The future of retail is as much about physical spaces as mental spaces. At this Asian Retail conference at Bali I explored where physical meets virtual , where analog meets digital and where shoppers are intercepted by branded inspiration and information when they need them the most and not polluting or interrupting the consumers life or their life style
The document discusses how brands can build genuine relationships with customers in the digital age. It argues that brands must truly care about customers' needs and desires to succeed. Brands should use digital tools like social media for two-way conversations to better understand customers. And they must deliver personalized experiences through both digital and physical interactions to build loyalty over time. At its core, the customer experience should not change - brands need to continue fulfilling basic needs as well as smaller delights to stay relevant as technology evolves.
Georges-Edouard Dias, l'Oréal - Solocal Group UK Event Fashion, Luxury & Omni...Solocal Group UK
This document discusses how digital disruptions have transformed businesses from managing thousands to serving billions of customers. It outlines the shift from a business-to-consumer "push model" focused on shareholders to a customer-to-customer "network model" focused on customer value. Examples are given of how brands like L'Oreal are adapting to this new digital age by focusing on neighborhood retail, customization, and empowering customers through social media and mobile technologies. The importance of an integrated online and offline customer experience is emphasized.
With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
E-commerce strategies for Luxury Brands (based on sources)Alba Romero Villa
- Positive aspects & Advantages of going online
- How can luxury brands can recreate their brand essence online?
- How can they do to recreate the sensorial offline experience of the brand online?
- What are the elements that conform a luxury buying experience?
11 Trends That Will Shape Shopper Marketing In 2018John Andrews
This document summarizes 11 shopper marketing trends that will shape 2018. Key trends include: 1) Traditional advertising is becoming less effective due to noise and people ignoring ads; 2) Voice assistants like Alexa will become common and further reduce product choices; 3) Retailers like Amazon are becoming major media companies; 4) Shoppers now control relationships with brands and have more information; 5) Shopping behavior is shifting from stores to products coming to consumers through various channels. Content will remain important to engage shoppers.
Malls will continue to be popular gathering places for South Africans to shop, eat and socialize. However, there is a growing interest in more authentic shopping experiences that focus on local artisans and handmade goods. Personalization of products, prices and loyalty programs is another trend as retailers aim to better understand customer preferences. Mobile devices are also playing a larger role in the shopping journey through mobile payments and coupons.
This document summarizes key issues and trends from the 2017 National Retail Federation conference. The main topics discussed include authenticity and consistency in branding, the importance of social media and analytics, focusing on local communities, improving the associate experience, creating an omnichannel shopping experience, personalization, and making retail more personality-driven. Authenticity, transparency, and building trust with customers are emphasized as important strategies for retailers.
The document discusses how brands can build genuine relationships with customers in the digital age. It argues that brands must truly care about customers' needs and desires to succeed. Brands should use digital tools like social media for two-way conversations to better understand customers. And they must deliver personalized experiences through both digital and physical interactions to build loyalty over time. At its core, the customer experience should not change - brands need to continue fulfilling basic needs as well as smaller delights to stay relevant as technology evolves.
Georges-Edouard Dias, l'Oréal - Solocal Group UK Event Fashion, Luxury & Omni...Solocal Group UK
This document discusses how digital disruptions have transformed businesses from managing thousands to serving billions of customers. It outlines the shift from a business-to-consumer "push model" focused on shareholders to a customer-to-customer "network model" focused on customer value. Examples are given of how brands like L'Oreal are adapting to this new digital age by focusing on neighborhood retail, customization, and empowering customers through social media and mobile technologies. The importance of an integrated online and offline customer experience is emphasized.
With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
E-commerce strategies for Luxury Brands (based on sources)Alba Romero Villa
- Positive aspects & Advantages of going online
- How can luxury brands can recreate their brand essence online?
- How can they do to recreate the sensorial offline experience of the brand online?
- What are the elements that conform a luxury buying experience?
11 Trends That Will Shape Shopper Marketing In 2018John Andrews
This document summarizes 11 shopper marketing trends that will shape 2018. Key trends include: 1) Traditional advertising is becoming less effective due to noise and people ignoring ads; 2) Voice assistants like Alexa will become common and further reduce product choices; 3) Retailers like Amazon are becoming major media companies; 4) Shoppers now control relationships with brands and have more information; 5) Shopping behavior is shifting from stores to products coming to consumers through various channels. Content will remain important to engage shoppers.
Malls will continue to be popular gathering places for South Africans to shop, eat and socialize. However, there is a growing interest in more authentic shopping experiences that focus on local artisans and handmade goods. Personalization of products, prices and loyalty programs is another trend as retailers aim to better understand customer preferences. Mobile devices are also playing a larger role in the shopping journey through mobile payments and coupons.
This document summarizes key issues and trends from the 2017 National Retail Federation conference. The main topics discussed include authenticity and consistency in branding, the importance of social media and analytics, focusing on local communities, improving the associate experience, creating an omnichannel shopping experience, personalization, and making retail more personality-driven. Authenticity, transparency, and building trust with customers are emphasized as important strategies for retailers.
1) Retail is being disrupted by new digital-savvy shoppers who seamlessly move between online and in-store shopping. They expect personalized, convenient experiences and relevant offers across all channels.
2) Traditional retailers must adopt an omnichannel approach and focus on creating life experiences instead of just transactions to survive. They need to provide value and ease of shopping at every touchpoint.
3) The future of retail involves predictive, personalized experiences everywhere and letting consumers help design products and own brands through participation and social selling. Retailers will need to harness consumer data and mobile technology to drive in-store sales and create seamless shopping journeys.
1) Retailers can use location-enabled technology like geofences and push notifications to target customers based on their real-time location and drive them to stores. Geofences use GPS, cell towers, and WiFi to detect when a smartphone user is near a specific location.
2) Retailers should set multiple, layered geofences around their store and neighborhood to send timely offers to customers as they enter different proximity zones. They can also target customers near competitors' stores to draw them in.
3) By combining location data with time, past purchases, and on-site behaviors, retailers can send highly personalized push notifications to influence purchases and increase loyalty. This approach is more effective than traditional
Electric Dream Boutique is revamping its website and marketing strategy to allow for online sales and increase revenue. The boutique will partner with social media influencers and take professional photos for the new website. The goal is to increase total revenue to $200,000 by the end of 2020 through the website changes and influencer partnerships. Key metrics that will be tracked include online sales, click-through rates, and number of conversions from the website. The marketing plan and website updates will be completed by June 2020.
The document discusses 5 mega trends in retail: 1) A return to prioritizing physical store experiences to draw customers. 2) The rise of mobile commerce both in-store and online. 3) A focus on personalization through tools like loyalty programs and size-matching. 4) Empowering retail employees with mobile devices and analytics. 5) Using customer data and analytics to better understand purchasing behaviors. Overall, retailers are adapting to omnichannel shopping by providing seamless, personalized experiences across all channels.
This document discusses how user-generated content (UGC) and influencer marketing can help brands scale content creation. It notes that content from everyday people performs best on social media. The document presents the example of Walmart's Elevenmoms program, which leveraged influencers to create and share content. It also discusses challenges with scaling content creation and how the Photofy tool addresses these by allowing brands to empower employees, partners and customers to easily create branded content. The document includes case studies of how Oscar Mayer and Lifetime Fitness used Photofy to generate user-generated content at scale.
The document outlines a customer journey mapping for online shoppers visiting a mall. It identifies 4 types of online shoppers and notes that they may expect convenience when shopping physically. The mapping details each step of the customer journey from pre-arrival to post-sale service, noting pain points and opportunities for malls to improve the experience. These include providing comprehensive information online, using technology to enhance the in-store experience, and offering seamless rewards programs across online and offline stores.
This document provides a summary of 10 retail and shopper trends for 2013 as observed by Cheil UAE. The trends include: [1] Servitude, with brands providing high levels of service to demanding customers; [2] New and Improved, with consumers attracted to new products and experiences; and [3] The Bond Effect, with brands using technology to create exciting experiences for digital consumers. The trends are illustrated by examples relevant to the United Arab Emirates market. Cheil UAE is an advertising agency that develops annual trend reports by observing global and local research.
Middle East Trends - Shopper Powers and Retail Landscape 2014Cheil_Worldwide_UAE
Are shoppers changing the way retailers operate? Or are retailers driving the change in the shopper behaviour patterns? Why are malls getting bigger while the consumer attention span is shortening? What has more power – convenience or sensorial experience? Why is Middle-eastern retail landscape so unique? To find answers to these questions and more just read on Cheil's Trends Spring 2014: Shopper Powers.
Sephora is a global beauty retailer with over 1000 stores across 23 countries. It carries over 288 brands and 20,000 products. Sephora's digital presence includes its website, which accounts for 30% of the US online beauty market, as well as social media platforms like Facebook with over 900,000 fans and Twitter with 100,000 followers. Sephora also operates a customer loyalty program called Beauty Insider that has over 15 million members signed up. The document discusses Sephora's strengths and weaknesses, as well as opportunities to improve its digital marketing strategy through initiatives like optimizing its mobile apps and increasing engagement on social media.
Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...Qudini
On Wednesday 23 October, Qudini hosted a breakfast event for retail leaders alongside Samsung's Customer Experience and Showcase teams at the Samsung KX space in King's Cross.
The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
The key is digitally retooling the store experience to deliver on consumers’ social shopping preferences and desire to feel valued across every touchpoint.
Despite the impressive changes in technology and accessibility, customers are feeling underwhelmed and unsatisfied by brands that fail to exceed their expectations.
Due to these evolving expectations, brands are continually playing catch up.
This presentation aims to provide insight on:
– Why customer expectations have drastically increased
– What this means for brands
– How brands can meet customer expectations
The document discusses how the connected consumer has changed shopping and marketing. It notes that the shopping experience is now a complex web of interactions across physical and digital channels. It argues that the goal of marketing should no longer be just selling products, but minimizing friction throughout the entire purchasing process. Several examples are given of companies creating frictionless and transformational experiences for connected consumers, such as one-hour delivery and merging physical and digital experiences using technologies like iBeacons. The document concludes by encouraging marketers to rethink their traditional approaches to appeal to today's connected shoppers.
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
"Though economic times and emerging technologies are prompting consumers to change their buying behaviour, and smart retailers are responding with innovative in-store offerings."
Brand in Hand - How Brands can Influence the Shopping TripMolly Garris
This document discusses how brands can influence shopping trips through mobile devices. It finds that 50% of Americans will have smartphones by January, and these are becoming the most important shopping partners. However, while most marketers plan to increase mobile marketing, few rate their efforts as successful. Research with heavy mobile shoppers found that retailer websites lack enough brand details, while brand sites provide more value. The document suggests brands partner with retailers to provide rich content like videos, reviews and coupons on mobile to enhance the shopping experience. Different categories require different mobile solutions based on shopper needs.
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Welcome to this issue of the Rewir Trend Review where we will give you the latest on where retail is going, why and when. And most importantly, what you need to do to keep up with the consumers of tomorrow. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
This document outlines 9 key trends that will influence future consumers and retailers: 1) Advancements in mobile phones like augmented reality and holograms, 2) Increased transparency through online reviews and comparisons, 3) "Retail-tainment" through more engaging consumer experiences, 4) Integration of online and offline shopping, 5) Individual customization of products, 6) Support for local communities and suppliers, 7) Focus on ethics and environmental sustainability, 8) Growth of self-service technologies, 9) Applications of technologies like RFID, digital displays, and social media. Retailers must adapt to these trends by providing the best consumer experience both online and in-store.
1) Retail is being disrupted by new digital-savvy shoppers who seamlessly move between online and in-store shopping. They expect personalized, convenient experiences and relevant offers across all channels.
2) Traditional retailers must adopt an omnichannel approach and focus on creating life experiences instead of just transactions to survive. They need to provide value and ease of shopping at every touchpoint.
3) The future of retail involves predictive, personalized experiences everywhere and letting consumers help design products and own brands through participation and social selling. Retailers will need to harness consumer data and mobile technology to drive in-store sales and create seamless shopping journeys.
1) Retailers can use location-enabled technology like geofences and push notifications to target customers based on their real-time location and drive them to stores. Geofences use GPS, cell towers, and WiFi to detect when a smartphone user is near a specific location.
2) Retailers should set multiple, layered geofences around their store and neighborhood to send timely offers to customers as they enter different proximity zones. They can also target customers near competitors' stores to draw them in.
3) By combining location data with time, past purchases, and on-site behaviors, retailers can send highly personalized push notifications to influence purchases and increase loyalty. This approach is more effective than traditional
Electric Dream Boutique is revamping its website and marketing strategy to allow for online sales and increase revenue. The boutique will partner with social media influencers and take professional photos for the new website. The goal is to increase total revenue to $200,000 by the end of 2020 through the website changes and influencer partnerships. Key metrics that will be tracked include online sales, click-through rates, and number of conversions from the website. The marketing plan and website updates will be completed by June 2020.
The document discusses 5 mega trends in retail: 1) A return to prioritizing physical store experiences to draw customers. 2) The rise of mobile commerce both in-store and online. 3) A focus on personalization through tools like loyalty programs and size-matching. 4) Empowering retail employees with mobile devices and analytics. 5) Using customer data and analytics to better understand purchasing behaviors. Overall, retailers are adapting to omnichannel shopping by providing seamless, personalized experiences across all channels.
This document discusses how user-generated content (UGC) and influencer marketing can help brands scale content creation. It notes that content from everyday people performs best on social media. The document presents the example of Walmart's Elevenmoms program, which leveraged influencers to create and share content. It also discusses challenges with scaling content creation and how the Photofy tool addresses these by allowing brands to empower employees, partners and customers to easily create branded content. The document includes case studies of how Oscar Mayer and Lifetime Fitness used Photofy to generate user-generated content at scale.
The document outlines a customer journey mapping for online shoppers visiting a mall. It identifies 4 types of online shoppers and notes that they may expect convenience when shopping physically. The mapping details each step of the customer journey from pre-arrival to post-sale service, noting pain points and opportunities for malls to improve the experience. These include providing comprehensive information online, using technology to enhance the in-store experience, and offering seamless rewards programs across online and offline stores.
This document provides a summary of 10 retail and shopper trends for 2013 as observed by Cheil UAE. The trends include: [1] Servitude, with brands providing high levels of service to demanding customers; [2] New and Improved, with consumers attracted to new products and experiences; and [3] The Bond Effect, with brands using technology to create exciting experiences for digital consumers. The trends are illustrated by examples relevant to the United Arab Emirates market. Cheil UAE is an advertising agency that develops annual trend reports by observing global and local research.
Middle East Trends - Shopper Powers and Retail Landscape 2014Cheil_Worldwide_UAE
Are shoppers changing the way retailers operate? Or are retailers driving the change in the shopper behaviour patterns? Why are malls getting bigger while the consumer attention span is shortening? What has more power – convenience or sensorial experience? Why is Middle-eastern retail landscape so unique? To find answers to these questions and more just read on Cheil's Trends Spring 2014: Shopper Powers.
Sephora is a global beauty retailer with over 1000 stores across 23 countries. It carries over 288 brands and 20,000 products. Sephora's digital presence includes its website, which accounts for 30% of the US online beauty market, as well as social media platforms like Facebook with over 900,000 fans and Twitter with 100,000 followers. Sephora also operates a customer loyalty program called Beauty Insider that has over 15 million members signed up. The document discusses Sephora's strengths and weaknesses, as well as opportunities to improve its digital marketing strategy through initiatives like optimizing its mobile apps and increasing engagement on social media.
Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...Qudini
On Wednesday 23 October, Qudini hosted a breakfast event for retail leaders alongside Samsung's Customer Experience and Showcase teams at the Samsung KX space in King's Cross.
The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
The key is digitally retooling the store experience to deliver on consumers’ social shopping preferences and desire to feel valued across every touchpoint.
Despite the impressive changes in technology and accessibility, customers are feeling underwhelmed and unsatisfied by brands that fail to exceed their expectations.
Due to these evolving expectations, brands are continually playing catch up.
This presentation aims to provide insight on:
– Why customer expectations have drastically increased
– What this means for brands
– How brands can meet customer expectations
The document discusses how the connected consumer has changed shopping and marketing. It notes that the shopping experience is now a complex web of interactions across physical and digital channels. It argues that the goal of marketing should no longer be just selling products, but minimizing friction throughout the entire purchasing process. Several examples are given of companies creating frictionless and transformational experiences for connected consumers, such as one-hour delivery and merging physical and digital experiences using technologies like iBeacons. The document concludes by encouraging marketers to rethink their traditional approaches to appeal to today's connected shoppers.
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
"Though economic times and emerging technologies are prompting consumers to change their buying behaviour, and smart retailers are responding with innovative in-store offerings."
Brand in Hand - How Brands can Influence the Shopping TripMolly Garris
This document discusses how brands can influence shopping trips through mobile devices. It finds that 50% of Americans will have smartphones by January, and these are becoming the most important shopping partners. However, while most marketers plan to increase mobile marketing, few rate their efforts as successful. Research with heavy mobile shoppers found that retailer websites lack enough brand details, while brand sites provide more value. The document suggests brands partner with retailers to provide rich content like videos, reviews and coupons on mobile to enhance the shopping experience. Different categories require different mobile solutions based on shopper needs.
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Welcome to this issue of the Rewir Trend Review where we will give you the latest on where retail is going, why and when. And most importantly, what you need to do to keep up with the consumers of tomorrow. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
This document outlines 9 key trends that will influence future consumers and retailers: 1) Advancements in mobile phones like augmented reality and holograms, 2) Increased transparency through online reviews and comparisons, 3) "Retail-tainment" through more engaging consumer experiences, 4) Integration of online and offline shopping, 5) Individual customization of products, 6) Support for local communities and suppliers, 7) Focus on ethics and environmental sustainability, 8) Growth of self-service technologies, 9) Applications of technologies like RFID, digital displays, and social media. Retailers must adapt to these trends by providing the best consumer experience both online and in-store.
The document discusses opportunities for retailers to reimagine the customer experience in the post-pandemic retail landscape. It identifies five key areas for reimagination: 1) Everywhere Commerce, where retailers meet customers in new digital and physical places; 2) Let Me Entertain You, where physical stores are reimagined as engaging destinations rather than just transaction points; 3) The Many "Re"s in Retail, focusing on redesign, reuse, repair, resale to meet changing customer values; 4) Put Your Money Where Your Mouth Purpose Is, where brands' social purpose inspires customer loyalty; and 5) If You Don't Know Me By Now, where deep customer insights and personalized experiences are key to
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
The Retail Future State, It's ALL About Customer ExperienceMaria Ioia
As retail is moving more and more online, there is still a place for the bricks and mortar equivalent. The two channels need to be integrated seamlessly to succeed. This presentation demonstrates how that can be done through deeply understanding the market and by placing the Customer Experience at the centre.
This document discusses trends shaping the retail landscape in 2019. It covers topics such as multi-purpose retail spaces that offer complementary services, direct-to-consumer business models, experiential marketing campaigns, retail automation technologies, and pop-up retail. The overall retail industry is undergoing significant changes as consumer preferences shift and technology advances, forcing retailers to rethink their store formats, payment options, and how they create engaging shopping experiences.
This document discusses the shopper journey through the stages of awareness, consideration, evaluation, purchase, re-engagement, and referral. It argues that applying the "science" of digital information architecture can help retailers improve their "art" of digital merchandising. Specifically, it recommends that retailers (1) establish robust taxonomies and metadata to organize products and dynamically display the right assets across channels, (2) implement product information management and digital asset management systems, and (3) use analytics to create accurate customer profiles and identify opportunities for personalized engagement and conversions at each stage of the shopper journey.
Sephora has successfully integrated digital technologies and mobile platforms into its marketing and shopping experiences. It understands that customers are digital and mobile, so it collects customer data to provide personalized service across online and offline channels. A key example is its Color IQ program, which uses a skin scanning device in stores and matches foundations to customers' skin tones, then enables them to browse and purchase product recommendations on mobile devices. By offering valuable content and empowering sharing, Sephora enhances customer relationships and drives sales.
Ten Emerging Trends and Business Strategies Leading the Future of Retailingpaulangelos
The document discusses 10 emerging trends and business strategies for the future of retailing:
1. On-demand shopping - Consumers will have control over their shopping experience, choosing when, where and how to shop using smart devices.
2. Customized shopping - Consumers will be able to customize their shopping experience and products based on their preferences.
3. Deep customer insight - Retailers will use data mining and analytics to precisely target and engage customers.
The document advocates for business strategies that empower consumers, provide personalized options, gain deep customer insights, utilize multiple digital channels, engage customers through interactive marketing, create smart retail stores, maximize emerging technologies, enable mobile shopping, expedite
The document discusses the rise of "social sales" where customers are incentivized and rewarded for sharing their purchases on social media. It provides examples of brands that have implemented successful social sales campaigns in various industries such as alcohol, travel, automotive and retail. The key aspects of a social sale are that it begins a social relationship between brand and customer after the purchase by having the customer share it for a reward, which can then influence other potential customers.
Evolution of luxury retailers in disruptive Omni-channel worldesiml
1) The document discusses the evolution of luxury retailers in an omni-channel world. It explores strategies and implications of this trend for customer-centric retailers.
2) Luxury retailers have been slow to adopt omni-channel strategies compared to mass retailers. However, they are recognizing the need to engage with new generations of luxury customers who are digital natives and conduct significant online research.
3) True omni-channel integration across online and offline channels is needed to provide a seamless customer experience and maximize opportunities to build relationships at each touchpoint of the consumer decision journey.
Creating loyal omnichannel customers is critical. Retailers who embrace the customer-centric trend and build better shopping experiences will leap ahead of the competition.
Building a blended customer experience isn't easy. Need some help getting started? Check out our latest in retail trend research.
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...Contactlab
Intervento di Ivano Fossati - Director Business Development EMEA CoE SAP Hybris - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
The document outlines digital and luxury marketing strategies for Pray watches. It discusses focusing on mobile strategies as most interactions now occur on mobile devices. It emphasizes understanding the customer purchase journey across channels to better target affluent customers. The document also stresses the importance of an omnichannel approach to connect online and in-store experiences. Location-based technologies and apps can help close the gap between digital and physical stores. Luxury brands must create engaging content and experiences across all platforms to connect with new customers.
This is the recent survey about retail marketing strategies which is a compilation of answers to questions from the top retail marketers around the world.
This document discusses how shopper marketing and technology are evolving. It notes that the rise of e-commerce has changed consumer shopping habits and encouraged traditional stores to keep up. All areas of shopper marketing now need innovative ways to stay relevant. The future of in-store shopping will be increasingly high-tech, using technologies like smartphones and wearables. However, it's important to remember that fundamentally, brand loyalty depends on considering the consumer. Personal touches can still make an impact alongside technological advances. The collection of essays will discuss how shopper marketing is changing globally and how stores and brands are adapting.
The world can be your shopping cart in the post digital era. The digital world has transformed the way we shop. Our Retail team focuses on enhancing the shopping experience in clients’ retail locations by using innovative mobile, signage, and touchscreen technologies to create fully integrated stores. We call it retail with substance.
Building brands and companies with transparencyJayant Murty
This presentation deals with with the power of TRANSPARENCY. How companies around the world, big and small ,are embracing total transparency with complete respect to privacy. to male the societies we live in fair and equitable The transparency is allowing them to build extraordinary trust and thrive in a world of increasing skepticism and extraordinary data where the ability to distinguish between truths and half truths or fact from fiction is becoming increasingly challenging and often impossible. The transparency is allowing corporations to delight customers and drive a level of personalisation that has never been seen before. Data lies at the heart of this transparency and combined with Machine learning and Artificial intelligence is breaking new grounds in customer obsession. Consumers are seeking this transparency and rewarding companies with their loyalty and more willing to pay premiums. This is cutting across progressive governments, companies, brands, shareholders, employees and is even driving richer peer to peer collaboration. The holy grail of total consumer transparency is when infotech meets Biotech revealing our every action and a wide range of emotions .Lastly the presentation makes an effort to characterise this phenomenon across industries from food, health & media to transportation, retail and fashion among others. Hope you enjoy the overview
Branding 360 Conference: Transparency in a customer obsessed worldJayant Murty
This presentation deals with with the power of TRANSPARENCY. How companies around the world, big and small ,are embracing total transparency with complete respect to privacy. to male the societies we live in fair and equitable The transparency is allowing them to build extraordinary trust and thrive in a world of increasing skepticism and extraordinary data where the ability to distinguish between truths and half truths or fact from fiction is becoming increasingly challenging and often impossible. The transparency is allowing corporations to delight customers and drive a level of personalisation that has never been seen before. Data lies at the heart of this transparency and combined with Machine learning and Artificial intelligence is breaking new grounds in customer obsession. Consumers are seeking this transparency and rewarding companies with their loyalty and more willing to pay premiums. This is cutting across progressive governments, companies, brands, shareholders, employees and is even driving richer peer to peer collaboration. The holy grail of total consumer transparency is when infotech meets Biotech revealing our every action and a wide range of emotions .Lastly the presentation makes an effort to characterise this phenomenon across industries from food, health & media to transportation, retail and fashion among others. Hope you enjoy this overview
Technology Disruptions in a customer obsessed world ( Speaking to leaders at...Jayant Murty
This presentation deals with the application of Data Science, AI, Machine Learning, Voice, Image recognition and other technologies applied across a wide range of industries from sports, fitness, banking and travel to food, fashion, arts and entertainment to build customer obsessed corporations. it is paramount that this is done with the the greatest adherence to privacy, significantly increasing their transparency & adding an element of generosity to win back the large scale erosion of trust across the world. By doing so companies can have a real purpose and profit from it
Technological Disruption of the Insurance industryJayant Murty
The insurance and allied industries including healthcare are often sitting on large amounts of data, a huge volume of both structured and unstructured data. The data is often on disconnected and distributed databases, often not digitised to be able to act on, rarely available at the right place at the right time on the device of choice. This is resulting in product innovation at Large Insurance companies that is often incremental, non-transparent, unfair, unprofitable and worst of all not customer centric. Hundreds of small companies that are being VC funded as part of the InsurTech ecosystem are challenging and disrupting the model and what they often lack is distribution or financial muscle. it is a great opportunity for the incumbent companies to partner or acquire the new innovators and dramatically change the customer experience and delight end users like never before.
Design thinking Keynote at the Annual Innovation Summit ShanghaiJayant Murty
Design thinking is perhaps the most critical discipline to enbrace for companies of all sizes, and individuals in every endeavor. It doesn't you to just innovate but thrive in many different ways. It starts with a deep empathy for users accompanied by a relentless discipline of fast prototyping married with a culture that builds a tolerance for failure. Design thinking has to be used to solve the big monumental problems that face humanity from hunger, poverty and global warming to healthcare, identity and transportation . Equally there is no problem too small that does not allow for the use of this method. I have tried to, through examples across industries bring this to life.
Keynote presentation s, m. l. xl. all sizes of data matter when you want to...Jayant Murty
This is a keynote delivered to C Suite audiences, Chief Digital officers and senior marketers across corporations to show how in the relentless pursuit of data lies the most innovative solutions to long standing problems in business and society at large
Data is the new creative soil spikes lions asiaJayant Murty
President's Address: Data is the New Creative Soil
Think about it (and give or take a few million) - there are over a billion people on social networks, 8 billion hours of video watched on the web each month - that's almost an hour of viewing for every single person on earth. There are around 180 million websites, on about 100 million servers and about 5 million terabytes of data on the internet. The search engines have about .004% of that information indexed. Only a tiny fraction of the digital universe has been explored for analytic value so far. There is hope that in the next 5 years 1/3rd of the information on the internet will be valuable if analysed. This is the most fertile ground for the best creative minds because you will find connections that defy logic and answers that are beyond reason. Stories will arise from patterns and and it will expose human irrationality like never before. This will be the foundation for the next generation of insights and what we do with them will be up to each one of us.
This presentation deals with understanding the philosophy of disruptive conte...Jayant Murty
This document discusses the potential for harvesting cognitive surplus from leisure activities like watching TV and contributing to Wikipedia. It also discusses how brands are competing for attention from millennials who are creating their own content on platforms like Instagram rather than watching traditional media or Hollywood. The document promotes The Creators Project which celebrates artists using technology innovatively and aims to inspire new artists by showcasing what is possible with modern advances.
Graduate Management Admission Council . Business 3.0 ConferenceJayant Murty
This talk delivered at the Intetnational GMAC Conference to Deans and heads of admission of MBA schools around the world seeks to examine what they can learn from brands across other industries. With MBA schools coping with declining admissions, strong overseas competition, disruption from MOOCs ( Massive Open Online Courses) and image parity across schools , there seems a dire need to disrupt and current model and embrace change with agility
Majority report. disrupting attitude and behavior with technologyJayant Murty
This presentation explores how existing technology can be used to disrupt minds and markets and have profound effects on perceptions and actions. It shows how every category in the world now uses technology as a foundation or a glue to inspire their audiences. It is important that brand marketers who are keen to create disruptive ideas learn from categories and brands that are orthogonal to their industries
Consumers are evolving way faster than brands and they are seeking a say in everything that brands do. They play a role in the life, death and evolution of brands and reject brands that are unwilling to have conversations. They want brands to help then navigate life and expect brands to build their friendship on radically transparent terms. Consumers are excusing of brands that are honest and will hunt them down if their intentions are malafide. Experience and status are being re-designed and the brands that survive in the next decade are the ones that admire and respect the wisdom of crowds( people that sit outside the corporation)
Advertsing association of india annual leadership conference, goa 2012Jayant Murty
This talk was delivered to heads of agencies and other senior agency professionals at Goa,India in 2012 at the Annual conclave. It takes a fresh look at the meaning of 360 degree branding and attempts to inform the process of making smart choices , thereby surrounding the consumer with coherent signals instead of a whole lot of noise. Brands should work to solve large problems that face humanity in an open and collaborative way. Good brands leave wide open spaces for the world to participate.Human generosity when combined with technology unleashes amazing and irreversible change
New york times confrence on where advertising meets editorialJayant Murty
This presentation at the New York Times conference in 2010 was meant to provoke and question what commonly gets applauded as creative work when it is often a shameless promotion of brands by media owners,Often the economic model benefits the advertiser, the media owner and the consumer and therefore continue to thrive. The pockets of resistance which is growing rapidly has given rise to the " Indie" movement across disciplines to challenge the total blatant commercialization
Talk at Festival of media , Singapore 2011. Asia Inside OutJayant Murty
I gave this talk in 2011
Building successful brands in Asia is not just about gigantic media budgets or smarter distribution of content but about giving you brand more purpose, solving problems of human scale, being generous & transparent and working on breakthrough partnerships in an open-source world
The genesif of ideas and the future of imaginationJayant Murty
1. The document discusses a presentation by Gabor Forgacs about cultured meat, which is real meat grown from animal cells without slaughtering animals. Gabor ate a sample of cultured meat and believes this method has the potential to help address various economic and environmental issues.
2. The document then discusses the origins and development of ideas through history. It explores how diversity, physical spaces, communities, and timing can play a role in the genesis of ideas. It also notes that ideas do not always lead to commercial success.
3. Finally, the document outlines some ideas that may change the human future, such as autonomous transportation, robotics, machine learning, healthcare advances, 3D printing, and renewable resources. It encourages
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
2. In a few years you wont see a single sales associate
without a mobile device – C wonder
Digital associates will be helping consumers buy products
that are online not in-store - Hanes
Added value utilities on mobile platforms will be the only way to keep brands top of
mind in the crucial interaction in-store- Addidas
Personal shopping experiences that lets customers explore the story behind the
merchandise lends itself to a huge selling opportunity – Pacific Sun
Customers don’t care about barcodes. put the technology in the background and the
experience in the foreground - Diageo
Use technology at touch points to understand why customers did not select products
after looking at them for a while - Levis
Gesture based experiences will deliver bigger ticket sizes, greater loyalty and fewer
returns - Razorfish
3. We are just scratching the surface on location based group deals and geo location
discounts – Virgin Airlines
In societies that buy more frugally, who are looking for best bang for their buck, word of
mouth and social validation are key - Starbucks
Retailers have to seek to build a community of advocates and not push content and deals
to mass fans and followers – 500 Friends
Retailer transparency will be the biggest driver of sales. Consumers like to believe they
have all the information they need to buy - Amazon
Only 10% of customers make a purchase on something they haven’t tried . 67% of
customers who try end up buying – Retail reporter
Interactive, augmented reality, on body applications will be the decisive way for brick
and mortar companies to drive an advantage – Holition
Brick and mortar need to turn the burden of real estate in to an advantage by creating a
social experience – Top Shop
4. EVERYWHERE will be a store. EVERYTHING will be
available to buy and EVERYONE will be involved in the
sale. With the technology available to us, I can snap a
picture on my camera phone of a friend’s shoes and
get them shipped for arrival when I wake up next day
10. Some people want to RESEARCH from their HOME
and others want to do research in the RETAIL
ENVIRONMENT. Brands need to be prepared to
accommodate both if required
Laura Cashill – Guest Insights Target
16. Retailers need to empower their staff by providing
them with real time information and putting it at
their finger tips. Tablets and similar devices have the
power to make a retail visit highly personalized
Piers Fawkes – PSFK
22. Digital technology allows shoppers to COLLABORATE
with the retailer. Shoppers can show the retailer what
they are looking for enter and in to DYNAMIC discussion
about finding a product or service that fits their needs
Piers Fawkes – PSFK
28. We have ‘way finding’ signs in our stores that are simple
Subtle signs within our retail environment that serve to tell
the story of our commitment to sustainability and act as a
connection to the community. They reiterate values that we
share with our consumers
Tim Pfeiffer – Starbucks
33. Mixing your products with like minded brands is a nobrainer. Brands rub of one another and end up helping the
customer to make a choice through recommendations
Piers Fawkes– PSFK
39. As opposed to a general merchandise environment, a
temporary retail store can provide a great canvas for a
retailer to express a strong point-of-view about a specific
product or service segment
Laura Cashill – Target
45. Shopping 2.0 online was about price comparison like Next
Tag and best of breed customer experiences like iTunes and
Zappos.Shopping 3.0 is about truly empowered consumers
Sukhinder Cassidy – Polyware
50. We are finding that people are tweeting and telling their
friends about amazing deals all the time. These individuals
are helping form communities in real time and taking part
in group purchasing activities in an unprecedented fashion
Rob Salaman – Groupon
60. Key takeaways
1. Online and offline should work in tandem
2. Multi-choice delivery should become standard
3. Consider add-ons that shape consumer experience
4. Be fluid and flexible. Pop Up, Mobile retail
5. Don’t ignore niches – could be very profitable
64. Key takeaways
1. Technology is not to impress but to be of genuine use
2. Build trust through opt ins
3. Build rich customer profiles and build targeted content
4. Encourage creativity through customization
5. Every physical object can deliver its own story
66. Key takeaways
1. Lines between producer, seller and consumer have blurred
2. Let consumers in to everything
3. Reward and acknowledge enthusiastic consumers
4. Embrace group purchase
5. Crowd source consumer opinion
68. Key takeaways
1. Stores are living ,evolving. Not just for displaying products
2. Consumers should come to stores to learn & be inspired
3. The store differentiation is in the culture
4. Be generous with expertise , skills and space
5. Be an educator and advisor and not salesman. Know your stuff
70. Key takeaways
1. Doing well through doing good is a golden ticket
2. CSR policies should be living, evolving and participatory
3. Consumers want minimum inconvenience in Give & Take
4. Cradle to grave lifecycles need transparency
5. Use new technologies like geo tagging in CSR – make it easy
75. Flexible store environments
Make each visit feel like new
Collaboration and cultural
touchstones retain brand relevancy
Either physically or through tech
Shopping is best when social
Brands must take part in conv.,else
consumers will do so without them
THE FUTURE OF RETAIL . SUMMARY
Access to the mobile web
Is freeing the consumer
Connected technologies is
changing customer service forever
Introducing like-minded products
shows brand is confident and cares
Physical stores still the best way to
communicate &deliver experiences
Lower barriers and make a sale
when/where customer is ready
Give customer all the tools to make
informed decisions
Commerce consulting and development firm Portaltech has unveiled StripeyLines, an iPhone application that enables shoppers to swipe the barcode on goods they are considering for a price comparison but also saves these goods and profiles as a wish list on the StripeyLineswebsite for later research and evaluation.For retailers and shoppers alike, says Portaltech, StripeyLines can be customised to provide a number of useful features. In the run-up to Christmas or during sales, it could be used to allow visitors to affiliated retail stores to touch and feel products while on the shop floor then use their iPhone to scan the barcode of their desired products and collect them later at a customer collection point, or scan them and add them to online wish lists. Alternatively, in-store, or later over a coffee, shoppers can review what theyve scanned to make an informed decision and perform further research before buying the items from their iPhone or desktop PC. StripeyLines search allows consumers to scan any standard product barcode to gain access to generic images and details either via an adapted version of the retailers catalogue, or through look-up search engines such as Amazon, eBay, iTunes and Google. The shopper can choose to carry out a number of different actions on a scanned item. For example, StripeyLines allows shoppers to search for the item on Tesco.com and add it to their online Tescos Grocery account shopping basket. Numerous other actions are in the pipeline for StripeyLines, including weight management. Having scanned a product the user plans to eat or drink, the app will update how much the nutritional value of that product contributes to their daily allowance and calculate the number of calories they have remaining.Retailer specific barcodes (the shorter 8 digit barcodes found on own-brand goods) are being added to the StripeyLines search as retailers make them available. The first retailer to provide this data is Iceland Foods, with data also being made available from Tesco through its TJAM initiative.For retailers that want to make the most of the mobile commerce revolution without developing their own iPhone application, Polartech says that StripeyLines will enable them to develop simple plug-ins that are beamed to shoppers iPhones and highlight certain lines and promotions when related items are scanned.iPhone users are early adopters, technology savvy and are eager to embrace new lifestyle options and services, says Portaltech CTO, Paul Tough. They access the Internet to look up specific information online more than any other Smartphone users, and there are a lot of them. As such, with the rapid consumer adoption of the iPhone, retailers have been encouraged to consider mobile-enabled commerce and the opportunities that it can offer.Tough adds that StripeyLines has been built from the ground up to be totally extensible and to provide third-party retailers and solution providers with an interface to plug-in additional functionality such as the offer of home delivery, the delivery of digital promotions and an extension of self-checkout all of which evoke brand value and establish retailer differentiation. As its a plug-in extension to their existing web technology, retailers dont have to learn about a new technology and they can update and disseminate information in a true multi-channel environment, enabling them to merge the online and in-store experience so it is seamless and convenient, he says. The StripeyLines application is available to download for free from the Apple App Store. StripeyLines is also compatible with the iPod touch, however users will need to type in the barcode number in the absence of the iPhones built-in camera.
Based in New York City, Subports provides a simple way for people to buy and sell things via text message.We work exclusively with independent designers, vendors, artists, and non-profits to encourage sustainable commerce. When users sign up with Subports, their credit card info becomes tied to their mobile number — and then users never have to sign in again. Users can shop independently by text message in a more and more environments — and we regularly organize retail experiments in order to create engaging, unorthodox shopping experiences. What kinds of things are sold via Subports? Contemporary furniture, yoga classes, baked goods, event tickets, vintage apparel, killer sunglasses…. Vendors use our codes in a variety of formats and forums, including their brick-and-mortar shops, pop-ups, websites, newsletters, twitter feeds, facebook posts, print ads, and other traditional media. Word of mouth has never been a more immediate marketing tool. Because the point of sale is a simple text message, Subports provides incredible opportunities for sellers to reconfigure their businesses, and for consumers to shop independently.
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Tired of trying to find the Cinnabon in your local mall by having to sniff it out? The Fast Mall application will make sure you get there without having to use your nose – just your iPhone.There’s no cellphone service required for this app to work, so even if your reception is spotty while strolling your favorite shops, this thing still gets you to the sale at Victoria’s Secret or to American Eagle Outfitters for some tight, preppy polos with no problem.It also gives you turn-by-turn directions to the nearest restrooms and elevators, so you can strategically plan out your bathroom breaks in between shopping and sipping Ice Blendeds (I’m sure this will tell you where the Coffee Bean counter is too).Probably the most useful feature to this app is the parking finder that brings you right back to where you parked – no more having to write P3/blue on your hand anymore. This thing also notifies you about sales and promotions going on in the mall you’re in.As someone without an iPhone, I’ll still be relying on the large color-coded mall directory and the actual people at the information kiosk to tell me where I’m going.For the more tech-advanced mall-goer, the Fast Mall app is a free download for the iPhone.
We all know that impulse buys waste a lot of money, so wouldn’t it be nice if you could print out a concise shopping list to help you stay on task? Sit down with your weekly shopping list and fire up the Grocery IQ app. As you enter each item, it will tell you the current price at your local market, then search for any related discounts or coupons on it. If you’re not picky about the brand, you can check which brands are in stock and compare prices. Once you’ve chosen what you want to buy, the app will group your items by aisle so you’ll be in and out of the store in a snap. You can even email the list to yourself to print it out, along with any coupons it found for your items Y’all, if you haven’t had a chance to check out this app and you grocery shop….this will change your life. The app doesn’t have to be on your phone as you can access the program in your favorite web browser as well.Thins I love about Grocery IQ:It allows you to SCAN BARCODES of your favorite products that you buy and automatically updates all of the information on your list. Sometimes it doesn’t quite recognize the barcode, particularly for store brand items, but it has a search feature that allows you to select items as well.Those lists, you can separate them by Stores. So if you like to buy certain products at certain stores…you can create lists just for that.Now here comes the fun part – you can update the list with PRICES. After you shop that first time, go through and enter every item on your list. Log on online and edit all of the items with the quantity you normally buy and the cost. It does both cost per item and cost per pound. Then voila not only does your grocery list have a list of items but also the anticipated cost! Talk about pre-planning.Then because Grocery IQ is smart, I mean hello it’s called IQ for a reason, it maintains all of that data in a history. So next time you need to make a list you can just scroll through your history and check items off and BAM! Your grocery list is done, accurate, and you know exactly what you can expect to spend. Oh and you can create a “favorites” list too. I use that for the weird stuff we need every other day like milk. (At least that is how it seems to me…)Lastly, you can PRINT. You can print straight from your phone if you want. You can access your list or email it to someone else for them to print. You can make several copies of this list and hand it out to strangers if you are so inclined.I realize this app is simply replacing a pad and paper, but this has become a joy to my life. Now my grocery shopping and budget planning is accurate to a “T!” I know exactly what I need. My shopping / planning time has reduced down to only 30 min rather than the hour it used to take me. Oh and the #1 best part of all of this…ITS FREE!! That’s right people, I’d give it away but I don’t have too. BECAUSE ITS FREE!So go forth, download an APP. Save yourself from the Grocery Store.
VIANEN, Netherlands – Scala, the leading provider of end-to-end connected signage software, today announces that its certified partners, Troades and House Of Media Experience BV have created a sophisticated multichannel, multisensory customer experience for Miele’s first Inspirience Centre in the Netherlands. Combining the latest audio, visual, aroma and interactive techniques, the center provides a fully immersive brand experience for Miele customers and its business partners.“Miele” literally means durability, reliability, security and peace of mind. Founded in 1899, Miele’s aim has been to manufacture the highest-quality domestic appliances and commercial equipment in the world.Miele usually demonstrates its products in Galleries, exclusive showrooms within retail stores which present a selected range of Miele products and provide an opportunity to inform and educate visitors by emphasizing the attributes and values of the brand in one branded space. As Miele’s products are used for a wide variety of household tasks such as washing, chilling, warming, baking, cooking and freezing, the customer selection process of identifying the appropriate product for the appropriate need is experiential.Miele’sInspirience Centre in Vianen is the first to integrate a range of media channels to create a multisensory environment for visitors.“We wanted the visitor to have a 360-degree experience. Digital signage is not only about sound and vision, but is enhanced by adding other human sense triggers. Their recollection of their experience and of Miele will be individual to them and as long as the experience was meaningful, helpful, timely and relevant. I’m convinced that this will build brand loyalty and that over time, that recollection and loyalty will be evidenced through referrals and purchases,” said Luc Heijnen, Concept Design, Multisensory Experience at Troades.Miele recognized some time ago that in a typical reseller’s store, their products were often not demonstrated to their fullest potential, and customers were not able to place the products into the appropriate domestic context. It also quickly became clear that traditional marketing channels would not deliver the brand experience Miele required with customers and dealers. The goal was to implement a two-way communication channel and create an experiential retail proposition.Miele chose House Of Media Experience BV and Troades, two leading cross-media and multisensory experience design agencies, to assist in the concept design, implementation and management of this center. Scala was chosen as the core operating platform to manage and control the digital network as well as sound, vision, light scenes and scent throughout the center.At over 3000 square meters (32,000 square feet), Miele’sInspirience Centre contains a complete range of custom furniture, lighting, brand-enhancing visuals, signposting, information channels, sounds and scents all collaborating in a centrally managed way to provide visitors with a seamless total sense experience. There are over 100 screens of different formats and aspects providing over 40 channels of customized Miele content at full HD quality. This runs either dynamically (i.e., triggered automatically based upon predefined rules) or is controlled by customer interaction.The customer experience is designed to be as personalized as possible. Customers are requested to register prior to or on arrival to provide Miele with basic visitor/shopper information including gender, demographics, lifestyle, historic Miele purchase information, etc.Visitors are provided with an Apple iPod Touch which contains the visitor’s name, preferences and profile. The iPod Touch can be used to retrieve information on the store (such as a floor plan), provide detailed information on Miele products and services, and enable customers to request advice and recommendations from the iPod Touch system. The response of the system is based on the user’s unique preferences and profile. Additional information can be printed out in-store or emailed to a customer’s email address direct from the iPod Touch.The store is equipped with indoor GPS technology which links to each iPod Touch each of which is equipped with its own GPS transmitter. This means Miele know which iPod Touch (and therefore which customer) is in which area of the store to the precision of 50 cm, the size of each square floor tile, each of which also has its own unique GPS address. This technology enables Miele to plot customer progress through the store and map shopping routes, hotspots and dwell times to help develop the digital experience. A “decision engine” also analyses the relationship between the visitor type and the area or product category they are in to refine the experience by adapting the media to suit their preferences. So advanced is this process that at any point in the store, the system can adjust local lighting, aroma/scent dispersal, audio type and levels, and the digital content that appears on screens close to the customer, within a matter of a few seconds.Like the smell of fresh linen? If you said yes to that question when you signed up and you walked through the laundry zone, the system will know and it will dispense that aroma. If you’re allergic or you don’t like the smell, the system will replace it with something relevant that you do like.Scala manages the coordination of these changes and physically applies the rules from the decision engine to the zone environment, from increasing or decreasing lighting brightness to the scheduling and dispersal of aromas, to the creation and scheduling of content for the more than 100 Apple and Philips screens installed throughout the store. These screens run multiple channels of content and provide interactive services across a range of screens including a 3 x 2 Z-shaped installation and a 3 x 3 installation of Orion borderless video walls.Oscar Elizaga, VP EMEA for Scala, commented that “the MieleInspirience Centre is so much more advanced in terms of its form and function than most existing implementations in retail that you could argue that one day, all retailers will embrace experiential digital marketing in some form in-store if it means we can make the experience more relevant and helpful for that customer. I am delighted Scala was chosen to play a part in this cutting-edge retail media project.”This approach provides a platform that gets close to offering visitors a unique experience. This relevancy, informed by the proprietary decision engine process enabled Scala to control not only screen content but building services and environmental variables to create a powerful immersive experience for the visitor and Miele’s resellers.To view a full case study on the MieleInspirience Centre, please visit this link.House Of Media Experience BVOur team of professionals work daily creating television programs, multi-platform content productions and digital signage projects (point of decision and event centres). Since 2007, we focus on cross-media concepts gathering all required disciplines under one roof (in-house). Also within the group is a print team (brochures, magazines, books, publications, etc.). We see digital signage projects as an integrated part of the overall marketing communication mix, not just putting up some screens and repeating TV ads. It’s a new medium that offers the opportunity to fine-tune content and create the right message for the right people at the right time and place. Next to Web 2.0, digital signage creates for the first time the opportunity for marketers to interact with their audience. Helping you to reach out where “the response is the communication.” More information available at http://www.houseofmediaexperience.nlAbout TroadesTroades is a consulting and marketing research company specialized in the digital arena. We look at the customer from a multisensory experience view. Helping you to provide timely and relevant information to your captive audience and “Creating the fittest cross-media experience through experience.” Troades is a Member of the Elevator Group. More information available at http://www.hybridesignage.comFor further information on Miele, visit www.miele.nl/ About ScalaDriving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at www.scala.com
A better way for men to shopThe traditional shopping process, whether in stores or online, doesn’t work for men. Trunk Club is different. We start with an assortment of the best brands in men’s fashion, and then personally hand select a “trunk” of clothes for you based on your preferences. Keep what you love, send back the rest
Way back when, it was the Warren Beatty flick Shampoo that prompted Rick Fogarty to enter into the beauty industry. He had visions of driving fancy cars, cutting the locks of gorgeous models, and living the life of a playboy — until, while still studying the craft, he met Judy, now his wife. Fast-forward through 20-plus years (he’s vague about the “plus”), shears in hand, in the suburbs west of Boston, to present-day Harvard Square, where the couple recently opened Plan B (99 Mount Auburn Street, Cambridge, 617.54.PLANB), their first salon in Cambridge.A boutique-salon concept, Plan B keeps a sharp focus on Fogarty’s passion: skillfully cut, no-frills hair. The small, clean-lined space boasts ust three stylists’ chairs — though, urrently, Fogarty is cutting and oloring solo — and minimalist white alls that, instead of feeling stark, mpart a sense of calm upon entering. Long a proponent of applying new technology in the salon, Fogarty prides himself on exceptional, personalized service with an innovative twist: complimentary 15-minute Skype video consultations that allow new clients to hear his thoughts on their potential new ’dos.When asked about opening a business in these tough economic times, Fogarty is quick to explain that great hair is a luxury that few are willing to give up. However, with current and prospective clients in mind, he’s offering what he calls “Plan B-enefits”: $10 off for referring a friend; student discounts; complimentary bang trims; and, if you pay for four of the same service in advance, 20 percent off the top.Still a newcomer in Cambridge (Plan B has been open for a couple of months now), Fogarty is gradually building up his business, relying on his talent as a stylist/colorist and word of mouth of his loyal clientele; but he’s not in any hurry. He seems a sharp contrast to the ego and drama so prevalent in his industry. He settled on his new location, far from the saturated market and inflated rents of Newbury Street, for a reason. In our view, he’s the one to turn to when you’re in need of a new look, a break from all the pretense, and some fresh perspective: in other words, the ideal “Plan B.
Last night, the folks behind 4Food, the new donut-hole burger place that's opening next month on Madison and 40th, offered a friends and family sneak peek to the crew at techie website Gizmodo. And they gave Eater a little walk through beforehand to get some shots of the composter (works 24 hours a day), social media jumbotron, burger making machine, and all the rest. As readers of earlier coverage already know, 4Food is selling a two-pronged concept/gimmick here: 1) customizable burgers with holes in the middle and 2) overt social media pandering with a board that displays check-ins and tweets, a feature that allows customers to build their burgers online, and a leaderboard that displays the most popular burgers. Suffice it to say, there were iPads everywhere. So how is the place in the flesh? To order customers choose a bun, a patty, a filling, a 'slice', a cheese, condiments, and then side orders (rice, potatoes, etc.) and drinks. People who planned ahead by building their burgers online can save some time at the checkout by just ordering their pre-named burger. The people behind the counter are incredibly nice (and look at those uniforms!), but the heightened customization of every single order leads to an inevitable bottleneck at the pickup counter. And one hopes that someday they use those big screens to announce orders instead of yelling them into the crowded room.It's a narrow space but with three floors of dining including bleacher-like seating in front of the jumbotron social media board. There are constant reminders—on the walls, on the trash cans—of the composting, commitment to environmental, sustainable ethos, etc. Still, the burgers are ensconced in quite a bit of (recycled we imagine) packaging.There are some potential problems: 1) Will the concept trump the flavor/food quality? 2) Do New Yorkers really want that much choice and customization?, and 3) Do they want burgers with holes in the middle with things stuffed inside?We all know the story — fast food is awful for us, dreadful for the environment, and one of modernity’s most gruesome addictions. Yet in a culture of constantly shrinking time budgets and an ever-increasing marketability of convenience, it’s increasingly difficult to reconcile our moral and nutritional ideals with our fast-paced workaholism. But it doesn’t have to be an either/or situation, at least not if it’s up to 4food — an innovative restaurant concept aiming to de-junk fast food for the digital age.Founded by British serial entrepreneur and ex-music-exec Adam Kidron, former CEO of Urban Box Office, and rock musician Michael Shuman, 4food is equal parts good food and digital age fixtures. Not only are orders placed through iPad-based “Dynamic Menu Boards” or pre-ordered online, but they’re also fully customizable to your lifestyle and nutrition goals. The entire operation is designed with sustainability and ethical conduct at its core — from the local, organic, Monsanto-unaffiliated ingredients to the fairtrade worker compensation to the in-store recycling and composting programs.We bring fast food that’s fresh, delicious, and nutritious to all ages, lifestyles, incomes, and ethnicities. No fads, fillers, or anything artificial. We’re revolutionizing counter culture, in real-time.”The restaurant’s signature product is the W(hole)burger™ — a donut-shaped beef, lamb, pork, turkey, veggie, salmon or egg patty, paired with one of 25 ethnically and nutritionally diverse Veggiescoop centers, each with unique nutritional attributes. The “holes” from the patties are made into skewers for a perfect bunless, low-carb, shareable meal.4food’s manifesto is a fantastic epitome of what every eatery should aspire to do and be:De-junked fast food is made of quality, natural ingredients and customizable to your taste and nutrition goals.Our foods don’t contain any hydrogenated or partially hydrogenated fats or oils.No artificial sweeteners. No preservatives. No artificial flavor enhancers.None of our food is fried.If it’s soy, it’s not Monsanto* — wherever possible we purchase whole ingredients that have neither been genetically engineered nor modified.Our chefs use simple and straightforward cooking techniques to prepare and cook your food to order.Our cows, pigs, and sheep are humanely raised while grazing and eating vegetarian diets.Our poultry and fish are fed heritage foods with no artificial growth hormones or antibiotics.You know (because we tell you) where all of our ingredients come from.We provide personalized nutrition facts, advice, and menu recommendations every day in—store, at www.4food.com, and printed on every receipt.We charge reasonable prices, when the rights of farm workers to earn a living wage, the integrity of our food preparation, and the quality of our ingredients are taken into account.Your purchases provide real world job training to individuals transitioning back into the work force—to earn more than minimum wage.We compost in-store and recycle. We employ sunscreen systems, LED lighting, and purchase renewable energy credits from alternative energy generators. We’re committed to increasing our use of sustainable power as we grow.We incentivize you to market your custom W(hole)burgers™ online, so that we don’t have to. The money we save on marketing enables us to purchase better quality ingredients and keep our prices down.4food is part Apple store, part European coffeehouse, part Michael Pollan‘s wet dream. The first restaurant opens its doors at 40th & Madison in New York on September 7.
n the heart of Hipsterville, New York (that’s Williamsburg, Brooklyn) you’d expect to find microbreweries like the Brooklyn Brewery and trendy children’s clothing stores like Smoochie Baby. Within walking distance of both, however, you can also find Hello Health, a cutting-edge medical practice that doesn’t accept insurance but does offer instant messaging, email, video conferencing, and secure electronic medical records to its members.Hello Health reflects the antiestablishment ethos that pervades Williamsburg. Dr. Sean Khozin, one of its founding doctors, explains that the practice was built on a conscious decision to drop out of the existing health-care payment system, which he believes drives up costs and strangles innovation. “A lot of the stuff that physicians do today has nothing to do with delivering quality care,” he says. “It’s just paperwork to satisfy the needs of third parties—mainly insurers—that are outside the doctor-patient relationship. There isn’t any other profession where ‘third parties’ dictate so much what you can and cannot do. Most practicing physicians spend over 30 percent of their administrative costs just dealing with insurance companies—and that’s outside of any other costs they may have, like medical malpractice insurance.”After graduating from medical school, Khozin quickly became discouraged by the depressing reality of day-to-day clinical practice. Primary-care physicians face low reimbursements from insurers and must navigate reams of red tape just to get paid. To compensate, they see dozens of patients every day, spending just a few minutes with each. Given the poor working conditions, many doctors opt for early retirement or more lucrative specialties, generating a national shortage of primary-care doctors. That shortage is bound to get worse, thanks to the millions of uninsured patients who will enter the system if, as seems likely, Congress passes legislation mandating that individuals buy health insurance. Doctors aren’t the only ones feeling frustrated. It’s not uncommon for patients to wait weeks for an appointment with their physician, sit for hours in the doctor’s lobby, and then stutter out a few symptoms before the doctor disappears again, a blur in a lab coat. Khozin turned to research and medical communications after completing his post-medical-school residency (he also has a degree in public health). He never lost his interest in helping patients or finding a better way to practice medicine. Eventually, he developed a partnership with Myca, a Canadian technology company, and launched Hello Health as a demonstration project. He aimed to create a new business model for medicine, “direct care,” that uses the Internet and social networking tools like email and instant messaging (IM) to connect doctors with patients while bypassing insurers and bureaucrats. Patients can search for doctors, find services and fees, and make appointments on the Hello Health website. Because they don’t accept insurance and use technology to streamline processes, Hello Health physicians have much lower overhead and can pass the savings on to patients. For instance, Khozin charges $35 a month for membership and $125 for office and video visits. Quick emails, texts, and IMs are free, as are some simple lab tests and up to two months’ worth of prescriptions for generic drugs. Other physicians using Hello Health can set their own patient-friendly fee schedules. Hello Health appeals to patients who are uninsured or underinsured and need access to basic, affordable health care, or who have Health Savings Accounts coupled with a high-deductible health plan that covers catastrophic costs. HSAs allow patients to pay for routine costs out-of-pocket, encouraging them to shop for the best health-care values. Khozin is a big fan of the HSA model. “I think everyone should have catastrophic insurance, but let the market take care of routine care, which can be very cheap.”The current system’s perverse incentives can lead to overutilization of expensive (and well-reimbursed) services that don’t lead to better outcomes and may even hurt some patients by exposing them to needless risks and side effects. “One of the main problems driving U.S. health care costs out of control is the fragmentation of care,” Khozin says. “Doctors are paid on a fee-for-service basis, not for diagnosing or managing illnesses to achieve better outcomes at lower cost.” Because Khozin and his colleagues get paid for their services in full at every session, they have no incentive to do anything more—or less—than what they think is in the best interest of their patients. President Obama and many health-care experts like to hold up the Mayo Clinic as an example of the high-quality, low-cost, integrated-care model that the rest of the country should follow. At the Mayo Clinic, doctors work in teams and are paid in annual salaries rather than fee-for-service. But most physicians actually work in small practices (often with just two or three doctors), and it’s just too impractical and expensive to expect all of them suddenly to join large integrated practices The Myca technology platform solves that problem by allowing primary-care physicians and specialists who don’t share the same offices to view patients’ health records in real time, discuss the patients’ history through email or IM, and ensure that care remains coordinated. “We’ve created true continuity of care,” Khozin notes, “and strengthened the doctor-patient relationship, which, at the end of the day, is what chronic care management is all about.” Technology also improves care management by putting doctors and patients in regular communication and enabling doctors to monitor their patients’ progress and make recommendations that can improve outcomes. Will the Hello Health model survive the health-care legislation winding its way through Congress? Khozin is cautiously optimistic: “We need to find different ways of delivering care, and the direct-care model we’re developing is one of the most viable ways to fix the primary-care system.” Regulators and policymakers have a lot to learn from what physicians like Khozin are doing. Rather than trying to dictate health-care arrangements from the top down, innovators like Hello Health are creating and bundling services that patients want and can afford. That’s about as hip as it gets, in Brooklyn or anywhere else.
The ShopIn the heart of downtown Austin, Mellow Johnny’s Bike Shop lives in an historic warehouse building on Nueces Street.The PhilosophyMore than a retail box, Lance and his friends aim to make the shop a hub of cycling life, commuting, social activity, fitness, and a temple of two-wheeled living.To serve the bike community is our job, but to introduce people to a bike life is our mission.The StuffBikes for racers, commuters, fixies and fitnessService by pros to keep you tuned.Parts & Gear for speed, function, & style.Apparel for performance and fashion.Showers, lockers & storage for commuters!
Leonard's World's Largest Dairy Store as an attraction to plan your whole vacation around. On a weekend jaunt taking in the Sing Sing Museum, Hartsdale Pet Cemetery and Holy Land USA, Stew's would be an okay snack stop if it weren't so crowded. The parking lot is jammed full of irritable and angry drivers jockeying SUVs for the few empty spaces. It's the kind of crowd usually reserved for warehouse club shopping before Christmas.Large letters on the side of the building proclaim this is indeed the "World's Largest Dairy Store."Inside, Stew's reminds us of specialty groceries and farm markets in other regions, sucking in the Soccer Moms with succulent produce displays. Is there more of a draw here than a reputation for really good pies? Yes. Stew's special entertainment is spread along the crowded grocery continuum. See milk packaged in the glass-enclosed dairy laboratory. Ahead is an animatronic band of cartoon milk cartons. Every few minutes they launch into cheery song. The "Farm Fresh Five" are strategically positioned above the refrigerated food displays. Shoppers, peeved we have stopped in the middle of the aisle to watch the show, gently nudge with their carts. We move on. Like any good tourist trap, Stew's is set up so you can only move in one direction, past every item, before you reach the exit. More animatronic scenes perform above the mad fray. Stalks of broccoli and carrots sing. A cow's head pokes out of a barn near the bread section; kids know that if you pull on her bell she'll Mooo and tell a cow joke.That's about it. On your way out past the cash registers, there's a wall covered with snapshots of people all over the world brandishing bags from Stew Leonard's. Since there are only three stores, you have to admire the unnamed promotional genius who started this silly tradition.Some loathe it, others love it. Either way, grocery shopping is something that everyone has to do... so why not make it fun? Stew Leonard's is more than just a grocery store. It's Disney World meets a grocery store. It's an amusement park with free samples and it's impossible to leave the store without a smile on your face. Founded in 1969 as a small dairy store with only seven employees, Stew Leonard's has grown to be the Ripley's Believe It Or Not... World's Largest Dairy Store. It's now home to nearly 2,000 team members in four locations with its headquarters in Norwalk, Connecticut. When you step into the store prepare to be greeted by one or more of three things: a free sample, a costumed character (most likely a cow or chicken), or a a singing animatronic creature. Among the animatronic creatures are the Chiquita Banana, Dole Fresh Vegetables, and a banjo picking dog. As if that weren't enough to get you excited about grocery shopping, there is a year-round ice cream stand at the main entrance of the store and a petting/feeding zoo during warm weather to visit on your way out
Attention Kmart shoppers: the beleaguered bargain retailer is out to prove it is far from washed up. The people who brought us the Blue Light Special are now introducing Kwash (pronounced "k" wash) a full-service laundromat attached to a Kmart store in Iowa City, a college town catering to a young, wired, multi-tasking generation. When you think about it, the idea is brilliant. Retailers have already added Starbucks, snack bars,McDonald'sand bank branches to their mix, by adding a laundromat we could actually live on the premises. I call aisle nine.Kmart's Iowa City test site is scheduled for a grand opening on June 5 and plans to give the people what they want -- convenience, service and lots of really big loaders. Boasting 31 washers and 30 dryers (do some people opt out of drying?), the new facility will also feature free WiFi, wash and fold service, a children's play area, laundry-specific merchandise sold within the facility, an attendant on duty and a full-service Kmart check out register. Throw in the towels, dash through the store, check out at the laundry counter. It's like that commercial where Kelly Ripa glides through a perfect house thanks to her appliances ... but I digress.Efficient types can surf www.mygofer.com while waiting for the spin cycle at Kwash to order items from inside the store. Purchases will be ready for pick up in an hour. "(It's) so you can shop while you wash," said Kim Freely, a Kmart spokesperson told the Iowa City Press-Citizen, "You can do all of your shopping right there and after an hour, you can pick it up." Asked whether the new facility is looking to compete through pricing or convenience, Chris Brathwaite, a spokesperson for Kmart, told WalletPop the answer is a little of both. Brathwaite said Kwash will have the largest loaders in the area, ranging in size from 18 pounds, to 30, 40, 60, and 80-pound washers, and prices will vary accordingly. For instance, the 30-pound washer will cost $2.97 a load, while the 60-pound washer will be $5.97. He said the rates are competitive, but no one will be able to match the convenience of shopping and getting the laundry done simultaneously. Time is money.Kwash will also offer the "Wash and Win" program, a type of frequent washer program that will yield benefits to regular customers. Coupons forAll and Snuggle products will be available at the grand opening.Laura Heller, WalletPop writer and former University of Iowa student in the college town says, "It's not such a ridiculous idea at a college [town], where laundromats serve beer and music." I think it's an idea that could catch on. Can Wal-Wash be far behind?
There’s been lots happening over at BLT Restaurants over the past few weeks. First came the news that Chef Laurent Tourondel is splitting from his own BLT empire (he’s continuing as exec chef at 10 BLT restaurants in hotels, including BLT Market). More exciting is the news that BLT (the non-Tourondel half) is unveiling a burger truck this weekend it’s calling GO Burger. It will be making its debut this Saturday at the PAL Festival – on University Place from Waverly Pl to 14th St. They’ll be offering burgers, turkey burgers, kobe hot dogs, shakes, fries, cheese fries, and even a damn good sounding breakfast sandwich on english muffin (before 11am). For the full menu, click here. Also, don’t forget that tomorrow for tax day, all BLT restaurants across the city will be offering 50% off all beers, wines (glass & bottles) and cocktails all day long. Oh yeah, and the brick and mortar BLT Burger has a new happy hour — $3 drafts and $2 sliders at the bar Mon-Fri 4-7 pm. Follow the GO Burger Truck’s movements and whereabouts here on Twitter.
New York, New York -- July 1, 2009 / (http://www.myprgenie.com) -- Haier America, a leading manufacturer of home appliances and electronics, hits the open road this summer with its exciting Haier Home Tour. Launching July 4th weekend at Taste of Chicago in Chicago IL, the 53-foot tractor-trailer will fold down into a fully accessible front porch with a three-room walk-through for visitors. Each room will be furnished with Haier products, including Haier air conditioners that will cool the entire mobile home. "We have truly outdone ourselves and have taken our company to the next level with this summer's tour, showcasing most of our product lines in the traveling Haier Home," said Michael Jemal, Haier America's President and CEO. "From a kitchen suite, to laundry, to flat-panel high-definition LED televisions, Haier really does offer everything for the home, so millions of consumers will have a chance to see the best of what we offer at fairs and festivals across the country." The living room will showcase a mounted R-Series 42" HDTV that will play footage of NBA action, as Haier is the official HDTV of the NBA. The kitchen will have a wide variety of Haier products, including the Counter Depth French Door Refrigerator, Haier's new tall tub dishwasher and a 40 bottle wine cellar. Finally, the laundry room will feature a working washing machine and dryer. As an added bonus for touring the vehicle, the Haier products will have forms available for mail-in rebates from $20.00-$100.00. The most exciting part of visiting the Haier Home is the chance to win a line of Haier products from inside the truck, including a refrigerator, a washing machine and dryer! Visitors attending the events can follow clues through the tour of the home and then text in to win or visit http://www.haieramerica.com/haierhome2009.* Haier Home Tour Schedule Dates Market Event 7/3-7/5 Chicago, IL Taste of Chicago 7/11-7/12 Buffalo, NY Taste of Buffalo 7/21-7/23 East Lansing, MI AG Expo 7/24-7/26 Harrington, DE Delaware State Fair 7/31-8/2 Columbus, OH Ohio State Fair 8/ 6-8/9 Bethlehem, PA Musikfest 8/14-8/16 Indianapolis, IN Indiana State Fair 8/21-8/23 San Mateo, CA San Mateo County Fair 8/28-8/30 Sacramento, CA California State Fair 9/5-9/7 St. Paul, MN Minnesota State Fair 9/11-9/13 Stone Mountain, GA Yellow Daisy 9/18-9/20 Puyallup, WA Puyallup Fair Schedule subject to change Keep up to date on the tour through Twitter https://twitter.com/HaierAmerica or http://www.haieramerica.com/haierhome2009 About Haier America Haier America is the Sales and Marketing arm of the Americas for the multinational Haier Group, one of the world's leading appliance makers. Headquartered in the Haier Building at 1356 Broadway in New York City, Haier America is a leader for room air conditioner, compact refrigerator, and wine cellar sales, as well as a leading force in major appliances, compact appliances, portable electronics and HDTV sales. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA. www.haieramerica.com Haier Home Tour Sweepstakes Rules NO PURCHASE NECESSARY. Open to U.S. residents age 18 or older at time of entry. Void where prohibited. Sweepstakes ends 10/2/09. One prize: Haier appliances ($4,934.98 ARV). Odds of winning depend upon the number of entries received. To enter via text-messaging, text HAIER to short code 88704. You will receive one (1) text message in response to your entry. Text STOP to 88704 to opt-out. Text HELP to 88704 for information. Standard carrier charges apply. Send questions to 877-806-3596. Contact your carrier for plan details and pricing. For Official Rules including instructions on how to enter via mail, mail a SASE to Haier Home Tour Sweepstakes Rules, PO Box 25309, Rochester, NY 14625-0309 or visit http://www.haieramerica.com/en/events/haier-home/sweeps-rules.html. Sponsor: Haier America Trading, LLC, 1356 Broadway, New York, NY 10018.ork (PRWEB) July 1, 2009 Haier America, a leading manufacturer of home appliances and electronics, hits the open road this summer with its exciting Haier Home Tour. Launching July 4th weekend at Taste of Chicago in Chicago IL, the 53-foot tractor-trailer will fold down into a fully accessible front porch with a three-room walk-through for visitors. Each room will be furnished with Haier products, including Haier air conditioners that will cool the entire mobile home. "We have truly outdone ourselves and have taken our company to the next level with this summer's tour, showcasing most of our product lines in the traveling Haier Home," said Michael Jemal, Haier America's President and CEO. "From a kitchen suite, to laundry, to From a kitchen suite, to laundry, to flat-panel high-definition LCD televisions, Haier really does offer everything for the home, so millions of consumers will have a chance to see the best of what we offer at fairs and festivals across the country."The living room will showcase a mounted R-Series 42" HDTV that will play footage of NBA action, as Haier is the official HDTV of the NBA. The kitchen will have a wide variety of Haier products, including the Counter Depth French Door Refrigerator, Haier's new tall tub dishwasher and a 40 bottle wine cellar. Finally, the laundry room will feature a working washing machine and dryer. As an added bonus for touring the vehicle, the Haier products will have forms available for mail-in rebates from $20.00-$100.00.The most exciting part of visiting the Haier Home is the chance to win a line of Haier products from inside the truck, including a refrigerator, a washing machine and dryer! Visitors attending the events can follow clues through the tour of the home and then text in to win or visit http://www.haieramerica.com/haierhome2009.
Yesterday it was fine. Today your hair has imploded: frizz, unkempt layers, bangs down to your nose. And wearing a bag over your head as you slink to the salon merely makes your situation more apparent.Then there’s Hair Room Service. They make house calls. They will climb three flights just to get down to business with a cut, color, makeup, or whatever other beautifying you need.Michael Dueñas and team are available for regular trims and special occasions, seven days from 9 a.m. to 9 p.m., for reasonable rates (a cut with Dueñas is $125). Curly hair and color are specialties, as are unruly kids with unrulier hair.Dueñas has editorial cred (WWD, InStyle), and, yeah, he tends to celebs (eh, Mariah; yay, Quinn Fabray), but he’s light on gossip and heavy on attention and instruction. He taught us the right way to straighten hair (pulling through: bad; roll and hold: good). Since he was already in our bathroom, he weeded the accumulated product (toss anything with sulfur in it) and gave us enough confidence to leave the house again.
Inside a Palo Alto, Calif., building that once housed PayPal headquarters, the upstarts -- Rich Aberman, 25, and Bill Clerico, 24 -- are growing a new online payments company. Their investors include PayPal cofounder Max Levchin. Their mission? Poaching part of PayPal's business.24015EmailPrintCommentAberman and Clerico are the founders of WePay, an online service that lets groups of people collect money for shared expenses, like renting a ski house or giving a class gift to a teacher. They launched the company in 2008 and, in the past two years, landed $9 million in seed capital from Silicon Valley A-listers including YouTube founder Steve Chen, former Intuit (INTU) CTO Eric Dunn, and Ron Conway, who backed Twitter, Facebook and Google.Angel investor Max Levchin believes that WePay's exclusive focus on group expenses will win a chunk of the lucrative online payments market -- the market that was born in 1998 when Levchin launched PayPal. EBay (EBAY, Fortune 500) acquired it four years later for $1.5 billion."These guys showed up and said, 'Hey, this is what PayPal doesn't do well.' And I said, 'Yeah, I know,'" Levchin says. "The rest was establishing that these guys could do it better."The idea for WePay came to Aberman two years ago, when he was struggling to raise funds for his brother's bachelor party. He had to collect $4,200 from 14 guys to cover the rent at a Florida beach house, bottle service at a club, and enough burgers, beer and chips to feed a small army. Rounding up the money was a hassle. It took several weeks of nagging people scattered across the country, collecting checks and cash piecemeal as they rolled in. There must be a better way to do this, he thought.In April, WePay -- now a 13-person company -- rolled out its online payment service. Now 500 new user groups join WePay each week, Aberman says. The website's weekly transaction totals more than tripled between July and August, when it hit $1 million. The company gets a commission from each payment: either a flat 50 cents or 3.5% of the total, depending on whether users are paying with their credit cards or bank accounts. Users gather those payments in shareable, purpose-specific accounts, rather than personal ones. The system lets group leaders keep track of who has paid, nag delinquent friends with e-mails, and withdraw collections.But WePay faces one giant, looming problem: PayPal could easily crash the party. With 85 million active accounts and more than $71 billion passing through its system annually, PayPal rules the online payment space. If the behemoth improved its existing system for multi-party transactions, WePay would be in serious trouble.PayPal already allows users to request money from groups of friends. Its online services, however, are designed primarily for e-commerce, which makes up the bulk of PayPal's transactions.PayPal has no current plans to beef up its group payment system, says company spokesman Anuj Nayar. And WePay investors say they aren't concerned about the behemoth changing its mind."As much as I love and respect PayPal, I'm not too worried, because they're not moving as fast as startups," says Dave McClure, a former PayPal employee and a founding partner at 500Startups, a venture fund that backs WePay.Aberman says good customer service is WePay's best defense. WePay's phone number is posted prominently on the company's website, and customers are encouraged to call in suggestions."I want people who are sitting literally next to the engineers, so there's direct communication between people building the product and the people talking to customers," he says. Such conversations have already led WePay to add features for accepting donations and selling tickets online.But in the volatile world of startup businesses, the possibility of getting crushed by a giant is never out of the picture. "In the back of our minds, we are pretty suspicious and nervous that anyone will move into our space," Aberman admits.Staking out that space wasn't easy. Clerico quit his investment banking job to work full-time on WePay; Aberman deferred a scholarship to law school at New York University.Their gumption impressed Paul Graham, a partner at Y Combinator, the Silicon Valley venture that gave WePay its first big break: $17,000 in seed money. "These guys had already jumped and they were down the cliff and they said, 'Will you please give us a parachute?'" Graham says. "It seemed like they had staying power."Now that WePay has launched, its fanbase is growing fast. Take Michael Polark, a Boston financial analyst who used the service in May to collect $2,200 from 40 friends who were renting a trolley to ride to a Boston College commencement party. When kinks in the system led several people to accidentally overpay, Polark needed to transfer money back to them. A call to WePay's customer service department quickly sorted out the problem. Plus, the company gave him $20 for the inconvenience."I've been recommending it to all my friends," Polark says.That's good news for Aberman, who hopes word-of-mouth enthusiasm from customers will help grow his company."We're trying to be the anti-PayPal," he says. "We don't want to bite the hand that fed us, but there is a big opportunity on the table to satisfy consumers' needs."
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HERE IS WHAT I WILL TALK ABOUT AS I FLASH THESE LOGOS- THIS IS NOT THE LOOK OF THE SLIDES BUT THE CONTEXTThe best innovations in retail are based on answering fundamentalcustomer needs. They provide experiences that combine the tactileinteraction of retail with the power of sales reps, often integratingcustomers’ mobile devices to deliver information where and whenit’s needed.How do I find thiings?Is this any good?What’s on saleAm I having a good timeHow does the store know who I am Can I get some helpHow do I get out quicklyHow did everything work out
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