SlideShare une entreprise Scribd logo

Developing An Effective Strategy for Interactive Marketing

•
•
Shailesh Ghimire
Shailesh Ghimire

This document discusses developing an effective online interactive marketing strategy. It emphasizes honesty, authenticity, transparency and passion. Case studies are presented on marketing campaigns by HP, Wiggly Wigglers, and FedEx that were successful by engaging target audiences through blogs, social media and applications. Developing the right strategy involves classifying customers, defining goals and selecting appropriate interactive avenues based on audience behavior and goals. Success requires a passionate approach and understanding engagement and ROI.

BusinessActualités & Politique
1  sur  35
Developing an Effective Strategy for Online Interactive Marketing Shailesh Ghimire Director of Interactive Marketing AIR Marketing airmarketing.com/blog
Success Hinges On ,[object Object],[object Object],[object Object]
Remember What "Social" Means ,[object Object],[object Object],[object Object],[object Object]
Pre-requisites to success ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Three Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where are we today? ,[object Object]
It's reached a tipping point ,[object Object],[object Object],[object Object],[object Object],[object Object]
What they want from you… ,[object Object],[object Object],[object Object]
Our Goal Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classify Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals / Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audiece + Goals  Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 1 31 Days of the Dragon
31 Days of the Dragon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Breakdown ,[object Object],[object Object],[object Object],[object Object]
The Dragon Delivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 2 Wiggly Wigglers
Wiggly Wigglers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Breakdown ,[object Object],[object Object],[object Object],[object Object]
Worm Success ,[object Object],[object Object],[object Object],[object Object]
Key: Passion and Expertise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 3 Enhancing Facebook
FedEx Ehances Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Strategy Breakdown ,[object Object],[object Object],[object Object],[object Object]
Brand Awarness Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Fedex Takeaway ,[object Object],[object Object],[object Object],[object Object]
Your Strategy ,[object Object],[object Object],[object Object],[object Object]
Execution
Time and Resources
Success Hinges On ,[object Object],[object Object],[object Object],[object Object],[object Object]
Next.. ,[object Object],[object Object],[object Object]
Questions? Shailesh Ghimire (480) 748-2694 [email_address] Airmarketing.com/blog

Recommandé

How To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksHow To Put Your Brand Into Social Networks
How To Put Your Brand Into Social Networks
Ripple6, Inc.
 
Warren Knight 7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media MarketingWarren Knight 7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media Marketing
Think Digital First
 
Flint Engines Social Media Strategy
Flint Engines Social Media StrategyFlint Engines Social Media Strategy
Flint Engines Social Media Strategy
Kristen Jacobs
 
Michigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeMichigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh College
Brandon Chesnutt
 
How to use social media
How to use social mediaHow to use social media
How to use social media
Nick Leech
 
How to Leverage your Business using Social Media
How to Leverage your Business using Social MediaHow to Leverage your Business using Social Media
How to Leverage your Business using Social Media
yus121
 
6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social Media6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social Media
Think Digital First
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For Success
Suzanne Henry
 

Recommandé

How To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksHow To Put Your Brand Into Social Networks
How To Put Your Brand Into Social Networks
Ripple6, Inc.
 
Warren Knight 7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media MarketingWarren Knight 7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media Marketing
Think Digital First
 
Flint Engines Social Media Strategy
Flint Engines Social Media StrategyFlint Engines Social Media Strategy
Flint Engines Social Media Strategy
Kristen Jacobs
 
Michigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeMichigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh College
Brandon Chesnutt
 
How to use social media
How to use social mediaHow to use social media
How to use social media
Nick Leech
 
How to Leverage your Business using Social Media
How to Leverage your Business using Social MediaHow to Leverage your Business using Social Media
How to Leverage your Business using Social Media
yus121
 
6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social Media6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social Media
Think Digital First
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For Success
Suzanne Henry
 
How to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your BusinessHow to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your Business
Alease Michelle Jones
 
IRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaIRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social Media
International Relief and Development
 
The Absolute Beginner's Guide to Social Media Marketing
The Absolute Beginner's Guide to Social Media MarketingThe Absolute Beginner's Guide to Social Media Marketing
The Absolute Beginner's Guide to Social Media Marketing
Placester
 
21 Steps To Become a Social Media Superstar: Building Your Brand Online
21 Steps To Become a Social Media Superstar: Building Your Brand Online 21 Steps To Become a Social Media Superstar: Building Your Brand Online
21 Steps To Become a Social Media Superstar: Building Your Brand Online
Jolynn Oblak
 
Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.
Bernie Borges
 
Trend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement ReportTrend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement Report
dhimand
 
Social Networking for Business
Social Networking for BusinessSocial Networking for Business
Social Networking for Business
InfoTrends
 
A crash course in Social Media
A crash course in Social MediaA crash course in Social Media
A crash course in Social Media
Viadeo
 
SlideShare Social Spotlight
SlideShare Social SpotlightSlideShare Social Spotlight
SlideShare Social Spotlight
Nick Westergaard
 
Using Social Media to Attract & Retain Customers
Using Social Media to Attract & Retain CustomersUsing Social Media to Attract & Retain Customers
Using Social Media to Attract & Retain Customers
Erik Harbison
 
Social Media, Social Influence Marketing and Super Peers
Social Media, Social Influence Marketing and Super PeersSocial Media, Social Influence Marketing and Super Peers
Social Media, Social Influence Marketing and Super Peers
Mark Walmsley
 
Understand Your Customers' Social Behaviors
Understand Your Customers' Social BehaviorsUnderstand Your Customers' Social Behaviors
Understand Your Customers' Social Behaviors
Charlene Li
 
Brooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on TwitterBrooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on Twitter
Autumn Quarantotto
 
How to use social media in your marketing mix
How to use social media in your marketing mixHow to use social media in your marketing mix
How to use social media in your marketing mix
heartinternet
 
NNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social MediaNNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social Media
Kevin McFall
 
What Is Roi For Social Media
What Is Roi For Social MediaWhat Is Roi For Social Media
What Is Roi For Social Media
Sudarshan Banerjee
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
V8MediaUK
 
Social Media Measurement 101
Social Media Measurement 101Social Media Measurement 101
Social Media Measurement 101
aaronnewman
 
BlogWell San Francisco Case Study: Intel, presented by Becky Brown
BlogWell San Francisco Case Study: Intel, presented by Becky BrownBlogWell San Francisco Case Study: Intel, presented by Becky Brown
BlogWell San Francisco Case Study: Intel, presented by Becky Brown
SocialMedia.org
 
Social media chapt 1
Social media chapt 1Social media chapt 1
Social media chapt 1
Gerry Wong
 
B2B & Social Media
B2B & Social MediaB2B & Social Media
B2B & Social Media
TeamThink Inc.
 
Social Media Seminar
Social Media SeminarSocial Media Seminar
Social Media Seminar
Natalie
 

Contenu connexe

Tendances

The Absolute Beginner's Guide to Social Media Marketing
The Absolute Beginner's Guide to Social Media MarketingThe Absolute Beginner's Guide to Social Media Marketing
The Absolute Beginner's Guide to Social Media Marketing
Placester
 
21 Steps To Become a Social Media Superstar: Building Your Brand Online
21 Steps To Become a Social Media Superstar: Building Your Brand Online 21 Steps To Become a Social Media Superstar: Building Your Brand Online
21 Steps To Become a Social Media Superstar: Building Your Brand Online
Jolynn Oblak
 
Trend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement ReportTrend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement Report
dhimand
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
V8MediaUK
 
Social Media Measurement 101
Social Media Measurement 101Social Media Measurement 101
Social Media Measurement 101
aaronnewman
 
Social media chapt 1
Social media chapt 1Social media chapt 1
Social media chapt 1
Gerry Wong
 

Tendances (20)

How to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your BusinessHow to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your Business
 
IRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaIRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social Media
 
The Absolute Beginner's Guide to Social Media Marketing
The Absolute Beginner's Guide to Social Media MarketingThe Absolute Beginner's Guide to Social Media Marketing
The Absolute Beginner's Guide to Social Media Marketing
 
21 Steps To Become a Social Media Superstar: Building Your Brand Online
21 Steps To Become a Social Media Superstar: Building Your Brand Online 21 Steps To Become a Social Media Superstar: Building Your Brand Online
21 Steps To Become a Social Media Superstar: Building Your Brand Online
 
Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.
 
Trend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement ReportTrend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement Report
 
Social Networking for Business
Social Networking for BusinessSocial Networking for Business
Social Networking for Business
 
A crash course in Social Media
A crash course in Social MediaA crash course in Social Media
A crash course in Social Media
 
SlideShare Social Spotlight
SlideShare Social SpotlightSlideShare Social Spotlight
SlideShare Social Spotlight
 
Using Social Media to Attract & Retain Customers
Using Social Media to Attract & Retain CustomersUsing Social Media to Attract & Retain Customers
Using Social Media to Attract & Retain Customers
 
Social Media, Social Influence Marketing and Super Peers
Social Media, Social Influence Marketing and Super PeersSocial Media, Social Influence Marketing and Super Peers
Social Media, Social Influence Marketing and Super Peers
 
Understand Your Customers' Social Behaviors
Understand Your Customers' Social BehaviorsUnderstand Your Customers' Social Behaviors
Understand Your Customers' Social Behaviors
 
Brooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on TwitterBrooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on Twitter
 
How to use social media in your marketing mix
How to use social media in your marketing mixHow to use social media in your marketing mix
How to use social media in your marketing mix
 
NNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social MediaNNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social Media
 
What Is Roi For Social Media
What Is Roi For Social MediaWhat Is Roi For Social Media
What Is Roi For Social Media
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Social Media Measurement 101
Social Media Measurement 101Social Media Measurement 101
Social Media Measurement 101
 
BlogWell San Francisco Case Study: Intel, presented by Becky Brown
BlogWell San Francisco Case Study: Intel, presented by Becky BrownBlogWell San Francisco Case Study: Intel, presented by Becky Brown
BlogWell San Francisco Case Study: Intel, presented by Becky Brown
 
Social media chapt 1
Social media chapt 1Social media chapt 1
Social media chapt 1
 

Similaire à Developing An Effective Strategy for Interactive Marketing

More Bang for Your Marketing Buck
More Bang for Your Marketing BuckMore Bang for Your Marketing Buck
More Bang for Your Marketing Buck
Mzinga
 

Similaire à Developing An Effective Strategy for Interactive Marketing (20)

B2B & Social Media
B2B & Social MediaB2B & Social Media
B2B & Social Media
 
Social Media Seminar
Social Media SeminarSocial Media Seminar
Social Media Seminar
 
Engagement And ROI of Social Media
Engagement And ROI of Social MediaEngagement And ROI of Social Media
Engagement And ROI of Social Media
 
Network Solutions Social Media Presentation at Social Fresh
Network Solutions Social Media Presentation at Social FreshNetwork Solutions Social Media Presentation at Social Fresh
Network Solutions Social Media Presentation at Social Fresh
 
Gwu Social Media Workshop
Gwu Social Media WorkshopGwu Social Media Workshop
Gwu Social Media Workshop
 
Social Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your BusinessSocial Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your Business
 
Online Community Best Practices
Online Community Best PracticesOnline Community Best Practices
Online Community Best Practices
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010
 
Creating a social media plan
Creating a social media planCreating a social media plan
Creating a social media plan
 
Creating A Social Media Plan Cairnslocalmarketing
Creating A Social Media Plan CairnslocalmarketingCreating A Social Media Plan Cairnslocalmarketing
Creating A Social Media Plan Cairnslocalmarketing
 
More Bang for Your Marketing Buck
More Bang for Your Marketing BuckMore Bang for Your Marketing Buck
More Bang for Your Marketing Buck
 
Connect with Social Media
Connect with Social MediaConnect with Social Media
Connect with Social Media
 
richmondsmcrva-v3-100319162320-phpapp02
richmondsmcrva-v3-100319162320-phpapp02richmondsmcrva-v3-100319162320-phpapp02
richmondsmcrva-v3-100319162320-phpapp02
 
Effective Personal Branding & Social Media in your Business
Effective Personal Branding & Social Media in your BusinessEffective Personal Branding & Social Media in your Business
Effective Personal Branding & Social Media in your Business
 
Generating Business Results and Dollars from Social Media
Generating Business Results and Dollars from Social MediaGenerating Business Results and Dollars from Social Media
Generating Business Results and Dollars from Social Media
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTB
 
Platforum Logicav3.0
Platforum Logicav3.0Platforum Logicav3.0
Platforum Logicav3.0
 
ISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media SuccessISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media Success
 
Creating a Social Media Plan
Creating a Social Media PlanCreating a Social Media Plan
Creating a Social Media Plan
 
Harness The Power Of Social Marketing Bbb97
Harness The Power Of Social Marketing Bbb97Harness The Power Of Social Marketing Bbb97
Harness The Power Of Social Marketing Bbb97
 

Dernier

Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
RedSeer
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
AUDIJEAngelo
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
Workforce Group
 

Dernier (20)

How to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxHow to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
sales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumsales plan presentation by mckinsey alum
sales plan presentation by mckinsey alum
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdf
 
Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings release
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | ShajaraLuxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 

Developing An Effective Strategy for Interactive Marketing