Retail store layout,design and displayPrithvi Ghag
The document discusses store layout and design. It describes the objectives of store design as implementing strategy, influencing customer behavior, providing flexibility and controlling costs. The key layout types are grid, racetrack and free form. Space must be efficiently allocated to merchandise categories based on factors like sales productivity. Location of departments and impulse items impacts how customers navigate the store. Planograms are used to optimize product placement within categories.
Training presentation for a company who has employed the parallel import strategy of importing their cosmetivs. Since they do not have the resources of the local agents, I have been commissioned to accummulate all information pertaining to their stocked products and supply a fully comprehensive training presentation.
RippleComm Communication were tasked to gather all the material required for this cosmetic and fragrances training presentation. The consultants are from a compant is ZA, called Dis-Chem. The brands represented are brought in via parrallel imports, and therefore do not enjoy the support from the resources who are currently the agents in the country.
A slideshow created for public consumption on elecrtonic billboards, with the main objective of creating exposure for fragrances and cosmetics for the brand.
An online strategic communication proposal for a 'windows treatment' company. This proposal illustrates that online communication does not necessarily have to be "window dressing" only, but as a means to sell your brand as well as add exposure.
Retail store layout,design and displayPrithvi Ghag
The document discusses store layout and design. It describes the objectives of store design as implementing strategy, influencing customer behavior, providing flexibility and controlling costs. The key layout types are grid, racetrack and free form. Space must be efficiently allocated to merchandise categories based on factors like sales productivity. Location of departments and impulse items impacts how customers navigate the store. Planograms are used to optimize product placement within categories.
Training presentation for a company who has employed the parallel import strategy of importing their cosmetivs. Since they do not have the resources of the local agents, I have been commissioned to accummulate all information pertaining to their stocked products and supply a fully comprehensive training presentation.
RippleComm Communication were tasked to gather all the material required for this cosmetic and fragrances training presentation. The consultants are from a compant is ZA, called Dis-Chem. The brands represented are brought in via parrallel imports, and therefore do not enjoy the support from the resources who are currently the agents in the country.
A slideshow created for public consumption on elecrtonic billboards, with the main objective of creating exposure for fragrances and cosmetics for the brand.
An online strategic communication proposal for a 'windows treatment' company. This proposal illustrates that online communication does not necessarily have to be "window dressing" only, but as a means to sell your brand as well as add exposure.
A strategic analysis and proposals document for a premier department chain store group in ZA. The proposal is designed in such a way as to illustrate (through the design), a strategic direction for a stumbling department within the chain.
The document discusses the marketing communications strategies and promotional campaigns of an automotive company from 2006-2007. It analyzes the results of previous campaigns and makes recommendations for upcoming campaigns. Key points include:
- Past competitions and promotions from 2005-2006 were very successful, generating millions in sales.
- The company will implement two major promotional campaigns between May-July 2007 and Nov 2007-Feb 2008 with prizes, advertising, and point-of-sale materials to continue growing the brand.
- The proposed campaigns will continue an "automotive" theme with prizes like adventure trips and portable navigation devices to appeal to customers and position the company as technologically advanced.
This document provides an introduction and background to a proposal from RippleComm Communication to undertake a strategic audit and redesign the communication strategy and branding of Princes. RippleComm positions itself as facilitating dialogue between brands and their target markets. The proposal discusses establishing the brand personality and positioning, as well as identifying the target consumer and a unique selling proposition. It requests requirements from Princes such as reviewing their brand in light of their emphasis on Matercars, revising their look and feel, increasing visibility and creating a new design template for publications.
This document provides information on organic and natural food products from various suppliers for a South African retailer. It identifies challenges in developing the organic category in South Africa, such as retailer and store manager education. It provides details on product categories like canned goods, beans, grains, soups, sauces, snacks and condiments, listing specific items, package details, and pricing to the retailer. The goal is to partner with the retailer to help them offer a wider selection of organic products and become a leader in the organic market in South Africa.
A business plan that was proposed to a financial institution for capital, to launch an organic manufature and distribution organisation, with the focus being directed toward the launch of popular international
This document outlines LG's marketing plan for large and small appliances in 2007. It identifies key feature products for each category and strategic objectives for promoting them. For large appliances, it will focus on a steam washing machine and side-by-side fridge. For small appliances, priorities include a steam microwave, solardome oven, built-in appliances and vacuum cleaner. The plan details creative strategies and media mechanisms for each product aimed at communicating unique selling propositions to targeted customer segments. Maintaining the LG brand equity is a core strategic consideration across all campaigns.
A strategic case study of an internationally-renowned brand who have taken the initiative to use Relationship Marketing as the tool to remedy a diminishing value proposition.
A strategic analysis and proposals document for a premier department chain store group in ZA. The proposal is designed in such a way as to illustrate (through the design), a strategic direction for a stumbling department within the chain.
The document discusses the marketing communications strategies and promotional campaigns of an automotive company from 2006-2007. It analyzes the results of previous campaigns and makes recommendations for upcoming campaigns. Key points include:
- Past competitions and promotions from 2005-2006 were very successful, generating millions in sales.
- The company will implement two major promotional campaigns between May-July 2007 and Nov 2007-Feb 2008 with prizes, advertising, and point-of-sale materials to continue growing the brand.
- The proposed campaigns will continue an "automotive" theme with prizes like adventure trips and portable navigation devices to appeal to customers and position the company as technologically advanced.
This document provides an introduction and background to a proposal from RippleComm Communication to undertake a strategic audit and redesign the communication strategy and branding of Princes. RippleComm positions itself as facilitating dialogue between brands and their target markets. The proposal discusses establishing the brand personality and positioning, as well as identifying the target consumer and a unique selling proposition. It requests requirements from Princes such as reviewing their brand in light of their emphasis on Matercars, revising their look and feel, increasing visibility and creating a new design template for publications.
This document provides information on organic and natural food products from various suppliers for a South African retailer. It identifies challenges in developing the organic category in South Africa, such as retailer and store manager education. It provides details on product categories like canned goods, beans, grains, soups, sauces, snacks and condiments, listing specific items, package details, and pricing to the retailer. The goal is to partner with the retailer to help them offer a wider selection of organic products and become a leader in the organic market in South Africa.
A business plan that was proposed to a financial institution for capital, to launch an organic manufature and distribution organisation, with the focus being directed toward the launch of popular international
This document outlines LG's marketing plan for large and small appliances in 2007. It identifies key feature products for each category and strategic objectives for promoting them. For large appliances, it will focus on a steam washing machine and side-by-side fridge. For small appliances, priorities include a steam microwave, solardome oven, built-in appliances and vacuum cleaner. The plan details creative strategies and media mechanisms for each product aimed at communicating unique selling propositions to targeted customer segments. Maintaining the LG brand equity is a core strategic consideration across all campaigns.
A strategic case study of an internationally-renowned brand who have taken the initiative to use Relationship Marketing as the tool to remedy a diminishing value proposition.