A presentation for the people who would like to improve their skills in writing good user stories, and understanding approach for estimation and planning in Scrum.
2 hour presentation + 1 hour of practical game.
Seminario Como aprovechar las redes sociales para vender másPymes 2.0
Seminario dictado por Cecilia Nuñez y Valeria Viva en el marco del Programa Pymes 2.0 dependiente de la Subsecretaría de Desarrollo Económico del Gobierno de la Ciudad de Buenos Aires.
While you use the internet and web every day, you may not have ever stopped to consider how all of it works. When managing your website, there are lots of components and systems working together to keep your site working. Understanding how all these work together allows you to make changes to improve your site as well as better communicate with the developers that you may get support from.
Key Takeaways
* What exactly is the internet?
* How do servers and hosting work?
* How do domains work?
* How do browsers work?
* How does the page cycle work?
* What do all the acronyms you encounter (such as FTP, SMTP, SSH, JS, and more) mean?
* How does all this make your WordPress site work?
Getting Started with Google Analytics (Marketing Meetup 2019)Frank Corso
Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but how do you know where these users are coming from?
Maybe you know that all of them are coming from Twitter or Facebook but do you know which post or tweet refers the most people who actually convert to customers? Or, how do you know how many signed up to receive your lead magnet? This is where analytics comes in.
In this talk, we will discuss:
* How to see where your users are coming from
* What pages/posts your users most spend time on
* What actions your users do on your website
* What UTM codes are and how to use them
* How to see exactly which links in your marketing drive the most traffic and conversions
*And much more!
A presentation for the people who would like to improve their skills in writing good user stories, and understanding approach for estimation and planning in Scrum.
2 hour presentation + 1 hour of practical game.
Seminario Como aprovechar las redes sociales para vender másPymes 2.0
Seminario dictado por Cecilia Nuñez y Valeria Viva en el marco del Programa Pymes 2.0 dependiente de la Subsecretaría de Desarrollo Económico del Gobierno de la Ciudad de Buenos Aires.
While you use the internet and web every day, you may not have ever stopped to consider how all of it works. When managing your website, there are lots of components and systems working together to keep your site working. Understanding how all these work together allows you to make changes to improve your site as well as better communicate with the developers that you may get support from.
Key Takeaways
* What exactly is the internet?
* How do servers and hosting work?
* How do domains work?
* How do browsers work?
* How does the page cycle work?
* What do all the acronyms you encounter (such as FTP, SMTP, SSH, JS, and more) mean?
* How does all this make your WordPress site work?
Getting Started with Google Analytics (Marketing Meetup 2019)Frank Corso
Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but how do you know where these users are coming from?
Maybe you know that all of them are coming from Twitter or Facebook but do you know which post or tweet refers the most people who actually convert to customers? Or, how do you know how many signed up to receive your lead magnet? This is where analytics comes in.
In this talk, we will discuss:
* How to see where your users are coming from
* What pages/posts your users most spend time on
* What actions your users do on your website
* What UTM codes are and how to use them
* How to see exactly which links in your marketing drive the most traffic and conversions
*And much more!
Maintaining Your WordPress Site (2019 WordCamp Orlando)Frank Corso
Once you have your WordPress site set up, there are many things you will want to set up as well as some things that you will want to check regularly. Your maintenance strategy should include everything from keeping regular backups to being notified if your site is down or hacked.
In this talk, we will be discussing:
* Staging Sites
* Backups
* Updates
* Monitoring
* Security
* and More!
How The Web Works (WordCamp Boston 2019)Frank Corso
While you use the internet and web every day, you may not have ever stopped to consider how all of it works. When managing your website, there are lots of components and systems working together to keep your site working. Understanding how all these work together allows you to make changes to improve your site as well as better communicate with the developers that you may get support from.
In this talk, we will be exploring:
What exactly is the internet?
How do servers and hosting work?
How do domains work?
How do browsers work?
How does the page cycle work?
What do all the acronyms you encounter (such as FTP, DNS, JS, and more) mean?
How does all this make your WordPress site work?
Getting Started with Google Analytics (WordCamp Atlanta 2019)Frank Corso
Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but how do you know where these users are coming from?
Maybe you know that all of them are coming from Twitter or Facebook but do you know which post or tweet refers the most people who actually convert to customers? Or, how do you know how many signed up to receive your lead magnet? This is where analytics comes in.
In this talk, we will discuss:
* How to see where your users are coming from
* What pages/posts your users most spend time on
* What actions your users do on your website
* What UTM codes are and how to use them
* How to see exactly which links in your marketing drive the most traffic and conversions
*And much more!
Speeding Up WordPress (WordCamp Orlando 2018)Frank Corso
Having your site load quickly is important for many reasons. Having a faster site impacts your SEO, sales, and user engagement. In fact, a 1-second delay in page response can result in a 7% reduction in conversions!
In this talk, we will be discussing the reasons why your WordPress site may be slow and showing you ways to make your site faster. You will learn about different tools to test your site speed as well as how you can make the changes these tools suggest.
Maintaining Your WordPress Site (2018 WordCamp Philly)Frank Corso
Once you have your WordPress site set up, there are many things you will want to set up as well as some things that you will want to regularly check. Your maintenance strategy should include everything from keeping regular backups to being notified if your site is down or hacked.
In this talk, we will be discussing:
* Staging Sites
* Backups
* Updates
* Monitoring
* Security
* and more
Using Surveys To Better Understand Your Users (WordCamp Birmingham 2018)Frank Corso
Understanding your users’ behavior will help you improve the user experience of your site or product as well as how you market to new users. In this talk, you will learn how to use different types of surveys to learn about your users. We will discuss:
Using surveys to segment your audience
Creating survey questions without question bias
User research surveys
Post-sale surveys
Experience surveys
When to survey your audience and users
and more…
When you finish from this talk, you will have the tools and resources needed to begin understanding your users and using that data to improve your site or product.
Speeding Up WordPress (WordCamp Birmingham 2018)Frank Corso
Having your site load quickly is important for many reasons. Having a faster site impacts your SEO, sales, and user engagement. In fact, a 1-second delay in page response can result in a 7% reduction in conversions!
In this talk, we will be discussing the reasons why your WordPress site may be slow and showing you ways to make your site faster. You will learn about different tools to test your site speed as well as how you can make the changes these tools suggest.
Once you have your WordPress site set up, there are many things you will want to set up as well as some things that you will want to regularly check.
In this presentation, we will be discussing:
* Staging Sites
* Backups
* Updates
* Monitoring
* Security
* and More!
Learn about amazing tools to help you improve your blogging. We will go over a variety of tools including tools for idea generation, planning, creating, editing, and marketing. Take your blog to the next level by learning about these tools today!