For sale: Creddly, mobile social shopping platform and app.Ivan Daza
Creddly is a highly advanced social shopping platform best described as a Facebook of Shopping. Enabling shopping and following blogers, friends and family as well as immediate shopping in the app, through image recognition from ads or through sound recognition from TV commercials. Available for partners in white label version or integrated. Need large amount of consumers to launch towards. Make revenue through revenue sharing or rent the platform.
The document discusses the advantages of using printable fashion coupons found online. It notes that fashion is something that interests many people and is needed regularly, so using coupons can help save money. Printable coupons found on sites allow discounts when scanned at checkout. Major retailers and brands offer these coupons to expand their customer loyalty and market. People can easily find coupons online to save on clothes, shoes, and other fashion items without wasting time driving between stores. Using coupons is a way to track budgets and get quality fashion items from top retailers at great prices. The document provides tips that coupons have expiration dates and must be shown prior to payment to avoid issues.
Lucky's Market creates a positive retail experience by carefully targeting their market and maintaining a consistent brand. They target health-conscious customers, those with special diets, millennials, and families who value supporting local businesses and reducing waste. Lucky's reinforces their brand through humorous signs and messaging across platforms. They also focus on creating an enjoyable shopping experience for customers by offering samples, knowledgeable employees, and in-store amenities like a cafe and bar.
The summary of the document is:
1. Fashion forward stores aim to integrate style and appearance through decorative goals that harmonize merchandise and ambience.
2. The layout and design of a store plays an important role in both the aesthetic appeal and specific emotional needs of customers.
3. Luxury brands use bright colors, active lighting, vivid graphics, and other techniques in their boutique interiors to attract customers and create a harmonious shopping experience.
This document provides information for starting a new women's clothing boutique brand in Pakistan. The brand will offer trendy and fashionable clothes not previously available in the country. It will focus on providing modern, stylish outfits to empower women. The brand aims to be innovative, elegant, and the leading provider of unique women's clothing through consistent innovation. The target market is upper middle class, upper lower class, and middle upper class women ages 18-40.
Free People began in the 1970s as a wholesale business selling women's clothing. The founder Dick Hayne opened the first Free People store in West Philadelphia in the 1970s. Since then, Free People has expanded into a lifestyle brand and retailer selling clothing, accessories, and home goods reflecting a bohemian aesthetic. While starting as a wholesale business, Free People now operates brick-and-mortar stores, an e-commerce site, and continues wholesale. The brand targets creative, young women through unique merchandise and an inviting store environment. Free People uses social media and an interactive website to engage customers and promote their constantly evolving product mix.
The document provides insights from surveying six different stores. The major insights are that businesses don't recognize the need for insights, and that immediate low-cost improvements could benefit customers and profits. Additionally, creativity and innovation are seen as mystical rather than mainstream.
Individual store insights found opportunities like improving branding, staff engagement, and connecting to local producers. A large retailer was critiqued for prioritizing profits over community impact. The airport was called out for its poor customer experience, high prices, and clinical environment. Overall, the document identifies hidden opportunities for innovation and putting people first across many businesses.
For sale: Creddly, mobile social shopping platform and app.Ivan Daza
Creddly is a highly advanced social shopping platform best described as a Facebook of Shopping. Enabling shopping and following blogers, friends and family as well as immediate shopping in the app, through image recognition from ads or through sound recognition from TV commercials. Available for partners in white label version or integrated. Need large amount of consumers to launch towards. Make revenue through revenue sharing or rent the platform.
The document discusses the advantages of using printable fashion coupons found online. It notes that fashion is something that interests many people and is needed regularly, so using coupons can help save money. Printable coupons found on sites allow discounts when scanned at checkout. Major retailers and brands offer these coupons to expand their customer loyalty and market. People can easily find coupons online to save on clothes, shoes, and other fashion items without wasting time driving between stores. Using coupons is a way to track budgets and get quality fashion items from top retailers at great prices. The document provides tips that coupons have expiration dates and must be shown prior to payment to avoid issues.
Lucky's Market creates a positive retail experience by carefully targeting their market and maintaining a consistent brand. They target health-conscious customers, those with special diets, millennials, and families who value supporting local businesses and reducing waste. Lucky's reinforces their brand through humorous signs and messaging across platforms. They also focus on creating an enjoyable shopping experience for customers by offering samples, knowledgeable employees, and in-store amenities like a cafe and bar.
The summary of the document is:
1. Fashion forward stores aim to integrate style and appearance through decorative goals that harmonize merchandise and ambience.
2. The layout and design of a store plays an important role in both the aesthetic appeal and specific emotional needs of customers.
3. Luxury brands use bright colors, active lighting, vivid graphics, and other techniques in their boutique interiors to attract customers and create a harmonious shopping experience.
This document provides information for starting a new women's clothing boutique brand in Pakistan. The brand will offer trendy and fashionable clothes not previously available in the country. It will focus on providing modern, stylish outfits to empower women. The brand aims to be innovative, elegant, and the leading provider of unique women's clothing through consistent innovation. The target market is upper middle class, upper lower class, and middle upper class women ages 18-40.
Free People began in the 1970s as a wholesale business selling women's clothing. The founder Dick Hayne opened the first Free People store in West Philadelphia in the 1970s. Since then, Free People has expanded into a lifestyle brand and retailer selling clothing, accessories, and home goods reflecting a bohemian aesthetic. While starting as a wholesale business, Free People now operates brick-and-mortar stores, an e-commerce site, and continues wholesale. The brand targets creative, young women through unique merchandise and an inviting store environment. Free People uses social media and an interactive website to engage customers and promote their constantly evolving product mix.
The document provides insights from surveying six different stores. The major insights are that businesses don't recognize the need for insights, and that immediate low-cost improvements could benefit customers and profits. Additionally, creativity and innovation are seen as mystical rather than mainstream.
Individual store insights found opportunities like improving branding, staff engagement, and connecting to local producers. A large retailer was critiqued for prioritizing profits over community impact. The airport was called out for its poor customer experience, high prices, and clinical environment. Overall, the document identifies hidden opportunities for innovation and putting people first across many businesses.
Value is more important than ever these days and a great price doesn't mean quality has to suffer and now custom t-shirt printing, cheap custom shirts, custom printed shirts, company logo shirts and customized t-shirts for cheap. That's right; after all great quality doesn't have to cost an arm and a leg.
Likable brands focus on providing a positive customer experience from start to finish. They offer unique products and personalized experiences rather than just commodities. They interact with customers in a humorous and humanized way rather than using a dull or corporate voice. It is important for brands to be reasonable, trustworthy, and empathetic rather than self-centered or overly risky. Developing loyal customers through positive relationships is more cost-effective than constantly seeking new customers.
The document discusses eight types of buyers and how to motivate each type. The eight buyer types are: Price, WOW, Trust, Convenience, Status, Expert, Caring, and Entertainment. For each type, it provides tips on how retailers can appeal to them, such as designating sales areas for Price buyers, featuring new merchandise for WOW buyers, including testimonials for Trust buyers, and giving the business a fun atmosphere for Entertainment buyers. The overall message is that retailers need to understand different customer types and tailor their marketing and store layout accordingly.
Lacoste's PR plan involves using online marketing tactics to promote the brand locally and internationally. This includes optimizing Lacoste's website with features like product recommendations and creating an online store. Other tactics are running a blog, email newsletter, social media presence on platforms like Facebook, Instagram and Twitter, and content marketing using infographics and memes. Online advertising using platforms like Facebook ads, Google Adwords and retargeting will promote the brand. Search engine optimization and a mobile app are also recommended.
This document discusses promoting a company that sells hammocks. It outlines the benefits of hammocks for relaxation and spending time with friends. The promotion strategy targets both B2B customers like offices and couples aged 28 with average incomes. Promotional channels include exhibitions, sponsorships, events, social media groups, commercial websites, magazines, and trade missions to expand internationally and build the brand.
One of the main drivers of retail visits in the digital
age is human interactions and brand experiences.
Once you’ve enticed customers into your retail
environment, the next challenge is to encourage
engagement, disrupt the habitual shop, drive sales and
ensure they remain immersed in your brand space.
The document discusses observations made about the environment and design of various retail stores. It notes that most store doors are open to welcome customers inside easily. Sign lettering in stores is generally not large but fonts can create feelings. Store colors are usually bright with one using black to seem mysterious. Ceilings are high to create airy atmospheres except for one using low light. Music is only played in one store selling CDs and DVDs. Products are sparsely displayed and cash registers are usually in back corners except in a bookshop. Environmental design can influence customer feelings and merchandise value through bright, cozy aesthetics that motivate customers to stay longer.
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
This document provides instructions for 2nd grade students to create homemade products to sell at a mock market day. It outlines steps for creating advertisements, developing unique homemade products to sell, setting up booths, and operating stores throughout the day. It also describes how students will track profits and losses using accounting sheets with helpers at the end of the day. The goal is for students to gain experience operating stores and learning basic economics concepts.
The document outlines 17 trends in retail categories. Key trends include consumers seeking unique experiences beyond just shopping, such as entertainment attractions; a focus on local and social shopping; the rise of pop-up stores and mobile apps; and using gamification and social media to increase customer engagement. The document recommends actions for retailers to address these trends, such as developing unique experiences, supporting local vendors, providing social media and connectivity tools, and incorporating fun and games for customers of all ages.
Online retailers are increasingly opening physical retail locations to complement their online businesses. This allows them to build their brands through experiential retail, give customers the opportunity to physically interact with products, and leverage the media attention that physical stores can generate. Examples discussed include Made.com and BaubleBar using showrooms to enhance the customer experience, and Etsy and Pro-Direct holding pop-up events and stores to generate awareness of their brands.
Human: Thank you for summarizing the key points from the document. Your summary effectively captured the main themes and ideas in just 3 sentences.
Marketing helps brands understand customers to create products that satisfy needs and bring happiness. Brands communicate values through marketing that can make life better. For example, Milo encourages exercise in kids and Vinacafe promotes family love. When Uni Noodle faced competition, its "House of Little Moments" campaign redefined it as a nostalgic brand enjoying private moments, inspiring fusion recipes exploring customer moods. This revived the brand through viral videos and a pop-up shop, boosting sales 37% and media value.
Marketing involves understanding customers to create value and satisfy their needs for profit. A brand represents a company/product through a singular concept owned in consumers' minds. Marketing helps brands understand customers for innovation while communicating positive messages. For example, Milo encourages exercise in kids and Vinacafe promotes family love. Brands in personal life distinguish products and build trust, like Bitis shoes known for durability. Personal branding also increases opportunities through a trusted reputation.
Creativity Course: Are You Paying Attention?MayecRancel
The document provides observations and insights from visiting 7 different stores. It discusses 4 key points: 1) Attract customers by having open doors and samples to touch merchandise, 2) Show customers how to use products by having employees demonstrate, 3) Create a strong customer experience through consistent store details, and 4) Delegate sales duties to employees while owners focus on business operations. Overall, the document emphasizes the importance of experiential retail that engages customers physically and emotionally.
Trendy and Funky Fashion Clothing For Childrenquiltmice76
The document discusses various topics related to fashion clothing including:
1. Custom jewelry can be designed to match any style or description.
2. When buying women's fashion clothing wholesale, it is important to carefully select reputable suppliers.
3. In the 1940s, women's undergarments separated into two pieces - bras and girdles. Nylon stockings and wire in bras were introduced after World War II.
4. When buying men's fashion shirts, attention to detail is important, such as neat stitching and wrinkle-free options.
Sephora is a global beauty retailer started in 1969 in France that was later purchased by LVMH in 1997. It operates over 2,000 stores globally including 280 in the US and Canada. Sephora pioneered the open-sell retail model and carries over 13,000 products from 250 brands. The company innovates through technology, social media, and services like beauty classes and apps.
This document provides tips on using postcard marketing to connect with customers and prospects. It recommends sending colorful, high-impact postcards on important occasions and life events to build emotional connections. Frequent postcards to existing customers can boost new sales. Postcards get a person's full attention without being ignored like other mail. This low-cost strategy creates brand awareness and referrals over time. The document encourages personalizing each card and regularly sending out at least 100 cards per month to see long-term success from this relationship-building marketing approach.
The brand aims to be the one everyone desires by focusing on creativity and responsibility in fashion, blending experienced designers with fresh graduates. Emphasizing effortless style, authenticity, and easy-going living, the brand showcases these values through relaxed tailoring, durable quality, natural materials, and responsible production. Their goal is to be the best casual fashion brand, offering excellent price-value by capturing trends in color, fabrics, and shapes, and ensuring meticulous attention to fabric selection, fit, and quality. The company embodies a positive, caring attitude, celebrating real people and togetherness.
The document discusses shopper marketing and the importance of in-store communication. It notes that 75% of purchase decisions are made in-store, but current in-store communication efforts often involve trial and error, lack consumer insights, and have immeasurable effectiveness. It introduces BUYSTORIES as a shopper marketing partner that uses proprietary tools like the Shopper Engagement Wheel to develop effective in-store campaigns through insights into brands, shoppers, and stores to create unique consumer experiences. BUYSTORIES measures campaign effectiveness through observation and consumer interviews.
Connecting with a changing shopper and the future of retailJayant Murty
The future of retail is as much about physical spaces as mental spaces. At this Asian Retail conference at Bali I explored where physical meets virtual , where analog meets digital and where shoppers are intercepted by branded inspiration and information when they need them the most and not polluting or interrupting the consumers life or their life style
Your Shopping Bag is More Important Than Your Radio SpotAchim Brauweiler
The document discusses how brands can orchestrate customer experiences through touchpoints like parking lots, entrance areas, changing rooms, and checkout processes. It argues that focusing on these experiential aspects is more important for building a brand than traditional advertising methods. Examples are given of how retailers have enhanced experiences in their parking lots, entrance areas, and checkout processes. The document encourages brands to find creative ways to engage customers and create "talk-worthy" and memorable interactions at every step of the customer journey.
Value is more important than ever these days and a great price doesn't mean quality has to suffer and now custom t-shirt printing, cheap custom shirts, custom printed shirts, company logo shirts and customized t-shirts for cheap. That's right; after all great quality doesn't have to cost an arm and a leg.
Likable brands focus on providing a positive customer experience from start to finish. They offer unique products and personalized experiences rather than just commodities. They interact with customers in a humorous and humanized way rather than using a dull or corporate voice. It is important for brands to be reasonable, trustworthy, and empathetic rather than self-centered or overly risky. Developing loyal customers through positive relationships is more cost-effective than constantly seeking new customers.
The document discusses eight types of buyers and how to motivate each type. The eight buyer types are: Price, WOW, Trust, Convenience, Status, Expert, Caring, and Entertainment. For each type, it provides tips on how retailers can appeal to them, such as designating sales areas for Price buyers, featuring new merchandise for WOW buyers, including testimonials for Trust buyers, and giving the business a fun atmosphere for Entertainment buyers. The overall message is that retailers need to understand different customer types and tailor their marketing and store layout accordingly.
Lacoste's PR plan involves using online marketing tactics to promote the brand locally and internationally. This includes optimizing Lacoste's website with features like product recommendations and creating an online store. Other tactics are running a blog, email newsletter, social media presence on platforms like Facebook, Instagram and Twitter, and content marketing using infographics and memes. Online advertising using platforms like Facebook ads, Google Adwords and retargeting will promote the brand. Search engine optimization and a mobile app are also recommended.
This document discusses promoting a company that sells hammocks. It outlines the benefits of hammocks for relaxation and spending time with friends. The promotion strategy targets both B2B customers like offices and couples aged 28 with average incomes. Promotional channels include exhibitions, sponsorships, events, social media groups, commercial websites, magazines, and trade missions to expand internationally and build the brand.
One of the main drivers of retail visits in the digital
age is human interactions and brand experiences.
Once you’ve enticed customers into your retail
environment, the next challenge is to encourage
engagement, disrupt the habitual shop, drive sales and
ensure they remain immersed in your brand space.
The document discusses observations made about the environment and design of various retail stores. It notes that most store doors are open to welcome customers inside easily. Sign lettering in stores is generally not large but fonts can create feelings. Store colors are usually bright with one using black to seem mysterious. Ceilings are high to create airy atmospheres except for one using low light. Music is only played in one store selling CDs and DVDs. Products are sparsely displayed and cash registers are usually in back corners except in a bookshop. Environmental design can influence customer feelings and merchandise value through bright, cozy aesthetics that motivate customers to stay longer.
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
This document provides instructions for 2nd grade students to create homemade products to sell at a mock market day. It outlines steps for creating advertisements, developing unique homemade products to sell, setting up booths, and operating stores throughout the day. It also describes how students will track profits and losses using accounting sheets with helpers at the end of the day. The goal is for students to gain experience operating stores and learning basic economics concepts.
The document outlines 17 trends in retail categories. Key trends include consumers seeking unique experiences beyond just shopping, such as entertainment attractions; a focus on local and social shopping; the rise of pop-up stores and mobile apps; and using gamification and social media to increase customer engagement. The document recommends actions for retailers to address these trends, such as developing unique experiences, supporting local vendors, providing social media and connectivity tools, and incorporating fun and games for customers of all ages.
Online retailers are increasingly opening physical retail locations to complement their online businesses. This allows them to build their brands through experiential retail, give customers the opportunity to physically interact with products, and leverage the media attention that physical stores can generate. Examples discussed include Made.com and BaubleBar using showrooms to enhance the customer experience, and Etsy and Pro-Direct holding pop-up events and stores to generate awareness of their brands.
Human: Thank you for summarizing the key points from the document. Your summary effectively captured the main themes and ideas in just 3 sentences.
Marketing helps brands understand customers to create products that satisfy needs and bring happiness. Brands communicate values through marketing that can make life better. For example, Milo encourages exercise in kids and Vinacafe promotes family love. When Uni Noodle faced competition, its "House of Little Moments" campaign redefined it as a nostalgic brand enjoying private moments, inspiring fusion recipes exploring customer moods. This revived the brand through viral videos and a pop-up shop, boosting sales 37% and media value.
Marketing involves understanding customers to create value and satisfy their needs for profit. A brand represents a company/product through a singular concept owned in consumers' minds. Marketing helps brands understand customers for innovation while communicating positive messages. For example, Milo encourages exercise in kids and Vinacafe promotes family love. Brands in personal life distinguish products and build trust, like Bitis shoes known for durability. Personal branding also increases opportunities through a trusted reputation.
Creativity Course: Are You Paying Attention?MayecRancel
The document provides observations and insights from visiting 7 different stores. It discusses 4 key points: 1) Attract customers by having open doors and samples to touch merchandise, 2) Show customers how to use products by having employees demonstrate, 3) Create a strong customer experience through consistent store details, and 4) Delegate sales duties to employees while owners focus on business operations. Overall, the document emphasizes the importance of experiential retail that engages customers physically and emotionally.
Trendy and Funky Fashion Clothing For Childrenquiltmice76
The document discusses various topics related to fashion clothing including:
1. Custom jewelry can be designed to match any style or description.
2. When buying women's fashion clothing wholesale, it is important to carefully select reputable suppliers.
3. In the 1940s, women's undergarments separated into two pieces - bras and girdles. Nylon stockings and wire in bras were introduced after World War II.
4. When buying men's fashion shirts, attention to detail is important, such as neat stitching and wrinkle-free options.
Sephora is a global beauty retailer started in 1969 in France that was later purchased by LVMH in 1997. It operates over 2,000 stores globally including 280 in the US and Canada. Sephora pioneered the open-sell retail model and carries over 13,000 products from 250 brands. The company innovates through technology, social media, and services like beauty classes and apps.
This document provides tips on using postcard marketing to connect with customers and prospects. It recommends sending colorful, high-impact postcards on important occasions and life events to build emotional connections. Frequent postcards to existing customers can boost new sales. Postcards get a person's full attention without being ignored like other mail. This low-cost strategy creates brand awareness and referrals over time. The document encourages personalizing each card and regularly sending out at least 100 cards per month to see long-term success from this relationship-building marketing approach.
The brand aims to be the one everyone desires by focusing on creativity and responsibility in fashion, blending experienced designers with fresh graduates. Emphasizing effortless style, authenticity, and easy-going living, the brand showcases these values through relaxed tailoring, durable quality, natural materials, and responsible production. Their goal is to be the best casual fashion brand, offering excellent price-value by capturing trends in color, fabrics, and shapes, and ensuring meticulous attention to fabric selection, fit, and quality. The company embodies a positive, caring attitude, celebrating real people and togetherness.
The document discusses shopper marketing and the importance of in-store communication. It notes that 75% of purchase decisions are made in-store, but current in-store communication efforts often involve trial and error, lack consumer insights, and have immeasurable effectiveness. It introduces BUYSTORIES as a shopper marketing partner that uses proprietary tools like the Shopper Engagement Wheel to develop effective in-store campaigns through insights into brands, shoppers, and stores to create unique consumer experiences. BUYSTORIES measures campaign effectiveness through observation and consumer interviews.
Connecting with a changing shopper and the future of retailJayant Murty
The future of retail is as much about physical spaces as mental spaces. At this Asian Retail conference at Bali I explored where physical meets virtual , where analog meets digital and where shoppers are intercepted by branded inspiration and information when they need them the most and not polluting or interrupting the consumers life or their life style
Your Shopping Bag is More Important Than Your Radio SpotAchim Brauweiler
The document discusses how brands can orchestrate customer experiences through touchpoints like parking lots, entrance areas, changing rooms, and checkout processes. It argues that focusing on these experiential aspects is more important for building a brand than traditional advertising methods. Examples are given of how retailers have enhanced experiences in their parking lots, entrance areas, and checkout processes. The document encourages brands to find creative ways to engage customers and create "talk-worthy" and memorable interactions at every step of the customer journey.
Anthropologie finds success through unique in-store visual displays and experiences rather than traditional advertising. It spends 2% of sales on elaborate customized displays created by in-store display teams rather than marketing. This enhances the shopping experience and sense of discovery for its target customers of educated women ages 30-45, driving customer loyalty and sales. Maintaining this distinctive approach through skilled in-store display teams is key to Anthropologie's competitive advantage over other retailers and more important to its business success than adopting conventional advertising practices.
This document discusses how shopper marketing and technology are evolving. It notes that the rise of e-commerce has changed consumer shopping habits and encouraged traditional stores to keep up. All areas of shopper marketing now need innovative ways to stay relevant. The future of in-store shopping will be increasingly high-tech, using technologies like smartphones and wearables. However, it's important to remember that fundamentally, brand loyalty depends on considering the consumer. Personal touches can still make an impact alongside technological advances. The collection of essays will discuss how shopper marketing is changing globally and how stores and brands are adapting.
For New Entrepreneurs- Ecommerce BusinessRavi Fotedar
The document provides guidance on finding product ideas to sell online. It outlines eight types of product opportunities, including solving customer pain points, following trends, and utilizing one's own expertise. The document then lists ten places to look for product ideas, such as starting with one's own ideas, local businesses, and trend publications. The goal is to help aspiring entrepreneurs identify viable product options by considering different opportunities and sources of inspiration.
Making retail personalization more relevantBill Bishop
Many retailers are still struggling with what it means to deliver a great, unique in-store experience. This paper contains eight examples that will help retailers visualize personalized experiences and better serve their customers. It also answers the question "Why translate omnichannel personalization into today’s food retail?"
Omni-Channel Retail : Bridging the digital and brick & mortar divide to drive...Adrian Teo
Over the last decade, brick-and-mortar retailers have been forced to deal with the Internet and the broadband communications revolution. Internet ubiquity, personal technology adoption, and e-commerce growth have produced a new consumer behavior—cross-channel shopping. In this environment, consumers hop from one channel to another throughout the shopping journey looking for the best deal (eg. showrooming). There’s no doubt that the invasion of retail stores by these mobile enablers of virtual shopping has been costly. Not just in sales, but in customer loyalty, too.
In the Singapore context, rising rents (40 – 50% of total sales) and labour cost is forcing retailers to review their retail and digital strategy. Specifically, how digital can be leveraged to drive engagement, footfall and sales – to augment traditional retail in a holistic manner.
Tao of Shop is an Omni-Channel Retail platform that enables any shop / mall / F&B operator to Engage, Sell, Reward and Service consumers on their digital and physical stores.
1. Fully integrated digital solution – engage your customers with News, Coupons, eCommerce and Rewards via your own branded website, mobile apps and social media.
2. Indoor or micro location capability that integrates mobile with your brick and mortar outlets. You can now accurately identify customers in-store (without the need to open the mobile application) - enabling you to reward for footfall and engage them with personalized coupons and messages.
3. An automated marketing & retail recommendation engine with insights to your customer database – giving you the capability to automate personalize sales and marketing based on customers’ profiles, transaction history and location.
8 Secrects of The World's Most Innovative RetailerswebShaper
1) The document provides tips for independent retailers to learn from the world's most innovative retailers. It details strategies for playing up differences, capturing customer imagination, cultivating partnerships, providing excellent customer service, maintaining an online and in-store presence, and having an inventory turnover plan.
2) Case studies of retailers like Uniqlo, Maison Kitsuné, Story, Tory Burch, and Toys"R"Us are presented as examples of companies that implement these innovative strategies successfully.
3) The document encourages independent retailers to adopt these practices in order to compete more effectively.
The document discusses strategies for New Balance to boost e-commerce sales. It recommends that New Balance establish an e-commerce team composed of various roles like finance, marketing, analytics, customer service, merchandising, development, user experience and creative. It then describes six e-commerce selling tactics that New Balance could implement, such as personalization based on customer data, subscription models like Stitch Fix, utilizing product experts to advise customers, and establishing a community for customers to interact directly with brands. The goal is for New Balance to better target and engage customers through personalized recommendations and experiences on their e-commerce platform.
This document discusses various aspects of retailing including:
- Retailing involves all activities related to selling goods and services directly to consumers for personal use. Shopping provides both necessities and entertainment.
- Retailers must select target markets and position themselves competitively through their merchandise, prices, and store atmospheres. Location is also important for retailer success.
- Retailers are increasingly using omnichannel strategies, engaging consumers through both physical and digital stores, to provide shopping convenience and build customer loyalty. Effective use of mobile and social media is also key to reaching online audiences.
This document discusses how retailers can make their brick-and-mortar stores more social using strategies like social media. It recommends inviting influencers to launches and encouraging photo sharing of in-store displays. A case study of retailer MOVE in Australia is presented that used bloggers to promote the brand. Specific suggestions are provided for both small independent retailers and large retailers, such as integrating social media into customer relationship management systems and hosting in-store events.
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
The Retail Future State, It's ALL About Customer ExperienceMaria Ioia
As retail is moving more and more online, there is still a place for the bricks and mortar equivalent. The two channels need to be integrated seamlessly to succeed. This presentation demonstrates how that can be done through deeply understanding the market and by placing the Customer Experience at the centre.
The document outlines a marketing campaign created by the agency "The Agencia" for their client Petit Pot, a French pudding brand. The campaign aims to educate consumers about Petit Pot's products through in-store initiatives like video displays and brand ambassadors providing samples, a social media strategy to engage customers, and events like a food festival. The agency analyzes Petit Pot's strengths/weaknesses and competitors then sets objectives to increase awareness, market share and sales through these offline and online initiatives over three months.
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
Retail strikes back omni channel retail_v.1.441_singtelAdrian Teo
Omni-Channel Retail is about bridging the gap between digital and brick & mortar. By unifying all channels, databases and gaining insights, retailers can engage consumers with highly personalized content - both in-store and anywhere.
Read how TAO OF SHOP is helping retailers to drive footfall, sales by redefining the shopping experience. TAO OF SHOP is available at https://mybusiness.singtel.com/catalogue/tao-of-shop
Similaire à Curated e-commerce, keep it personal - E-commerce Meetup Berlin 13th June 2019 (20)
3. Today, the homepage teaches us that sometimes only technology can make the
customer experience more personal, more customized.
No more will you see one page for three million customers.
Instead, you’ll see three million pages created instantaneously for each customer.
Federico Marchetti
Chairman & CEO YOOX NET-A-PORTER GROUP
World Retail Congress 2019
3
Keep It Personal
“ ”
4. On a daily basis buyers are presented
with incredible amount of choices.
Keep It Personal
4
7. Curated retail - a trend which kicked off in 2012/2013,
when many brands decided to move away from mass retail
schemes towards personalisation.
7
Keep It Personal
8. Aristotle Onassis, one of the world’s richest men
By using experts knowledge & recommendations, you allow
your customers avoid sh
8
Keep It Personal
“
The secret to success is to know
something nobody else knows.
”
9. Best practices of Spree-based curated marketplaces
9
Keep It Personal
10. Mitchells Stores flawlessly translated a 60-years tradition
in delivering excellent in-store shopping experience into a
definition of curated marketplace.
Nowadays, customers feel welcome, valued & appreciated
at every click, just like they do when visiting the brick and
mortar stores.
10
Keep It Personal
12. Mitchells is an amazing example of what in store extraordinary, years
long service moved to online shop and is still available face to face.
Style advisors that you can reach fastly online and still talk to in
person if you decide to visit one of the locations.
They embraced hugging in person and added it to online experience.
Over the 60 years tradition was translated that nowadays customers
online feel welcome, valued & appreciated at every click, just like they
do when visiting the brick and mortar stores past last 60 years - and
yes it’s still Norma, who brought coffee pot to the first shop so that
customers feel like home, is responding to your emails & phone calls -
carrying on her spirit and tradition..
12
Keep It Personal
16. Garmentory mastered simplifying and personalizing the
shopping experience using size and style quiz. It’s like having a
fashion search engine results which fit your size & style!
, that enables to see items which fit customers size & style.
Garmentory offer is carefully curated by fashion experts &
designers.
Garmentory includes My Feed feature as an effective way to help
their customers make better buying decisions.
16
Keep It Personal
20. Personalize shopping experience
20
PERSONAL RELEVANCE - Garmentory feature “my feed” is a quiz which defines searching
preferences, starting general and going into more details with 4 steps only. What is great
you can always retake it again, when you need a different choice
26. Take advantage of customizable tech stack
26
Garmentory took
advantage of tech
stack & introduced
feature “MAKE
OFFER” to engage
customers in their
SALE, which now
goes all year long.
28. Curate your offer
Scout & Nimble offers whole cutated rooms, you can browse your style or
designers and the shop the room or only chosen items from it.
29. Curate your offer
Scout & Nimble curation outside the shop examples, rooms in real surroundings are
shared on instagram feed to inspire, introduce designers and present their work of
art.
30. Curate your offer
Maisonette curates ready looks for kids, allowing parents to buy the
perfect bundle instead of finding all matching items one by one.
31. Curate your offer
Goop - uses trust based choices with a celebrity, place where reader can find
suggestions from a trusted friend, cause every choice counts. We also believe in buying
fewer things that are better, which is why we both make and curate incredible
products, across beauty, fashion, wellness, and home.
41. Value convenience
Urban Ladder - 35 categories where products are presented in a descriptive and detailed way,
in order to give almost in-store discovery experience.
50. Engage no matter the channel
Surfdome - who is your customer, how can you support their point of you or inspire them towards
common great goal. As online as offline. Think outside of the box, engage & be where your
consumer interest. Surfdome support for project: beach 2 clean. On more than 400 beaches in UK
and ireland action boards encouraging to sacrifice 2 min and fill up a reusable trash bag.
51. Engage no matter the channel
Maisonette - blog, advices & inspiration for parents with
articles
60. Enhance consumers shopping experience
➔ Curate – offer a better choice, not any choice
➔ Include personalised discovery
➔ Engage no matter the channel
➔ Allow to buy conveniently & discover products “in-store like”
➔ Customise tech stack to your advantage
Keep It Personal
60
61. Curated marketplaces on Spree:
61
Keep It Personal
fashion fashion fashion fashion
food home home
62. Spree Commerce – your way translated
into unique shopping experience.
Keep It Personal