Comm planstudyapproach
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The document discusses developing a strategic communication plan that focuses on the total consumer experience with a brand across multiple touchpoints. It emphasizes understanding how consumers experience a brand through discovery, buying, using, and other phases, and aligning media and technology to enhance the experiences. The plan involves optimizing all paid, owned and earned media opportunities to create connected, immersive and personal experiences for consumers along their purchase path from initial awareness to post-purchase interactions.
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Promotion
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
For more information, visit richardsaad.me
Marta Hoffman Esomar Network Of Favours 0708
The document describes a project to develop branded content for a brand through co-creation with consumers. A research agency worked with an advertising agency and brand to develop content ideas through workshops with consumer panels. The workshops generated over 250 ideas which were refined into five concepts over two stages of workshops. The concepts were tested and two were selected, one being a social networking site called "The Network of Favours" which addressed consumers' need for help from their social networks. The project demonstrated the effectiveness of co-creation and testing concepts with consumers to develop innovative branded content.
Deirdre MacBean November 2018
Short summary of Deirdre MacBean's skills and experience in marketing communications, marketing strategy, digital strategy, digital marketing, content marketing, thought-leadership, B2B marketing, social selling and social media
Communication Strategy
Process of communication strategy implementation in an organization that includes its purpose of communication in an organization along with the objectives. The stakeholders who are involved in this communication strategy with legal and ethical consideration. It also explains the type of digital media which are mostly used these days by many different organizations. In the end, an evaluation process of the complete process is mentioned
Release myad
This slideshare will help person to know about the trends in the social media marketing and will enhance his skills regarding content marketing.
Including Social Media in a Marketing Strategy
A graduate of the State University of New York Maritime Academy and Virginia Tech, Wayne Schepens worked in the technology and cybersecurity industries and developed a successful software company. The managing director of LaunchTech Communications in Baltimore, Wayne Schepens now helps to create proactive, innovative marketing communications strategies for high-tech brands. Social media continues to be an effective component of a comprehensive strategy.
Final Term Project: Camtact Lens Co. PR Plan Presentation
This document outlines a marketing plan for Camtact Lens Co. to improve brand awareness and promote a new smart contact lens product. The objectives are to increase brand awareness among current contact lens users by 15%, increase positive feelings about smart lenses by 20%, and have 1000 lenses trialed and 1500 pairs sold by set deadlines. Tactics include free trials of 500 lens pairs, display/social advertising targeting current users, potential celebrity endorsements, and event marketing. Progress will be evaluated through surveys and by tracking sales figures and inventory. The budget and timeline are also included.
Angela Courtin at DIS: Rethinking Content
As branded content gains steam, marketers must shift from an ad hoc approach where content is an afterthought to content production with a systematic, integrated and data-driven approach. What should marketers do to ramp up their branded content capabilities?
Presenter: Angela Courtin, chief content officer, Aegis Media Americas and president, The Story Lab @AngelaCourtin
Recommandé
Promotion
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
For more information, visit richardsaad.me
Marta Hoffman Esomar Network Of Favours 0708
The document describes a project to develop branded content for a brand through co-creation with consumers. A research agency worked with an advertising agency and brand to develop content ideas through workshops with consumer panels. The workshops generated over 250 ideas which were refined into five concepts over two stages of workshops. The concepts were tested and two were selected, one being a social networking site called "The Network of Favours" which addressed consumers' need for help from their social networks. The project demonstrated the effectiveness of co-creation and testing concepts with consumers to develop innovative branded content.
Deirdre MacBean November 2018
Short summary of Deirdre MacBean's skills and experience in marketing communications, marketing strategy, digital strategy, digital marketing, content marketing, thought-leadership, B2B marketing, social selling and social media
Communication Strategy
Process of communication strategy implementation in an organization that includes its purpose of communication in an organization along with the objectives. The stakeholders who are involved in this communication strategy with legal and ethical consideration. It also explains the type of digital media which are mostly used these days by many different organizations. In the end, an evaluation process of the complete process is mentioned
Release myad
This slideshare will help person to know about the trends in the social media marketing and will enhance his skills regarding content marketing.
Including Social Media in a Marketing Strategy
A graduate of the State University of New York Maritime Academy and Virginia Tech, Wayne Schepens worked in the technology and cybersecurity industries and developed a successful software company. The managing director of LaunchTech Communications in Baltimore, Wayne Schepens now helps to create proactive, innovative marketing communications strategies for high-tech brands. Social media continues to be an effective component of a comprehensive strategy.
Final Term Project: Camtact Lens Co. PR Plan Presentation
This document outlines a marketing plan for Camtact Lens Co. to improve brand awareness and promote a new smart contact lens product. The objectives are to increase brand awareness among current contact lens users by 15%, increase positive feelings about smart lenses by 20%, and have 1000 lenses trialed and 1500 pairs sold by set deadlines. Tactics include free trials of 500 lens pairs, display/social advertising targeting current users, potential celebrity endorsements, and event marketing. Progress will be evaluated through surveys and by tracking sales figures and inventory. The budget and timeline are also included.
Angela Courtin at DIS: Rethinking Content
As branded content gains steam, marketers must shift from an ad hoc approach where content is an afterthought to content production with a systematic, integrated and data-driven approach. What should marketers do to ramp up their branded content capabilities?
Presenter: Angela Courtin, chief content officer, Aegis Media Americas and president, The Story Lab @AngelaCourtin
Young generation influencer on trend spreading (
The document discusses the implications of young generation influencers on trend spreading and future marketing strategies. It recommends that brands involve youth as partners in product development by allowing for customization and sharing on social media. It also suggests that brands create movements with influencers to build emotional connections between youth and the brand online and offline. Amplifying these efforts on social and internet media can help trends spread beyond conventional media. Influencer partnerships that empower youth and amplify social utility can help brands create trends.
Planning, managing PR campaigns, PRecious Communications
Here are some typical business goals that a PR campaign may aim to support:
- Increase brand awareness
- Drive sales of new products/services
- Change public perception
- Improve customer satisfaction
- Recruit talent
- Increase investor interest
- Support a merger or acquisition
- Manage a crisis situation
- Increase website traffic or social media followers
- Expand into new markets
The key is to identify goals that are specific, measurable, and time-bound so you can evaluate the effectiveness of your PR campaign. Goals should also be aligned with the company's overall strategic objectives.
Using case stories as reference marketing tool
This document discusses using case stories as a reference marketing tool. It recommends aligning sales and marketing objectives around the customer, using case stories throughout the sales cycle. It also suggests reaching out to target audiences through online media like blogs and social networks, and engaging customers by complementing case stories with calls to action and referral programs to build advocacy. The goal is to transform technology companies into business leaders by developing strategic vision, optimizing messaging, and creating content like testimonials, videos, and customized publications.
Article A View to the Future
This article discusses the importance of strategic marketing and experiential campaigns to build brand loyalty and influence consumer purchasing decisions. It notes that nearly half of purchasing decisions at one telecom company were influenced by customer interactions rather than advertising. The article advocates for an approach that immerses the brand in the consumer's world through face-to-face touchpoints to build an emotional bond with the brand. It also warns against losing brand integrity through poor execution of marketing campaigns or disinterested sales staff.
Digital Media strategy for a production house
What happens when a production house decides to launch their online media presence? Maybe after a hiatus?
Well, do not worry. We have you covered here.
Commissioned work.
Copyright belongs to the agency.
For information only.
Integrated Communications
Integrated communications uses every communication method possible to influence potential buyers, including product design, packaging, advertising, publicity, events, and digital media. The total communications process has a synergistic effect that is more powerful than any single marketing discipline alone. The document argues that an integrated approach makes the most sense to persuade buyers and influence purchasing decisions.
Why should brands adopt a content marketing strategy?
Content marketing grows organically by focusing on attracting and retaining targeted customers through consistently sharing compelling and useful information. Customers are choosing to switch off from traditional media and trust earned media like word-of-mouth over other forms of advertising. Agencies can help brands succeed with a content strategy by not just hoping content goes viral but rather defining clear objectives and key performance indicators.
Marketing and promotion for events
This document provides information about marketing and promotion for event planning. It discusses the importance of having a marketing plan that aligns with the overall event strategy. Key aspects of an effective marketing plan are discussed, including defining the target audience, objectives, unique selling points, and marketing activities. The document also covers segmentation, targeting, and positioning approaches. Various marketing channels and collateral are examined. The importance of evaluation is emphasized to understand what worked well and how future events can be improved.
Flowchart
This document discusses confirming ideas for a creative media campaign. It suggests using a flowchart to consider issues around planning how to get your campaign message to an audience, such as the materials and resources needed, whether the content will meet audience needs, and how success will be measured. An example flowchart is provided in the student book on page 153 to help structure this planning process.
Cision - Magnus Thell - Content marketing october 15th 2013
Magnus Thells presentation om Content marketing från seminariet i Stockholm den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Atul IMC ppt
Dr. Atul Thakare shared practitioner's experience in marketing & communications with the management students of Lexicon Management Institute of Leadership and Excellence.
Pm Ch1
The document summarizes the problems facing interruption marketing. It notes that consumers are overwhelmed by thousands of marketing messages daily and have learned to block out advertising clutter. As competition increases, marketers must spend more to break through, leading to more clutter. Direct marketers try to target specific consumers with databases but ultimately just add to clutter. The problem is a catch-22, as the more marketers spend on interruptions, the less effective they become, forcing them to spend even more.
Northwestern University Marketing Certificate Semih Dilek
This document is a certificate confirming that Semih Dilek successfully completed an online specialization in Social Media Marketing from Northwestern University. The specialization consisted of 6 courses that covered topics such as the importance of social media, engagement strategies, marketing tactics, and developing a comprehensive social media campaign. Upon completion, students created a capstone project applying what they learned to develop a social media strategy for profitably growing a business.
Growth Marketing and Customer Experience
What is growth marketing, and how does it relate to the customer experience? Explore this strategy to grow your business -- by improving CX, marketing, and ROI!
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This document is a certificate confirming that César Cardenal successfully completed an online Social Media Marketing Specialization. The specialization consisted of 6 courses covering topics such as the importance of social media, engagement strategies, marketing tactics, and developing a social media campaign. Upon completion, students created a capstone project developing a comprehensive social marketing strategy. The specialization trained participants in effective social media strategies to profitably grow businesses and position brands in today's digital marketplace.
Marketing matters 101
This seminar overview discusses various marketing strategies for small businesses, including identifying demographics of target customers, generating sales prospects through advertising and referrals, utilizing cooperative marketing with other local businesses, leveraging social media, conducting a SWOT analysis, creating a promotional campaign, and gaining publicity through press releases. The document provides information on each of these strategies to help small businesses develop an effective marketing plan.
Media Planning 101 - Part 1
A quick look at the media planning process for beginners. How does the process relate to maximizing advertising exposure. This presentation is part 1 of a series.
The Major Differences Between Marketing and Sales | A presentation by Diane L...
Diane Lefrandt, a marketing and PR expert, shares an overview on the fundamental differences between a business's sales and marketing departments.
Preparing to write for a PR campaign
This introductory PR lecture focuses on the research and planning needed for writing your PR strategy and press releases.
Advertising
Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.
5 c's of credit
In these difficult financial times, many former "prime" consumers have been reclassified to "non-prime" as a result of a mortgage modification or foreclosure. This article will help assure they become prime again.
Change management
This document discusses managing organizational change and resistance to change. It defines change and change management, examines the causes of resistance to change, and strategies for reducing resistance. Some key points include:
- Change is defined as an alteration in people, structure, or technology within an organization. Change management is a systematic approach to dealing with change from both the organizational and individual level.
- Common causes of resistance to change include perceived risks outweighing benefits, a poorly handled change process, and a failure to communicate the vision for change.
- People typically resist change more due to the transition required rather than the change itself. Successful change management requires preparing people for transition.
- Strategies for reducing resistance to change
Contenu connexe
Tendances
Young generation influencer on trend spreading (
The document discusses the implications of young generation influencers on trend spreading and future marketing strategies. It recommends that brands involve youth as partners in product development by allowing for customization and sharing on social media. It also suggests that brands create movements with influencers to build emotional connections between youth and the brand online and offline. Amplifying these efforts on social and internet media can help trends spread beyond conventional media. Influencer partnerships that empower youth and amplify social utility can help brands create trends.
Planning, managing PR campaigns, PRecious Communications
Here are some typical business goals that a PR campaign may aim to support:
- Increase brand awareness
- Drive sales of new products/services
- Change public perception
- Improve customer satisfaction
- Recruit talent
- Increase investor interest
- Support a merger or acquisition
- Manage a crisis situation
- Increase website traffic or social media followers
- Expand into new markets
The key is to identify goals that are specific, measurable, and time-bound so you can evaluate the effectiveness of your PR campaign. Goals should also be aligned with the company's overall strategic objectives.
Using case stories as reference marketing tool
This document discusses using case stories as a reference marketing tool. It recommends aligning sales and marketing objectives around the customer, using case stories throughout the sales cycle. It also suggests reaching out to target audiences through online media like blogs and social networks, and engaging customers by complementing case stories with calls to action and referral programs to build advocacy. The goal is to transform technology companies into business leaders by developing strategic vision, optimizing messaging, and creating content like testimonials, videos, and customized publications.
Article A View to the Future
This article discusses the importance of strategic marketing and experiential campaigns to build brand loyalty and influence consumer purchasing decisions. It notes that nearly half of purchasing decisions at one telecom company were influenced by customer interactions rather than advertising. The article advocates for an approach that immerses the brand in the consumer's world through face-to-face touchpoints to build an emotional bond with the brand. It also warns against losing brand integrity through poor execution of marketing campaigns or disinterested sales staff.
Digital Media strategy for a production house
What happens when a production house decides to launch their online media presence? Maybe after a hiatus?
Well, do not worry. We have you covered here.
Commissioned work.
Copyright belongs to the agency.
For information only.
Integrated Communications
Integrated communications uses every communication method possible to influence potential buyers, including product design, packaging, advertising, publicity, events, and digital media. The total communications process has a synergistic effect that is more powerful than any single marketing discipline alone. The document argues that an integrated approach makes the most sense to persuade buyers and influence purchasing decisions.
Why should brands adopt a content marketing strategy?
Content marketing grows organically by focusing on attracting and retaining targeted customers through consistently sharing compelling and useful information. Customers are choosing to switch off from traditional media and trust earned media like word-of-mouth over other forms of advertising. Agencies can help brands succeed with a content strategy by not just hoping content goes viral but rather defining clear objectives and key performance indicators.
Marketing and promotion for events
This document provides information about marketing and promotion for event planning. It discusses the importance of having a marketing plan that aligns with the overall event strategy. Key aspects of an effective marketing plan are discussed, including defining the target audience, objectives, unique selling points, and marketing activities. The document also covers segmentation, targeting, and positioning approaches. Various marketing channels and collateral are examined. The importance of evaluation is emphasized to understand what worked well and how future events can be improved.
Flowchart
This document discusses confirming ideas for a creative media campaign. It suggests using a flowchart to consider issues around planning how to get your campaign message to an audience, such as the materials and resources needed, whether the content will meet audience needs, and how success will be measured. An example flowchart is provided in the student book on page 153 to help structure this planning process.
Cision - Magnus Thell - Content marketing october 15th 2013
Magnus Thells presentation om Content marketing från seminariet i Stockholm den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Atul IMC ppt
Dr. Atul Thakare shared practitioner's experience in marketing & communications with the management students of Lexicon Management Institute of Leadership and Excellence.
Pm Ch1
The document summarizes the problems facing interruption marketing. It notes that consumers are overwhelmed by thousands of marketing messages daily and have learned to block out advertising clutter. As competition increases, marketers must spend more to break through, leading to more clutter. Direct marketers try to target specific consumers with databases but ultimately just add to clutter. The problem is a catch-22, as the more marketers spend on interruptions, the less effective they become, forcing them to spend even more.
Northwestern University Marketing Certificate Semih Dilek
This document is a certificate confirming that Semih Dilek successfully completed an online specialization in Social Media Marketing from Northwestern University. The specialization consisted of 6 courses that covered topics such as the importance of social media, engagement strategies, marketing tactics, and developing a comprehensive social media campaign. Upon completion, students created a capstone project applying what they learned to develop a social media strategy for profitably growing a business.
Growth Marketing and Customer Experience
What is growth marketing, and how does it relate to the customer experience? Explore this strategy to grow your business -- by improving CX, marketing, and ROI!
Titulo
This document is a certificate confirming that César Cardenal successfully completed an online Social Media Marketing Specialization. The specialization consisted of 6 courses covering topics such as the importance of social media, engagement strategies, marketing tactics, and developing a social media campaign. Upon completion, students created a capstone project developing a comprehensive social marketing strategy. The specialization trained participants in effective social media strategies to profitably grow businesses and position brands in today's digital marketplace.
Marketing matters 101
This seminar overview discusses various marketing strategies for small businesses, including identifying demographics of target customers, generating sales prospects through advertising and referrals, utilizing cooperative marketing with other local businesses, leveraging social media, conducting a SWOT analysis, creating a promotional campaign, and gaining publicity through press releases. The document provides information on each of these strategies to help small businesses develop an effective marketing plan.
Media Planning 101 - Part 1
A quick look at the media planning process for beginners. How does the process relate to maximizing advertising exposure. This presentation is part 1 of a series.
The Major Differences Between Marketing and Sales | A presentation by Diane L...
Diane Lefrandt, a marketing and PR expert, shares an overview on the fundamental differences between a business's sales and marketing departments.
Preparing to write for a PR campaign
This introductory PR lecture focuses on the research and planning needed for writing your PR strategy and press releases.
Advertising
Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.
Tendances (20)
Planning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious Communications
Why should brands adopt a content marketing strategy?
Why should brands adopt a content marketing strategy?
Cision - Magnus Thell - Content marketing october 15th 2013
Cision - Magnus Thell - Content marketing october 15th 2013
Northwestern University Marketing Certificate Semih Dilek
Northwestern University Marketing Certificate Semih Dilek
The Major Differences Between Marketing and Sales | A presentation by Diane L...
The Major Differences Between Marketing and Sales | A presentation by Diane L...
En vedette
5 c's of credit
In these difficult financial times, many former "prime" consumers have been reclassified to "non-prime" as a result of a mortgage modification or foreclosure. This article will help assure they become prime again.
Change management
This document discusses managing organizational change and resistance to change. It defines change and change management, examines the causes of resistance to change, and strategies for reducing resistance. Some key points include:
- Change is defined as an alteration in people, structure, or technology within an organization. Change management is a systematic approach to dealing with change from both the organizational and individual level.
- Common causes of resistance to change include perceived risks outweighing benefits, a poorly handled change process, and a failure to communicate the vision for change.
- People typically resist change more due to the transition required rather than the change itself. Successful change management requires preparing people for transition.
- Strategies for reducing resistance to change
Managing Change Open Forum: Supporting your team
This document summarizes a workshop on supporting teams through change. The workshop objectives are to consider effective ways to support colleagues before, during and after change implementation, practice applying change management theories and tools, and increase confidence in supporting colleagues through transitions. Activities include discussing a workplace change experience, learning about the change curve model of transitions, applying the Gleicher formula to evaluate readiness for change, brainstorming team member fears about changes, and visioning exercises to plan for changes. Key tips for leading teams through change are to communicate clearly, provide support and reassurance, seek input from team members, help normalize feelings, and take care of one's own well-being.
Acc ppt final
ACC Consumer Finance is seeking $1.5 million in equity to fund high-yield subprime auto loans. They have a proven management team with over 70 years of experience in auto lending. Their business model involves originating loans through credit unions and dealerships and purchasing loan pools at a discount. The auto lending market is growing as more borrowers are being reclassified as subprime due to the economic crisis. ACC expects to generate over 25% returns on its loan portfolio and over 20% yield. Financial projections show growing contracts, revenues, and net income over the next three years.
Change Management
The document discusses change management and the three stages of transition: letting go, the neutral zone, and new beginnings. It explains that change produces a reaction, while transition is the psychological process of coming to terms with change. This process often creates anxiety, fear and stress. The stages of transition involve first letting go of the past, then entering a neutral zone of uncertainty, before reaching new beginnings by embracing opportunities rather than viewing change as a loss. The document encourages accepting responsibility for change and transitioning quickly to new beginnings to avoid being left behind by continual evolution.
Softhouse ACC @ SwCG Innovationsdag 2014-04-24
Presentation about Agile Change Center @ SwCG Innovationsdag 2014-04-24 in Malmoe.
SwCG Swedish Consulting Group is one of the fastest growing companies in Sweden. We’ve been in business for 7 years and are currently located in Sweden at 5 locations - Stockholm, Gothenburg, Växjö, Linköping, Malmö and in Oslo, Copenhagen and Shanghai.
Misneach leading change- web resource
This document provides an overview of concepts and frameworks related to leading change, including:
- Kotter's eight step model and Fullan's six secrets of change for leading change.
- The Concerns-Based Adoption Model (CBAM) which describes stages of concern and levels of use for implementing change.
- Innovation configurations which provide clear descriptions of what a new program should look like.
- Determining readiness for change through stakeholder analysis and mapping stakeholders on a power/interest grid.
- The change acceleration process for creating shared vision and mobilizing commitment to change.
En vedette (7)
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
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Comm planstudyapproach
- 1. A COMMUNICATION PLANNING JOURNEY: A BRIEF STUDY OF STRATEGY IN MESSAGE DELIVERY By Steve-Oh-MG 1
- 3. “MEDIA” IS MORE THAN A RANDOM CONTAINER FOR A MESSAGE 3
- 5. Apply a lens of Interactivity, disp ersion, context and catalyst with how consumers EXPERIENCE brands today through multiple channels page 5
- 6. WITH A PROCESS THAT DRIVES HOLISTIC SOLUTIONS 6
- 7. THE TOTAL PRODUCT EXPERIENCE Discovery Experience Buying Experience Using Experience Product Packaging Experience S t r i v e to understand the to t a l c o n s um e r ex p e r i e nc e a n d how media and te c h n o l o g y enhance ex p e r i e nc e s c o n s um e r ’s h av e w i t h brands Service Experience 7
- 9. OPTIMIZING ALL TOUCHPOINTS Paid Media Mass media opportunities Owned Media Maximize existing touchpoints and experiences Earned Media Encourage others to facilitate W.O.M. 9
- 10. START WITH THE CONSUMER’S FIRST TOUCHPOINT --AND WORK OUT FROM THERE Market Wide Opportunities Use targeted media efforts to build overall awareness Community Connections Connect within their daily routines and communities Surrounding Area Extend brand experiences beyond the store The Product/Store Experience Maximize all existing touchpoints and experience opportunities 10
- 12. ALIGNING CONTACT POINTS ALONG THE PURCHASE PATH DREAM PLAN Synchronous points of contact BUY Consumer experience Purpose-intent Action-interaction 12
- 13. FOCUS ON MAXIMIZING THE CONSUMER EXPERIENCE WITH EVERY TOUCHPOINT page 13 13
- 14. EXPERIENCES CONSUMERS HAVE WITH YOUR BRAND BEYOND SIMPLE GRP’S And they’re increasingly relationship driven and channel agnostic
- 15. IMMERSIVE – PORTABLE – PERSONAL CONNECTED EXPERIENCES
- 17. AND NEW PARADIGMS IN BRAND EXPRESSION 17
- 18. 18
- 19. PROVIDING MULTIP LE CONNECTIO N OPPORTUNITIES AND SALES 19
- 20. MASTER BEING AN EXPERIENCE ARCHITECT b eyo n d p u s h i n g impressions, adve rtising must design & account for how consumers experience brands to d ay i n a n o m n i channel e nv i r o n m e n t marr ying the distribution with how consumers experience brands o n T H E I R te r m s
Notes de l'éditeur
- ----- Meeting Notes (11/3/11 18:20) -----how can media effect the product experiencehow can facilitate a positive experience across every touch point?how do we create a total positive experience with media?think through a wide angle-lens….
- ----- Meeting Notes (11/3/11 18:20) -----Steve takes it back….
- ----- Meeting Notes (11/3/11 18:20) -----were not really media planners but rather media architects…we have to look at where we are going...