Un’indagine sui comportamenti digitali che ci aiuta a costruire un piano di contatto efficace, presentata da Lisa Molteni, Strategic Planner di ContactLab, durante il BTO 2014.
Artificial Intelligence & Marketing - ULB Solvay Executive Master in Digital ...Hugues Rey
Lecture about Artificial Intelligence & Marketing by Hugues Rey & Hugues Bersini
16/11/2017
Examples & Cases
Part of the 17 days program of Education: Executive Master in Digital Marketing & Communication - ULB - Solvay Brussels School of Economics
Social Media Edmonton Case Study Jan2010Jas Darrah
The document discusses the City of Edmonton's initial foray into using social media to engage with citizens. It outlines how the Communications department made a deliberate, gradual introduction of social media tools like blogs, forums, and Twitter to test them out and gain organizational acceptance. Key lessons included starting small, empowering champions, and increasing understanding of social media's benefits for transparency and two-way communication with taxpayers.
The document analyzes internet traffic data and trends for leading Chinese websites. It finds:
1) The portal segment is an oligopoly with the top 5 sites gaining most users, though NetEase has lost some share.
2) The search segment is moving to a near monopoly with Baidu gaining at the expense of others.
3) The online video segment is highly fragmented and competitive, with many sites holding users despite growth.
Digitalization is transforming the banking industry and customer expectations. Private banks must move from product-centric to client-centric approaches using digital enablers to both improve operations and innovate new services. This includes addressing new markets through tailored user experiences, developing community features, and becoming a trusted place for financial and social support through protection, empowerment, guidance, and intimacy.
Interactive e-commerce aims to humanize the online shopping experience by applying insights from offline shopping. It integrates recommendation, community, and entertainment elements to provide an engaging user experience and maximize value for customers. Pinduoduo is an example of a company that has built its business model around interactive e-commerce. It leverages social networks, livestreams, games and team purchases to make shopping a fun, social activity while offering low prices through scale. Interactive e-commerce blurs traditional lines between e-commerce and entertainment to recreate the enjoyable aspects of physical shopping digitally.
PinDuoDuo: How they became the fastest growing commerce company everCathay Innovation
Pinduoduo, one of Cathay Innovation's portfolio companies, has rung the Nasdaq opening bell at a valuation of ~$30 billion! Here is a summary of what Pinduoduo has done to reach this amazing milestone.
www.cathayinnovation.com
PINDUODUO - a Close Look at the Fastest Growing E-commerce App in China, 2018...Truong Bomi
Pinduoduo is a fast growing e-commerce app in China that has reached 195 million monthly active users only 2 years after launching. It targets users predominantly in smaller Chinese cities who are typically female and over 40 years old. Pinduoduo encourages viral and social features like group buying discounts and incentives users to share promotions and bargains with friends. This has helped fuel rapid growth as the platform capitalizes on a large untapped market in lower-tier cities.
Artificial Intelligence & Marketing - ULB Solvay Executive Master in Digital ...Hugues Rey
Lecture about Artificial Intelligence & Marketing by Hugues Rey & Hugues Bersini
16/11/2017
Examples & Cases
Part of the 17 days program of Education: Executive Master in Digital Marketing & Communication - ULB - Solvay Brussels School of Economics
Social Media Edmonton Case Study Jan2010Jas Darrah
The document discusses the City of Edmonton's initial foray into using social media to engage with citizens. It outlines how the Communications department made a deliberate, gradual introduction of social media tools like blogs, forums, and Twitter to test them out and gain organizational acceptance. Key lessons included starting small, empowering champions, and increasing understanding of social media's benefits for transparency and two-way communication with taxpayers.
The document analyzes internet traffic data and trends for leading Chinese websites. It finds:
1) The portal segment is an oligopoly with the top 5 sites gaining most users, though NetEase has lost some share.
2) The search segment is moving to a near monopoly with Baidu gaining at the expense of others.
3) The online video segment is highly fragmented and competitive, with many sites holding users despite growth.
Digitalization is transforming the banking industry and customer expectations. Private banks must move from product-centric to client-centric approaches using digital enablers to both improve operations and innovate new services. This includes addressing new markets through tailored user experiences, developing community features, and becoming a trusted place for financial and social support through protection, empowerment, guidance, and intimacy.
Interactive e-commerce aims to humanize the online shopping experience by applying insights from offline shopping. It integrates recommendation, community, and entertainment elements to provide an engaging user experience and maximize value for customers. Pinduoduo is an example of a company that has built its business model around interactive e-commerce. It leverages social networks, livestreams, games and team purchases to make shopping a fun, social activity while offering low prices through scale. Interactive e-commerce blurs traditional lines between e-commerce and entertainment to recreate the enjoyable aspects of physical shopping digitally.
PinDuoDuo: How they became the fastest growing commerce company everCathay Innovation
Pinduoduo, one of Cathay Innovation's portfolio companies, has rung the Nasdaq opening bell at a valuation of ~$30 billion! Here is a summary of what Pinduoduo has done to reach this amazing milestone.
www.cathayinnovation.com
PINDUODUO - a Close Look at the Fastest Growing E-commerce App in China, 2018...Truong Bomi
Pinduoduo is a fast growing e-commerce app in China that has reached 195 million monthly active users only 2 years after launching. It targets users predominantly in smaller Chinese cities who are typically female and over 40 years old. Pinduoduo encourages viral and social features like group buying discounts and incentives users to share promotions and bargains with friends. This has helped fuel rapid growth as the platform capitalizes on a large untapped market in lower-tier cities.
More DISRUPTION on https://www.techingrocery.com
The supermarket is dead, long life to the supermarket!
While I was waiting the digital new upcoming innovations, I really thought that the supermarket was dead! But in reality, supermarket is moving faster than expected! Many consumers love having groceries delivered to their door, but there is still a huge number of shoppers that love going to the store and personally select their products. It is clear that the “digitization” of the store is becoming a key issue in many sectors of distribution and the Grocery retail is not being outdone. Several technologies and techniques are promising in the context of “digitization” of supermarkets, provided they are well controlled. Bellow, find the Techingrocery selection of the 15 most disruptive innovation to change the face of supermarkets as we know!
Full article on https://www.techingrocery.com/publicity/15-digital-innovations-in-grocery-you-must-be-aware-in-2016/
IAB Europe viewable impressions - white paper feb 2015yann le gigan
This document discusses viewable impressions in the context of digital advertising metrics in Europe. It provides background on the growth of digital advertising and focus on metrics from stakeholders. Viewable impressions refer to ads that were on-screen long enough to be seen by users, as opposed to served impressions which may not have been viewable. The document outlines viewable impression frameworks and guidelines developed in the US and discusses considerations for trading based on viewable impressions in Europe. It aims to increase confidence and understanding of viewable impressions across the European digital advertising ecosystem.
The document provides an overview of internet marketing and discusses various strategies for generating traffic and monetizing a website. It explains that internet marketing involves publicizing products online to make money and that anyone can get started with just a computer and internet connection. It also discusses the importance of traffic, differentiating between hot and cold traffic, and how to monetize a website through methods like affiliate marketing, ebooks, and shopping carts. Blogging is presented as an effective way to build traffic.
The document is a summer project report completed by Aditya Bakhshi at Bharti Airtel Ltd on how companies use digital platforms to promote their brands. It includes an introduction, acknowledgements, executive summary, company profile of Bharti Airtel, sections on the project work completed, data collection and analysis, and bibliography. The project involved understanding Airtel's digital outreach for its "THE SMARTPHONE NETWORK" campaign and achieving targets from its digital agency.
Data & trends 2014 the digital games industry in review joost van dreunenMary Chan
Now, one year into the new console cycle, is a great moment to assess if and how the games market landscape has changed. The transition to digital has opened up new opportunities in the form of emerging markets, post-launch commercialization and licensing, But it has also created a lot of insecurity as game companies struggle with the rising cost of marketing and a growing influence of big publishers on the industry. In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead. As always, the audience will leave with a permanent +2 modifier on all Industry Intelligence rolls.
Intended audience & prerequisites: In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead.
Session takeaways: Attendees will receive a detailed overview of the current digital games market, key drivers and trends, and how this affects their business. The presentation contains extensive data and research on the games industry.
In this edition, we're covering:
RISE OF THE MACHINES • THE PRIVACY PARADOX VISIONS OF EXPERIENCE • NEW CARD TRICKS • MADE TO ORDER • CLASSIC/REFINED, CONTEMPORARY/DEFINED
Travel Planning 2020: The Journey Toward Market ProsperityCognizant
By harnessing Code Halo thinking, travel and hospitality companies can transform their business models by offering an automated and customized trip planning experience, ushering in a new era for the travel industry.
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
Facebook's new report predicts huge digital influence in Fashion by 2020Social Samosa
Today, up to $7Billion-$9Billion of the Fashion Market digitally influenced, which is expected to multiply by nearly 4 times as per the report from Facebook.
R Systems’ Profile available on Microsoft Public Sector Global Outlook Direct...R Systems International
Microsoft Public Sector Global Outlook Directory 2015 : R Systems’ advertisement is available on Page 31 and our brief corporate profile is available on Page 101
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#31
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#102
The document summarizes Lafrenchmobile, a French mobile industry community created in 2009 with over 400 member companies. It offers various services to members like job postings, press releases, directories, and market briefs. Each year it holds an event called LafrenchmobileDAY focused on a theme, with about 10 experts providing analysis and inspiration. The community also holds regular meetups every two months where 7 startups present on a topic to attendees.
Wellola offers a highly adaptable patient-facing communications platform. It connects to hospital and GP systems alike, giving patients access to their healthcare information – both clinical and administrative, offering huge cost savings on paper, post and no shows whilst supporting preventative and community based care
Facebook-BCG Report on the impact of digital in the Financial Services IndustrySocial Samosa
India is on the cusp of a digital
revolution. With rising internet and
smartphone penetration, the digital
DNA of India is rapidly changing.
The first 100 million ‘digital Indians’
were largely men, millennials and
metro based. However, with higher
adoption among women, lower tier
cities and older age groups, the face of
an average internet user is changing.
They are also engaging in mature
activities, going beyond search and
social networking to online shopping
and banking. In 2013, only 7% urban
internet users with digital age less than
2 years adopted online shopping. This
grew more than four fold in four years.
A similar trend has been seen in online
banking as well.
Also, with increasing smartphone
penetration, the way consumers are
accessing internet is changing. In
2013, only 44% of urban population
preferred mobile for internet access,
but now almost 3/4th prefer mobile.
Find More Case studies at - https://www.socialsamosa.com/category/indian-social-media-case-studies/
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
10 trends reshaping digital - updated Q1 2016Beyond
This document summarizes 10 trends that are reshaping the digital industry in 2016. It discusses trends related to non-traditional user interfaces, virtual assistants, open data, the personal information economy, mobile commerce, the sharing economy, and virtual reality. It categorizes the trends as either "Trends to start thinking about", which are emerging ideas to consider, or "Trends to prepare for now", which brands need to actively prepare for in the near future.
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
The New Luxury World: l'identità digitale nel lusso fa la differenzaContactlab
This document discusses the growing importance of digital identity and engagement for luxury brands. It notes that while e-commerce currently accounts for 0-20% of luxury brand revenues, digitally contactable customers who interact with brands across both online and offline channels spend more on average. The document estimates that by 2020, digital channels could directly and indirectly influence up to half of all luxury brand retail revenues worldwide. It emphasizes that competitiveness for luxury brands will depend on their ability to integrate customer digital profiles and physical shopping behaviors.
More DISRUPTION on https://www.techingrocery.com
The supermarket is dead, long life to the supermarket!
While I was waiting the digital new upcoming innovations, I really thought that the supermarket was dead! But in reality, supermarket is moving faster than expected! Many consumers love having groceries delivered to their door, but there is still a huge number of shoppers that love going to the store and personally select their products. It is clear that the “digitization” of the store is becoming a key issue in many sectors of distribution and the Grocery retail is not being outdone. Several technologies and techniques are promising in the context of “digitization” of supermarkets, provided they are well controlled. Bellow, find the Techingrocery selection of the 15 most disruptive innovation to change the face of supermarkets as we know!
Full article on https://www.techingrocery.com/publicity/15-digital-innovations-in-grocery-you-must-be-aware-in-2016/
IAB Europe viewable impressions - white paper feb 2015yann le gigan
This document discusses viewable impressions in the context of digital advertising metrics in Europe. It provides background on the growth of digital advertising and focus on metrics from stakeholders. Viewable impressions refer to ads that were on-screen long enough to be seen by users, as opposed to served impressions which may not have been viewable. The document outlines viewable impression frameworks and guidelines developed in the US and discusses considerations for trading based on viewable impressions in Europe. It aims to increase confidence and understanding of viewable impressions across the European digital advertising ecosystem.
The document provides an overview of internet marketing and discusses various strategies for generating traffic and monetizing a website. It explains that internet marketing involves publicizing products online to make money and that anyone can get started with just a computer and internet connection. It also discusses the importance of traffic, differentiating between hot and cold traffic, and how to monetize a website through methods like affiliate marketing, ebooks, and shopping carts. Blogging is presented as an effective way to build traffic.
The document is a summer project report completed by Aditya Bakhshi at Bharti Airtel Ltd on how companies use digital platforms to promote their brands. It includes an introduction, acknowledgements, executive summary, company profile of Bharti Airtel, sections on the project work completed, data collection and analysis, and bibliography. The project involved understanding Airtel's digital outreach for its "THE SMARTPHONE NETWORK" campaign and achieving targets from its digital agency.
Data & trends 2014 the digital games industry in review joost van dreunenMary Chan
Now, one year into the new console cycle, is a great moment to assess if and how the games market landscape has changed. The transition to digital has opened up new opportunities in the form of emerging markets, post-launch commercialization and licensing, But it has also created a lot of insecurity as game companies struggle with the rising cost of marketing and a growing influence of big publishers on the industry. In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead. As always, the audience will leave with a permanent +2 modifier on all Industry Intelligence rolls.
Intended audience & prerequisites: In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead.
Session takeaways: Attendees will receive a detailed overview of the current digital games market, key drivers and trends, and how this affects their business. The presentation contains extensive data and research on the games industry.
In this edition, we're covering:
RISE OF THE MACHINES • THE PRIVACY PARADOX VISIONS OF EXPERIENCE • NEW CARD TRICKS • MADE TO ORDER • CLASSIC/REFINED, CONTEMPORARY/DEFINED
Travel Planning 2020: The Journey Toward Market ProsperityCognizant
By harnessing Code Halo thinking, travel and hospitality companies can transform their business models by offering an automated and customized trip planning experience, ushering in a new era for the travel industry.
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
Facebook's new report predicts huge digital influence in Fashion by 2020Social Samosa
Today, up to $7Billion-$9Billion of the Fashion Market digitally influenced, which is expected to multiply by nearly 4 times as per the report from Facebook.
R Systems’ Profile available on Microsoft Public Sector Global Outlook Direct...R Systems International
Microsoft Public Sector Global Outlook Directory 2015 : R Systems’ advertisement is available on Page 31 and our brief corporate profile is available on Page 101
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#31
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#102
The document summarizes Lafrenchmobile, a French mobile industry community created in 2009 with over 400 member companies. It offers various services to members like job postings, press releases, directories, and market briefs. Each year it holds an event called LafrenchmobileDAY focused on a theme, with about 10 experts providing analysis and inspiration. The community also holds regular meetups every two months where 7 startups present on a topic to attendees.
Wellola offers a highly adaptable patient-facing communications platform. It connects to hospital and GP systems alike, giving patients access to their healthcare information – both clinical and administrative, offering huge cost savings on paper, post and no shows whilst supporting preventative and community based care
Facebook-BCG Report on the impact of digital in the Financial Services IndustrySocial Samosa
India is on the cusp of a digital
revolution. With rising internet and
smartphone penetration, the digital
DNA of India is rapidly changing.
The first 100 million ‘digital Indians’
were largely men, millennials and
metro based. However, with higher
adoption among women, lower tier
cities and older age groups, the face of
an average internet user is changing.
They are also engaging in mature
activities, going beyond search and
social networking to online shopping
and banking. In 2013, only 7% urban
internet users with digital age less than
2 years adopted online shopping. This
grew more than four fold in four years.
A similar trend has been seen in online
banking as well.
Also, with increasing smartphone
penetration, the way consumers are
accessing internet is changing. In
2013, only 44% of urban population
preferred mobile for internet access,
but now almost 3/4th prefer mobile.
Find More Case studies at - https://www.socialsamosa.com/category/indian-social-media-case-studies/
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
10 trends reshaping digital - updated Q1 2016Beyond
This document summarizes 10 trends that are reshaping the digital industry in 2016. It discusses trends related to non-traditional user interfaces, virtual assistants, open data, the personal information economy, mobile commerce, the sharing economy, and virtual reality. It categorizes the trends as either "Trends to start thinking about", which are emerging ideas to consider, or "Trends to prepare for now", which brands need to actively prepare for in the near future.
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
The New Luxury World: l'identità digitale nel lusso fa la differenzaContactlab
This document discusses the growing importance of digital identity and engagement for luxury brands. It notes that while e-commerce currently accounts for 0-20% of luxury brand revenues, digitally contactable customers who interact with brands across both online and offline channels spend more on average. The document estimates that by 2020, digital channels could directly and indirectly influence up to half of all luxury brand retail revenues worldwide. It emphasizes that competitiveness for luxury brands will depend on their ability to integrate customer digital profiles and physical shopping behaviors.
How to capture your customers creatively through crosschannel communicationsContactlab
Factoring in the latest advancements in mobile and cross-channel communications, ContactLab defined a methodology blending
technology, marketing services and business intelligence to help clients build effective
marketing campaigns.
Learn how to:
• keep up with the fast paced mobile world
• accommodate customer preferences
• key in on the benefits of customized multi-channel and gateway services to engage customers
• understand data and act on it via personalized reporting and consultancy
Partendo dai dati estratti dallo European Digital Behaviour Study di ContactLab, Andrea Franchini (Head of Research) delinea lo scenario dell’e-commerce in Italia. Presentazione tenuta a BTO - Buy Tourism Online 2013 a Firenze.
SEND15 | Metti il turbo al tuo e-commerce: ottimizza le email transazionaliContactlab
Intervento di Fabiola Conti - Sales Manager International ContactLab - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
BTO 2014 - Comunicare con gli utenti via emailContactlab
Comunicare con gli utenti via email: best practice, strumenti e applicazioni reali tratte da newslettermonitor.com e dal caso Welcome Travel Group presentata da Lisa Molteni, Strategic Planner di ContactLab, durante il BTO 2014.
Stefano Lena, VP Sales & Marketing ContactLab, presenta la seconda edizione della ricerca E-commerce & Fashion 2015 all'evento "Dal Fashion all'e-Fashion all'Omni-Channel Fashion" di Hybris software.
Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...Contactlab
Come analizzare i dati, interpretarli, e ottimizzare i percorsi di comunicazione per massimizzare l’impatto sulle vendite? Workshop di Arianna Galante, Director of Agency Dept., durante il Netcomm e-Commerce Forum 2014.
e-Commerce meets Fashion in the "Ticino Fashion Valley" - What's hot in the f...Contactlab
"What's hot in the fashion industry?" presentation by Arianna Galante, Director of Agency Dept., covering facts & figures, consumer segments to watch and implications in terms of communication.
eCommerce Forum 2015 - Il potere delle email transazionaliContactlab
This document discusses the power of transactional emails for e-commerce. It defines transactional emails as messages sent in response to a specific customer action. Transactional emails typically have much higher open and click-through rates than bulk emails. While transactional emails are expected and valued by customers, they are often not designed as carefully as bulk emails. The document provides best practices for crafting transactional emails, such as ensuring they have accurate order details, contact information, and an easy to use format. It also discusses legal guidelines for including promotional content in transactional emails sent to e-commerce customers.
Lisa Molteni: Opportunità di dialogo e vendita: il potere delle email transaz...Meet Magento Italy
Troppo spesso sottovalutate, le email transazionali accompagnano i consumatori lungo il customer journey, contribuendo a costruire la relazione con un sito o un brand a partire dalla registrazione al servizio, passando per l’email di benvenuto, la conferma d’ordine, fino all’abbandono del carrello. Poiché sono a tutti gli effetti delle email di servizio, sono le benvenute nell’inbox dell’utente ed è perciò importante saperne valorizzare il contenuto, che ancora troppo spesso appare scarno, se paragonato a newsletter o messaggi promozionali e relazionali.
Dopo averle definite, aver esaminato il contesto e qualche dato di mercato, Lisa Molteni ci accompagnerà nell’analisi di molti esempi di email transazionali, dando risalto alle best practice e indagandone le strategie di utilizzo come strumento di dialogo e di vendita nell’ambito dell’eCommerce. Scopriremo come valorizzare la user experience grazie a questi messaggi one-to-one e come cogliere tutte queste opportunità di contatto, trasformando le email transazionali in messaggi non soltanto informativi, ma soprattutto efficaci dal punto di vista della costruzione della relazione con l’utente.
I 5 trend del digital direct marketing nel 2015Contactlab
This document discusses 5 trends in digital direct marketing and email marketing for 2015. It notes that email marketing is becoming more strategic and central to digital engagement. Personalized, segmented communication across channels to provide value to customers at each touchpoint is emphasized. Creating an optimal email experience through varied, personalized messaging that simplifies customers' lives is also covered.
Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ...Contactlab
"Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email marketing" web-conférence d'Arianna Galante, Directeur Général ContactLab France.
SEND15 | Una strategia di Customer Engagement che integra in store e online, ...Contactlab
Intervento di Davide Basile - Retail & Digital Marketing Specialist - nella breakout Give your Customers Relevance | SEND15 secondo Open Summit di ContactLab
Intervento di Ivan Saladino - Team Leader Operations ContactLab - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
SEND15 | Cross-channel: come costruire la giusta sinergia tra diversi canali ...Contactlab
Intervento di Livia Giorgi e Sabrina Di Giorgio, Digital Strategists ContactLab - nella breakout Give your Customers Relevance | SEND15, secondo Open Summit di ContactLab
"Fare business con i social media" 2013 - CIPI: genesi di una strategia socia...Contactlab
Presentazione di Arianna Galante, Director of Agency Department ContactLab, e G. Grassi, Direttore Generale CIPI Italia, tenuta durante l'incontro organizzato da Anved Italia e Netcomm su "Fare business con i social media: come e perché: edizione 2013".
Workshop on create slides 17.07.14.pptx (2)Ernact Create
This document provides an overview of a workshop on connecting rural enterprises through digital transformation. The workshop will cover topics like internet connectivity, the connected digital consumer, and developing an online marketing plan. Conor Boyce will facilitate the workshop and discuss his experience in digital marketing, entrepreneurship, and consulting. Key aspects of developing a digital strategy are also outlined, including situational analysis, objectives, tactics, and metrics. The importance of understanding customers, competitors, and leveraging tools like content, social media, and analytics are emphasized.
This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Session name: Marketing Analytics
Presentation:How Brands can use audience data to increase ROI
Speaker: Brendon Ogilvy, Regional MD, Effective Measure
Digital Business 2020: Getting There from Here, Part IICognizant
This issue of Cognizanti journal is dedicated to the simplicity promised by digital business. The articles illuminate the possibilities and pitfalls on the path to digital business, including a deep dive into quality assurance, human-centric design, intelligent process automation, digital consumer preferences and disruptions to the banking and healthcare industries, as well as ideas and inspiration for established businesses to jumpstart and benchmark their digital journeys.
Similaire à BTO 2014 - Utenti travel e email marketing: (20)
User journeys: FATTI non PAROLE.Come analizzare i processi di acquisto e usar...Contactlab
This document discusses customer journeys and how understanding customer behavior can increase business value. It explains what a customer journey is and provides examples of different types of customer journeys like those who surf but don't buy, surf and buy, or surf intensely. The document also discusses how to measure key metrics like engagement, churn, and purchases at different points in the customer journey. Finally, it presents some techniques like association rules, content-based algorithms, and collaborative filtering that can be used to better understand customer preferences and provide personalized recommendations.
Strategia di personalizzazione omnichannelContactlab
This document discusses different levels of personalization for consumers in an omnichannel world. Level 1 personalization involves basic tactics like personalized banners and recommendations to build trust. Level 2 adds more personalized content and triggers urgency through sales, reviews from others, and content tailored to location. Level 3 fully anticipates customer needs through a seamless experience across all channels using purchase history, preferences, and artificial intelligence to deliver highly individualized content in real time. The goal is to progress customers through these levels of personalization for a more loyal relationship.
Algoritmi e modelli predittivi per arricchire il profilo unico dei tuoi utenti.Contactlab
La nuova funzionalità della piattaforma di Contactlab consente di applicare all’intero set di dati anagrafici e comportamentali degli strumenti di machine learning, algoritmi e analitiche predittive, declinati sulle industry, per scoprire nuove caratteristiche dei propri utenti, creare cluster automatici sulla base dei pattern di comportamento, predire il potenziale di spesa o il rischio di abbandono.
Il 25 maggio entrerà in vigore il GDPR: la maggior parte delle attività di marketing, basandosi sull’uso di dati più o meno personali, saranno soggette a nuovi controlli e vincoli!
Sei sicuro di essere in grado di dimostrare il rispetto di tutta la normativa?
NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’ac...Contactlab
La presentazione della nuova edizione della ricerca “The Online Purchase Experience Ranking” realizzata da Contactlab ed Exane BNP Paribas, che analizza l’esperienza di acquisto online nel fashion&luxury.
The ability to easily identify a legit email message is changing the industry for the better.
Since 2012, dmarcian has been helping organizations of every size across the globe to deploy DMARC.
CONTACTONE: COSTRUISCI RELAZIONI SOLIDE E DURATURE CON I TUOI CLIENTI E MIGLI...Contactlab
Contactone è il nuovo arrivato in casa Contactla. Una soluzione di clienteling in mobilità che permette di gestire il dialogo con il cliente prima, durante e dopo l’esperienza in store.
Soddisfazione del cliente, cambiamento, motivazione, feedback costante, semplicità, flessibilità… alcuni dei punti chiave dell’Agile Manifesto, validi non solo per lo sviluppo del software, ma per l’intera organizzazione Contactlab.
La ricchezza di Contactlab è rappresentata dalle Persone che la compongono: lo strumento Welfare permettere di offrire iniziative alternative volte a incrementare il benessere delle nostre Persone e delle loro famiglie.
Contactone: il modello di sviluppo che favorisce la relazione diretta con il ...Contactlab
Intervento in Tech Track di Andrea Parodi, Product Manager Contactone di Contactlab, Giada Delli, Tech Leader Contactone di Skillbill e Sergio Cagol, Project Manager di Dimension
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
BTO 2014 - Utenti travel e email marketing:
1. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
UTENTI TRAVEL E EMAIL MARKETING:
L’INDAGINE SUI COMPORTAMENTI DIGITALI
CHE CI AIUTA A COSTRUIRE
UN PIANO DI CONTATTO EFFICACE
Lisa Molteni – Strategic Planner
2. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
2
CHI SIAMO
3. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
3
100% DIGITAL DIRECT MARKETING
100% CUSTOMER ENGAGEMENT
100% MEASURABLE RESULTS
4. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
4 16 ANNI di esperienza e di leadership nell’email marketing 130+ esperti in digital direct marketing 34 ANNI età media delle nostre persone
1 SEDE a Milano, 4 UFFICI in Europa 1.000+ clienti italiani e internazionali, multi-industry 99% clienti fidelizzati (churn rate < 1% )
80 MILIONI di email spedite ogni giorno 150 PAESI e 25 LINGUE coperti dalle nostre campagne 6.3 TERABYTE di dati gestiti ogni giorno dai nostri sistemi
Facts & figures
5. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
5
Una value proposition unica
Il digital direct marketing come leva per il tuo business
UNA COMBINAZIONE UNICA tecnologia scalabile, servizi di marketing integrati e insight specifici sul tuo business
6. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
6
La nostra metodologia
Ci avvaliamo di un’ampia gamma di prodotti e servizi modulari ed integrati per accompagnare i brand in tutto il ciclo di progettazione e realizzazione del proprio programma di digital direct marketing
7. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
7
Un’expertise riconosciuta Tra i nostri clienti:
8. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
8
UN PO’ DI NUMERI TARGATI
EUROPEAN DIGITAL BEHAVIOUR STUDY
9. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
9
Uno studio completo che analizza i comportamenti digitali degli utenti Internet in ogni occasione di utilizzo del web, comprese le possibili influenze sugli acquisti offline.
Device online
Attività online
Touchpoint online vs offline
Categorie acquistate online
Ecommerce vs Pdv fisici
Digital direct communication
Brand
26 categorie verificate, tra cui:
«soggiorni e vacanze: pacchetti, hotel, ecc.»
«trasporti/ biglietti aerei, ferroviari, navali, ecc.»
EDBS 2014 25.000 interviste in 5 paesi
L’indagine di ContactLab: European Digital Behaviour Study
10. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
10
Gli utenti online secondo lo European Digital Behaviour Study
Utenti online: individui tra i 16 e i 65 anni che si connettono a Internet regolarmente (almeno una volta a settimana) a prescindere dal device.
68%
32%
Utenti regolari di internet
Non utenti internet/ utenti non abituali
26,5 milioni di utenti settimanali
11. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
11
Quando e come sono online? Si collegano in media per 3,4 ore, + 36% rispetto a un anno fa. Il 42% si collega a Internet da smartphone + 50% rispetto al 2013 L’accesso a Internet da smartphone aumenta in quasi tutte le fasce orarie, soprattutto nella fascia del «prime time» 21:00 – 23:00 Quasi il 60% degli utenti smartphone è sempre connesso
Infografica:http://www.pinterest.com/pin/288160076133120118/
12. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
12
Che cosa fanno? Ma c’è anche chi acquista!
oGli online shopper crescono del 18%
oE sono il 40% degli utenti online
+ 18%
ATTIVITA’ SVOLTE ONLINE NEGLI ULTIMI 12 MESI – ITALIA 2014 vs 2013 Base: totale utenti 16-65 anni, %
97
92
88
78
74
70
57
54
52
40
99
92
89
73
72
69
56
53
48
34
Email
News
Ricerca info
online su
prodotti/servizi
Social Network
Intr.
multimediale
Sport & hobby
Home-banking
Giocare online
E-learning
Acquisti online
2014 (20.258)
2013 (n= 57.336)
27%
73%
Online shopper ult. 12 mesi
10,5 milioni Svolgono attività soprattutto di tipo informativo e di intrattenimento
oLeggono le email
oSi informano
oFanno ricerche su prodotti o servizi
13. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
13
Quando, che cosa acquistano e quanto spendono gli online shopper? La spesa online annuale (all-category) sale a 1.250 euro, + 20% rispetto al 2013
ACQUISTI NEL TRAVEL 24% acquista soggiorni e vacanze (circa 2,5 milioni di individui) 36% acquista biglietteria viaggi/ trasporti (circa 3,8 milioni di individui) 580€ spesi per soggiorni e vacanze (+1% rispetto al 2013) la voce di spesa più alta! 400€ spesi per biglietteria viaggi/ trasporti (+3% rispetto al 2013)
14. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
14
Identikit dell’online traveller Il target è
oMolto qualificato
Scolarizzazione
Tasso di occupazione
oEvoluto
o74% mobile user
o25% triple user (pc+smartphone+tablet)
o4,2 ore/giorno tempo di connessione in media
oAlto spendente cross category
oSpesa media online nell’ultimo anno 2.300€
Il 95% degli online traveller è iscritto ad almeno una newsletter
http://www.pinterest.com/pin/288160076133652105/
15. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
15
La newsletter è uno strumento strategico | di vendita online e offline
82
57
50
36
22
68
46
40
23
24
… trovare promozioni interessanti all’interno delle newsletter
… quando ricevi un’offerta in una newsletter, andare in negozio e acquistare i prodotti/servizi segnalati nel messaggio
… risparmiare tempo nell’acquistare un prodotto, grazie ai suggerimenti e alle indicazioni contenute nelle newsletter
… acquistare online dopo avere navigato sul sito del prodotto/servizio partendo da un link all’interno della newsletter
… condividere una newsletter sui social network, quando contiene promozioni interessanti
2014 (n=16.724)
2013 (n=46.387)
89
55
59
73
19
86
54
59
68
20
Ti capita di….
Tot. online shopper & user di nl (n= 6.867)
Online travel ult. 12 m & user di nl (n = 1.702)
Tot. Utenti online newsletter user (n=16,724)
16. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
16
La newsletter è uno strumento strategico | di contatto con il brand In media gli utenti sono iscritti a 6 newsletter
L’85% degli utenti legge newsletter online ogni settimana
Per il 69% la newsletter è il mezzo più efficace per restare in contatto con un brand
17. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
17
La newsletter è uno strumento strategico | anche nel travel
PRINCIPALI ARGOMENTI NELLE NEWSLETTER – ITALIA
Q50. Quali sono gli argomenti delle newsletter che ricevi? Base: newsletter user 16-65 anni, %
Il 73% si fida dello strumento newsletter (+25,9% rispetto al 2013)
18. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
18
Perché ci si iscrive a una newsletter?
I benefici dell’iscrizione a una newsletter
1.ENGAGEMENT
2.Promotion
3.Targeting
60
53
47
44
36
28
27
17
conoscere offerte
speciali/ promozioni
ricevere info su
prodotti/ servizi/
novità
ricevere buoni
sconto/ coupon
tenersi aggiornarti
su argomenti di
interesse
ricevere benefit
esclusivi e riservati
info su eventi/
spettacoli/
manifestazioni
comoditàdi ricevere
periodicamente
selezione prodotti/
servizi
restare in contatto
con il brand (storia,
novità)
80
67
49
ENGAGEMENT
PROMOTION
TARGETINGTra le prime 4 motivazioni che portano a iscriversi a una newsletter
1.Conoscere offerte speciali/promozioni
2.Ricevere info su prodotti/servizi/novità
3.Ricevere buoni sconto/coupon
4.Tenersi aggiornati su argomenti di interesse
19. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
19
il messaggio giusto
alla persona giusta
al momento giusto
attraverso il canale giusto
Non c’è engagement senza pertinenza
Il 27% degli utenti iscritti a una newsletter è disposto a fornire più informazioni a fronte di messaggi più pertinenti
20. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
20
DICHIARATIVO
COMPORTAMENTALE
Email - invio
Sito – web analytics
Offline - CRM
QUELLO CHE AVETE CHIESTO: Solamente l’indirizzo email Dati socio-demografici Preferenze
QUELLO CHE FANNO: Apertura e frequenza: engagement/ fidelizzazione Click: interessi e preferenze Conversioni: visite al sito, tipologie di acquisto, valore, abbandono del carrello
Non c’è pertinenza senza conoscenza dell’utente
21. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
21
INFORMAZIONI DICHIARATE
IN FASE DI ISCRIZIONE
Uomo / donna
Età / compleanno
Residenza
Leisure / Business
VARIABILI COMPORTAMENTALI
Ha aperto
Ha cliccato
Ha passato del tempo sul sito
Ha acquistato il prodotto A
Ha speso € y
Ha quasi acquistato il prodotto B
Viaggia per breve / lungo periodo? Medio / lungo raggio?
VARIABILI
TEMPORALI
Data di iscrizione
Ultima apertura
Ultimo click
Ultimo acquisto
Ultima meta
Distanza usuale tra prenotazione e partenza
Frequenza di viaggio
Pertinenza + conoscenza dell’utente = dialogo one to one
22. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
22
Accompagnando gli utenti in tutte le fasi della customer journey
23. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
23
COSTRUIRE
UN PIANO DI CONTATTO
24. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
24
Date il benvenuto
TIPS PER COMINCIARE
SUBJECT: Benvenuto a Vuela!, la newsletter di Vueling
UN VERO RAPPORTO 1TO1: DA SARA AD ANTONIO
SUBJECT: Ci tenevo a dirti...
25. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
25
Date il benvenuto
SUBJECT: Benvenuto! Approfitta subito delle nostre offerte!
UN’OFFERTA IMMEDIATA
I VANTAGGI DELL’ISCRIZIONE
SUBJECT: Complimenti! Riceverai presto favolose offerte e consigli di viaggio
26. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
26
Ispirate
SUBJECT: ❤ Ci siamo innamorati di…
SUBJECT: Trova ispirazione per il tuo prossimo viaggio
27. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
27
Guidate l’acquisto Offerta Timing Automatizzazione comportamentale Re-engagement e gratification Un percorso one to one Un sistema di azione / reazione per seguire il percorso del contatto e cogliere le opportunità di comunicazione e di conversione in modo pertinente
Invio
Apre
Clicca
Compra
CONFERMA
D’ACQUISTO
UP/CROSS- SELLING
RECOMMENDATION
SURVEY DI SODDISFAZIONE
Non compra
POST CLICK
Abbandona il carrello
ABBANDONO DEL CARRELLO
Non clicca
Monitorare nel tempo
ENGAGEMENT
Non apre
Monitorare nel tempo
RE- ENGAGEMENT
28. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
28
Come presentare l’offerta? Mono-offer
Offerte per 72 ore + coupon del 10% sulle capitali dello shopping!
Lisa, vola a ottobre e novembre, ma prenota ora: i posti a questi prezzi sono limitati
29. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
29
Come presentare l’offerta? Multi-offer
San valentino
Carnevale
Top 5 delle più cercate
30. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
30
Come presentare l’offerta? Interessi
Avventura
Food
31. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
31
Come presentare l’offerta? Sfruttando le occasioni da calendario
32. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
32
Ampliate la finestra temporale
LAST MINUTE
SUBJECT: LIVIA scegli il meglio, prenota ora la tua vacanza last minute
12/06/13
SUBJECT: Ciao Livia, gioca d’anticipo per le prossime vacanze natalizie
17/07/13
+ EARLY BIRDS
33. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
33
…post browsing sul sito
SUBJECT: ✔ Livia... Petra, Mosca e Mantamádos: trova l’offerta che fa per te!
Stimolate l’acquisto…
34. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
34
SUBJECT: Ktima Apostolou: hai bisogno di aiuto con la prenotazione?
Recuperate i carrelli abbandonati
35. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
35
Costruite un percorso post acquisto | Raccogliendo le recensioni online
Sito di recensioni user generated
36. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
36
Stimolate il ri-acquisto
37. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
37
Tenete vivo l’interesse
Gratificate gli utenti più fedeli
Identificate e stimolate gli inattivi
38. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
38
NEWSLETTERMONITOR
Scopri il tool per il benchmark con oltre 6 milioni di email catalogate inviate dai top brand internazionali
Leggi gli articoli di approfondimento sul meglio dell’email marketing nel Blog di NewsletterMonitor
RICERCHE
Scarica le nostre indagini internazionali sui trend del digitale
NEWSLETTER
Segui i nostri consigli nelle serie tematiche, ricevi gli inviti agli eventi a cui partecipiamo
INFOGRAFICHE
Consulta e condividi le infografiche raccolte nel nostro canale Pinterest
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39. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
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39
Prossimo appuntamento alle 14:20
#6 Focus Hall
Comunicare con gli utenti via email:
Best practice, strumenti e applicazioni reali
GRAZIE
Lisa Molteni – Strategic Planner – lisa.molteni@contactlab.com
www.contactlab.com
www.newslettermonitor.com
http://blog.newslettermonitor.com/
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