Design thinking in Brand Design by Dharam Mentor

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Dharam Mentor

Business

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
TheGoldenEra
forPACKAGING
Starts Now!

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Hello,

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
IamAuthor

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
IamEducator

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
inPACKAGING
Food & Beverage
Packaging!

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
Design thinking is a problem-solving tool that helps
develop an innovative mindset.

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Packaging Design
& printing

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
CaseStudies:01

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
In a country known for its
coffee culture like Brazil, many
residents tend to think that the
only place to get fresh coffee is
at cafes.

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
We have to prove that
‘Cafe Pele’ is as fresh as coffee
from a local cafe.
Thanks to its daily process
of grinding and packaging,
ensuring daily delivery of a fresh
batch.
Fresh Coffee = Taaza Khabar

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Cafe Pele’s coffee packs, featured on the
front page of Estado de São Paulo, are
stocked on supermarket shelves in the
city by approximately 8:00 am.
Here’s the proof.” The front page of the
newspaper serves as evidence for buyers
at the point of sale (POS), assuring them
that they are selecting freshly packed
coffee beans just a few hours old.

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Fresh Coffee
=
Taaza Khabar
Ensuring
daily
delivery of a
fresh batch.

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
CaseStudies:02

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Revitalized the packaging design by
uplifting the overall aesthetic look/feel.
Furthermore, introduced elegant
Taj Mahal craft design patterns printed
on silver matte pack to give a shiny,
premium look/feel.
Lithography
Offset Metallic
Printed
Packaging

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
‘Wah Taj’
appreciation
for
fine qualities.
Consumers were
expecting for
premiumness
Wah Taj
=
Finest Qualities
Lithography
Offset Metallic
Printed
Packaging

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
CaseStudies:03

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Create an iconic bottle that India
has never seen before in the
whisky category.
Jaraa Hatke = Uniqueness

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Jaraa Hatke = Uniqueness

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
inFood&Beverage
Packaging!
InSum.

Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Thankyou

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Design thinking in Brand Design by Dharam Mentor

1. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Design-thinking BRANDDESIGN in

2. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Design-thinking BRANDDESIGN Advertisement Design Digital Design Packaging Design Product Design Promotion Design AR/VR Design Retail Design in Design-thinking @ Packaging Design/Printing

3. Dharam Mentor @ GD is GB Good Design-thinking is Good Business TheGoldenEra forPACKAGING Starts Now!

4. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

5. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

6. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

7. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

8. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

9. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

10. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

11. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

12. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Hello,

13. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Visualizer Visualizer Visualizer Visualizer Visualizer Visualizer Advertising industry Design field Brand Strategy & Design field Branding Consultancy Creative Director + Creative Director + Creative Director + Art Director + Art Director + Art Director + Art Director + Art Director + A/Creative Director + A/Creative Director + A/Creative Director + A/Creative Director + Creative Head + Creative Head + Brand Mentor + 0-3 Years 3-6 9-12 6-9 12-15 15-onwards IamMentor BrandConsultant,BrandStrategistand Designer

14. Dharam Mentor @ GD is GB Good Design-thinking is Good Business IamAuthor

15. Dharam Mentor @ GD is GB Good Design-thinking is Good Business IamEducator

16. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Design-thinking inPACKAGING Food & Beverage Packaging!

17. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Design-thinking Design thinking is a problem-solving tool that helps develop an innovative mindset.

18. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

19. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

20. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

21. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

22. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

23. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Packaging Design & printing

24. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

25. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

26. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Design-thinking CaseStudies:01

27. Dharam Mentor @ GD is GB Good Design-thinking is Good Business In a country known for its coffee culture like Brazil, many residents tend to think that the only place to get fresh coffee is at cafes.

28. Dharam Mentor @ GD is GB Good Design-thinking is Good Business We have to prove that ‘Cafe Pele’ is as fresh as coffee from a local cafe. Thanks to its daily process of grinding and packaging, ensuring daily delivery of a fresh batch. Fresh Coffee = Taaza Khabar

29. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Cafe Pele’s coffee packs, featured on the front page of Estado de São Paulo, are stocked on supermarket shelves in the city by approximately 8:00 am. Here’s the proof.” The front page of the newspaper serves as evidence for buyers at the point of sale (POS), assuring them that they are selecting freshly packed coffee beans just a few hours old.

30. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

31. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Packaging Design & printing

32. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Every day, when the newspaper starts distributing, approximately 5000 bags of coffee beans are sold. This is a win-win move for both the coffee brand and the newspaper. Packaging Design & printing

33. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Fresh Coffee = Taaza Khabar Ensuring daily delivery of a fresh batch.

34. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Design-thinking CaseStudies:02

35. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Consumers began doubting the premium quality of the brand as they found the product didn’t match their expectations despite paying a premium price.

36. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Enhance the premiumness of the packaging design and establish a premium brand perception and culture, embodying the ‘Wah Taj’ appreciation for fine qualities. Wah Taj = Finest Qualities

37. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Revitalized the packaging design by uplifting the overall aesthetic look/feel. Furthermore, introduced elegant Taj Mahal craft design patterns printed on silver matte pack to give a shiny, premium look/feel. Lithography Offset Metallic Printed Packaging

38. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

39. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

40. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

41. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

42. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

43. Dharam Mentor @ GD is GB Good Design-thinking is Good Business

44. Dharam Mentor @ GD is GB Good Design-thinking is Good Business ‘Wah Taj’ appreciation for fine qualities. Consumers were expecting for premiumness Wah Taj = Finest Qualities Lithography Offset Metallic Printed Packaging

45. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Design-thinking CaseStudies:03

46. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Consumers were bored with the existing perception of the “Antiquity Whisky” brand. It lacked novelty and did not convey elegance or a premium look and feel.

47. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Create an iconic bottle that India has never seen before in the whisky category. Jaraa Hatke = Uniqueness

48. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Jaraa Hatke = Uniqueness

49. Dharam Mentor @ GD is GB Good Design-thinking is Good Business ‘Creating an iconic whiskey bottle (shape) Jaraa Hatke = Uniqueness Looking for exclusive Iconic/Unique, Jara Hatke Whisky brand

50. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Design-thinking inFood&Beverage Packaging! InSum.

51. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Design-thinking: Design & Printing: Brand Solutions: Holographic Vinyl Printing Lithography Offset Metallic Printed Packaging Fresh Coffee = Taaza Khabar Jaraa Hatke = Iconic Shape Wah Taj = Finest Qualities

52. Dharam Mentor @ GD is GB Good Design-thinking is Good Business Thankyou

Design thinking in Brand Design by Dharam Mentor

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Design thinking in Brand Design by Dharam Mentor