Contenu connexe Similaire à Content & Sponsorship Market Forces in Asia (12-16F) (20) Content & Sponsorship Market Forces in Asia (12-16F)1. STATE OF THE NATION
Content & Sponsorship
Market Forces in Asia
2. The ASN Index: Value
© Asia Media Partners Pte Ltd
ASN
INDEX
37% YoY
in ’15
31%
forecast
in ‘16
4. The ASN Index: Sport vs Non-sport
© Asia Media Partners Pte Ltd
72:28
Sport/
Non-Sport
in ’12…
28:72 in
’16
(forecast)
6. The Post-Olympics Effect (Beijing, 2008)
© Asia Media Partners Pte Ltd
Since
2008:
CAGR of
17% or a
5x
increase
in Sport
s’ship
spend
7. Go Big in Japan
© Asia Media Partners Pte Ltd
US$2.7b
projected
for Tokyo
2020
9. Vs Traditional Media: ’13-’15
© Asia Media Partners Pte Ltd
Sponsorship doubles share of ALL media spend in Asia in last 3 years (3 to 6%)
11. 1. Continue to invest in Sponsorship &
Content
2. Sports platforms: add some
Entertainment to win back $$$
3. Move to China
Our BIG 3 CEO bets