Explore the nuances of developer marketing in an enterprise B2B MarTech landscape where developers are not the decision-making authority.
In this session, Pieter will share insights from a 13-year journey in both product marketing and developer relations, navigating from scale-up to enterprise. Learn about the evolution of Developer Marketing as a company grows, from strategy, programs, and teams. Reflecting on the opportunities, challenges, and major successes.
Presented at the Developer Marketing Summit 2024
5. Developer
Marketing
Product Marketing
Product Marketing
Technical Product
Marketing
Product Marketing and Developer Marketing
expertise
product
industry
Marketing
CMO
Marketing specialist
VP, Director, etc.
Content Authors
IT
CIO / CDO
Developers
Architects
VP, Directors, etc.
PERSONA COVERAGE
6. Developer
Marketing
Product Marketing and Developer Marketing
expertise
product
industry
Marketing
CMO
Marketing specialist
VP, Director, etc.
Content Authors
IT
CIO / CDO
Developers
Architects
VP, Directors, etc.
PERSONA COVERAGE
7. Developer Marketing in different organization
impact of departments
Sales
Marketing
Product
Developer
Marketing
PERSONA COVERAGE DEPARTMENTS
expertise
product
industry Marketing
CMO
Marketing specialist
VP, Director, etc.
Content Authors
IT
CIO / CDO
Developers
Architects
VP, Directors, etc.
8. Developer Marketing part of Product
Sales
Marketing
Product Developer
Marketing
PERSONA COVERAGE DEPARTMENTS
expertise
product
industry Marketing
CMO
Marketing specialist
VP, Director, etc.
Content Authors
IT
CIO / CDO
Developers
Architects
VP, Directors, etc.
Developer
Marketing
9. Developer Marketing part of Marketing
Sales
Marketing
Product
Developer
Marketing
PERSONA COVERAGE DEPARTMENTS
expertise
product
industry Marketing
CMO
Marketing specialist
VP, Director, etc.
Content Authors
IT
CIO / CDO
Developers
Architects
VP, Directors, etc.
Developer
Marketing
Developer
Marketing