance. Yet, many companies struggle to manage and operate these platforms at the speed and scale their businesses demand.
In this session, we’ll unpack some of the main challenges holding MOps professionals back, and share tips and tricks that can help you avoid common stumbling blocks. You’ll come away with fresh insights and an action plan for managing your marketing operations with greater efficiency and agility.
Top Tips include:
- Keys to aligning one of the biggest gaps: people and process
- How to gain efficiencies and streamline your MOPs process
- When to consider adopting a Center of Excellence (COE)
- Tips to assess your company’s demand generation maturity
Marks & Spencer Onboarding Marketing Plan
The fashion market in the Middle East is worth over $30 billion, but online sales make up less than 1% of the total market. Marks & Spencer plans to develop a digital strategy for the MENA region to capture $370,000 in new e-commerce revenues by 2017. The strategic plan involves allocating $345,000 in the first year towards community building, paid placements, offline/in-store activations, branded web properties, direct digital marketing and mobile initiatives to drive online sales and market share in the growing MENA e-commerce sector. Performance will be measured using metrics like new customer acquisition, retention, sales and database growth to evaluate the strategy's effectiveness.
The Marketing Assessment: How to Use Your Marketing Score to Build Campaigns,...
Every element of an organization, as it relates to marketing, can be divided into assets, neutrals and escalators. Assets are existing strengths that can accelerate marketing success, and escalators are weaknesses that require additional resources to build and improve.
By evaluating and scoring these elements, you can devise marketing strategies; select the right marketing agency partners; allocate time, money and talent; and adapt resources and priorities based on performance.
Marketing Score is powered by PR 20/20. Visit www.TheMarketingScore.com to sign up free, and get your Marketing Score today.
Harness the Power of Your Digital Marketing Tool Box
Core to any digital transformation effort are the tools used to create, manage, and deliver a digital experience. This foundation helps you create great experiences that stand out from your competition, gain brand recognition, and improve interactions with customers.
Our experts demonstrated how web content management tools are being used to deliver amazing digital experiences across web, mobile, commerce and social that support your overall digital transformation strategy.
Discover how best-in-class companies are harnessing the power of these tools and learn:
-Key components in a digital transformation toolbox from web content management, user analytics and personalized content, to marketing tools and social interactions
-How this tool box helps to attract, engage, and enable customer feedback
-How web content management tools support your digital transformation efforts through content marketing and publishing, content tagging, search engine optimization, and more
-Ways that companies are integrating these transformative tools to provide a wealth of information so you can continually improve the digital experience
Deep dive digital innovation - Advance your customer’s business potential
The document discusses strategies for maximizing the use of marketing automation platforms. It notes that many organizations do not fully leverage the capabilities of these platforms. The document outlines challenges such as treating the platforms like IT projects rather than strategic tools. It then presents a framework for assessing marketing maturity across areas like strategy, processes, people, technology, and measurement. The framework can be used to identify gaps and create roadmaps. The document also provides examples of approaches for new clients, such as establishing quick wins, and approaches for existing clients where the initial deployment did not go as planned, such as in-depth assessments to create a path forward.
Bdw driving commercial excellence with analytics-danny kosasih
1) Takeda Indonesia implemented projects to improve analytics and sales force automation to address data gaps and challenges in tracking performance.
2) Key aspects of the projects included developing a business intelligence system called COMPASS, building a customer database, and implementing a mobile intelligence tool.
3) Moving forward, Takeda aims to continue enhancing analytics capabilities with the goals of predictive and prescriptive analytics to further drive commercial excellence.
Rapid insights offer brief
Quick survey of sales performance discovers drivers of revenue capture and benchmarks against best practices. Enables the creation of a roadmap to world class sales excellence.
Making the Case for an Outsourced Demand Center
The document discusses the challenges marketers face today due to the proliferation of marketing technologies and skills gaps. It introduces the concept of a Demand Center as a centralized hub that can address these challenges by providing services like campaign design and execution, marketing automation implementation, and strategy and consulting. Specifically, it discusses the benefits of an outsourced Demand Center model where an external digital agency handles administration, campaign strategy, best practices, and implementation to leverage marketing investments and improve performance.
Effectively Managing Online Marketing Programs
Search marketing continues to grow in importance as an advertising channel for businesses of all kinds. Even during the past 12 months, as the Great Recession has taken its toll on other advertising channels – from display to TV, and most decidedly to print – search advertising has continued to grow. As the paid search advertising market has grown and matured, the cost of entry for new players has increased, and for those who have been doing search for some time, the cost of being successful and driving optimal results from paid search continues to go up. The sophistication of the market requires constant investment.
Advertisers have several choices as to how they choose to deal with building and maintaining their programs, each with different pros and cons:
• Hire a search agency – according to Forrester Research, approximately 52% of companies elect to leverage agencies to do their paid search work, with that percentage increasing as more money is spent
• Manage in-house – this is most common in retail and travel, as well as with small and mid-sized firms
• Build-Operate-Transfer (BOT) – a hybrid model by which advertisers begin with an agency, with the intention of managing risk until the program can be brought in-house in order to manage costs more effectively
The webcast will go through each model, as well as discuss the technology, skill sets, and processes needed to have a successful paid search program.
The business case for an outsourced demand center
The document discusses the benefits of an outsourced Demand Center of Excellence for marketing organizations. It notes that while marketing automation technologies provide benefits, many organizations struggle to realize their full potential due to a lack of skills, well-defined processes, and organizational readiness. An outsourced Demand Center can help address these gaps by providing centralized expertise and services across various demand generation functions like campaign design, operations, and technology implementation. Doing so allows marketing to improve performance, drive more predictability, and better optimize activities across the entire customer lifecycle.
2019 Predictions: What CMOs Demand From MarTech This Year
The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions:
• What data and technology skills does their marketing team lack to deliver the perfect customer experience?
• How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives?
• Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces?
This webinar is hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.
Similaire à CMO_SpendMgmt_DigitalTransformation (20)
How to Choose the Right Marketing Automation Platform
How to Choose the Right Marketing Automation Platform
Marketing planning and performance measurement solution business case
Marketing planning and performance measurement solution business case
Demand Generation : Accelerating Leads Pipeline For an Enterprise Application...
Demand Generation : Accelerating Leads Pipeline For an Enterprise Application...
Campaign Operations: Tips to Scale your MOps in 2022
Campaign Operations: Tips to Scale your MOps in 2022
The Marketing Assessment: How to Use Your Marketing Score to Build Campaigns,...
The Marketing Assessment: How to Use Your Marketing Score to Build Campaigns,...
Harness the Power of Your Digital Marketing Tool Box
Harness the Power of Your Digital Marketing Tool Box
Deep dive digital innovation - Advance your customer’s business potential
Deep dive digital innovation - Advance your customer’s business potential
Bdw driving commercial excellence with analytics-danny kosasih
Bdw driving commercial excellence with analytics-danny kosasih
2019 Predictions: What CMOs Demand From MarTech This Year
2019 Predictions: What CMOs Demand From MarTech This Year
Dernier
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...OECD Directorate for Financial and Enterprise Affairs
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadership
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
原版制作贝德福特大学毕业证（bedfordhire毕业证）硕士文凭原版一模一样
原版一模一样【微信：741003700 】【贝德福特大学毕业证（bedfordhire毕业证）硕士文凭】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...OECD Directorate for Financial and Enterprise Affairs
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Using-Presentation-Software-to-the-Fullf.pptx
Slides on 7 Commonly Used Presentation Softwares; thier usage and features.
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussionOECD Directorate for Financial and Enterprise Affairs
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...OECD Directorate for Financial and Enterprise Affairs
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.Carrer goals.pptx and their importance in real life
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
ASONAM2023_presection_slide_track-recommendation.pdf
Presented at the 2023 IEEE/ACM International Conference on
Advances in Social Networks Analysis and Mining.
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...OECD Directorate for Financial and Enterprise Affairs
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
2024-05-30_meetup_devops_aix-marseille.pdf
Slides de notre meetup DevOps AixMarseille du 30 mai 2024 chez SmarTribune
Sujets: platform engineering / terragrunt / test containers
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussionOECD Directorate for Financial and Enterprise Affairs
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...OECD Directorate for Financial and Enterprise Affairs
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...OECD Directorate for Financial and Enterprise Affairs
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...OECD Directorate for Financial and Enterprise Affairs
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Disaster Management project for holidays homework and other uses
It talks about disaster management in a helful way.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
The remarkable life of Sir Mokshagundam Visvesvaraya.pptx
The remarkable life of Sir Mokshagundam Visvesvaraya.pptx
Dernier (20)
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Carrer goals.pptx and their importance in real life
Carrer goals.pptx and their importance in real life
ASONAM2023_presection_slide_track-recommendation.pdf
ASONAM2023_presection_slide_track-recommendation.pdf
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Disaster Management project for holidays homework and other uses
Disaster Management project for holidays homework and other uses
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
The remarkable life of Sir Mokshagundam Visvesvaraya.pptx
The remarkable life of Sir Mokshagundam Visvesvaraya.pptx
CMO_SpendMgmt_DigitalTransformation
- 1. Marketing Spend Management as Digital Business Transformation Takes Center Stage Ryan Fernandes CMO Conference 23rd May 2023
- 2. Agenda • State of Marketing Budget • Resource Mix • Consumer Journey Challenge • Areas of Focus • Capability building • Investments in AI tools • Summary
- 3. State of Marketing Budgeting 6.4% 9.5% 10.9% FinServ, Travel, Tech↑ CPG, R. Estate, Health↔
- 4. Resource Mix – Unchanged Challenges 1. Slow evolution in Agencies 2. Increasing cost & decreasing impact of digital media 3. Push to build in house capabilities 4. High switching cost of MarTech| Latest = Unproven
- 6. Areas of Focus for CMOs 1. Marketing data and analytics - 26% 2. Customer understanding and experience management — 23% 3. Marketing technology - 22%
- 8. Investments in AI tools Executive Dashboards Data Consolidation Automated Analytics - Reporting Executive Dashboards Predictive tools Content Management Copy Image/ design Personalization ROI tracking Resource allocation
- 9. Summary
- 10. Questions?
Notes de l'éditeur
- The State of Marketing Budget and Strategy 2022
- https://blog.red-website-design.co.uk/2022/04/28/the-buyers-journey/
- http://www.certius.co/Service/ServiceDetail?id=44&culture=EN