Trust is the starting point of a good conversation manager. Trust is the minimum demand which leads to brand identifcation. Brand identification is the key to start with conversation management. This presentation combines the philosophy of 'speed of trust' of Covey, with the philosophy of 'The Conversations manager'.

1. #DCM Trust createsconversations

2. Trust?

3. Trust?

4. Minimum demand

5. Why? Trust?

6. $

7. TRUST IDENTIFICATION

8. Brand Conversations Purchase brand Brand leverage R²=.50 Brand Identification Promote brand Brand isclose to ideal Brand Perception

9. No/low brand identification Brand values My values High brand identification

10. Positive/Neutral Negative

13. Brand Conversations Purchase brand Brand leverage R²=.50 Brand Identification Promote brand Brand isclose to ideal Brand Perception

14. Iftheyrecommendyou, theytrustyou

15. How? Trust?

16. Integrity Capabilities Trust Intent Results Source: Covey, speed of trust

18. Integrity Trust Intent Source: Covey, speed of trust

20. Integrity Trust Intent Source: Covey, speed of trust

21. Casillas,Real Madrid Bram Verbist, Cercle Brugge

22. Integrity Capabilities Trust Intent Source: Covey, speed of trust

24. Trust Results Source: Covey, speed of trust

25. Integrity Capabilities Trust Intent Results Source: Covey, speed of trust

26. Facts Emotions Integrity Capabilities Trust Intent Results Source: Covey, speed of trust

27. Ratio >Emo

28. Ratio =Emo

29. Top 5 brands of the world according to interbrand

37. Top 5 brands of the world according to interbrand Top 5 brands of the world according to facebook 6 0,6 2,6

38. Top 5 brands of the world according to interbrand Top 5 brands of the world according to facebook 4,2 0,6 2,6

39. UnderstandingEmo is key

40. Act! Trust throughconversations

41. Product management is dead! Long live brand experiences! 1

43. Don’t position your brand, position your consumer 2

45. 3 Share, Learn & help

46. Help you clients,even this means you have to guide them to your competitors

47. Recommend competitorsas a company policy

48. Give Back! 4

49. Co-Donate

52. So... From a minimum demand to...

53. 1 Experience Integrity Capabilities Positionyourconsumer 2 Communities Trust 3 identification Giving back 4 € Intent Results Conversations

54. Minimum demand

55. Trust X Conversations

56. A whole new world

57. Thank you! Good luck! Questions, feedback, remarks: Steven@InSites.eu Follow me: @Steven_InSites Join me on LinkedIn www.theconversationmanager.com #DCM