SlideShare une entreprise Scribd logo
Leveraging LinkedIn
to Book Meetings
Processes & Tactics to Optimize your Professional Network
Agenda :
1. Optimizing Sales Navigator
2. Tactics for Successful Conversations
Optimize Sales Nav
1. Create curated lists of
leads
2. Stay updated on title
changes, job moves, etc.
3. Easily engage with
prospects who are active
on LinkedIn
4. Stay up-to-date on
account information
How to create a saved search
Lists give you tons of visibility
Lead & Account Alerts
Follow on LinkedIn...
• Your company’s content creators
• Your competitor’s content creators
• Industry thought leaders
• Relevant hashtags
Likes & Comments on posts = warm
lead
Tactics for Successful Conversations
Golden rule: Make it about them
Engage with a connection request + note
I actually don’t do this on
Sales Nav.
Avoid doing this.
And this.
Try
This:
Think of LinkedIn is a virtual business
happy hour
Connect & Pitch is taboo. Just talk.
• Ask them about their last LinkedIn post
• Their job change
• The sports team they follow
• The hobbies they list in their About section
• The authors they read
• The job posting they just shared
• The article they just commented on
Give them an opt out
If your message didn’t land… try video
Here’s the video...
Takeaways :
1. LinkedIn is a long play
2. Be relevant to the now
3. Focus on conversations - not
pitching
4. Give prospects opt outs if you do
pitch
5. Don’t spam.
6. Seriously, don’t spam.
Comment utiliser LinkedIn pour prendre des RDV

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