The power of Story - countering disinformation with storytelling
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Brian Fitzgerald - Dancing Fox Presentation from Impact Space Amsterdam 2024 For more info see https://www.impact-space.org/
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The power of Story - countering disinformation with storytelling
- 1. In countering misinformation and challenging authoritarianism
- 2. The Power of Story
- 3. He went to the store. George fell to the floor with a heart attack. That night, she went hungry, and wept.
- 5. He went to the store. George fell to the floor with a heart attack. That night, she went hungry, and wept.
- 6. They’re actually just three unrelated sentences. But we fill the space between with story because…
- 9. Countering Disinformation: I. The three-legged table trap
- 11. Two groups. Each told the same story. “Firefighters were investigating a warehouse fire. They believed it started in the .”
- 12. Both groups were told that later investigations revealed that had been ruled out, as it .
- 13. When later asked “What was the cause of the fire?” 50% of the first group said “paint cans.” Even though
- 14. The second group was told that the fire was actually caused by .
- 16. Principle One: Only another story is strong enough to counter a story
- 17. Case study: Marriage Equality in the US
- 18. In 2008 a ballot measure in California called allowing same-sex marriage was roundly , despite initial polls suggesting huge support.
- 19. was invented to simply find out why people had changed their minds. And it turned out many were swayed by this opposition ad:
- 21. Of the 687,000 California voters who were of same-sex marriage and then , 500,000 were parents
- 22. Conservatives painted a picture of a national designed to and
- 23. Deep canvassing indicated conflicted values: of LGBTQ+ people to get married, in the classroom, of marriage
- 24. Deep canvassing unwittingly uncovered one of the most powerful persuasion techniques:
- 27. “The speed of change is inversely proportional to the strength of our certainty, and : somewhere between an emotion and a mood, . Persuasion, no matter the source, is a force that affects that feeling.”
- 28. “All persuasion is self-persuasion”
- 29. The elements of the counter narrative: Emphasis on are taught in the Personal stories
- 30. This was the #1 most effective counter- narrative:
- 31. My name is Bill Stevens. I was that marriage was between a man and a woman, but I that gay and lesbian people are just born that way. After all, who would choose that harder path?
- 32. I also know the value of my marriage and the vows we made, so , too. I teach my children not to judge others and to practice the Golden Rule.
- 33. I feel confident and legalizing gay marriage is not going to change that, nor does it threaten my marriage. For all these reasons, marriage for gays and lesbians.
- 35. Commitment . It said the real motive wasn’t to undermine marriage, or indoctrinate children but to allow gay couples to participate in a tradition of commitment
- 36. X = Not True Is as a
- 37. X = Not True Fills the
- 38. Example: Ivermectin is NOT a Covid cure! It’s not approved by the FDA!
- 39. Example: Invermectin in a single study in the Spring of 2021. What the non-scientists who read that study missed was that it was .
- 40. II. Countering Disinformation: What do the neighbours think?
- 41. The greatest ally of progress, and its greatest enemy, is the human compulsion to
- 43. Imagine a box….
- 45. How does this desire to conform impact belief? Let’s ask a genius!
- 47. Two Villages in Rwanda
- 48. stirs up ethnic violence between Hutus, Tutsis, and Twas.
- 50. Clinical Study: Placebos, Controls, and one variable:
- 51. Result:
- 52. Result: But – what they thought everyone else in the village thought -
- 53. Result:
- 55. Principle Two: What we think “everyone knows” shapes how we behave
- 56. Stories that , not isolated, not wrong are .
- 57. The best way to turn the herd is to .
- 60. We can communicate that the herd is turning with: Victory Stories Conversion Stories Polling Target Audience Testimonials Then vs Now stories
- 61. “It was only when people in large numbers came to believe that change was possible, that change became possible” — Kumi Naidoo
- 62. Pair up to discuss: How can we use these strategies to address our own disinformation challenges?
- 63. Pair up to discuss: What other strategies have you seen work?