CXP CEO Retreat Guide - The Change Experience

Executive Retreat Guide For CEOs
TheWayToWell Done!
The Change Experience

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RETREAT ROADMAP
Biblical Business Principle 4
Kingdom Impact: But You Were Washed! 8
CXP CEO Executive Guide: The Change Experience 11

Bonus: The First Steps of Change 22
Endnotes 24
Next Level Leader: The Dimensions of Life - 25
Where Do You Need To Change?

Accountability and Application 29
Additional Resources 30
CEO Tools 31
Catazajá, Chis., México
* As you look at the locations of the photos in this guide, please take a moment to pray for Christian Business leaders
around the world and specifically in the country represented by the photo.

CXP CEO Summary:
Experience Question:
When do you ask your team to
review their work and find new
ways to do existing tasks?
Why don’t leaders challenge
team members to find new ways
to work more often?
What change in business has
happened over the last year
that you believe will become a
new normal for business that
you must adapt to in order to
succeed?
KEY THEMES: Yes and No, Repentance, Change, Innovation, Strategy, Kingdom Impact,
Team Management, Personal Leadership, Stewardship, Flexibility, Capacity, Growth, Transformation
Learn Faster. Lead Further.
3
”
“
To improve
is to change;
to be perfect is
to change often.
WINSTON CHURCHILL
K
BIBLICAL BUSINESS PRINCIPLE:
KNOW YOUR ‘YESES’ AND YOUR ‘NOS’
And do not swear by your head, for you cannot make
even one hair white or black. All you need to say is simply
‘Yes’ or ‘No’; anything beyond this comes from the evil one.”
- Matthew 5:36-37

Know your “Nos.” Make great decisions based on core values. Find
Your Yes. Live up to your word. Make your signature meaningful.
Walk Away From Waits.
Leaders can often be the last person in the organization to change.
Many leaders are reluctant to change because they have achieved a
measure of success. Others don’t like to change because change is
difficult and hard. Whatever the reasons that cause a leader to resist
change, change is an experience that must not be avoided.
Great leader's increasingly innovate. They understand the need to
grow and develop new business concepts and products. They are
willing to do both incremental innovation and disruptive innovation.
They know the future belongs to the creative and those that practice
innovation. Jeff Bezos, the CEO of Amazon challenges leaders by
reminding them, "You have to be willing to be misunderstood if you're
going to innovate."
Innovation starts with evaluation. Small innovations begin with
examining how to do existing tasks faster, better, or quicker. Every
person on the team should be asked to evaluate their work by
reviewing and thinking about ways to accomplish the same results
differently. Other team members should also have the ability to
challenge the status quo. When organizations evaluate their process
and find new ways to do existing tasks they become innovative.
In this CXP Executive Guide, the CEO will examine a checklist to
understand if they are ready to make a change in their personal
life or business, and they will brainstorm areas where they can find
innovation in their company to meet new market demands.

Biblical
Business
Principle
ceoexperience.com

L
Leaders like having plenty of options when deciding on paths to take in
business. Although options are beneficial when considering choices to
make, slowing down the process of decision making can sabotage business
success. Why? It creates confusion. It is far better for a leader to reach
a “yes” or “no” decision than to fall into the trap of waiting. Waiting
can cause business leaders to become indecisive. This indecisiveness
is especially harmful if a leader wants to encourage team members
to make decisions rather than let decisions only happen under their
watch.
Jesus taught his disciples about the importance of change.
One of the greatest paradoxes of the Bible is the God who
does not change and who is the Alpha and Omega is also the
God that encourages His followers to change and find new
and better ways of living and staying close to Him.
One critical mistake many business leaders make is not
changing or not changing fast enough. Leaders that
fall into the habit of waiting to change themselves or
their organization will often lead the organization
ineffectively. In fact, waiting can often be the worst
decision that is made in business.1
BIBLICAL
BUSINESS
PRINCIPLE:
KNOW YOUR
‘YESES’ AND
YOUR ‘NOS’
“AND DO NOT SWEAR
BY YOUR HEAD, FOR YOU
CANNOT MAKE EVEN ONE
HAIR WHITE OR BLACK.
ALL YOU NEED TO SAY IS
SIMPLY ‘YES’ OR ‘NO’;
ANYTHING BEYOND THIS
COMES FROM THE EVIL ONE."
Matthew 5:36-37
Know your “Nos.” Make great
decisions based on core values.
Find Your Yes. Live up to your word.
Make your signature meaningful.
Walk Away From Waits.
5
When do you find yourself saying “wait?” What steps
do you need to take to walk away from waits?

When you
become a
“yes” or “no”
leader rather
than a “wait”
leader, you
will lead your
organization to
a higher level
of focus, and
your team will
accomplish
more tasks.
ceoexperience.com
“
”
Leaders must not wait too long to make their next business
decision. Examine how “waits” hurt Well Done leaders.
1. WAITS CAN WEIGH DOWN THE ORGANIZATION
WITH UNCERTAINTY AND UNCLARITY
Leaders must provide clarity to the organization on priorities
and values. Only when the leader knows where they are
going and why they want to get there can they inspire
people to follow their lead. When a leader falls into the
habit of waiting on decisions or projects, it creates confusion
among the team about top priorities. Leaders and CEOs
should frequently communicate with team members
the organization's top priorities — be it profit, product
development, or even customer service, and explain in as
much detail as possible how those priorities impact every
level of the organization.
2. WAITS CAN WEAKEN THE LEADER’S IMPACT
It’s easier for a leader to say “wait” as opposed to “yes” or
“no.” However, this only weakens the leader’s voice. Leaders
must be crystal clear on the boundaries they are setting for
their organization when they give a clear no and must be
bold in their passion for answering yes.
3. WAITS CAN DETER PRODUCTIVITY
Waiting can cause a leader and team to worry about all the
projects and tasks that are not getting done. Alternatively, it
can cause a team to feel weighed down with other projects
and activities that are not essential to business success.
Revisit your decision to wait, either by rejecting and ignoring
a task (“no”) or by acting upon and moving forward with a
task (“yes.”) Establish clear boundaries around how many
“yes” projects your team is working on at any given time. In
the same way, establish a boundary around the number of
“waits” that are on your “waitlist.” When your organization
has reached its capacity, it’s time to move projects and
tasks to the “no” column so that they do not slow down the
progress of the “yes” tasks that your team is committed to
completing.
6 Bimini,The Bahamas

The word
"yes" is a
momentum
maker.
ceoexperience.com
“
”
7
What “yes” or “no” decision do you need to make in order
to move your business forward?
4. WAITS CAN WORK AGAINST MOMENTUM AND
THE ABILITY TO MOVE FORWARD
“Yes” is a momentum maker; “wait” is a momentum killer.
When a person has an idea, and they bring it to you, the
leader, the last thing they want to hear are phrases such as
“Yes, but” “Not now,” or “Maybe later”. Give your employee a
yes or a no rather than a “wait”. “Wait” kills the momentum
and enthusiasm of a team that is working toward a solution.
Communicate to your team that you always want to say yes
to their ideas and solutions but that they must first develop
a solution and approach.

Kingdom
Impact
ceoexperience.com
Palm Beach, Australia

T
“Or do you not know that wrongdoers will not inherit the kingdom of God? Do not
be deceived: Neither the sexually immoral nor idolaters nor adulterers nor men who
have sex with men 10 nor thieves nor the greedy nor drunkards nor slanderers nor
swindlers will inherit the kingdom of God. 11 And that is what some of you were.
But you were washed, you were sanctified, you were justified in the name of the
Lord Jesus Christ and by the Spirit of our God.”
1 Corinthians 6:9-11
The power to change and be different is one of the most beautiful abilities humans and leaders
possess. The change process is often highlighted by the word “transformation.” To be transformed
means to be in a different form than what used to be in the past.
In 1 Corinthians 6, the apostle Paul reminds the new believers of the choice of transformation that
they had made and encourages them to press forward and not return to their old ways of thinking
and living. Paul states further that the old way they were living would not allow them to have a
Kingdom impact or even be a part of the Kingdom of God. Paul is clear in his words, “or do you not
know that wrongdoers will not inherit the kingdom of God.”
As a leading visionary, Paul is reminding his readers that some choices and decisions are of no
benefit. Paul moves from general to specific in his writing when he starts to list sins and behaviors
that lead to the expulsion from the Kingdom of God. Some of those sins included - sexual
immorality, homosexuality, thievery, drunkenness, and slander.
The power of these verses is found in verse eleven, where Paul makes this penetrating statement
- “and that is what some of you were. But you were washed, you were sanctified, you were
justified in the name of the Lord Jesus Christ by the Spirit of our God.”
Kingdom Impact: ButYouWereWashed!
Singer Island, Riviera Beach, FL, USA
9
If Paul was writing this specifically to business owners, what characteristics do you think
he would have included on this list?

Kingdom Impact: ButYouWereWashed!
Catch the phrase, “that is what some of you were, but you were washed.” This is the power
of transformation that happens when people come to know a personal relationship with Jesus.
You don’t have to continue to be what you were. You can be different. You can be washed.2
You
can be transformed. This is truly an inspiring reminder of ‘the power of different’ for the life of the
believer.
The Well Done CEO must consider what changes God would have them make in their business.
However, only considering the business will not get the leader to Well Done. In order to ultimately
please God, leaders must also consider where God is asking them to change in order to lead their
lives and their businesses more effectively.
To change in the Bible often is referred to by the word “repent.” Repent means that one has missed
the mark that God has established as the standard for life or living. Then the next step is to change
the direction in which a person is headed. Repent means to turn around and head in a different
direction. It means to change, that you were one way, but today you are different.
Don’t wait to make a change that you know you need to make. Life and business are too difficult
already; the leader doesn’t need to make it harder by fighting the change that God is asking you
to make. God will help you with your changes, and He will continue to inspire you from what you
were to what He has created you to be.
JOIN THE “WELL DONE” MISSION
CEOs and leaders who are a part of CEO Experience are on a mission to hear the words, “Well
Done.” Part of that mission is imparting the phrase “Well Done” to other leaders and team
members as much as possible. Can you imagine a world where companies told their teams on a
daily basis: “Well Done?” Can you imagine the motivation employees would have if every day they
were greeted with the words, “Well Done”? Can you imagine what you could accomplish if daily
you heard God whisper in your ears, “Well Done, my child; with you, I am well pleased”! This is the
mission that we are on. This is the mission that will change the world.
10 <<< CEO Experience © All Rights Reserved 2022 >>>
Where is God asking you to do something different in your life or business? Ask the Holy
Spirit to reveal to you what God is trying to communicate to you right now?

Estonia
ceoexperience.com
CXP
CEO
Executive
Guide
Boston, MA, USA

I
Business Application: Knowing When To Change and How To Do It Effectively
In his book “Creativity Inc.” Pixar CEO Ed Catmull states, “It’s folly to think you can avoid change,
no matter how much you might want to. But also, to my mind, you shouldn’t want to. There is
no growth or success without change.” Everything changes. One of the most powerful experiences
a leader can experience is the experience of change. The reality of life is that we will either
embrace change or endure change. The goal of this experience is to become change masters.
The great speaker Jim Rohn reminds us that, “Your life does not get better by chance, it gets
better by change.”3
However, leaders can often be the last person in the organization to change. Many leaders are
reluctant to change because they have achieved a measure of success. Others don’t like to change
because change is difficult and hard. Whatever the reasons that cause a leader to resist change,
change is an experience that must not be avoided.
INNOVATION IS ANOTHER WORD FOR CHANGE
Great leaders increasingly innovate. They understand the need to grow and develop new business
concepts and products. They are willing to do both incremental innovation and disruptive
innovation. They know the future belongs to the creative and those that practice innovation.
Jeff Bezos, the CEO of Amazon, challenges leaders by reminding them, "You have to be willing
to be misunderstood if you're going to innovate."4
Innovation starts with evaluation. Small innovations begin with examining how to do
existing tasks faster, better, or quicker. Every person on the team should be
asked to evaluate their work by reviewing and thinking about ways to accomplish the same
results differently. Other team members should also have the ability to challenge the status quo.
When organizations evaluate their process and find new ways to do existing tasks, they become
innovative.5
Russia
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When You Change, Everything Changes.
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“ ”

Win Activity
CHANGE EXERCISE
List the five biggest
changes that you have
experienced in life:
#1
#2
#3
#4
#5
Every leader should ask their team consistently how to
expand what the organization or department is already
doing. Most great companies succeed here. They don’t
necessarily invent a new product or an idea. They just grow
or expand on what they have found to be successful by
finding new ways to do existing tasks.
Be willing to experiment with everything to find new
services, products, or systems.
Another important step for innovation is experimentation.
Innovators and Innovative organizations know that they
must try many things and make many mistakes. More
mistakes faster lead to successful innovation. Thomas
Edison understood this principle. That is why he was able to
reply about the 10,000 failures that he experienced when
creating the lightbulb that “I haven’t failed. I’ve just found
10,000 ways that won’t work.“6
Knowing when to change can be a difficult process.
Changing something too soon can bring defeat.
Changing something too late can bring despair. Changing
something without the help of others can bring discord.
Changing something without clarity can bring disorder.7
But changing something at the right time and in the right
way will bring you closer to your destiny.
13
When do you ask your team to review their work and
find new ways to do existing tasks?
SHARE THIS
Why don’t leaders challenge team members to find
new ways to work more often?

Win Activity
What existing offerings do you currently offer that could be expanded? List five of your
current services or products and challenge yourself to think about a new product or
service that is an extension of one of your current products.
Current Offering Expanded or New Offering
#1
#2
#3
#4
#5
Changing something at the
right time and in the right way
will bring you closer to your destiny.
ceoexperience.com
“
”

You know that you and your organization are ready for change when it meets one of the
areas on the change checklist. If you meet several areas on the checklist, then you know
that a change must be made immediately.
A CHANGE CHECKLIST
PERSPECTIVE ¨ YES ¨ NO
Change needs to happen when your point of
view is not clear enough. Leaders must strive
to have a clear perspective. They can see into
the future and are called to create a future
for others. Be sure of this foundational truth.
As a leader, if your perspective is not clear,
the perspective of your people will never be
clear. Change must happen in this situation to
see clearly. You know you are ready to change
when your perspective is clear enough.
RESULTS ¨ YES ¨ NO
Change needs to happen when you do not see
the expected or desired results. Results are the
response to an action. When the actual results
that you are experiencing are not what you
desire, change must occur. You know you are
ready to change when your desire for results is
inspirational enough.
MOTIVATION ¨ YES ¨ NO
Change needs to happen when you do not have
a vision big enough to motivate yourself to
push harder. It is easy to settle. Great leaders
are great achievers. The bigger the dream,
the greater the motivation. You know you are
ready to change when your motivation is deep
enough.
ACCOUNTABILITY ¨ YES ¨ NO
Change needs to happen when enough people
around you encourage you to do something
different. An outside set of eyes can be a
leader’s best asset. If you have multiple people
around you exhorting you to change, then
change must be considered and implemented.
You know you are ready to change when you
have accountability in place.
PAIN ¨ YES ¨ NO
Change needs to happen when you have pain
and suffering large enough. Pain often signifies
the need to do something different. When the
pain becomes significant enough, it encourages
change even when change is not easy. You
know you are ready to change when your pain
is significant enough.
BELIEF ¨ YES ¨ NO
Change needs to happen when you have a big
enough belief that things can be better when
you do something different. Belief always
precedes lasting change. You know you are
ready to change when you believe you can.
DESIRE ¨ YES ¨ NO
Change needs to happen when you have a
deep enough desire to do something different
in your life. Desire has a close partner called
disgust. Disgust and desire can both lead to
a defining moment when a person recognizes
that they have the power to change their life
for the better. You know you are ready to
change when your desire is big enough.
CXPTOOL
TheWayToWell Done!
15

To improve is
to change; to
be perfect is to
change often.
WINSTON CHURCHILL
”
ceoexperience.com
“
In order to make change lasting, CEO Experience, in each
of the CXP Executive Retreat Guides, includes an Action
& Accountability Page. It is the desire of the organization
that each CEO considers after each guide, the change or
changes that they need to make to lead better to Well
Done and Kingdom Impact. CEO Experience asks CEOs to
consider these five questions: (1) Accomplishment: What
do I expect to complete from this information in the next
30 Days? (2) Accountability: Who will I share my goals
with, and when will I share them? (3) Affirmation: Write a
positive statement about who and what I will accomplish
from what I learned today. (4) Attention: How will you give
these principles and this learning attention this month in
your life? (5) Agreement: Who else do you need to share
this information with in order to implement this into your
leadership and life?
One issue that many leaders face is deciding to change and
getting their team to embrace change as an organization.
The truth is that leaders lead in a new business reality where
companies must do everything quicker and better but with
fewer resources.
The world has changed and continues changing, and your
business models can become outdated even before the ink is
dry on the paper. Years ago, companies developed a ten- year
strategic plan. Companies can barely develop a one-year or
even a month plan in today's marketplace.
Nederland, USA
What change in business has happened over the last
year that you believe will become a new normal for
business that you must adapt to in order to succeed?

Change is essential for success. This is true both in the personal and business areas of a leader’s
life. Well Done CEOs will be wise to embrace change and make it part of their corporate culture.
The famous Winston Churchill once said, “To improve is to change; to be perfect is to change
often.“8
The Six Steps To Real Change
The Bible outlines six steps to successfully implement change that can both be effective personally
and in business. These six steps must be embraced and embodied by the CEO in the organization if
the organization is to accept any new change successfully.
STEP #1 - CAST A CLEAR AND UNDERSTANDABLE VISION
The first and most important component of change is painting a picture of a better tomorrow.
The CEO and top leadership team must speak about the vision and the changes that need to take
place in order to make the new vision a reality. Leaders' need to keep repeating the vision until it is
deeply embedded into every aspect of the company and then repeat it some more. The right vision
is a key component to creating a culture of change.
STEP #2 - HONOR FIRST STEPS TO CHANGE
The first steps of change should be celebrated and honored. Starting is always the hardest part,
and that is true for both business and personal changes. First steps in an organization could be
compared to honoring early adopters of change. Early adopters are the key to any change or
movement in an organization. Leaders who want their organization to embrace change should
encourage and reward early adopters who accept and embrace the change that the leader would
like for the organization to embrace.
STEP #3 - ACCOUNTABILITY IS PLACED AROUND CHANGE PRINCIPLES
The next responsibility for the leader who wants to embrace change as an organization is
establishing accountability around change principles. The leader must identify behaviors,
attitudes, and processes they want to change and then hold the team accountable to ensure
that the desired change becomes a reality.
STEP #4 - NEW HABITS ARE CREATED AND MODELED
The next responsibility of a change leader is to create new habits. The leader must establish new
behaviors. We cannot change old behaviors without having a new behavior in its place. If a leader
does not truly embrace the change in the organization, change will not happen in the organization.
The secret of change is to focus all of your energy, not on fighting the old but on building the
new.
17
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We can’t
solve problems
by using the
same kind of
thinking we
used when we
created them.
ALBERT EINSTEIN
”
ceoexperience.com
“
STEP #5 - GATHER THE TEAM TOGETHER TO
DISCUSS ISSUES AND CONCERNS
It is important to gather people around you to support you
in making a personal change. In the same way, a leader
should gather their team around to discuss issues and
concerns related to changes in the organization. Change
leaders learn to respond to their team’s questions, concerns,
and doubts. Great leaders take the time to walk through
transition with their people. They provide answers to the
questions of their team. They listen intently and seek to
understand the concerns that might hinder change. And
they assure the doubts of their people so that they can have
the motivation and inspiration to make change a reality for
the organization.
STEP #6 - ENDURE SETBACKS THROUGH
PERSISTENCE AND ENCOURAGEMENT
Change can be difficult and hard. Most changes do not
happen automatically. Change occurs through process,
and sometimes that process includes setbacks. Real
change happens when people and organizations develop
perseverance and endurance. Real change takes continual
commitment. Change can be difficult and hard to embrace.
This reality can be true for leaders and CEOs, and it can
be true for organizations. Great CEOs learn to embrace
change themselves and develop organizations that
create change to stay ahead in a changing marketplace.
The Five Channels of Change
When many people think of change, they think of changing
an action. They think specifically about a new habit or
behavior that they need to practice in order to achieve a
better life. Actions are essential to change. However, a
change in action is only one dimension of an actual change
process. One main reason that most change fails is because
we only focus on one area of the five dimensions of change.
For change to be successful, we must change at least three
of the five channels.
Llao Llao, Río Negro, Argentina
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CHANGE CHANNEL #1
Accepted Actions. The first dimension of change is to
challenge accepted actions. Change happens when a person
begins to think about new actions and behaviors that need
to be implemented. Actions may be the most challenging
dimension to change, but in order to have a successful
change, it cannot be the only dimension to change.
CHANGE CHANNEL #2
Bad Beliefs. Bad beliefs are those negative thoughts or ideas
that the leader repeats to themselves that robs them of
their energy and effectiveness. Before successful change can
be enacted, a review of the belief about that change must
be examined. If a person does not have the right belief
system in place before a change is attempted, the change
will always fail.
CHANGE CHANNEL #3
Timid Thinking. Albert Einstein was famous for saying,
“We can’t solve problems by using the same kind of
thinking we used when we created them.”9
Change
demands that we think differently. A dimension of
successful change is the ability to envision a different future
because of the change that has been enacted and created.
CHANGE CHANNEL #4
Harmful Habits. Another dimension of change is to examine
the unhealthy habits that lead up to a sabotaging action.
Identifying the practices that are a part of life must be an
essential part of effective change.
CHANGE CHANNEL #5
Cursed Choices. Cursed choices are those decisions that
a person makes that continue to be negative or do not
produce results. Repeated bad choices or decisions
does not ensure better results. Here is a
fundamental truth to embrace. The best choice to make
after a bad choice is a good choice, not another bad choice.
19
Win Activity
CHANGE OF BELIEFS
What do you really need
to believe in order to make
the needed changes to
make your organization
better and have a larger
and more significant
Kingdom Impact?
#1
#2
#3
#4
SHARE THIS

Win Activity
A CHANGE I WOULD LIKE TO MAKE
Brainstorm the following areas to discern an area of change you would like to make.
Consider these change channels.
CHANNEL #1
Accepted Actions: What actions do I need to take in order to make this change?
CHANNEL #2
Bad Beliefs: What bad beliefs do I need to change in order for this new behavior to
become a habit?
CHANNEL #3
Timid Thinking: What new thoughts do I need to be thinking to make sure that I
don’t revert back to my old way of living?
CHANNEL #4
Harmful Habits: What habits do I need to change in order to set my new behavior
up for success?
CHANNEL #5
Cursed Choices: What new choices are essential for this new behavior to become a
habit?

A Case Study About Change From Twitter
Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and
launched in July, whereby the service rapidly gained worldwide popularity. In 2012, more than 100
million users posted 340 million tweets a day, and the service handled an average of 1.6 billion
search queries per day. In 2013, it was one of the ten most-visited websites and had been described
as "the SMS of the Internet.”
As of 2016, Twitter had more than 319 million monthly active users. On the day of the 2016 U.S.
presidential election, Twitter proved to be the largest source of breaking news, with 40 million
tweets sent by 10 p.m. (Eastern Time) that day.
Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting
company Odeo. Jack Dorsey, then an undergraduate student at New York University, introduced
the idea of an individual using an SMS service to communicate with a small group. The original
project code name for the service was twttr, an idea that Williams later ascribed to Noah Glass,
inspired by Flickr and the five-character length of American SMS short codes. The decision was
also partly due to the fact that domain twitter.com was already in use, and it was six months after
the launch of twttr that the crew purchased the domain and changed the name of the service to
Twitter.
The first Twitter prototype, developed by Dorsey and contractor Florian Weber, was used as
an internal service for Odeo employees and the full version was introduced publicly on July 15,
2006. In October 2006, Biz Stone, Evan Williams, Dorsey, and other members of Odeo formed
ObviousCorporation and acquired Odeo, together with its assets—including Odeo.com and
Twitter.com—from the investors and shareholders. Williams fired Glass, who was silent about his
part in Twitter's startup until 2011.
Twitter spun off into its own company in April 2007. Williams provided insight into the ambiguity
that defined this early period in a 2013 interview: “With Twitter, it wasn't clear what it was. They
called it a social network, they called it microblogging, but it was hard to define, because it didn't
replace anything. There was this path of discovery with something like that, where over time you
figure out what it is. Twitter actually changed from what we thought it was in the beginning,
which we described as status updates and a social utility. It is that, in part, but the insight we
eventually came to was Twitter was really more of an information network than it is a social
network.”10
21

22
Bonus: The First Steps of Change
C
Changing can be difficult. Change can be especially hard for a person who has lost their confidence
in their ability to change. When a person loses their confidence, the function of making other
changes in their life can be far more difficult than necessary.
Have You Lost Your Change Confidence?
What steps could you take to become more change ready? Although leaders face many demons
that they have to overcome, the issue that impacts most leaders is how to regain their change
confidence after a loss.
To regain your change confidence after a loss follow these critical steps.
1. BE HONEST
The first step to regaining change confidence is to admit the truth about any and all failures.
Leaders who regain momentum after a loss don't hide the mistakes or run from the failure. They
take ownership of the decisions that have caused the loss and bring them out into the open.
2. BE VISIONARY
The next step for the leader is to see a new vision for the organization or for themselves. Start to
dream again. This is the hardest step for some leaders. Begin to see a new future and see the new
future as the new reality of the organization.
3. BE EXPECTANT
The third step is to start to have an expectant positive attitude. Believe that the situation will
begin to get better. Start believing and conveying to others that you expect new blessings to come
in the form of new customers, new ideas, new products, new solutions, and new behaviors. Here is
a leadership truth. You will get what you expect and believe is possible.
4. BE FOCUSED
The fourth step is to focus on small victories. When you start winning, you start winning.
Start by focusing on winning small victories every day. Ask yourself this question every day, "What
is my greatest win that I will achieve today.” Then don't quit working that day until you have
accomplished your win for that day. Small wins and victories lead to larger wins and victories.
Ansteys Beach, Bluff, South Africa
SHARE THIS

When you
start winning,
you start
winning.
ceoexperience.com
“
23
Bonus: The First Steps of Change
5. BE ENCOURAGED
The fifth step is to find a group of people that can encourage
you and remind you that you are a winner. You will have
many people in your life that will remind you of your failures
and your mistakes. Equally, you need peers around you
to call out your best and encourage you to become the
successful leader you can become.
6. BE DECISIVE
The last step to regaining change confidence is to make
decisions and make them quickly. Lack of confidence causes
us to lose the ability to make tough decisions. Decisions
and choices lead us to a better future. A leader is called to
make decisions, and the worst thing that a leader can do to
an organization is indecision. Ask yourself, what decision do
I need to make today and then make it and don’t look back.
Start by making small decisions that seem straightforward
and build on the bigger decisions to impact the company
significantly.
It is unfortunate when a leader loses their change
confidence. However, a leader can regain their confidence
even after they experience a loss. Leadership confidence
is the X-Factor for leaders. Leaders who are confident and
bold in their belief about their company and their life can
experience breakthroughs and successes. If you have lost
your leadership confidence, make today the day that you
start taking it back. Not only for your benefit but also for the
good of those that you lead.
”

Endnotes
#1 Ken Gosnell, “Leaders, Don't Wait To Make Your Next Business Decision,” Forbes,
https://www.forbes.com/sites/forbescoachescouncil/2019/08/27/leaders-dont-wait-to-make-your-next-business-
decision/?sh=4e9f27248025
#2 Stephen C. Weber, But You Were Washed, Daily Encouragement, April 21, 2017,
https://dailyencouragement.wordpress.com/2017/04/21/but-you-were-washed/
#3 Ed Catmull, Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration, Random House,
April 8, 2014. p. 146
#4 Jeff Bezos Quotes." BrainyQuote.com, BrainyMedia Inc, 2022. January 17, 2022,
https://www.brainyquote.com/quotes/jeff_bezos_449999
#5 Ken Gosnell, 3 Ways To Become An Innovative Entrepreneur, Medium, January 16, 2019,
https://medium.com/swlh/3-ways-to-become-an-innovative-entrepreneur-275ce87d2c1b
#6 "Thomas A. Edison Quotes." BrainyQuote.com. BrainyMedia Inc, 2022. January 17, 2022,
https://www.brainyquote.com/quotes/thomas_a_edison_132683
#7 Ken Gosnell, To Innovate Or To Tweak? 14 Ways To Help You Decide, Linkedin, March 17, 2018,
https://www.linkedin.com/pulse/innovate-tweak-14-ways-help-you-decide-ken-gosnell/
#8 "Winston Churchill Quotes." BrainyQuote.com. BrainyMedia Inc, 2022. January 17, 2022,
https://www.brainyquote.com/quotes/winston_churchill_138235
#9 Albert Einstein Quotes." BrainyQuote.com. BrainyMedia Inc, 2022. January 17, 2022,
https://www.brainyquote.com/quotes/albert_einstein_385842
#10 https://en.wikipedia.org/wiki/Twitter
2 Watch this video about how Twitter got started. https://www.youtube.com/watch?v=p8N0xN0ihMA
3 Read this article: https://www.forbes.com/sites/jasonnazar/2013/10/08/14-famous-business-pivots/?sh=18b9a6e25797
LakeVictoria, Uganda

Estonia
ceoexperience.com
Next
Level
Leader
Fletcher Cove Beach Park, Solana Beach, USA

26
The Dimensions of Life -Where DoYou NeedTo Change?
Roy Lake, Nisswa, MN, USA
LLife is made up of only four dimensions. In Deuteronomy 6:5, the Old Testament leader Moses
tells his followers that their primary focus in life is to “Love the Lord your God with all your heart,
with all your mind, and with all your strength.” Jesus repeats this statement in Matthew 22:37, where
he adds the word soul. These four dimensions are all there ever was and will ever be. When you
consider changes to your life, the wise person should consider one of these four dimensions as
a place to start.
“Love the Lord your God with all your heart,
with all your mind, and with all your strength.”
DIMENSION #1 – HEART
The first dimension to consider change is with the heart. The heart is the seat of all key relationships
in life. How we rate this dimension of our life will speak a great deal about how satisfied we are with
life. Key questions to consider would be:
• do you have unresolved conflict with the key people in your life?
• are you spending quality time with the right people?
• have you made the key people in your life know that they are essential components of your life?
Rate your relationships at this current time. On a scale from one to ten, with ten being high,
how satisfied are you with the key relationships in your life.
1 2 3 4 5 6 7 8 9 10
What changes could you make in the next thirty days to improve your heart score?

27
DIMENSION #2 – SOUL
The second dimension to consider change is with the soul. The soul is the critical longing inside
each person to connect with their creator or higher being. The questions to consider here would be:
• are you fulfilling your calling in life?
• are you connected to your core values?
• are you satisfied with your knowledge of the spiritual?
Rate your connection to your soul side at this current time. On a scale from one to ten, with
ten being high, how satisfied are you with your soul?
1 2 3 4 5 6 7 8 9 10
DIMENSION #3 – MIND
The third dimension to consider change is with the mind. The mind is the motivation and habit
maker of our lives. It is essential to living a healthy life to have a healthy mind. A healthy mind is
not filled with worries, pains, or negatives.
The questions to consider here would be:
• are you filling your thoughts with positive beliefs?
• are you learning and growing daily?
• are you satisfied with your current level of knowledge?
Rate your connection to your mind side at this present time. On a scale from one to ten, with
ten being high, how satisfied are you with your mind?
1 2 3 4 5 6 7 8 9 10
What changes could you make in the next thirty days to improve your soul score?
What changes could you make in the next thirty days to improve your mind score?

The mind is the motivation
and habit maker of our lives.
ceoexperience.com
“ ”
DIMENSION #4 – MIGHT
The fourth dimension to consider change is with the might. Might is another word for body, health,
or energy. The might is the activity to move towards and complete our goals and dreams. It is
essential to living a healthy life that a person has a strong might. The questions to consider here
would be:
• are you energized daily to complete tasks?
• do you have healthy lifestyle habits?
• are your satisfied with your energy level?
Rate your connection to your might side at this current time. On a scale from one to ten, with
ten being high, how satisfied are you with your energy?
1 2 3 4 5 6 7 8 9 10
28
What changes could you make in the next thirty days to improve your might score?
Cryder Beach, Southampton, USA

Action Steps:
ACCOMPLISHMENT: What project or task are you
working on that you want to be held accountable to
so that you can achieve breakthrough?
ACCOUNTABILITY: Who will you commit to holding
accountable so that they can move forward toward
accomplishing their goal? How will you hold them
accountable?
ATTENTION: What changes are happening at your
company or in your life that you want your peers or
your executive partner to be aware of so that they can
track with you this month?
AGREEMENT: What one person do you need to share a
quote or statement out of this guide with so that they
can start their journey to Well Done?
Accountability and Application
A one sentence summary that God is revealing to
you from this Executive Guide:
#1
#2
#3
#4
Changing
something too
soon can bring
defeat. Changing
something too
late can bring
despair. Changing
something
without the help
of others can bring
discord. Changing
something without
clarity can bring
disorder. But
changing something
at the right time
and in the right way
will bring you closer
to your destiny.
KEN GOSNELL
“
”
ceoexperience.com
29
Cryder Beach, Southampton, USA

Articles
Joseph Folkman, 5 Required Skills for Leading Change, Forbes, January 16, 2020,
https://www.forbes.com/sites/joefolkman/2020/01/16/5-required-skills-for-leading-change/?
sh=653e566e6a16
Videos
Ed Catmull, Ed Catmull, Pixar-Disney President: Importance of understanding
change in the way Steve Jobs did, Youtube, August 15, 2016,
https://www.youtube.com/watch?v=sXTxeeJEF9Q
Coldfustion, Scandal and Betrayal: The Story of How Twitter Started, YouTube,
May 21, 2020,
https://www.youtube.com/watch?v=p8N0xN0ihMA
Derek Prince, Got Tears in my Eyes Hearing This: True vs. False Repentance Easily
Explained - Derek Prince, YouTube, A & O Productions, August 10, 2019,
https://www.youtube.com/watch?v=AgfK4NSWR0w
Books
Ed Catmull, Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True
Inspiration, Random House, 2014,
https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012/
ref=sr_1_2?keywords=ed+catmull+creativity&qid=1642793981&sr=8-2
Additional Resources

BEST SCORE
Take-Away
SCORE TO WATCH
Take-Away
MOST IMPORTANT SCORE TO IMPROVE
Pathway To Improvement
MONTH
FocusWheel
TheWayToWell Done!
32
Give yourself a score in each area below from 0 to 10. Starting with 0 in
the middle and 10 as the outer rim. The higher the rating the better you
feel about that area for the last 30 days. This wheel is designed to help
you know where to focus your actions and behaviors in the next 30 days
to see a better performance of your life and leadership.

H
E
A
RT

BO
D
Y

M
I
N
D

S
O
U
L
R
E
L
A
T
I
O
N
S
H
I
P

INFLUENCE HEALTH

E
N
E
R
G
Y

B
U
S
I
N
E
S
S

COMPASS FOLLOWERSHIP
P
E
R
S
O
N
A
L
G
R
O
W
T
H

RELATIONSHIP
INFLUENCE
HEALTH
ENERGY
BUSINESS
COMPASS
FOLLOWERSHIP
PERSONAL GROWTH
MONTH
Win List
TheWayToWell Done!
33
GOALS DREAMS PRAYERS
SOUL
MIND
BODY
HEART

These questions are designed to bring clarity and focus to
the leader. When a leader is clear, everything becomes clear.
QUESTION QUADRANT
GROWTH INNOVATION
What is the most significant lesson you have
learned in the last 30 days?
What is the most significant change that you have
noticed in the past 30 days.
ANSWER: ANSWER:
FOCUS THANKS
What is the most critical task that you are trying
to complete and when will it be completed?
What is the best breakthrough or win to celebrate
that you have enjoyed in the last 30 days?
ANSWER: ANSWER:
What additional questions do I need to be asking myself to succeed?
StrategicVision
TheWayToWell Done!
34

QUESTION ANSWER
What critical project are you
working on that will make your
organization better a year from now?
What problem or issue are you spending
time on to which you wish you could
find the answer?
VISION & DIRECTION
Know your yeses and your nos
StrategicVision
TheWayToWell Done!
35
DO: WHAT TO (YES)
WHAT TASKS ARE YOU CURRENTLY DOING THAT
YOU COULD DELEGATE/ HIRE SOMEONE ELSE TO DO?
TASK TO
DELEGATE
PERSON TO
LEAD TASK
DELEGATE: WHO TO (NO)
Who is God asking you
to pray for this month?
What is God asking you to do
that you need to say YES to?
BIG PICTURE
DECIDE: WHERE TO

36
KnowYour Order -WorkYour Order
TheWayToWell Done!
AREAS OF CEO STEWARDSHIP
WEEK 1 - MY ORDER:
1.
2.
3.
4.
WEEK 2 - MY ORDER:
1.
2.
3.
4.
WEEK 3 - MY ORDER:
1.
2.
3.
4.
WEEK 4 - MY ORDER:
1.
2.
3.
4.
STRATEGY & VISION
ACCOUNTING & FINANCE
MARKETING & SALES
HUMAN RESOURCES
OPERATIONAL
EXCELLENCE
CUSTOMER COMPETITIVE
ADVANTAGE
KINGDOM IMPACT
PERSONAL LEADERSHIP
TEAM DEVELOPMENT
& CULTURE
Rank the following areas from most important (1)
to least important (9).

37
BUSINESS PILLAR:
GOAL 1 ______% complete
Steps taken this month to complete the goal:
BUSINESS PILLAR:
BUSINESS PILLAR:
Business Update
TheWayToWell Done!
YEARLY VISION
MONTHLY
DASHBOARD
ACTION PLAN:
Define what actions need
to be taken in the next 30
days to keep the business
moving forward.
1.
2.
3.
4.

Case Stories
TheWayToWell Done!
KEY CHARACTERS: HERO: VILLAIN:
THE SCENE:
The ____________________________________________ has been __________________________________
because they are ___________________________________________________________________________
____________________________________________________________________________________________.
describe the reason and impact
THE CLIMAX/TENSION:
Now I feel ___________________ because _____________________________________________________
explanation of why
____________________________________________________________________________________________.
So I am thinking that I should _____________________________________________________________.
path to consider
THE POSSIBLE PATHWAYS:
OPTION OPTION OPTION OPTION
BIBLE PASSAGES OR PRINCIPLES TO CONSIDER:
LESSONS LEARNED AND KEY TAKE AWAYS FROM THIS SITUATION:
38

Best Ideas
TheWayToWell Done!
39
<<< LEARNING >>>
Best Ideas To Share With My Team Best Ideas That I Will Implement
<<< APPLYING >>>
Best Ideas I Heard Today

Ken Gosnell 240.396.7671 • kengosnell@ceoexperience.com
ceoexperience.com

CXP CEO Retreat Guide - The Change Experience

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