Dixon heads up the marketing at Majestic and has been at the forefront of the SEO industry since 1999. He will share insights on why links still play such a large role in online marketing and look at some evidence based strategies for maximizing the impact of your link building efforts.

2. Why Links are important to Improve
your Search Visibility
@Dixon_Jones
@Majestic

3. Do Links Still Matter
Shirt:LinkResearchTools.com

4. Does Link Building
Still Matter?
Shirt:LinkResearchTools.com
Gary
Ilyes,
Oct.
2016

5. Why Links Still Matter
Shirt:LinkResearchTools.com

6. Why Links Still Matter
Why People
Share Content
Why People
Link To Content
To share entertaining content
To nourish relationships
To get the word out about causes
they care for
To share helpful and valuable
content
To be part of a tribe and define
themselves
As reference to support an article
To share authoritative content
including research and facts
To share valuable content such as
guides
To share New information
To share Data that Changes

7. How many links is “Enough”?

8. How many links is “Enough”?
B
A

9. Original Insights
& Research

10. Original Insights & Research

12. Why?
Authoritative research
Significant data point

13. Reference-able Content

15. Valuable Content

17. Data Driven Content

20. Prep the Launch. (This is Key)
• Identify & Engage with Relevent Influencers
– RavenTools, Buzzsumo, Sprout Social, CRMs
• Prepare the post and email them a Preview
• Tell them the link url and exact time of launch
• Remind them it is live.

21. What Will Your Next Post Be?
• Controversial?
• Authoritative?
• Reference-able?
• New Facts?
• Data Driven?
• Valuable?

22. Links Still Matter!
Shirt:LinkResearchTools.com
• @Dixon_Jones
• @Majestic