Brand awareness, a cohesive brand identity, increased web traffic and revenue can all be accomplished when your PR strategy is aligned with your content marketing – here’s how!
This document outlines 10 steps for creating a public relations (PR) strategy plan: 1) Review the client's mission statement, 2) Identify organizational strengths and weaknesses, 3) Analyze competitors, 4) List goals and how they will be measured, 5) Develop strategies to meet each goal, 6) Target personas in the audience, 7) Develop messaging, 8) Choose appropriate media, 9) Create a schedule, and 10) Establish a system to monitor results. The plan should clearly explain how the strategies will address client problems or prevent crises.
The document provides a public relations proposal and campaign for Moving Box Studios from the agency Suasion Relations. It includes a situational analysis of Moving Box Studios through a SWOT analysis and primary research findings. The SWOT analysis identifies strengths such as creativity and uniqueness, as well as weaknesses like lack of awareness and limited resources. Research included student and business surveys that showed most respondents were unfamiliar with Moving Box Studios and its services. The proposal aims to enhance Moving Box's public image and expand awareness of the company locally and nationally through strategic PR tactics.
Three art galleries in Winnipeg's Exchange District - Gurevich Fine Art, Aceartinc, and Fleet Galleries - have formed a coalition to improve their marketing. They seek to raise awareness of the galleries, change negative perceptions of the downtown area, and attract new audiences. A PR strategy is proposed using events like pop-up art galleries and "Dine with Art" nights, media outreach, and social media to boost attendance and sales by 15% by 2018. Tactics aim to position the galleries as a hub for arts in the community.
How to Launch a Brand Ambassador Program
Brand ambassadors are a force that shouldn’t be ignored. Not only do they act as an extension of your marketing department, but they often add a layer of authentic eagerness around your brand.
The Course will include:
What's a Brand Ambassador
The Benefits of having Brand Ambassadors
Structuring a Brand Ambassador Program
Recruiting Brand Ambassadors
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
Netflix is promoting its new original horror series Hemlock Grove with a viral digital marketing campaign called the World's Biggest Horror Challenge. The campaign dares fans to watch all 13 episodes of Hemlock Grove in one sitting while being monitored via webcam. Participants who complete the challenge will receive badges to share on social media and the chance to receive a horror film made by Eli Roth. The $150,000 campaign uses ads, banners, influencer outreach and social media to drive awareness and consideration among horror fans ahead of Hemlock Grove's April 19th release on Netflix.
A partner presentation that I helped create for my Influencer Marketing class, where we conducted research and pitched an influencer campaign for the rising fashion brand.
This document outlines 10 steps for creating a public relations (PR) strategy plan: 1) Review the client's mission statement, 2) Identify organizational strengths and weaknesses, 3) Analyze competitors, 4) List goals and how they will be measured, 5) Develop strategies to meet each goal, 6) Target personas in the audience, 7) Develop messaging, 8) Choose appropriate media, 9) Create a schedule, and 10) Establish a system to monitor results. The plan should clearly explain how the strategies will address client problems or prevent crises.
The document provides a public relations proposal and campaign for Moving Box Studios from the agency Suasion Relations. It includes a situational analysis of Moving Box Studios through a SWOT analysis and primary research findings. The SWOT analysis identifies strengths such as creativity and uniqueness, as well as weaknesses like lack of awareness and limited resources. Research included student and business surveys that showed most respondents were unfamiliar with Moving Box Studios and its services. The proposal aims to enhance Moving Box's public image and expand awareness of the company locally and nationally through strategic PR tactics.
Three art galleries in Winnipeg's Exchange District - Gurevich Fine Art, Aceartinc, and Fleet Galleries - have formed a coalition to improve their marketing. They seek to raise awareness of the galleries, change negative perceptions of the downtown area, and attract new audiences. A PR strategy is proposed using events like pop-up art galleries and "Dine with Art" nights, media outreach, and social media to boost attendance and sales by 15% by 2018. Tactics aim to position the galleries as a hub for arts in the community.
How to Launch a Brand Ambassador Program
Brand ambassadors are a force that shouldn’t be ignored. Not only do they act as an extension of your marketing department, but they often add a layer of authentic eagerness around your brand.
The Course will include:
What's a Brand Ambassador
The Benefits of having Brand Ambassadors
Structuring a Brand Ambassador Program
Recruiting Brand Ambassadors
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
Netflix is promoting its new original horror series Hemlock Grove with a viral digital marketing campaign called the World's Biggest Horror Challenge. The campaign dares fans to watch all 13 episodes of Hemlock Grove in one sitting while being monitored via webcam. Participants who complete the challenge will receive badges to share on social media and the chance to receive a horror film made by Eli Roth. The $150,000 campaign uses ads, banners, influencer outreach and social media to drive awareness and consideration among horror fans ahead of Hemlock Grove's April 19th release on Netflix.
A partner presentation that I helped create for my Influencer Marketing class, where we conducted research and pitched an influencer campaign for the rising fashion brand.
Brand Ambassador Program Blueprint by Britt MichaelianBritt Michaelian
A brand ambassador program is a social media campaign designed to increase a brand's visibility and relationships with its target audience. It involves hiring influencers or employees to promote the brand on their social networks. To start an effective program, a brand must understand its core values and goals, and outline clear actions and objectives. Choosing the right influencers who align with the brand is important. Programs can vary in length depending on their goals. Tracking metrics helps measure a program's success in achieving those goals over time.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
The strategic communications plan checklist outlines the key elements to include when developing a strategic communications plan. It includes researching target audiences and current perceptions, setting goals and objectives, identifying strategies and tactics to reach audiences and achieve objectives, determining activities and materials needed, and establishing an evaluation, budget, and timeline. The checklist provides guidance on developing comprehensive communications plans with audience and goal definition, strategic approaches, and critical planning elements.
Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
This was a final project for IMC 618 - PR Concepts & Strategy. This Public Relations plan spanned 9 weeks and was the final execution for my chosen client, Netflix.
This document provides a public relations campaign proposal for Dan's, a clothing retailer in Murray, KY. The proposal was created by Calloway Prestige Media Group and includes an executive summary, agency overview, profiles of team members, background on Dan's, a situation analysis, problem statement, message themes, targeted publics, and a year-long PR plan. The PR plan includes tactics using Facebook, Instagram, news releases, and eblasts to increase awareness of Dan's among Murray State students, Greek students, local residents aged 16-35, and local media outlets. The goal is to establish Dan's relevance and increase awareness and sales within one year.
SM Design Consultant provides social media marketing solutions and services to help businesses build their brand and engage customers. Their services include social media marketing, online PR, viral campaigns, search engine marketing, brand building, community engagement, lead generation, and analytics reporting. They implement strategies using tools like HootSuite and TweetAdder across platforms like Facebook, Twitter, and LinkedIn. Campaigns involve regular activities such as sweepstakes, giveaways and quizzes to drive engagement and responsiveness.
This document provides an overview of social media planning and management. It discusses the key steps in the planning process which include:
1) Determining goals like marketing funnel stages or brand identity guidelines.
2) Understanding the target audience's demographics and interests to develop audience personas.
3) Defining the main message or campaign theme to deliver to audiences.
It also covers creating content like researching trends, reviewing competitor activities, and determining content types. Managing social media involves posting schedules, monitoring platforms, and responding to feedback or crises. The document emphasizes evaluating metrics and being adaptive to changing practices in social media.
This document provides guidance on developing an effective social media strategy by answering five key questions. It recommends defining clear goals such as increasing sales or awareness. It also stresses the importance of setting metrics to measure success and assigning responsibilities to ensure goals are met. Finally, it advises providing valuable content to customers and using early successes to continue growing the strategy.
Tiffany & Co. wants to expand into the luxury jewelry market in Portugal. A SWOT analysis finds strengths in its brand recognition but weaknesses in high prices. Opportunities exist in tourism and fashion trends. Threats include lower incomes and preferences for local jewelry. Tactics include events, sponsorships, and trade shows to position Tiffany as modern and fashionable compared to traditional Portuguese jewelry. Success will be measured by sales, media coverage, and new business leads.
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
This document outlines Starbucks' 2016 social media strategy. The primary goal is to expand their online following and build stronger customer relationships to meet revenue goals. Two key strategies are increasing published content volume and encouraging community conversations. The strategy includes social media audits, objectives, brand voice guidelines, competitor analyses, response plans, and metrics for measuring success.
Marketing + PR for Startups: for General Assembly London October 2014Courtney Myers
Courtney Boyd Myers is the founder of audience.io and 3460 Miles. The document provides an agenda for her talk on marketing and PR for startups. The talk covers topics like messaging, content marketing, social media best practices, email marketing, press, and more. Courtney provides advice and examples for each topic to help startups improve their marketing and PR efforts.
O documento descreve o planejamento de um projeto para criação de um e-commerce para a marca de óculos Vulk, incluindo escopo, exclusões, restrições, premissas e entregas. A estrutura analítica de projeto inclui layout do site, upload de conteúdo e treinamento. O cronograma e envolvidos também são detalhados.
This will provide you with an ideal format for how to lay out a Long Range Strategic Plan with the vision, purpose, values, big idea, strategies, and tactics.
The document discusses channel planning as a distinct marketing discipline that emerged in response to new media proliferation and complexity. Channel planning involves deciding which communication channels will best deliver client targets and ROI. It differs from traditional planning by focusing less on defining the brand and more on understanding consumer behaviors across channels like Google, Facebook, and Twitter. The document provides examples of channel planning and outlines steps like gathering consumer data, mapping the customer journey, and planning for post-engagement outcomes.
The document provides a digital marketing plan for Netflix to grow its streaming business internationally and maintain its market dominance. It identifies key business objectives such as growing membership domestically and internationally while maintaining profit margins. The current strategy is to acquire and retain customers through personalized content and multi-channel campaigns. Recommendations include increasing engagement on platforms like Twitter and Instagram, encouraging user-generated content, and promoting the one-month free trial across social media. Key performance metrics that will be tracked are bounce rates, new users, social media referrals, organic search, and new sessions among target audiences. The campaign objectives are to increase these metrics by set percentages by February 2019.
6 Steps for Building a Killer Content Marketing Program in 2017Eucalypt
The document outlines 6 steps for building an effective content marketing program in 2017: 1) Seek expert guidance to develop a strategy and goals. 2) Ensure senior leadership understands the goals of building trust, not just sales. 3) Line up internal experts to contribute knowledge. 4) Take a staged approach to strategy development before content creation. 5) Run a pilot program to test and refine the strategy. 6) Once refined, scale up the content marketing team and program. The overall message is that content marketing requires a thoughtful, strategic approach to see results.
The document provides an agenda for a marketing event with details on speakers and session topics. The first session from 3:00-4:20pm is called "Get Ready Module" led by Virginia Sharma. The second session from 4:30-5:45pm is "Get Set Module" with speakers Dr. Kaustubh Nande and Katrina Too. The third session from 6:10-7:00pm is "Showing Impact Module" led by Daniel Hochuli. There is a 10 minute break scheduled. The event concludes with a speaker named Abeer Basu presenting from 7:10-8:00pm.
Brand Ambassador Program Blueprint by Britt MichaelianBritt Michaelian
A brand ambassador program is a social media campaign designed to increase a brand's visibility and relationships with its target audience. It involves hiring influencers or employees to promote the brand on their social networks. To start an effective program, a brand must understand its core values and goals, and outline clear actions and objectives. Choosing the right influencers who align with the brand is important. Programs can vary in length depending on their goals. Tracking metrics helps measure a program's success in achieving those goals over time.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
The strategic communications plan checklist outlines the key elements to include when developing a strategic communications plan. It includes researching target audiences and current perceptions, setting goals and objectives, identifying strategies and tactics to reach audiences and achieve objectives, determining activities and materials needed, and establishing an evaluation, budget, and timeline. The checklist provides guidance on developing comprehensive communications plans with audience and goal definition, strategic approaches, and critical planning elements.
Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
This was a final project for IMC 618 - PR Concepts & Strategy. This Public Relations plan spanned 9 weeks and was the final execution for my chosen client, Netflix.
This document provides a public relations campaign proposal for Dan's, a clothing retailer in Murray, KY. The proposal was created by Calloway Prestige Media Group and includes an executive summary, agency overview, profiles of team members, background on Dan's, a situation analysis, problem statement, message themes, targeted publics, and a year-long PR plan. The PR plan includes tactics using Facebook, Instagram, news releases, and eblasts to increase awareness of Dan's among Murray State students, Greek students, local residents aged 16-35, and local media outlets. The goal is to establish Dan's relevance and increase awareness and sales within one year.
SM Design Consultant provides social media marketing solutions and services to help businesses build their brand and engage customers. Their services include social media marketing, online PR, viral campaigns, search engine marketing, brand building, community engagement, lead generation, and analytics reporting. They implement strategies using tools like HootSuite and TweetAdder across platforms like Facebook, Twitter, and LinkedIn. Campaigns involve regular activities such as sweepstakes, giveaways and quizzes to drive engagement and responsiveness.
This document provides an overview of social media planning and management. It discusses the key steps in the planning process which include:
1) Determining goals like marketing funnel stages or brand identity guidelines.
2) Understanding the target audience's demographics and interests to develop audience personas.
3) Defining the main message or campaign theme to deliver to audiences.
It also covers creating content like researching trends, reviewing competitor activities, and determining content types. Managing social media involves posting schedules, monitoring platforms, and responding to feedback or crises. The document emphasizes evaluating metrics and being adaptive to changing practices in social media.
This document provides guidance on developing an effective social media strategy by answering five key questions. It recommends defining clear goals such as increasing sales or awareness. It also stresses the importance of setting metrics to measure success and assigning responsibilities to ensure goals are met. Finally, it advises providing valuable content to customers and using early successes to continue growing the strategy.
Tiffany & Co. wants to expand into the luxury jewelry market in Portugal. A SWOT analysis finds strengths in its brand recognition but weaknesses in high prices. Opportunities exist in tourism and fashion trends. Threats include lower incomes and preferences for local jewelry. Tactics include events, sponsorships, and trade shows to position Tiffany as modern and fashionable compared to traditional Portuguese jewelry. Success will be measured by sales, media coverage, and new business leads.
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
This document outlines Starbucks' 2016 social media strategy. The primary goal is to expand their online following and build stronger customer relationships to meet revenue goals. Two key strategies are increasing published content volume and encouraging community conversations. The strategy includes social media audits, objectives, brand voice guidelines, competitor analyses, response plans, and metrics for measuring success.
Marketing + PR for Startups: for General Assembly London October 2014Courtney Myers
Courtney Boyd Myers is the founder of audience.io and 3460 Miles. The document provides an agenda for her talk on marketing and PR for startups. The talk covers topics like messaging, content marketing, social media best practices, email marketing, press, and more. Courtney provides advice and examples for each topic to help startups improve their marketing and PR efforts.
O documento descreve o planejamento de um projeto para criação de um e-commerce para a marca de óculos Vulk, incluindo escopo, exclusões, restrições, premissas e entregas. A estrutura analítica de projeto inclui layout do site, upload de conteúdo e treinamento. O cronograma e envolvidos também são detalhados.
This will provide you with an ideal format for how to lay out a Long Range Strategic Plan with the vision, purpose, values, big idea, strategies, and tactics.
The document discusses channel planning as a distinct marketing discipline that emerged in response to new media proliferation and complexity. Channel planning involves deciding which communication channels will best deliver client targets and ROI. It differs from traditional planning by focusing less on defining the brand and more on understanding consumer behaviors across channels like Google, Facebook, and Twitter. The document provides examples of channel planning and outlines steps like gathering consumer data, mapping the customer journey, and planning for post-engagement outcomes.
The document provides a digital marketing plan for Netflix to grow its streaming business internationally and maintain its market dominance. It identifies key business objectives such as growing membership domestically and internationally while maintaining profit margins. The current strategy is to acquire and retain customers through personalized content and multi-channel campaigns. Recommendations include increasing engagement on platforms like Twitter and Instagram, encouraging user-generated content, and promoting the one-month free trial across social media. Key performance metrics that will be tracked are bounce rates, new users, social media referrals, organic search, and new sessions among target audiences. The campaign objectives are to increase these metrics by set percentages by February 2019.
6 Steps for Building a Killer Content Marketing Program in 2017Eucalypt
The document outlines 6 steps for building an effective content marketing program in 2017: 1) Seek expert guidance to develop a strategy and goals. 2) Ensure senior leadership understands the goals of building trust, not just sales. 3) Line up internal experts to contribute knowledge. 4) Take a staged approach to strategy development before content creation. 5) Run a pilot program to test and refine the strategy. 6) Once refined, scale up the content marketing team and program. The overall message is that content marketing requires a thoughtful, strategic approach to see results.
The document provides an agenda for a marketing event with details on speakers and session topics. The first session from 3:00-4:20pm is called "Get Ready Module" led by Virginia Sharma. The second session from 4:30-5:45pm is "Get Set Module" with speakers Dr. Kaustubh Nande and Katrina Too. The third session from 6:10-7:00pm is "Showing Impact Module" led by Daniel Hochuli. There is a 10 minute break scheduled. The event concludes with a speaker named Abeer Basu presenting from 7:10-8:00pm.
The Complete Guide to Create an Effective Digital Marketing Strategy.pdfVidyaMandir5
"The Complete Guide to digital marketing strategy. Learn how to define your goals, identify your customer personas, and select the right growth channels."
This document provides an overview of digital marketing training topics including setting goals and objectives, keywords, content creation, website optimization, social media best practices, and analytics. The key points are:
1. The training covers defining business goals, identifying target customers, creating online content through keyword research and competitive analysis, optimizing websites and forms, and measuring performance.
2. Content is described as the fundamental information used to inform users, and an effective content strategy involves keyword research, inventory of existing content, and regular promotion creation.
3. When directing customers, websites need a clear call to action and should be mobile friendly, while social media links and forms can help collect leads and measure engagement.
Social media marketing training blackthornsauravstudio45
This document provides an overview of digital marketing training topics including setting goals, using keywords and content, directing customers, measuring results, and using various social media platforms. The training covers defining business goals, conducting keyword research and competitive analysis to create effective content. It discusses optimizing websites and forms, and thank you pages. Metrics for websites, social media and more are presented. Finally, the training reviews establishing marketing objectives and tactics, and delves into specific platforms like Facebook, LinkedIn, Twitter, YouTube and Snapchat.
How to Build a World-Class Marketing OrganizationWe Are Marketing
The document provides guidance on building a world-class marketing organization. It discusses that having the right structure, talent, processes, ecosystem, and management are key. It emphasizes that structure should be tailored to current needs and reorganized regularly. Talent should be "T-shaped" with both deep and broad skills. Processes should bring accountability around objectives, methodologies, and responsibilities. The organization should utilize full stacked, cross-functional squads with partners from different departments. Strong management is also important for success.
The document outlines strategies for developing an effective social media marketing plan. It discusses setting goals around building the brand, driving conversions, and increasing presence. Key strategies include clarifying goals, defining the target audience, considering available resources, analyzing competitors, deciding tone and frequency of posts, identifying core topics, engaging audiences, and using analytics tools to monitor performance. The overall process involves continuously monitoring results and adjusting the plan based on what works best to achieve the organization's social media goals.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com/blog/
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
How to develop your Business Communication using Social MediaElin Hansen
This document provides tips and strategies for developing a social media marketing plan. It discusses identifying goals and target audiences, creating social media profiles and pages, developing content like blogs and videos, using visual content, addressing common pitfalls, and motivating social sharing. The author recommends researching which social platforms your customers use, producing quality content, and giving people compelling reasons to share your messages with their networks.
This document provides an ebook on digital marketing strategies for small businesses. It discusses building a customer avatar to truly understand target audiences. The ebook then outlines a six-step strategy to increase sales through digital marketing: 1) Build a customer avatar, 2) Grow awareness and visibility, 3) Drive website traffic, 4) Convert traffic, 5) Increase conversion rates, and 6) Increase sales. It emphasizes that understanding customers is key to developing effective ads and a successful strategy.
This document provides an ebook on digital marketing strategies for small businesses. It introduces the publisher, Lyfe Marketing, an agency that helps small businesses with digital marketing. The ebook then outlines a step-by-step digital marketing strategy to triple sales, including building a customer avatar, growing awareness and visibility, driving website traffic, converting traffic, increasing conversion rates, and increasing sales. It emphasizes the importance of truly understanding customers to develop a relevant strategy.
It's back! Content Marketing World's annual conference ebook featuring a large number of our incredible speakers offering their insights on content marketing, how to level up and advance, how best to amplify your message and so much more. Check out what your favorite content marketers have to say on these topics and also meet some new faces to CMWorld. CMWorld 2018 is going to be epic - be sure to join us there! Game On!
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
This document provides an 8 step guide for developing a social media marketing strategy. The steps include: 1) Set goals aligned with business objectives; 2) Learn about your audience; 3) Research competitors; 4) Conduct a social media audit; 5) Set up accounts and improve profiles; 6) Find inspiration from other successful brands; 7) Create a content calendar; and 8) Test, evaluate, and adjust the strategy. Each step provides details on actions to take such as creating audience personas, conducting competitive analysis, determining which social networks to use, and setting up optimized profiles on each network.
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
Building Marketing, Public Relations and Social Media Strategies for Your Bus...KCD Public Relations Inc
When developing a marketing plan for your business, it’s critical to include strategies for marketing, public relations and social media. We'll tell why each component is necessary and how to effectively implement them into your marketing plan.
social media marketing is a crucial aspect of any business today, and a well-planned strategy can help you achieve your marketing goals. Sometimes creating a social media strategy is a difficult task for many businesses. By following these steps, you can develop a strategy tailored to your business, designed to achieve your specific marketing goals.
5 common campaign implementation mistakes and how to overcome themTomorrow People
You've been working hard to conjure up your B2B marketing campaign, ready for launch. Your assets are ready, your team is aware of the marketing objectives, and you're all raring to go. Although you want to get your campaign off the ground and see those results rolling in, it's vital that you check, check, and check your campaign again before you even think about go-live. Just as much dedication needs to go into your campaign’s implementation as it did the research and planning stages
In this slideshare, we take a look at the 5 common implementation mistakes that marketers make during the implementation stage. If these errors are caught in advance, repercussions can be easily avoided. However, should you ignore these crucial issues, you'll find it impossible to mitigate the risks once your campaign is live.
Discover the common pitfalls marketers make when implementing their campaigns, and how you can become the marketing wizard who overcomes them all.
How to brief a marketing agency and create kickass campaignsTomorrow People
Campaign briefs are the cornerstone of a healthy relationship with a marketing agency, but they are far too often neglected or considered a chore. Putting the effort in to get things right at the briefing stage can have a huge impact on the success of your campaign, saving you time, effort and lost sleep further down the line.
In this SlideShare, we look at a few things marketers should keep in mind when writing an agency brief in order to get the most out of their campaigns, their agency, and their budgets.
10 great examples of lead generation websitesTomorrow People
The document discusses effective techniques for generating leads through a website. It analyzes 10 example lead generation websites and identifies best practices they employ, such as compelling design, useful educational content, video, strong calls to action, providing free tools to users, including client logos and testimonials, prominently displaying a phone number, optimizing for search terms, spelling out benefits clearly, and using a simple sign-up form. The key takeaways are to attract and engage website visitors with useful content and design, then smoothly guide them to convert into leads through optimized forms and calls to action.
How Committed Content Marketers Get Real ResultsTomorrow People
Alistair Norman, Managing Director of award-winning B2B content marketing agency Tomorrow People, and Joe Pulizzi, the self-proclaimed ‘poster boy of content marketing’ bring you: How Committed Content Marketers Get Real Results.
How to run a successful B2B marketing brainstormTomorrow People
Ever been in a marketing brainstorm that just felt painful…? Bored participants. Vague brief. Rubbish ideas. Unclear outputs.
Done well, brainstorms can be a valuable source of ideas, inspiration and insights to inform your marketing campaigns and promotions. All too often, however, marketers are dragged into painful, unhelpful, sprawling idea generation sessions that lack focus and result in confusion and apathy. Usually, bad brainstorms are caused by lack of preparation
In this SlideShare, we look at three key factors to consider when running B2B marketing brainstorms to ensure you get the most out of them.
To run a successful brainstorms, marketers need to invest time in preparing three key elements:
Research - The quality of the data, information and insights brought to the session
Input - The people you involve in the session and how they prepare for it
Engagement - The levels of interaction and engagement from participants during the session
Effective B2B marketing brainstorm sessions invite input from everyone – creative or otherwise – to analyse data, share inspiration, and discuss ideas that can be expanded upon as the campaign plan takes shape. A well-rounded B2B marketing brainstorm session starts with data, building a conversation around performance trends and patterns to decipher the most effective messages, channels and tactics.
Involving the customer in your B2B marketing brainstorming process can add a huge amount of value - tapping into their knowledge and experience will help to generate new ideas and prioritise those your team has already identified. Remind brainstorm participants not to be too quick to dismiss ideas – your entire team needs to own the campaign strategy, and you can help foster that shared interest by allowing everyone their chance to provide input.
The Difference Between Paid, Owned and Earned MediaTomorrow People
Paid media is the coverage you buy. Owned media is coverage you produce and own. Earned media is coverage others produce. This article goes through the strengths of each of these three media and explains how they can work together to optimise marketing campaigns.
The Social Enterprise - Increase the effectiveness of your social media marke...Tomorrow People
In our presentation from the B2B Marketing Summit 2015 we look at how social employee advocacy could dramatically increase the reach and engagement of your marketing activity.
What if we told you that you were missing out on a key marketing channel that could dramatically increase your reach, awareness and engagement, all at a minimal investment compared to your other, more traditional marketing channels? The secret, put simply, is your own employees.
To find out more about how you could engage your employees on social head to our blog: http://blog.tomorrow-people.com/the-social-enterprise-pt1
OMG ROI! How Social Media Can Improve Your Marketing ROITomorrow People
Social media is an essential marketing channel that allows businesses to communicate with customers, share content, and gain insights. Studies show that companies that blog regularly generate more leads than those that don't. Monitoring social media for just six hours per week can increase leads. Leading brands have established social media "command centers" to optimize their use of social media for marketing. Businesses can improve their marketing ROI through social media by acquiring customer knowledge, gaining competitive insights, monitoring influencers, and measuring the results of their social media efforts.
Every disaster is a chance to learn... or at least to try out your crisis management PR skills. Here's what we learned from some PR blowups in the last 12 months.
The document discusses tips for improving customer retention. It notes that customer retention has not typically been a focus of marketing, which tends to focus more on new customer acquisition. The tips provided include developing a warning system for customers displaying unhappy signals, applying the 7Ps of marketing to retention strategies, delivering the best possible customer experience, identifying and rewarding loyal customers, and running relevant promotions. Following these tips can help businesses improve profitability significantly by reducing customer turnover.
Marketing has gone inbound and it needs content to support it. Marketing communications planning has become a lot more tactical, and needs a strategist to guide it.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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https://instblast.com/instagram/free-instagram-views
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Get admission in various courses and boost your employment opportunities.
Creating a Unified PR Strategy
1. www.tomorrow-people.com
Creating a unified PR Strategy
Brand awareness, a cohesive brand identity, increased web traffic and
revenue can all be accomplished when your PR strategy is aligned
with your content marketing – here’s how!
3. www.tomorrow-people.com
Ensuring your content marketing and
PR is aligned is important because:
1. It creates a unified voice
for your company.
2. Both disciplines need each
other to create an impact.
4. www.tomorrow-people.com
Ensuring your content marketing and
PR is aligned is important because:
1. It creates a unified voice
for your company.
2. Both disciplines need each
other to create an impact.
3. It works - the average
website conversion for
companies with defined
processes is more than twice
that of companies without.
5. www.tomorrow-people.com
Ensuring your content marketing and
PR is aligned is important because:
1. It creates a unified voice
for your company.
2. Both disciplines need each
other to create an impact.
3. It works - the average
website conversion for
companies with defined
processes is more than twice
that of companies without.
Making the unified voice a reality is easy if you follow these four steps…
6. www.tomorrow-people.com
Step 1: Create a vision statement
A vision statement should outline what your company wants to be. Having a shared vision will:
Help employees set goals to
advance your company.
Motivate and empower
employees.
Inspire your customers.
7. www.tomorrow-people.com
Step 1: Create a vision statement
A vision statement should outline what your company wants to be. Having a shared vision will:
Start the process by asking yourself these questions:
Help employees set goals to
advance your company.
Motivate and empower
employees.
Inspire your customers.
“What do
we do – and
for whom?”
“How do
we excel?”
“What do our
customers and
other stakeholders
value most about
our company?”
“How do we
measure our
success?”
“What is
our ideal
future?”
9. www.tomorrow-people.com
Step 2: Create a content plan
To create a content plan you need to:
Identify your personas.
Understand what content gaps are
missing.
Create content ideas and an editorial
calendar.
Have a publishing process, which
ensures content is of a consistent
quality and on-tone.
Understand how to distribute your
content.
56%of marketers are
doing content
marketing without
a plan - don’t be
one of them!
10. www.tomorrow-people.com
Step 3: Plan your PR strategy
You’ve got your vision statement, some unique content to promote, but now what? Well you need a
PR strategy, which should include:
A summary of the challenges
you’re facing and what you want
to achieve from the campaign.
11. www.tomorrow-people.com
Step 3: Plan your PR strategy
You’ve got your vision statement, some unique content to promote, but now what? Well you need a
PR strategy, which should include:
A summary of the challenges
you’re facing and what you want
to achieve from the campaign.
How you will achieve the goals including
the tactics you will use.
12. www.tomorrow-people.com
Step 3: Plan your PR strategy
You’ve got your vision statement, some unique content to promote, but now what? Well you need a
PR strategy, which should include:
A summary of the challenges
you’re facing and what you want
to achieve from the campaign.
How you will achieve the goals including
the tactics you will use.
What types of
people you
want to target.
13. www.tomorrow-people.com
Step 3: Plan your PR strategy
You’ve got your vision statement, some unique content to promote, but now what? Well you need a
PR strategy, which should include:
A summary of the challenges
you’re facing and what you want
to achieve from the campaign.
How you will achieve the goals including
the tactics you will use.
What types of
people you
want to target.
The publications, websites
and social media platforms
that you will target during
the campaign.
14. www.tomorrow-people.com
Step 3: Plan your PR strategy
You’ve got your vision statement, some unique content to promote, but now what? Well you need a
PR strategy, which should include:
A summary of the challenges
you’re facing and what you want
to achieve from the campaign.
How you will achieve the goals including
the tactics you will use.
What types of
people you
want to target.
The publications, websites
and social media platforms
that you will target during
the campaign.
An action plan for
who does what
and when.
15. www.tomorrow-people.com
Step 4: Two becomes one!
To work successfully together, departments must share plans -
communication is key to making it a success.
Repurpose content
Share resources
Share successes
Release conflicting messages
Use different tones and styles
Duplicate work
Do: Don’t:
16. Combine content marketing and PR
to tell your brand story to increase
lead generation.
Increase lead generation
with PR and content
marketing
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