This document discusses key aspects of creating a successful blog, including having a unique voice and vision, cultivating community through conversation and content, and focusing on passion rather than just blogging. It emphasizes designing a blog experience through clarity, consistency, and quality content that solves problems and sparks discussion rather than just reporting information. The overarching message is that bloggers should see themselves as conversation architects focused on cultivating relationships and affinity through dialogue rather than just producing posts.

3. And twittering too
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4. let’s start here.

5. you are unique.

6. is your blog?

7. A unique blog is more likely to succeed…
Reason # 5 (why readers unsubscribe)
Too many posts that I see
elsewhere
(Redundant, Repeated or Recycled News)
~Source: Pro Blogger, 34 reasons why readers unsubscribe from your blog

8. gap
Success = narrowing the
A great blog experience
combines excellent
content with conversation
+ stimulation. At the end
of the day, it should
connect curator with
community.
you

9. blogs + brands

10. you want to be?
What kind of brand would

11. How about these…

12. do you have blog brand?

13. Are you blogging or representing your personal brand?
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14. how to design a better blog experience.

15. The 4C’s of blogging

16. Community
Invest
Your community will only be as good as the amount of effort you put into
cultivating one. Get involved.
Listen
It’s not about responding to every single comment—but it is about listening
and facilitating.
Cultivate
Give your community something to think about. Ask their opinions. Don’t
provide all of the answers—let them fill in the blanks.

17. Example: including your community

18. Consistency
Find
Don’t know if you’ve “found your voice”? Then you haven’t. You’ll know the
moment you do. And when it happens—speak up.
Write
Talk about the things you care about. Be true to yourself.
Experiment
The Beatles experimented and evolved, yet they were still the one and only
Beatles. Experiment—just do it consistently.

19. Example: sometimes industry, sometimes life
sometimes… and other times…
Whatever the topic—the voice should be consistent

20. Clarity
See
You need to “see” where you want to go even if you don’t know how to get
there. Having a definitive vision is everything.
Communicate
Your communication and conversation should be clear and articulate.
Rambling doesn’t make for good conversation.
Vision visionary
Don’t let the word vision scare you off. It doesn’t mean you need to be a
genius—you just need to keep your eyes on the road.

21. Example: clarity combines vision with agility
“Logic+Emotion exists at the intersection of Marketing,
Brand Engagement + Experience Design—where passive
consumers become active participants.”

22. Content
Frame
Your content will be as unique as the way you frame it. Don’t just
report—have opinions and seek the opinions of others.
Share
People are hungry for knowledge and “know-how”. If you know
something, share it.
Serve
Make no mistake. You are in the service industry. If your content offers
no value—neither do you.

23. Example: aggregating content

24. one more thing…

25. Stop calling yourself a blogger

26. People aren’t.
Bloggers are one-dimensional.

27. Find your passion

28. let your passion shape your blog

29. My passion for design helps me create a unique blog experience
Design isn’t just about
making something pretty.
Design is about creative
problem solving.
Everything is designed.
Marketers need design.
Marketers need good design.
Good design doesn’t always
need marketing.

30. You
Passion
Conversation
Relationships
Affinity
Don’t be a blogger—be a conversation architect

31. Dialogue is fueling the “conversation economy”

32. and affinity keeps people coming back

33. People will talk about a unique blog experience. And come back for more.

34. …because good experiences make people happy.
Credit: Adrian Lai

35. sound familiar?

36. Let’s talk.