Data Driven SEO by Dan Petrovic
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Dan Petrovic's deck on Data Driven SEO at PeepCon 2.0 in Manila.
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Beginners guide to data driven SEO
This document provides an overview of data-driven SEO and outlines a three step process:
1) Investigation - Gather data on target demographics, buyer personas, keywords, competitors through tools like analytics and link profiles.
2) Interpretation - Analyze the data, identify areas for improvement, and create reports to develop strategies.
3) Implementation - Execute the strategies, measure results, and adapt strategies based on new data to continually improve performance.
The process emphasizes thorough research, testing, and adapting to new information to develop long-term, science-based SEO strategies.
Data Driven-Seo
This document discusses data-driven search engine optimization strategies. It begins with an introduction to Haden Interactive, an SEO firm. It then discusses best practices for SEO, including focusing on quality content and user experience over tricks. It emphasizes using data from analytics tools like Google Analytics to understand customers and how visitors are finding and interacting with the website. This data can help identify underperforming content that could be improved for quick SEO wins. Overall, the document provides an overview of how SEO professionals can use data insights to optimize a website's content and strategy.
Avoiding Google Penalties by Appearing Squeaky Clean by Dean Chew
Dean Chew discussed various types of penalties sites can receive from Google, including hacked sites, snippets spam, thin content, and paid or spammy link building. He provided examples of sites that received manual actions or algorithmic penalties and the process of recovering, including identifying low quality links, takedown outreach, reconsideration requests, and disavowing links. Chew also covered topics like natural link landscapes, varying link types, and avoiding unnatural or overly optimized backlinks to stay compliant with Google's guidelines.
Your Website Doesn’t Matter: Local SEO in 2018 and Beyond-Dana DiTomaso
This document discusses strategies for businesses to improve local engagement and build genuine connections with customers in their local area. It covers challenges like spam and fake reviews and promotes focusing tactics on real engagement through Google location services, consistent newsletters, social media interactions, tracking appointments and events, and requesting genuine reviews from customers. The overarching goal is to provide an excellent customer experience that leads to strong word-of-mouth recommendations through in-person interactions and digital touchpoints.
Experimentation: A Superior Framework+Offering for SEO by Cyrus Shepard
Cyrus Shepard discusses strategies for improving website engagement metrics like bounce rate and time on site. He recommends focusing on speed optimizations, improving typography, matching content to user intent, adding images/video, answering related questions, and strengthening internal linking. Shepard saw positive results after implementing these engagement strategies, with bounce rate decreasing from 80% to 42% and traffic recovering from a 50% drop.
Link Building in 2018 by Jason Acidre
This document provides tips and strategies for effective link building in 2018. It emphasizes focusing link building efforts on creating high-quality, valuable content that is relevant to target audiences and builds relationships. Specific tactics recommended include developing different types of content like guides, tutorials and case studies; promoting content through outreach; identifying opportunities for strategic partnerships; and consistently building a brand over time in a specific niche. The document stresses taking a content-first and audience-first approach to link building.
Why You Should Invest in Technical SEO by Ruth Burr Reedy
The document discusses why technical SEO is important. It notes that search engines are getting better at understanding pages through JavaScript rendering. Technical SEO encompasses elements like performance, crawlability, and indexation. Current topics in technical SEO include site speed, code bloat, responsive design, duplicate content, and crawl budget. The future of technical SEO includes mobile-first indexing, device-agnostic information, featured snippets, semantic markup, machine learning, and user experience. The document recommends investing in technical SEO by testing on multiple devices, hiring SEOs with developer skills, and improving the user experience.
Recommandé
Beginners guide to data driven SEO
This document provides an overview of data-driven SEO and outlines a three step process:
1) Investigation - Gather data on target demographics, buyer personas, keywords, competitors through tools like analytics and link profiles.
2) Interpretation - Analyze the data, identify areas for improvement, and create reports to develop strategies.
3) Implementation - Execute the strategies, measure results, and adapt strategies based on new data to continually improve performance.
The process emphasizes thorough research, testing, and adapting to new information to develop long-term, science-based SEO strategies.
Data Driven-Seo
This document discusses data-driven search engine optimization strategies. It begins with an introduction to Haden Interactive, an SEO firm. It then discusses best practices for SEO, including focusing on quality content and user experience over tricks. It emphasizes using data from analytics tools like Google Analytics to understand customers and how visitors are finding and interacting with the website. This data can help identify underperforming content that could be improved for quick SEO wins. Overall, the document provides an overview of how SEO professionals can use data insights to optimize a website's content and strategy.
Avoiding Google Penalties by Appearing Squeaky Clean by Dean Chew
Dean Chew discussed various types of penalties sites can receive from Google, including hacked sites, snippets spam, thin content, and paid or spammy link building. He provided examples of sites that received manual actions or algorithmic penalties and the process of recovering, including identifying low quality links, takedown outreach, reconsideration requests, and disavowing links. Chew also covered topics like natural link landscapes, varying link types, and avoiding unnatural or overly optimized backlinks to stay compliant with Google's guidelines.
Your Website Doesn’t Matter: Local SEO in 2018 and Beyond-Dana DiTomaso
This document discusses strategies for businesses to improve local engagement and build genuine connections with customers in their local area. It covers challenges like spam and fake reviews and promotes focusing tactics on real engagement through Google location services, consistent newsletters, social media interactions, tracking appointments and events, and requesting genuine reviews from customers. The overarching goal is to provide an excellent customer experience that leads to strong word-of-mouth recommendations through in-person interactions and digital touchpoints.
Experimentation: A Superior Framework+Offering for SEO by Cyrus Shepard
Cyrus Shepard discusses strategies for improving website engagement metrics like bounce rate and time on site. He recommends focusing on speed optimizations, improving typography, matching content to user intent, adding images/video, answering related questions, and strengthening internal linking. Shepard saw positive results after implementing these engagement strategies, with bounce rate decreasing from 80% to 42% and traffic recovering from a 50% drop.
Link Building in 2018 by Jason Acidre
This document provides tips and strategies for effective link building in 2018. It emphasizes focusing link building efforts on creating high-quality, valuable content that is relevant to target audiences and builds relationships. Specific tactics recommended include developing different types of content like guides, tutorials and case studies; promoting content through outreach; identifying opportunities for strategic partnerships; and consistently building a brand over time in a specific niche. The document stresses taking a content-first and audience-first approach to link building.
Why You Should Invest in Technical SEO by Ruth Burr Reedy
The document discusses why technical SEO is important. It notes that search engines are getting better at understanding pages through JavaScript rendering. Technical SEO encompasses elements like performance, crawlability, and indexation. Current topics in technical SEO include site speed, code bloat, responsive design, duplicate content, and crawl budget. The future of technical SEO includes mobile-first indexing, device-agnostic information, featured snippets, semantic markup, machine learning, and user experience. The document recommends investing in technical SEO by testing on multiple devices, hiring SEOs with developer skills, and improving the user experience.
State of SE0: 2018 by Cyrus Shepard
This document summarizes the state of SEO in 2018. It notes that while many people have "SEO" in their job title, the work is busy and few are true experts. It describes changes in the SERPs like the explosion of featured snippets and related questions, and fewer organic links and clicks. However, it argues that opportunities still exist, such as winning featured snippets and carousels that can drive additive traffic. It recommends focusing on user satisfaction and engagement metrics to take advantage of these opportunities.
THE SEO’S GUIDE TO LEARNING Google ADWORDS
This document provides an overview of using SEO strategies and data to optimize a Google AdWords campaign. It recommends using SEO keyword research to build the campaign structure with relevant ad groups and landing pages. It also suggests using SEO optimization techniques to improve the landing pages, and leveraging Search Console and Analytics data to write ads and select the conversion tracking model. Finally, it proposes setting bids in AdWords based on historical SEO conversion rates for landing pages. The overall objective is to help experienced SEOs learn AdWords by taking a natural SEO-focused approach.
PTTC SEO 101 Deck
Search engine optimization (SEO) involves optimizing websites to increase their visibility in organic search results. SEO is important because most people use search engines to find websites. Ranking highly can provide a website with increased exposure, brand awareness, targeted traffic, and cost-effective marketing. SEO success depends on technical elements like site speed, mobile friendliness, titles, descriptions and internal linking, as well as developing high-quality content and promoting it through blogs, social media, press releases and collaborations.
12 Steps to Professionalizing Your Startup
Glen Dimaandal's presentation on professionalizing a digital startup. Event: Digital Entrepreneurs Manila.
Seo processes
The document discusses Nathaniel Alzaga's SEO Shots IV presentation which focuses on the intake process, wireframing process, and competitive analysis for SEO projects. The intake process section details the types of questions asked of clients. The wireframing process section explains how wireframes align goals across different roles and functions. The competitive analysis section notes the importance of checking competitors' rankings, websites, content, backlinks and social media.
Modern Day Link Building by Jon Cooper
The document discusses modern link building strategies and tactics. It provides tips on using tools like Ahrefs and Majestic for competitive analysis. It also recommends observing international and local markets for link opportunities. Specific tactics mentioned include targeting brand websites with review content, news sections for discounts, and sponsored sub-forums. The document also lists tools for tasks like getting link metrics, finding broken links, prioritizing opportunities, and prospecting for links.
The Technical Seo Renaissance - Mike King
This document discusses the rise of technical SEO due to changes in web technologies like JavaScript, AngularJS, and ReactJS. It notes that search engines are now able to crawl sites rendered with JavaScript through headless browsers. It emphasizes the importance of log file analysis and ensuring sites are crawlable, including through proper prerendering setup. The document argues that technical SEO skills are now essential for SEO professionals due to the increased complexity of modern web development.
Site Speed Optimization by Itamar Gero
This document discusses the importance of site speed for SEO. It provides tips for analyzing site speed using tools like Pingdom and GTMetrix, and improving site speed by reducing page load times, using a content delivery network, gzip compression, and other optimizations. A case study example shows how optimizing site speed led to increased impressions and clicks for one site. The document emphasizes that Google is prioritizing user experience more, so site speed will continue growing in importance for search rankings.
Setting Up the Ideal AdWords Structure by Jun Baranggan
This document provides guidance on structuring an optimal AdWords campaign. It recommends defining goals such as lead generation or e-commerce, understanding audiences through segmentation by language, location, or products, and considering separate campaigns for multi-location or multi-language websites to target audiences more precisely. The key aspects are goal setting, audience analysis, and campaign organization for specific geographies or languages to improve marketing performance.
The Right Way to Do an SEO Audit
This document outlines 25 opportunities to improve a website for SEO through an audit. It discusses technical issues like robots.txt blocking important pages, JavaScript affecting crawling, non-SEO friendly redirects, broken links, and properly structured XML sitemaps. It also covers issues that affect indexing like duplicate content, duplicate URLs, and content above the fold. Ranking factors covered include title and meta descriptions, URL structure, keyword optimization, internal and external linking, website speed, and mobile friendliness. The document provides tips and tools to evaluate these opportunities to improve a website's SEO performance.
PPC Ninja Moves by Joshua Ruskin
This document contains notes from a presentation given by Joshua Ruskin on digital marketing strategies. It discusses various topics like shared budgets, Google Editor, Bing Ads, click-through rates, on-page SEO, landing page relevancy, mobile bid adjustments, day and time partitioning, geo-targeting, and household targeting. Joshua Ruskin owns a digital marketing agency called Linkage Web Development with offices in Angeles City and Baguio City.
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
This document discusses using paid advertising as part of a multi-channel marketing campaign. It provides advice on leveraging different paid advertising strategies like retargeting, lookalike audiences, and integrating analytics data between platforms. The document also examines which marketing channels are most effective at different stages of the customer journey for small, medium, and large businesses. Key takeaways include focusing digital marketing strategies on business goals, understanding overall performance of activities, and using retargeting to get more conversions.
Manual Penalty Recovery by Dean Chew
The document discusses manual penalty recovery for a site called Intercasino that was hit by Google updates. It describes identifying over 72,000 low quality links to the site, categorizing them, creating a link matrix, and submitting three reconsideration requests to Google involving extensive link removals. Over several months, over 11,000 links were removed from the first request, over 24,000 from the second, and over 15,000 from the third. A manual penalty issued by Google in April 2014 was finally lifted in December 2014 after disavowing over 8,000 domains and removing over 80% of the original links found.
5 Branding Essentials for Marketers - RM Nisperos
This document discusses how marketers should focus on selling customers a better version of themselves rather than just products or services. It emphasizes that emotion is more important than content in marketing. The document also provides examples of how leveraging deeper customer motivations beyond just success can help online businesses grow exponentially. Finally, it stresses the importance of consistent brand communication and focus to build strong brand equity and marketing.
5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato
This document provides tips for working in your business versus on your business. It recommends scheduling regular meetings with managers or partners, finding a mentor if working alone, investing in relationships by asking questions and attending events, and starting relevant online and offline conversations. It also suggests investing in people through a corporate university to increase retention and branding, inviting thought leaders to speak, and having team members share knowledge. The document stresses the importance of passion for one's work to drive perseverance and lifelong learning.
Mastering Link Research Campaigns by Venchito Tampon Jr.
This document provides tips and strategies for researching link building campaigns, including using specific Google search operators to find blog posts and pages relevant for outreach. It recommends tools like Linkminer, Branded Mentions, and SEMRush for analyzing linking opportunities and traffic from potential link targets. Common search phrases for finding guest post opportunities and strategies for combining operators to refine searches are also outlined.
Scaling Your Link Acquisition by Ehmz Vivas
This document provides tips and recommendations for link building and outreach, including focusing on domains with authority scores over 25, targeting sites with at least 500 monthly visitors and 100 ranking keywords, using tools like Semrush and Majestic to research sites, creating email templates to contact website owners, avoiding spammy or low quality sites, and emphasizing creating genuine connections with a humble approach.
How to Penalty-Proof Your Website - Arvin Buising
This document provides tips to avoid search engine penalties. It advises to forget about trying to outsmart Google and instead focus on creating great content. The tips are to regularly clean up websites by removing error pages, duplicate content, broken links, and unwanted inbound links. It also recommends diversifying traffic sources rather than relying on a single source, as no single source is completely safe from algorithm updates. The overall message is that maintaining a clean website with quality content and diversified traffic is the best way to avoid search engine penalties.
Building Real World Influence That Boosts Your Search Engine Rankings
A quick guide on building real-world infkuence that translates into positive organic search ranking signals.
Content Marketing Strategy by GDI
A presentation illustrating the value of mobile and video marketing -- and how they can be leveraged for content marketing. This deck includes a case study on how we generated $4 million in revenue using this core method for an information product.
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Plus de Glen Dimaandal
State of SE0: 2018 by Cyrus Shepard
This document summarizes the state of SEO in 2018. It notes that while many people have "SEO" in their job title, the work is busy and few are true experts. It describes changes in the SERPs like the explosion of featured snippets and related questions, and fewer organic links and clicks. However, it argues that opportunities still exist, such as winning featured snippets and carousels that can drive additive traffic. It recommends focusing on user satisfaction and engagement metrics to take advantage of these opportunities.
THE SEO’S GUIDE TO LEARNING Google ADWORDS
This document provides an overview of using SEO strategies and data to optimize a Google AdWords campaign. It recommends using SEO keyword research to build the campaign structure with relevant ad groups and landing pages. It also suggests using SEO optimization techniques to improve the landing pages, and leveraging Search Console and Analytics data to write ads and select the conversion tracking model. Finally, it proposes setting bids in AdWords based on historical SEO conversion rates for landing pages. The overall objective is to help experienced SEOs learn AdWords by taking a natural SEO-focused approach.
PTTC SEO 101 Deck
Search engine optimization (SEO) involves optimizing websites to increase their visibility in organic search results. SEO is important because most people use search engines to find websites. Ranking highly can provide a website with increased exposure, brand awareness, targeted traffic, and cost-effective marketing. SEO success depends on technical elements like site speed, mobile friendliness, titles, descriptions and internal linking, as well as developing high-quality content and promoting it through blogs, social media, press releases and collaborations.
12 Steps to Professionalizing Your Startup
Glen Dimaandal's presentation on professionalizing a digital startup. Event: Digital Entrepreneurs Manila.
Seo processes
The document discusses Nathaniel Alzaga's SEO Shots IV presentation which focuses on the intake process, wireframing process, and competitive analysis for SEO projects. The intake process section details the types of questions asked of clients. The wireframing process section explains how wireframes align goals across different roles and functions. The competitive analysis section notes the importance of checking competitors' rankings, websites, content, backlinks and social media.
Modern Day Link Building by Jon Cooper
The document discusses modern link building strategies and tactics. It provides tips on using tools like Ahrefs and Majestic for competitive analysis. It also recommends observing international and local markets for link opportunities. Specific tactics mentioned include targeting brand websites with review content, news sections for discounts, and sponsored sub-forums. The document also lists tools for tasks like getting link metrics, finding broken links, prioritizing opportunities, and prospecting for links.
The Technical Seo Renaissance - Mike King
This document discusses the rise of technical SEO due to changes in web technologies like JavaScript, AngularJS, and ReactJS. It notes that search engines are now able to crawl sites rendered with JavaScript through headless browsers. It emphasizes the importance of log file analysis and ensuring sites are crawlable, including through proper prerendering setup. The document argues that technical SEO skills are now essential for SEO professionals due to the increased complexity of modern web development.
Site Speed Optimization by Itamar Gero
This document discusses the importance of site speed for SEO. It provides tips for analyzing site speed using tools like Pingdom and GTMetrix, and improving site speed by reducing page load times, using a content delivery network, gzip compression, and other optimizations. A case study example shows how optimizing site speed led to increased impressions and clicks for one site. The document emphasizes that Google is prioritizing user experience more, so site speed will continue growing in importance for search rankings.
Setting Up the Ideal AdWords Structure by Jun Baranggan
This document provides guidance on structuring an optimal AdWords campaign. It recommends defining goals such as lead generation or e-commerce, understanding audiences through segmentation by language, location, or products, and considering separate campaigns for multi-location or multi-language websites to target audiences more precisely. The key aspects are goal setting, audience analysis, and campaign organization for specific geographies or languages to improve marketing performance.
The Right Way to Do an SEO Audit
This document outlines 25 opportunities to improve a website for SEO through an audit. It discusses technical issues like robots.txt blocking important pages, JavaScript affecting crawling, non-SEO friendly redirects, broken links, and properly structured XML sitemaps. It also covers issues that affect indexing like duplicate content, duplicate URLs, and content above the fold. Ranking factors covered include title and meta descriptions, URL structure, keyword optimization, internal and external linking, website speed, and mobile friendliness. The document provides tips and tools to evaluate these opportunities to improve a website's SEO performance.
PPC Ninja Moves by Joshua Ruskin
This document contains notes from a presentation given by Joshua Ruskin on digital marketing strategies. It discusses various topics like shared budgets, Google Editor, Bing Ads, click-through rates, on-page SEO, landing page relevancy, mobile bid adjustments, day and time partitioning, geo-targeting, and household targeting. Joshua Ruskin owns a digital marketing agency called Linkage Web Development with offices in Angeles City and Baguio City.
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
This document discusses using paid advertising as part of a multi-channel marketing campaign. It provides advice on leveraging different paid advertising strategies like retargeting, lookalike audiences, and integrating analytics data between platforms. The document also examines which marketing channels are most effective at different stages of the customer journey for small, medium, and large businesses. Key takeaways include focusing digital marketing strategies on business goals, understanding overall performance of activities, and using retargeting to get more conversions.
Manual Penalty Recovery by Dean Chew
The document discusses manual penalty recovery for a site called Intercasino that was hit by Google updates. It describes identifying over 72,000 low quality links to the site, categorizing them, creating a link matrix, and submitting three reconsideration requests to Google involving extensive link removals. Over several months, over 11,000 links were removed from the first request, over 24,000 from the second, and over 15,000 from the third. A manual penalty issued by Google in April 2014 was finally lifted in December 2014 after disavowing over 8,000 domains and removing over 80% of the original links found.
5 Branding Essentials for Marketers - RM Nisperos
This document discusses how marketers should focus on selling customers a better version of themselves rather than just products or services. It emphasizes that emotion is more important than content in marketing. The document also provides examples of how leveraging deeper customer motivations beyond just success can help online businesses grow exponentially. Finally, it stresses the importance of consistent brand communication and focus to build strong brand equity and marketing.
5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato
This document provides tips for working in your business versus on your business. It recommends scheduling regular meetings with managers or partners, finding a mentor if working alone, investing in relationships by asking questions and attending events, and starting relevant online and offline conversations. It also suggests investing in people through a corporate university to increase retention and branding, inviting thought leaders to speak, and having team members share knowledge. The document stresses the importance of passion for one's work to drive perseverance and lifelong learning.
Mastering Link Research Campaigns by Venchito Tampon Jr.
This document provides tips and strategies for researching link building campaigns, including using specific Google search operators to find blog posts and pages relevant for outreach. It recommends tools like Linkminer, Branded Mentions, and SEMRush for analyzing linking opportunities and traffic from potential link targets. Common search phrases for finding guest post opportunities and strategies for combining operators to refine searches are also outlined.
Scaling Your Link Acquisition by Ehmz Vivas
This document provides tips and recommendations for link building and outreach, including focusing on domains with authority scores over 25, targeting sites with at least 500 monthly visitors and 100 ranking keywords, using tools like Semrush and Majestic to research sites, creating email templates to contact website owners, avoiding spammy or low quality sites, and emphasizing creating genuine connections with a humble approach.
How to Penalty-Proof Your Website - Arvin Buising
This document provides tips to avoid search engine penalties. It advises to forget about trying to outsmart Google and instead focus on creating great content. The tips are to regularly clean up websites by removing error pages, duplicate content, broken links, and unwanted inbound links. It also recommends diversifying traffic sources rather than relying on a single source, as no single source is completely safe from algorithm updates. The overall message is that maintaining a clean website with quality content and diversified traffic is the best way to avoid search engine penalties.
Building Real World Influence That Boosts Your Search Engine Rankings
A quick guide on building real-world infkuence that translates into positive organic search ranking signals.
Content Marketing Strategy by GDI
A presentation illustrating the value of mobile and video marketing -- and how they can be leveraged for content marketing. This deck includes a case study on how we generated $4 million in revenue using this core method for an information product.
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Setting Up the Ideal AdWords Structure by Jun Baranggan
Setting Up the Ideal AdWords Structure by Jun Baranggan
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato
5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato
Mastering Link Research Campaigns by Venchito Tampon Jr.
Mastering Link Research Campaigns by Venchito Tampon Jr.
Building Real World Influence That Boosts Your Search Engine Rankings
Building Real World Influence That Boosts Your Search Engine Rankings
Data Driven SEO by Dan Petrovic
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