The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
Reuters: Pictures of the Year 2016 (Part 2)maditabalnco
This document contains 20 photos from news events around the world between January and November 2016. The photos show international events like the US presidential election, the conflict in Ukraine, the migrant crisis in Europe, the Rio Olympics, and more. They also depict human interest stories and natural phenomena from various countries.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
Reuters: Pictures of the Year 2016 (Part 2)maditabalnco
This document contains 20 photos from news events around the world between January and November 2016. The photos show international events like the US presidential election, the conflict in Ukraine, the migrant crisis in Europe, the Rio Olympics, and more. They also depict human interest stories and natural phenomena from various countries.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
5. VAPOTEURS
puisqu'elles ne figurent pas sur la 11 % ont totalement arrêté de
L a cigarette
liste des produits dont la délivrance fumer". Pour Jacques Granger, Prési-
est autorisée à ces dernières. Pour dent du comité contre les maladies
l'AFSSaPS : "L'usage de ce produit respiratoires de Dordogne : "Cette
expose les utilisateurs qui n'étaient première étude menée en France
dépendants ni aux cigarettes, ni à la confirme le potentiel de la cigarette
nicotine, à un risque de dépendance électronique pour la protection de
primaire". la santé des fumeurs […]. On ne
Elle rappelle, tout comme l'OMS (Or- peut à la fois reconnaître que le
ganisation mondiale de la Santé), tabac est la première cause de
électronique
Mise au point en Chine et arrivée en France en 2004, la cigarette électronique commence
à se répandre en France. On en trouve même en pharmacie. Elle permet à ses utilisateurs
qu'elles ne constituent en rien une
aide au sevrage. Des doutes sont en-
core émis par beaucoup de scienti-
fiques, qui craignent que
l’addiction au tabac se reporte sur la
fausse cigarette et ne permette pas
aux fumeurs de se débarrasser de
décès évitable et ne faire aucune
étude sur la cigarette électronique."
En Afrique du Sud, une étude gou-
vernementale est éloquente : 45 %
des fumeurs candidats à l'arrêt ont
cessé le tabagisme en 2 mois grâce à
la e-cigarette.
tabac… Les produits chimiques,
auxquels le vapoteur est a priori ex-
posé, restent bien en deçà de ceux
des cigarettes traditionnelles. Alors
que 20 composés organiques volatils
ont été trouvés dans la vraie fumée,
seulement six de ces composés sont
détectés dans la vapeur. Les concen-
trations sont d'ailleurs très réduites –
de "vapoter", c'est-à-dire d’inhaler une vapeur – a priori sans danger – produite par le mé- allant de 2,5% (pour l’acétaldéhyde)
à 39,1% (pour l’acétone) de la
canisme de la e-cigarette. Il y a déjà environ 7 millions d’adeptes en Europe. concentration de la fumée du tabac".
Le composé chimique préoccupant
dans la vapeur des e-cigarettes est
PRINCIPE DE PRÉCAUTION le formaldéhyde (cancérigène) – ré-
Toxicité sultat de l’échauffement du propylène
Pour le Pr Dautzenberg*, de la Menée fin 2010, une étude de la glycol – mais sa présence serait 5 à
Pitié-Salpétrière, ces e-cigarettes Boston University prouve l'absence 10 fois plus faible que dans la fumée
constituent une incitation au ta- leur mauvaise habitude gestuelle. de danger et l'efficacité des e-ciga- de tabac. Les principaux
Se présentant comme un cylindre mé- déré comme inoffensif et bagisme : "Les fabricants van- rettes. "Peu, sinon aucun, des pro- composés trouvés dans la vapeur des
tallique, la cigarette électronique est utilisé sans problème comme fumi- tent leurs produits en disant Efficacité duits chimiques détectés dans les cigarettes électroniques ont été de
composée de deux parties, mimant gène dans les discothèques) et per- "Prenez la cigarette électro- Une étude de l’Université de Genève e-cigarettes ne posent de problèmes faibles traces de nicotine et
l’apparence d’une vraie cigarette : mettrait aux fumeurs de retrouver le nique pour fumer là où c'est in- a pu démontrer une certaine effica- de santé graves". La e-cigarette se- d’arômes, des niveaux modérés de
une partie blanche (un module élec- geste et la sensation de l’inhalation, terdit". Cela peut même être un cité des e-cigarettes. 92% des utilisa- rait infiniment plus saine (ratio de glycérine et des niveaux élevés de
tronique doté d’une batterie, d’un sans mettre en danger leur santé. produit d'initiation au taba- teurs considèrent que la cigarette 1 à 1 000) que la cigarette tradition- propylène glycol, qui donne du corps
microproces- gisme… Cette méthode n'est électronique les a aidés à stopper ou nelle : "Le vapotage réduit considé- et de la texture à la fumée. L’utilisa-
pas encore validée et aucune à réduire leur consommation de rablement l’exposition du fumeur à tion de la glycérine uniquement vé-
Retrouver le geste et la sensation d’inhaler, étude rigoureuse n'a été effec-
tuée sur elle. Le ministère de la
tabac, après une utilisation de l’inha-
lateur de 3 mois (120 inhalations,
un large éventail de produits chi-
miques contenus dans la fumée du
gétale éviterait probablement la
production de la plupart des
sans mettre en danger sa santé… Santé nous a demandé un rap- soit 5 recharges par jour). composés organiques volatils
port dont nous rendrons les Des chercheurs de l’Université de Ca- détectés dans cette étude, et permet-
conclusions probablement en tane (Italie) ont récemment publié trait également d’alléger le risque
seur, d’un pressostat et d’une diode juin 2013. Pour le moment, une étude de 120 fumeurs désireux de maladies pulmonaires et respira-
rouge à l’extrémité qui s’allume Substitut du tabac nous recommandons de privilé- d’arrêter la cigarette, à l’aide d’inha- toires. Dans l’ensemble, cette étude
lorsque le "vapoteur" aspire), et L'Agence française de Sécurité gier les méthodes de sevrage lateurs sans nicotine ou grâce à des constitue plutôt une bonne nouvelle
d’une partie orange (la cartouche, sanitaire des Produits de Santé (AFS- qui ont fait leurs preuves". Le Pr moyens traditionnels. Aucune diffé- pour les vapoteurs, et bien sûr pour
dont la chambre d’atomisation est re- SaPS) recommande de ne pas utiliser Dautzenberg se défend pour- rence d’efficacité n’a été les fabricants.
liée à un réservoir qui contient un li- ces appareils. En effet, à ce jour, au- tant d’attaquer systématique- perceptible entre les deux groupes.
quide à base de propylène glycol, cune cigarette électronique ne dis- ment la e-cigarette. "Cela paraît En revanche, il existe une forte diffé-
d’arômes et de concentrations varia- pose d’une Autorisation de Mise sur moins dangereux que la ciga- rence pour ceux qui ont du mal à se La cigarette électronique menacée
bles en nicotine). Lors de l'aspiration, le Marché (AMM) car aucun fabri- rette classique. Mais nous n’en défaire du geste : 66,7 % de ceux Le 19 décembre 2012, la Commission Européenne a proposé la révision de la Di-
le liquide, mélangé à l'air cant n’a déposé de demande en ce avons pas la preuve formelle et qui utilisaient la e-cigarette ont arrêté rective sur le tabac qui prévoit l’interdiction de commercialiser des produits conte-
inspiré, est diffusé sous forme de va- sens. Par ailleurs, elles ne devraient nous ne la conseillons pas… de fumer, contre seulement 19,2 % nant de la nicotine dépassant soit une concentration de 2 mg pour les cartouches
peur simulant la fumée d'une ciga- pas être vendues en pharmacie tant que la preuve ne sera pas des sujets qui ne l’ont pas utilisée. Au prédosées, soit une concentration supérieure à 4 mg/ml pour les e-liquides. Tous
rette. Alors que la fumée de vraie faite de son efficacité dans le Centre d’examens de santé de Péri- les taux supérieurs devront disposer d’une AMM en tant que médicament. Les li-
cigarette contient plus de 4 000 sevrage tabagique." gueux, 100 fumeurs déclarant ne pas quides actuellement disponibles contiennent au minimum de 6 mg/ml et atteignent
substances, dont certaines sont re- * Le professeur Bertrand Dautzenberg vouloir arrêter ont été suivis. La jusqu’à 36 mg/ml (ce taux est déjà limité en France à 20 mg/ml). La consomma-
connues comme cancérigènes ou enseigne la pneumologie à Pierre et consigne était de "vapoter" au lieu tion moyenne est de 4 ml par jour. Les anciens fumeurs qui migrent vers la e-ciga-
toxiques (monoxyde de carbone, Marie Curie-Paris VI. Il préside l'Office de fumer du tabac. rette, consomment au début une concentration de 18 mg/ml, équivalant à 72 mg
goudron, arsenic, plomb, formaldé- français de prévention du tabagisme, Ils pouvaient alterner les deux pra- de nicotine par jour. D’après eux, les cartouches inférieures sont inefficaces. Cette
Paris sans tabac et l'Alliance contre le
hyde, polonium, naphtaline, acé- tabac en Ile-de-France. Il est l'auteur
tiques. En tout, 74 de ces volontaires directive européenne inclut bien une interdiction des cigarettes électroniques. Les e-
tone…), la vapeur de la e-cigarette de cinq livres sur le tabac dont "Le ont suivi le protocole. Résultat au cigarettes non conformes devront être retirées du marché si elles contiennent plus de
serait dépourvue de molécule dange- Petit Livre pour arrêter de fumer " (Edi- bout du trimestre : "72 % ont forte- 2 mg de nicotine. Elles ne seront donc plus disponibles comme alternative pour les
reuse (le propylène glycol est consi- tions First) ment diminué leur consommation et fumeurs qui souhaitent réduire les risques pour leur santé.
8 Détox News Détox News 9
6. Dossier cannabis
UNE HERBE PRESQUE
banale ? Chanvre français
Au moins 1 joint sur 9 et 50%
de l’herbe consommée pousse-
rait en France, selon les études
réalisées auprès des usagers. Il
y aurait de 150 000 à 300
000 "cannabiculteurs" français
pratiquant l'autoculture (culture
À chaque siècle, son ivresse ! Notre société anxiogène de cannabis par un particulier
est très demandeuse de sensations, de plaisir, de sou- en plein air ou en intérieur). En
effet, compte tenu du coût et du
lagement ou de convivialité sociale. La fumette est manque de traçabilité des pro-
entrée dans les mœurs : des post-soixante-huitards aux duits vendus par les dealers,
de nombreux consommateurs
enfants de la crise, tout le monde ou presque y a goûté choisissent de produire leur
ou consomme encore. Non sans conséquences… herbe eux-mêmes… en toute il-
légalité.
En 2009, la police a démantelé
2106 "plantations" en France.
90 % d’entre elles comptaient
Les effets du cannabis
L
a consommation (résine macérée). Plus la concentra- seulement de 1 à 5 plants. En
de cannabis tion de son principe actif – le THC • sensation de détente et de bien- 2010, 60 000 pieds avaient
concerne, en (tétrahydrocannabinol) – est élevée, être : l'usager est relaxé, souriant ou été saisis. En comparaison, aux
France, plus de plus forts seront les effets. Les pro- a l'impression de planer, Pays-Bas, 1,5 million de plants
4 millions de duits que l'on trouve actuellement • euphorie (un petit rien peut déclen- ont été découverts dans la
personnes, dont environ 1,2 million n'ont plus rien à voir avec les petits cher le fou rire), même période. (d'après Le Pa- En France, les plantations en plein air
d’usagers réguliers, 550 000 usa-
gers quotidiens. Près de 13,5 mil-
joints des baba cool des années
1970. La concentration en THC a
• modification du temps et de l’es-
pace : le temps semble plus lent, les
risien, 11-12-2011). sont rares et à une échelle réduite.
lions l'auraient déjà expérimenté pratiquement décuplé ! distances plus courtes,
parmi les 11-75 ans. Ce qui n'est • désinhibition : on parle facilement
pas si alarmant en comparaison de aux autres et on ose faire ce que Que constate-t-on ? sa tension artérielle augmente. Il
la consommation d'alcool – rappe- Conduire sous cannabis d'habitude on ne ferait sans doute Les troubles les plus immédiats a une petite faim, souvent même Conséquences santé
lons qu'environ 2 millions de Fran- multiplie par 2 le risque jamais, sont plutôt fréquents mais ne du- une grande fringale. Plus dés- • Le cannabis peut engendrer ou
çais sont alcoolodépendants, • augmentation des sensations : rent que le temps des effets (2 à 6 agréables et fréquents au début, aggraver des troubles psychiques,
5 millions ont des problèmes d'alcool d'être responsable d'un les images, les sons et le toucher ga- heures). sont les maux de tête, la somno- comme l'anxiété, la panique, la
et 31 millions d'adultes boivent régu- accident mortel… gnent en finesse, les couleurs en in- Les yeux brillent et deviennent lence, les nausées, voire les vo- paranoïa et favoriser la dépres-
lièrement. Pourtant comme toute tensité, plus ou moins rouges, les pupilles missements ou les diarrhées. sion.
drogue, le cannabis n'a rien d'ano- • amplification de l'humeur. La gaieté se dilatent et des cernes appa- Chez les usagers réguliers, on • Il peut provoquer une psychose
din. Appelé marijuana, herbe (ou beuh devient hilarité, la tristesse se mue en raissent très vite. La voix semble constate aussi une baisse de cannabique ou aggraver une ma-
en verlan), ganja, weed, haschisch, déprime et l'anxiété peut entraîner enrouée et la bouche est sèche concentration et de vigilance, un ladie mentale, comme la schizo-
C’est quoi exactement ? H, shit (ou teuchi), chichon et plein une vraie crise d'angoisse : on flippe (comme chez le fumeur de tabac). manque de motivation, des pro- phrénie chez les sujets
Le cannabis est le nom latin du chan- d'autres noms de code très imagina- et c'est le bad trip assuré. Les réflexes sont ralentis et la mé- blèmes de mémoire et la perte de prédisposés.
vre : cette plante se consomme sous tifs, le cannabis se fume mélangé La descente, à la fin des effets, est moire immédiate joue des tours : l’intérêt à apprendre. • Dépendance : quand l'obses-
forme d’herbe (feuilles ou de fleurs avec du tabac – en joint (ou oinj), douce, mais une petite fatigue peut se l'usager oublie ce qu'il vient de sion de s'en procurer et de
séchées), de résine (obtenue en pres- stick (ou kesti), cône, pétard, pet, ressentir. voir, de dire ou d’entendre. Son * Observatoire français des drogues et consommer crée un isolement so-
sant toute la plante) ou d’huile tarpé, stick, bédo (verlan de daube), Lorsque le cannabis est fumé, l'effet se cœur s'accélère (palpitations) et toxicomanies cial, quand tout tourne autour du
dobz, spliff, mèche – ou pur dans fait sentir après 10 à 20 minutes et cannabis, l'addiction s'installe.
une pipe à eau (douille), un shilom
ou une pipe shilom.
dure de 2 à 4 heures. Avalé, le temps
de digestion va de 30 minutes à 2 h et
TEST : OÙ EN EST VOTRE CONSOMMATION ? L'usager devenu dépendant a
alors besoin d'augmenter les
On peut aussi l'avaler en infusion l'effet dure environ de 4 à 6 heures. Répondez sincèrement par Oui ou par Non. doses pour obtenir l'effet voulu et
ou mélangé par exem- se retrouve en manque s'il n'en a
ple dans un gâteau 1. Fumez-vous seulement pour le plaisir ? 7. Avez-vous la défonce mauvaise (tris- pas : mal-être, irritabilité, stress,
(space cake), une
LE SAVIEZ-VOUS ? 2. Vous arrive-t-il de fumer quand vous tesse, angoisse, agressivité) ? troubles du sommeil, sueurs
crêpe ou une omelette êtes contrarié ? 8. Vous arrive-t-il de fumer le matin ? froides, transpiration excessive,
Le cannabis est dépistable :
: l'effet met plus 3. Avez-vous l'envie de fumer en dehors 9. Souffrez-vous de troubles du sommeil ? migraines, difficulté de concentra-
• de 6 à 24 heures dans le sang,
de temps à apparaître (temps des fêtes entre amis ? tion…
• de 2 à 3 jours dans la salive,
de digestion) et se révèle surtout 4. Vous arrive-t-il de fumer seul ? Résultats • À long terme, on retrouve les
• de 3 à 5 jours en cas d’usage
beaucoup plus fort car très difficile 5. Êtes-vous déjà resté récemment sans Si vous avez répondu Oui à 3 de ces maladies du fumeur de tabac :
occasionnel et jusqu’à plus de
à doser. Le space cake est considéré fumer pendant plus d'une semaine ? questions, faites une pause d'une semaine bronchite chronique, cancers
deux mois en cas d’usage régulier
aux Pays-Bas comme une drogue 6. Vous arrive-t-il de continuer à fumer , sans fumer un joint. Si c'est difficile, il est (du poumon, de la gorge, de
dans les urines.
dure. alors que vous vous sentez déjà stoned ? temps de consulter. l’œsophage, de la langue)…
Détox News 11