1) The document introduces a new framework called Core+Paths for information architecture design that focuses on findability, prioritization, and value. 2) It outlines seven "deadly sins" of information architecture including abstraction, introversion, isolation, information overload, navigation overload, futility, and logophobia. 3) The Core+Paths framework centers around designing an optimal "Core" unit of content and then supporting it with "Inward Paths" to the Core and "Outward Paths" from the Core such as calls to action.