Register for this webinar: https://www.charityhowto.com/nonprofit-webinar/coronavirus-and-nonprofits-how-to-communicate-in-a-time-of-crisis?list=Free+Courses
Key Takeaways from this free webinar:
How to communicate with your donors and supporters during this time of crisis;
How to adapt your social media content and your email communications;
How to communicate about cancelled and postponed events; and
Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.
Nonprofit Social Media Strategy In the Time of CoronavirusJulia Campbell
How can your nonprofit continue to post on social media during the coronavirus pandemic? What's too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19?
Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study. He's had to cancel and postpone events, take things virtual, talk to donors, fundraise, and entirely pivot Komen Florida's social media strategy in the light of COVID19.
May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...Julia Campbell
Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.
In this free online training designed for nonprofits, you will learn:
How to make the case for storytelling at your nonprofit
Real-world examples of compelling stories resonating right now
The benefits of sharing your stories (for your audience!)
Qualities of a stellar nonprofit storyteller
I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...Julia Campbell
The document outlines a 4-phase process for planning and launching successful online fundraising campaigns: 1) Planning and preparation, including building an engaged online community, choosing platforms, and creating campaign collateral; 2) Launching with impact through social media promotion and securing early donations; 3) Keeping momentum with a content calendar and frequent updates; 4) Strategic follow-up by cultivating new donors and showing impact.
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
How to Launch an Emergency Crowdfunding Campaign for Your NonprofitJulia Campbell
Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical.
In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
Learning objectives:
How to identify a goal;
How to figure out what to fund;
How to raise funds for employee relief;
How to choose a platform for your campaign;
How to promote the campaign;
Case studies of successful emergency crowdfunding campaigns running right now.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
How to Mobilize Supporters to Fundraise for YouJulia Campbell
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you!
What you’ll learn:
Best practices for recruiting fundraisers for your campaign;
How to invite team members directly from your GoFundMe Charity campaign;
How to share on social media to reach new audiences and expand your fundraiser base;
How to communicate with and support your fundraisers during the campaign.
The Art of Storytelling in the Digital AgeJulia Campbell
A lot has been said about the potential and the promise of storytelling for nonprofits. Stories have the power to persuade, to captivate, and to move people from passive to active. Human brains are wired to remember stories - not just to hear or listen to stories, but to experience them along with the storyteller. The current fast-changing, always-on digital reality demands ever-more creative approaches to storytelling - to grab attention, to pique curiosity, and to inspire action. Join us for a workshop with digital storytelling expert Julia Campbell to discuss: As social change agents and nonprofit professionals, how do we build a community of raving fans using the stories we already have? How can we make complex and difficult issues come to life through stories? Julia will show you how to use compelling storytelling on digital channels to build a vision of hope, to make deeper connections with supporters, and to create a community of volunteers eager to help spread the word.
At the end of the session, participants will be able to…
1. Employ Julia’s 3-part digital storytelling framework to turn supporters from passive to passionate.
2. Create a system to collect the best volunteer recruitment stories for your organization.
3. Apply emerging technologies that nonprofits can use to recruit volunteers with digital storytelling.
Nonprofit Social Media Strategy In the Time of CoronavirusJulia Campbell
How can your nonprofit continue to post on social media during the coronavirus pandemic? What's too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19?
Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study. He's had to cancel and postpone events, take things virtual, talk to donors, fundraise, and entirely pivot Komen Florida's social media strategy in the light of COVID19.
May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...Julia Campbell
Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.
In this free online training designed for nonprofits, you will learn:
How to make the case for storytelling at your nonprofit
Real-world examples of compelling stories resonating right now
The benefits of sharing your stories (for your audience!)
Qualities of a stellar nonprofit storyteller
I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...Julia Campbell
The document outlines a 4-phase process for planning and launching successful online fundraising campaigns: 1) Planning and preparation, including building an engaged online community, choosing platforms, and creating campaign collateral; 2) Launching with impact through social media promotion and securing early donations; 3) Keeping momentum with a content calendar and frequent updates; 4) Strategic follow-up by cultivating new donors and showing impact.
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
How to Launch an Emergency Crowdfunding Campaign for Your NonprofitJulia Campbell
Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical.
In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
Learning objectives:
How to identify a goal;
How to figure out what to fund;
How to raise funds for employee relief;
How to choose a platform for your campaign;
How to promote the campaign;
Case studies of successful emergency crowdfunding campaigns running right now.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
How to Mobilize Supporters to Fundraise for YouJulia Campbell
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you!
What you’ll learn:
Best practices for recruiting fundraisers for your campaign;
How to invite team members directly from your GoFundMe Charity campaign;
How to share on social media to reach new audiences and expand your fundraiser base;
How to communicate with and support your fundraisers during the campaign.
The Art of Storytelling in the Digital AgeJulia Campbell
A lot has been said about the potential and the promise of storytelling for nonprofits. Stories have the power to persuade, to captivate, and to move people from passive to active. Human brains are wired to remember stories - not just to hear or listen to stories, but to experience them along with the storyteller. The current fast-changing, always-on digital reality demands ever-more creative approaches to storytelling - to grab attention, to pique curiosity, and to inspire action. Join us for a workshop with digital storytelling expert Julia Campbell to discuss: As social change agents and nonprofit professionals, how do we build a community of raving fans using the stories we already have? How can we make complex and difficult issues come to life through stories? Julia will show you how to use compelling storytelling on digital channels to build a vision of hope, to make deeper connections with supporters, and to create a community of volunteers eager to help spread the word.
At the end of the session, participants will be able to…
1. Employ Julia’s 3-part digital storytelling framework to turn supporters from passive to passionate.
2. Create a system to collect the best volunteer recruitment stories for your organization.
3. Apply emerging technologies that nonprofits can use to recruit volunteers with digital storytelling.
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
This document provides an overview of social media strategies for nonprofits. It discusses trends in social media usage, platforms donors use, and why donors stop or continue giving. It then outlines how to create a social media strategy, including determining goals, identifying target audiences, choosing platforms, and creating content. Tools for creating visuals and videos are presented. The importance of consistency, engagement, and measurement is emphasized.
10 Tech Innovations That Will Revolutionize the SectorJulia Campbell
The nonprofit technology landscape moves so quickly, it’s hard to keep up.
Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission.
In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
The document provides instructions for non-profits on how to set up a donate button on their website using GoFundMe Charity. It discusses how to customize the button with the organization's branding, choose donation amounts and frequencies. It also provides tips on writing effective donation form copy and creating a confirmation page to thank donors. The document recommends ways to grow supporters like sending thank you emails, creating videos to showcase impact and asking donors to share content.
Social Media Series: Tweet for Success 2017Julia Campbell
The document provides tips and best practices for using Twitter successfully. It begins with an introduction to the author and their expertise in social media and digital marketing. It then covers topics such as setting up a Twitter profile, following others, using hashtags, engaging in conversations, scheduling tweets, and using photos and videos. The document emphasizes that social media success requires regular posting of valuable content and engaging with others on the platform.
How to Get More People to Sign-Up for Your EventJulia Campbell
If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.
Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.
Registration or ticketing is great for your campaign if you need to:
Combine registration and fundraising into one smooth process
Collect a participation fee
Ask your supporters additional custom questions
Organize supporters to participate in a live event
Sell tickets, spots, or merchandise
In this webinar, you will learn:
How to set up the Registration and Ticketing functionality;
How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types;
How to take advantage of GoFundMe’s donation and sharing tools;
How to leverage these tools to reach more of our network and drive more registrations.
How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. This toolkit will walk you through how.
Kivi Leroux Miller, President, NonprofitMarketingGuide.com
Content marketing is about producing relevant communications that naturally and easily attract supporters to your cause, rather that interrupting them with what you think is important. We’ll look at how social media is the perfect playground for nonprofits to experiment and discover what’s most relevant and compelling to your supporters, and how this can inform your content strategy in email, direct mail, and more.
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
In my November 2016 presentation at Ciudad de la Ideas in Mexico, I made the argument that though we are still influenced by the same fundamental things, the way they present themselves is very different. My talk is also up on YouTube here: https://www.youtube.com/watch?v=MF2ZbO0bMok&t=25s
This document provides an overview of public relations and social media strategies for sports nonprofit organizations. It discusses the importance of establishing clear goals and messaging for PR and social media. Key topics covered include creating media lists, crafting effective pitches, measuring results, and best practices for content creation and distribution across various social media platforms. The document aims to help nonprofits better understand how to utilize PR and social media to promote their missions.
5 Social Media Storytelling Trends for NonprofitsJulia Campbell
Julia Campbell is a digital marketing consultant and author who runs the social marketing agency JC Social Marketing. She provides insights on current social media trends for nonprofits. Some key trends she discusses include the growing popularity of TikTok and social media stories across platforms like Instagram and Facebook. She also covers livestreaming, emerging audio platforms, and takeovers as effective social media storytelling techniques for nonprofits.
Websites vs. Social Media for Nonprofits - Pros and ConsJulia Campbell
The document discusses Julia Campbell and her expertise in digital storytelling and social media for nonprofits. It provides tips on building an effective nonprofit website, optimizing it for mobile and search, and using social media platforms like Facebook, Instagram, and Twitter to fundraise and engage supporters. Key recommendations include having a seamless donation process, optimizing websites for voice search, posting relevant and eye-catching content regularly, and using video to inspire supporters.
Mastering Social Networking For Business V5baBryan Alaspa
The document discusses the importance of social networking for businesses and provides tips for using different social media platforms effectively. It recommends regularly posting updates, photos, and videos on Facebook, LinkedIn, and creating groups and pages to engage customers and contacts. Twitter is described as useful for sharing deals and information quickly. The key is to consistently interact online through posting, commenting, and networking to build connections and audiences without hard selling.
Since the beginning of the social web, marketers have been trying to figure out what it is that creates buzz online? Is it that funny viral YouTube video? Witty real-time twitter banter? A big enough budget on that Facebook video? Kylie Jenner’s instagram?
Well, I’m going to tell you today that it is NONE of those things, but it’s also NOT rocket science.
The biggest factor that will determine how quickly something travels through a network is…
I guess you’ll just have to click through the presentation to find out.
This talk was given at Social Media Camp in Victoria, BC on May 7, 2016.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
How to Use Social Media to Raise Money OnlineJulia Campbell
Description of the webinar:
Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.
Topics discussed include:
Current trends in the social media landscape that nonprofits need to understand
How to choose the correct social media platforms for your small nonprofit
How to build up momentum on social media to launch a successful social media fundraising campaign
Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community
The "Three As" of Nonprofit Social Media SuccessBloomerang
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.
Nonprofit organizations should focus on three categories of content in their social media messaging — the “Three A’s.” Attend this session to find out how you can apply each of the three A’s to your organization’s social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We’ll also explore how best to measure the success of your social media efforts.
About Steven Shattuck:
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Technorati, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing.
Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls.
Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.
Strategic Leadership and Social Media For Social GoodMichelle Johnson
Notes from the Strategic Leadership and Social Media for Social Good Workshops on Friday, July 24, 2009, hosted by the University of Richmond, Jepson School of Leadership Studies
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
This document provides an overview of social media strategies for nonprofits. It discusses trends in social media usage, platforms donors use, and why donors stop or continue giving. It then outlines how to create a social media strategy, including determining goals, identifying target audiences, choosing platforms, and creating content. Tools for creating visuals and videos are presented. The importance of consistency, engagement, and measurement is emphasized.
10 Tech Innovations That Will Revolutionize the SectorJulia Campbell
The nonprofit technology landscape moves so quickly, it’s hard to keep up.
Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission.
In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
The document provides instructions for non-profits on how to set up a donate button on their website using GoFundMe Charity. It discusses how to customize the button with the organization's branding, choose donation amounts and frequencies. It also provides tips on writing effective donation form copy and creating a confirmation page to thank donors. The document recommends ways to grow supporters like sending thank you emails, creating videos to showcase impact and asking donors to share content.
Social Media Series: Tweet for Success 2017Julia Campbell
The document provides tips and best practices for using Twitter successfully. It begins with an introduction to the author and their expertise in social media and digital marketing. It then covers topics such as setting up a Twitter profile, following others, using hashtags, engaging in conversations, scheduling tweets, and using photos and videos. The document emphasizes that social media success requires regular posting of valuable content and engaging with others on the platform.
How to Get More People to Sign-Up for Your EventJulia Campbell
If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.
Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.
Registration or ticketing is great for your campaign if you need to:
Combine registration and fundraising into one smooth process
Collect a participation fee
Ask your supporters additional custom questions
Organize supporters to participate in a live event
Sell tickets, spots, or merchandise
In this webinar, you will learn:
How to set up the Registration and Ticketing functionality;
How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types;
How to take advantage of GoFundMe’s donation and sharing tools;
How to leverage these tools to reach more of our network and drive more registrations.
How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. This toolkit will walk you through how.
Kivi Leroux Miller, President, NonprofitMarketingGuide.com
Content marketing is about producing relevant communications that naturally and easily attract supporters to your cause, rather that interrupting them with what you think is important. We’ll look at how social media is the perfect playground for nonprofits to experiment and discover what’s most relevant and compelling to your supporters, and how this can inform your content strategy in email, direct mail, and more.
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
In my November 2016 presentation at Ciudad de la Ideas in Mexico, I made the argument that though we are still influenced by the same fundamental things, the way they present themselves is very different. My talk is also up on YouTube here: https://www.youtube.com/watch?v=MF2ZbO0bMok&t=25s
This document provides an overview of public relations and social media strategies for sports nonprofit organizations. It discusses the importance of establishing clear goals and messaging for PR and social media. Key topics covered include creating media lists, crafting effective pitches, measuring results, and best practices for content creation and distribution across various social media platforms. The document aims to help nonprofits better understand how to utilize PR and social media to promote their missions.
5 Social Media Storytelling Trends for NonprofitsJulia Campbell
Julia Campbell is a digital marketing consultant and author who runs the social marketing agency JC Social Marketing. She provides insights on current social media trends for nonprofits. Some key trends she discusses include the growing popularity of TikTok and social media stories across platforms like Instagram and Facebook. She also covers livestreaming, emerging audio platforms, and takeovers as effective social media storytelling techniques for nonprofits.
Websites vs. Social Media for Nonprofits - Pros and ConsJulia Campbell
The document discusses Julia Campbell and her expertise in digital storytelling and social media for nonprofits. It provides tips on building an effective nonprofit website, optimizing it for mobile and search, and using social media platforms like Facebook, Instagram, and Twitter to fundraise and engage supporters. Key recommendations include having a seamless donation process, optimizing websites for voice search, posting relevant and eye-catching content regularly, and using video to inspire supporters.
Mastering Social Networking For Business V5baBryan Alaspa
The document discusses the importance of social networking for businesses and provides tips for using different social media platforms effectively. It recommends regularly posting updates, photos, and videos on Facebook, LinkedIn, and creating groups and pages to engage customers and contacts. Twitter is described as useful for sharing deals and information quickly. The key is to consistently interact online through posting, commenting, and networking to build connections and audiences without hard selling.
Since the beginning of the social web, marketers have been trying to figure out what it is that creates buzz online? Is it that funny viral YouTube video? Witty real-time twitter banter? A big enough budget on that Facebook video? Kylie Jenner’s instagram?
Well, I’m going to tell you today that it is NONE of those things, but it’s also NOT rocket science.
The biggest factor that will determine how quickly something travels through a network is…
I guess you’ll just have to click through the presentation to find out.
This talk was given at Social Media Camp in Victoria, BC on May 7, 2016.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
How to Use Social Media to Raise Money OnlineJulia Campbell
Description of the webinar:
Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.
Topics discussed include:
Current trends in the social media landscape that nonprofits need to understand
How to choose the correct social media platforms for your small nonprofit
How to build up momentum on social media to launch a successful social media fundraising campaign
Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community
The "Three As" of Nonprofit Social Media SuccessBloomerang
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.
Nonprofit organizations should focus on three categories of content in their social media messaging — the “Three A’s.” Attend this session to find out how you can apply each of the three A’s to your organization’s social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We’ll also explore how best to measure the success of your social media efforts.
About Steven Shattuck:
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Technorati, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing.
Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls.
Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.
Strategic Leadership and Social Media For Social GoodMichelle Johnson
Notes from the Strategic Leadership and Social Media for Social Good Workshops on Friday, July 24, 2009, hosted by the University of Richmond, Jepson School of Leadership Studies
This document discusses using digital storytelling for marketing. It provides examples of free tools for storytelling like email, blogs, and social media. Storytelling helps define an organization and spread its message. Digital stories should be authentic and connect with audiences emotionally. Videos, photos, and other media used should look professional. Success is measured not by popularity but by spreading an intact message. The document encourages defining your story and market before using digital tools to evangelize.
1. The document summarizes a presentation given to a user involvement group about using social media and web tools to better engage with service users and stakeholders.
2. Examples of social media tools that were discussed include blogs, Twitter, podcasts, and social networks. Case studies were also provided of organizations using these tools successfully.
3. Tips were provided on creating engaging content for social media, involving staff and users, and starting small with a social media strategy.
Finding Inspiration Online for Non-ProfitsMegan Huxhold
This presentation gives 3 different strategies to create an inspiring campaign that could change the lives of your customers. Each concept is illustrated with examples.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/organ-donation-communication-boot-camp--189
Advance Presentation to Association for Multicultural Affairs in Transplantation (AMAT) attendees at 2012 Annual Conference - by Lindsey C. Holmes & Myra Burks-Davis. Robust guide for anyone in the organ donation industry or health industry in general, looking to market to potential donors.
The document summarizes a presentation about how the Gulf Coast Regional Blood Center used social media to engage donors and increase donor loyalty. The blood center created opportunities to thank donors publicly and build spaces for donor dialogue. By listening to donors and advocating for the community on social media, the blood center was able to create a sense of community and make its brand more approachable and portable. The blood center saw increases in donor engagement on its website and in donors telling their friends about donating blood.
A proposal for an internet platform having the mission to facilitate the local and global networking of people, organizations, educational institutions and businesses engaged in social, humanitarian and environmental action and peace building.
The deck was presented at the Tennessee Advanced School on Addiction, June 23, 2010. <a>Who & What Worksheet</a> <a>Where & How Worksheet</a> <a>Listening Template</a> and I blog <a>here</a>.
Overview & selected highlights of Women and Computers course at St. Cloud State University. Gender, Race & Class Perspectives. How Social Justice Activists use the Web. Computer skills, free software & online Web tools.
The document discusses social media best practices and getting started with an online presence. It provides contact information for Susan Murphy and an agenda that includes understanding the importance of great content, learning social media tools, finding an audience online, and overcoming fears of social media. The agenda also covers what social media is, the best places to start, how to use Facebook and Twitter, steps to get an online presence, and managing social media in under an hour a day.
Word of Mouth Marketing Seminar - Kylie Warne Brand BureauLibmark
Are people talking behind your back? If not, they should be! Kylie Warne, Managing Director of Brand Bureau, works with clients to integrate word-of-mouth marketing into their marketing activities. In this thought-provoking and interactive keynote presentation and workshop, Kylie will discuss the science and art of generating word of mouth, along with some case study examples and handy hints and tips for library marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014
The State of Social Media (and How to Use It and Not Lose Your Job)Andrew Krzmarzick
Keynote address for the National Conference of State Legislatures (NCSL) Luncheon for Legislative Information and Communications Staff and National Association of Legislative Information Technology professionals on October 10, 2012.
Fab Change Day 2016 took place on October 19th where thousands of people from over 150 NHS organisations made pledges to improve healthcare. Following the event, five major themes emerged - dementia, sepsis, home first, patient experience, and leadership. 100 people then met in January 2017 to discuss the best ideas to address these topics. The document provides more details on initiatives and actions proposed for each theme.
Crowdfunding - The Perspective of One Young World AmbassadorsMilena Milicevic
Milena Milicevic shared her insights on crowdfunding as the lecturer at The Faculty of Engineering Management in Serbia and Coordinating Ambassador for Europe 3 region of The One Young World Summit. Milena provided the international audience in Thessaloniki with useful fundraising tips, as she referred to practical situations and the renowned Greek mythology.
This document summarizes a presentation about using social media for public health campaigns. It defines social media and provides examples of how organizations are using popular tools like Facebook and Twitter. It then describes the "Baby and Me" campaign aimed at improving birth outcomes for at-risk groups in Newark. The campaign goals, target audiences, and current status launching online and social media presences are outlined. Resources for learning more about using social media for nonprofits are also listed.
Similaire à Coronavirus and Nonprofits: How to Communicate in a Time of Crisis (20)
How Nonprofits Can Adapt Their Storytelling in the Time of Social DistancingJulia Campbell
Sign up at www.StorytellingThatSticks.com
In this free online training designed for nonprofits, you will learn:
✅ How to make the case for storytelling at your nonprofit.
✅ Real-world examples of compelling stories resonating right now.
✅ The benefits of sharing your stories (for your audience!)
✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.
5 Essential Stories to Drive Donations At Year-End presented by Julia CampbellJulia Campbell
Learn how to use storytelling, social media, and email to drive even more donations at year-end; the kinds of stories that donors want to hear, read, and watch; and how to collect and craft the most impactful stories about your work at year-end.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
10 Current Trends in Digital Marketing That Will Shape Your Cooperative Commu...Julia Campbell
This document discusses 10 digital marketing trends for nonprofits in 2021: artificial intelligence and chatbots, visual search, the Internet of Things, Alexa skills, livestreaming, augmented and virtual reality, 360-degree photos, ephemeral content and stories, TikTok, and influencer marketing/takeovers. It provides examples and recommendations for how nonprofits can utilize these trends, including using chatbots for customer service, integrating visual search on websites, creating Alexa skills, livestreaming events, using 360 photos, leveraging stories on social platforms, creating TikTok videos, and partnering with influencers. The document aims to help nonprofits strategically decide which trends to pursue.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Stellar #GivingTuesdayNow Results with GoFundMe Charity's Free On Demand ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. Julia and David will walk you through how.
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
What we cover in this workshop:
The key changes in the current social media landscape that affect nonprofits.
The three seismic shifts affecting donor behavior and preferences in the social media age.
How to get started creating a social media strategy for your nonprofit.
Tools and apps for social media management and content creation.
5 Habits of Successful Nonprofit Social Media Managers in 2020Julia Campbell
In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world.
Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms.
That breaks down to around half a million tweets and Snapchat photos shared every minute. Whew!
Not only is social media use showing no signs of slowing down, yesterday’s tried-and-true growth drivers are becoming increasingly obsolete, demographic shifts are resetting donor expectations, and the promise of technology to reach new supporters has never been more real.
There is a lot on the plate of the modern nonprofit social media manager.
It’s getting harder to manage the chaos, avoid burnout, and do your work more effectively and efficiently without losing your mind.
To help you get focused, I recommend adopting these five habits in the New Year.
A Wake Up Call for P2P Fundraisers - sponsored by DonorDriveJulia Campbell
It’s NOT business as usual for Non-Profit Organizations. Yesterday's growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. Julia Campbell walks you through the three ways to thrive in the new normal for NPOs.
Keynote sponsored by DonorDrive: https://www.donordrive.com/
How Nonprofits Should Adapt Their Social Media Strategy in 2020Julia Campbell
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
How to Use Social Media to Maximize Your Giving Tuesday CampaignsJulia Campbell
Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy.
Are you ready?
GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign.
JOIN US AS WE EXPLORE:
• Strategies for harnessing social channels and networks
• Tips for launching easy social campaigns
• Unique ways to grow engagement and revenue
• Real-life tips any nonprofit can use!
10 Ways to Improve Donor Retention with Social MediaJulia Campbell
This document discusses 10 ways for non-profits to improve donor retention through social media. It provides statistics showing that social media, especially Facebook and Instagram, inspire many donors to give. However, the number of new and retained donors declined in 2018. The top reasons donors stop giving are related to poor communication from the non-profit. The document then lists 10 strategies for non-profits, such as providing impact updates, humanizing the organization, and sharing stories of how donations changed lives.
Flash Class: How to Promote Your Giving Tuesday Campaign To Get More Buzz wit...Julia Campbell
Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year Giving Tuesday is December 3, and it’s never too early to start planning for a successful campaign!
Last year on #GivingTuesday nonprofits raised over $380 million online. #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday.
Simply sending out one email and telling your donors that you are participating in this international day of giving is not enough. In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in promoting a successful Giving Tuesday campaign for your nonprofit.
Julia Campbell has helped dozens of small and mid-size nonprofits launch successful Giving Tuesday campaigns, and she will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit.
Learning objectives:
How to use email to reach donors on Giving Tuesday
How to use storytelling to get people to pay attention to your campaign
Ways to strategically use social media advertising to further amplify your message
Battle-tested tools and apps to create great visuals and videos to promote the campaign
Indira awas yojana housing scheme renamed as PMAYnarinav14
Indira Awas Yojana (IAY) played a significant role in addressing rural housing needs in India. It emerged as a comprehensive program for affordable housing solutions in rural areas, predating the government’s broader focus on mass housing initiatives.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Presentation by Rebecca Sachs and Joshua Varcie, analysts in CBO’s Health Analysis Division, at the 13th Annual Conference of the American Society of Health Economists.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Presentation by Julie Topoleski, CBO’s Director of Labor, Income Security, and Long-Term Analysis, at the 16th Annual Meeting of the OECD Working Party of Parliamentary Budget Officials and Independent Fiscal Institutions.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
The Antyodaya Saral Haryana Portal is a pioneering initiative by the Government of Haryana aimed at providing citizens with seamless access to a wide range of government services
Bharat Mata - History of Indian culture.pdfBharat Mata
Bharat Mata Channel is an initiative towards keeping the culture of this country alive. Our effort is to spread the knowledge of Indian history, culture, religion and Vedas to the masses.
karnataka housing board schemes . all schemesnarinav14
The Karnataka government, along with the central government’s Pradhan Mantri Awas Yojana (PMAY), offers various housing schemes to cater to the diverse needs of citizens across the state. This article provides a comprehensive overview of the major housing schemes available in the Karnataka housing board for both urban and rural areas in 2024.
Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
1. ** The webinar will start at 2 minutes after the hour **
Presenter:
Coronavirus and Nonprofits:
How to Communicate in
a Time of Crisis
Julia Campbell, www.jcsocialmarketing.com
The slides can be found at this link:
http://www.charityhowto.com/library
2. Open and hide your control panel
Join audio:
• Choose “Computer Audio” to use
your computer.
• Choose “Phone Call” and dial
using the information provided.
Submit questions and comments via
the Questions panel
Your Participation
Go To Webinar House Keeping
3. ** The webinar will start at 2 minutes after the hour **
Presenter:
Coronavirus and Nonprofits:
How to Communicate in
a Time of Crisis
Julia Campbell, www.jcsocialmarketing.com
The slides can be found at this link:
http://www.charityhowto.com/library
4. About the Topic Expert
• I have worked in the nonprofit sector as a one-woman
development and marketing shop.
• My clients include very small, medium, and large
nonprofit organizations.
• I am an author of two books for nonprofits on
communication in the digital age.
• I was named by Forbes as one of the top 7 nonprofit
voices to follow during coronavirus:
www.jcsocialmarketing.com/blog
The slides and bonus materials can be found at this link:
http://www.charityhowto.com/library
5. What We Will Cover Today
Key Takeaways from today’s webinar:
I. How to communicate with your donors and
supporters during this time of crisis;
II. How to adapt your social media content and
your email communications;
III. How to communicate about cancelled and
postponed events; and
IV. Examples of real-world nonprofit social media
posts, emails, and web pages adapted for the
coronavirus crisis.
The slides can be found at this link:
http://www.charityhowto.com/library
6. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
Quick Check-In: How Are We Doing?
The slides can be found at this link:
http://www.charityhowto.com/library
7. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
Quick Check-In: How Are We Doing?
The slides can be found at this link:
http://www.charityhowto.com/library
8. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate with your donors and supporters
The slides can be found at this link:
http://www.charityhowto.com/library
The 3 Cs:
• Communicate compassionately. Express genuine care for
your audience.
• Communicate clearly. Don’t bury the lede.
• Communicate concisely. No unnecessary information.
9. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate with compassion first
The slides can be found at this link:
http://www.charityhowto.com/library
• Allow more space in meetings.
• Be patient with each other.
• Start all communications off with compassion and empathy.
• Some people are figuring out how to work from home.
• Others are wondering if they will still have a home or a job.
• Listen to understand: How can we help? What are the needs?
10. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate with compassion first
The slides can be found at this link:
http://www.charityhowto.com/library
11. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate with compassion first
The slides can be found at this link:
http://www.charityhowto.com/library
• https://mail.mixmax.com/m/8zludQs62cxDz5uGB
12. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to collaborate with colleagues & partners
The slides can be found at this link:
http://www.charityhowto.com/library
• Communicators for Women Religious had a members-only
webinar to discuss how to adapt in the age of coronavirus.
• The national organization asked individual members for
ideas.
• Created a PDF – Communicating During the Coronavirus
Pandemic
• Blog post – A Call to Spiritual Bonding: LCWR Responds to
the Global Health Crisis
13. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to collaborate with colleagues & partners
The slides can be found at this link:
http://www.charityhowto.com/library
14. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to collaborate with colleagues & partners
The slides can be found at this link:
http://www.charityhowto.com/library
• Find a Facebook or
LinkedIn Group of
peers.
15. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to find free coronavirus resources to pull from
https://jcsocialmarketing.com/2020/03/nonprofit-
coronavirus-resources-npcovid19/
16. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library
Just posted our official statement to all channels. We’re closed
for two weeks at the very least. All programs and conferences
have been cancelled or postponed.
My question for now is what should our social media feed look
like? We don’t want to add any COVID-19 content because we’re
not the news or health care officials.
Do we recycle old content? I don’t want to waste our new stuff if
it’s going to be lost in the noise for a while. Thoughts and
suggestions are appreciated.
17. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library
18. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library
19. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library
20. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library
21. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library
22. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library
23. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library
24. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
I work an educational working ranch/farm in Muir Beach, CA.
Since we are closed to the public including school field trips, we
are planning to do a few Facebook Lives and Insta stories to
invite people to see the inner workings of the ranch.
My question is how long should these be? 5 to 10 minutes?
Trying to create some guidelines for our staff to make it easy for
them.
25. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
https://komenflorida.org/healthy-at-home/
26. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
27. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
28. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
29. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
30. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
“Since we launched Live video on Facebook, people have made
over 8.5 billion broadcasts and we’ve seen the number of
Facebook Live viewers in the US increase up to 50% during the
past month as people are looking to stay informed and
connected.” – Fidji Simo
31. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
More options for people to watch or listen to live broadcasts
anywhere, regardless of whether people have a Facebook
account or limited access to data/Internet.
• An audio-only option for live broadcasts and logged-out
viewing for public videos
• Adding a toll-free dial-in option for people to dial into any
live broadcast from any telephone
• Enabling automatic closed captions on all live videos.
32. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
• Facebook launched Live Producer so people have better
tools to go live and engage with people.
• Sent Live accessory kits to faith-based and education
organizations so they can produce content easily from
mobile devices.
• Published how-to guides:
https://www.facebook.com/facebookmedia/blog/tips-for-
using-live
33. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
1. Make sure you have a strong connection.
2. Make sure you are horizontal (for Facebook) and vertical (for
Instagram).
3. Engage live in real-time as people join and encourage live
participation, comments, and questions.
4. Facebook prioritizes longer videos (3 min +) that inspire
people to continue watching.
34. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
• Try to pick a regular schedule if you are going to go live
more than once.
• Let people know you are going to go live.
• Use Belive.tv to broadcast or Facebook Live itself (inside the
app).
• Add the Donate button and encourage people to give in
real-time if you have Facebook’s giving tools set up.
35. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
• Go live for at least 7 minutes – when you first go live, your
most engaged fans will get a notification. After 7 minutes,
the “B” list will get a notification.
• Encourage people to share it so that more people can see it.
• You don’t need to have a specific call-to-action (not right
now).
36. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
37. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
38. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
39. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use Twitch live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
40. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use Twitch live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
• Twitch is the world’s largest livestream platform.
• Since 2011 Twitch Creators have amassed over $150 million for charities
around the world.
• At-home workouts.
• College professors are streaming live Q&A sessions
• NFL players including Myles Garrett and Denzel Ward of the Cleveland
Browns last weekend held a 12-hour Fortnite charity streams, fielding
$1.2 million in donations to the World Health Organization
• Atlanta’s Dad’s Garage Theatre Company is streaming improv
performances
41. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use Twitch live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
42. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use Twitch live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
Why do Creators raise money on Twitch?
• The charity addresses a cause they are passionate about.
• They want to take part in an established larger campaign.
• Examples: St. Jude Play Live, Extra Life Game Day, Pride Month,
Women’s History Month
• They are incentivized to join a campaign.
• Creator raises x amount and is rewarded (e.g. thank you package,
shirt, hoodie, gaming chair, game codes).
43. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use Twitch live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
Viewers who donate on Twitch are motivated by two main
factors:
• They love the individual Creator and want to see them
succeed at their milestones and goals.
• They are incentivized to donate based on rewards offered by
the Creator or the charity. The best incentives are ones that
are engaging with the audience.
44. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use Twitch live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
• Tiltify: https://causes.tiltify.com/signup
• DonorDrive: https://www.donordrive.com/lp/charity-streaming/
Think about the resources you’d like to provide to Creators:
• One-page pdf with bite-sized information and impact
statements.
• Short videos showcasing your organizations impact
• Statistic graphics
• Logo for use
45. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your email marketing
The slides can be found at this link:
http://www.charityhowto.com/library
Examples of email marketing during COVID-19:
https://drive.google.com/drive/folders/1DNY938ILv25iCgx2i7WilMqkoY
dZFCn6?fbclid=IwAR1vRsrgUOiM7a6cwPZ-
AcMuFTErIiohjjVVzvSoOQh3WbgzLWCqBiJg7o4
46. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to build a “task force” of volunteers
The slides can be found at this link:
http://www.charityhowto.com/library
• https://harborlightcp.org/covid-19-response
• https://www.second-story.org/news/our-covid-19-task-force/
47. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
Know that your donors will accept this shift.
• They are resilient, and they expect and want you to be as
well.
• They are rooting for you and want you to succeed!
48. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
Start from a place of compassion.
• We are shifting to virtual and away from in-person, IRL (in real
life) events because we are concerned about the safety and
health of our donors and supporters.
• Don’t appear angry or bitter (even though you have every right
to be).
• Talk to your supporters as you would your friends and family.
• Make sure they understand that their safety and health are your
very first priority when planning events.
49. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
Use the existing script.
• You have a plan, a protocol – bring them in!
• You will still need to solicit auction items, get sponsors
excited, sell “tickets” and more.
Create a Special Events Steering Committee.
• Find staff, volunteers, Board members, clients that are willing
to help you brainstorm, troubleshoot, and adapt your events
to go virtual.
50. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
Don’t overwhelm yourself.
• Do not bite off more than you can chew.
• If you have never run an event on Facebook Live or Zoom, I
wouldn’t recommend trying to bring in 50 people from 50
different locations to do a livestream concert or educational
event.
51. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
52. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
53. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
The slides can be found at this link:
http://www.charityhowto.com/library
54. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
The slides can be found at this link:
http://www.charityhowto.com/library
55. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
The slides can be found at this link:
http://www.charityhowto.com/library
56. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
Ways to take fundraising events virtual
The slides can be found at this link:
http://www.charityhowto.com/library
Online auctions
Peer-to-peer fundraising
Facebook fundraising
• 5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events
Virtual In the Age of Coronavirus – #NPCOVID19
57. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to start a coronavirus relief fund for nonprofit employees
The slides can be found at this link:
http://www.charityhowto.com/library
1) Write from the heart.
2) Tell a compelling, relatable story.
3) Provide a specific call-to-action.
“Would you consider a special gift of the cost of one hour’s
wages - $17?”
58. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to start a coronavirus relief fund for nonprofit employees
59. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to start a coronavirus relief fund for nonprofit employees
The slides can be found at this link:
http://www.charityhowto.com/library
Examples of campaigns:
• Pabst Theater Group Employee Relief Fund Benefitting
Our Amazing Theater Staff:
https://charity.gofundme.com/o/en/campaign/ptgemployeer
elieffund
• Empowerment Plan Employee Wage Support:
https://charity.gofundme.com/o/en/campaign/epwagesuppo
rt
60. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to start a coronavirus relief fund for nonprofit employees
The slides can be found at this link:
http://www.charityhowto.com/library
How to Start a Coronavirus Relief Fund for Nonprofit
Employees
https://charity.gofundme.com/c/blog/coronavirus-relief-fund-
for-nonprofit-employees
61. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to fundraise in a time of crisis
The slides can be found at this link:
http://www.charityhowto.com/library
66. For those of you who would like to
follow up after this webinar, please
request access to my private
Facebook Group for nonprofit
marketers:
https://www.facebook.com/groups/
socialmediastorytelling/
Blog: www.jcsocialmarketing.com/blog
Check Out Our Other Fabulous Nonprofit Resources!
The slides can be found at this link:
http://www.charityhowto.com/library
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