Digital Marketing team Jacqui Darlow and Alexandra Goldstein will describe the ways Dogs Trust embraces social media to increase brand warmth and engage with current and future supporters, followed by a Q&A on all things social and web.
Digital Innovation @ Discovery - Going beyond Social - #SPARK15TrackMaven
Shark Week, Gold Rush, and MythBusters… They’re just a few of the Discovery Channel franchises that have been successful thanks to digital engagement and marketing. But, in a competitive and crowded market, it’s not as simple as putting out a few Tweets and Facebook posts. What do you do when social media becomes the norm? How can you innovate beyond the primary social platforms or on them? Learn about Discovery’s approach that keeps their shows and brand winning year after year.
Your Mark on the World Sponsorship OpportunityDevin Thorpe
This document describes a $500 per month sponsorship opportunity for the podcast "Your Mark on the World Show". As a sponsor, an organization would receive one episode per month to feature a guest of their choosing, ads in every podcast episode, banner ads on related websites and emails, and promotion through the host's social media channels which have a total reach of over 91,000 followers. The sponsorship provides exclusivity with only three sponsor spots available. To participate, the sponsor needs to provide their logo, a 20-second audio script, a banner ad, and pay $500 per month which will be billed monthly.
Presentation on The London Fire Brigade's experience with social media - its strategy, the content they share, what they use social media for, how they do it, some specific examples, and the impacts. Presented by Rob McTaggart, Senior Communications Officer, and Pete Richardson, Digital Communications Manager, at the London Fire Brigade, at Really Useful Day: Social media for councils in London on 15 May 2015.
Presentation on social media at the London Fire Brigade: an introduction, where they are now, strategic planning, what they use social media for, finding content and examples, and next steps. Presented by Vicky Hardman, News Manager and Richard Wilson, Digital Officer, at Really Useful Day: Social media for councils in London on 6 February 2015.
soundtalks: The Power of Social Media- The story of the Child's i Foundation sounddelivery
The document discusses the values and approach of Child's i Foundation, a community organization working to address child abandonment in Uganda. It emphasizes valuing individual contributions, transparency to build trust with supporters, and generating conversations through an engaged community. The foundation believes this collaborative approach will make a real difference in children's lives and it is committed to finding creative solutions and doing things differently.
Digital storytelling involves ordinary people telling true, personal stories in a compelling way using new digital tools. It typically takes the form of a short, interactive story under 8 minutes involving images, audio, and sometimes video. While still evolving, digital storytelling allows grassroots, anonymous sharing of honest, accessible stories in a powerful yet cheaper medium than traditional video.
Digital Innovation @ Discovery - Going beyond Social - #SPARK15TrackMaven
Shark Week, Gold Rush, and MythBusters… They’re just a few of the Discovery Channel franchises that have been successful thanks to digital engagement and marketing. But, in a competitive and crowded market, it’s not as simple as putting out a few Tweets and Facebook posts. What do you do when social media becomes the norm? How can you innovate beyond the primary social platforms or on them? Learn about Discovery’s approach that keeps their shows and brand winning year after year.
Your Mark on the World Sponsorship OpportunityDevin Thorpe
This document describes a $500 per month sponsorship opportunity for the podcast "Your Mark on the World Show". As a sponsor, an organization would receive one episode per month to feature a guest of their choosing, ads in every podcast episode, banner ads on related websites and emails, and promotion through the host's social media channels which have a total reach of over 91,000 followers. The sponsorship provides exclusivity with only three sponsor spots available. To participate, the sponsor needs to provide their logo, a 20-second audio script, a banner ad, and pay $500 per month which will be billed monthly.
Presentation on The London Fire Brigade's experience with social media - its strategy, the content they share, what they use social media for, how they do it, some specific examples, and the impacts. Presented by Rob McTaggart, Senior Communications Officer, and Pete Richardson, Digital Communications Manager, at the London Fire Brigade, at Really Useful Day: Social media for councils in London on 15 May 2015.
Presentation on social media at the London Fire Brigade: an introduction, where they are now, strategic planning, what they use social media for, finding content and examples, and next steps. Presented by Vicky Hardman, News Manager and Richard Wilson, Digital Officer, at Really Useful Day: Social media for councils in London on 6 February 2015.
soundtalks: The Power of Social Media- The story of the Child's i Foundation sounddelivery
The document discusses the values and approach of Child's i Foundation, a community organization working to address child abandonment in Uganda. It emphasizes valuing individual contributions, transparency to build trust with supporters, and generating conversations through an engaged community. The foundation believes this collaborative approach will make a real difference in children's lives and it is committed to finding creative solutions and doing things differently.
Digital storytelling involves ordinary people telling true, personal stories in a compelling way using new digital tools. It typically takes the form of a short, interactive story under 8 minutes involving images, audio, and sometimes video. While still evolving, digital storytelling allows grassroots, anonymous sharing of honest, accessible stories in a powerful yet cheaper medium than traditional video.
This document provides guidance on using Twitter for non-profits. It notes that Twitter has over 23 million accounts that tweet over 3 million times per day. It recommends participating, engaging, and listening on Twitter to build connections. Specific steps include creating custom profiles, finding influencers, engaging in conversations, sharing successes and stories, and measuring progress using tools like Bitly and Twitalyzer. Harnessing the "wisdom of crowds" allows non-profits to leverage resources and crowdsource ideas to make better decisions and create more impact.
The document discusses how community groups can use new media tools like Facebook, Twitter, blogs and RSS feeds to support campaigns. It provides tips on setting up accounts, engaging audiences, and monitoring activities. While new media can help spread messages quickly, it works best when combined with traditional offline methods as part of a full campaign strategy.
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Social Media for Sporting OrganisationsLeanne Ross
A 40 minute presentation to the member groups of Sport Otago's Forum New Zealand, June 2017 on maximising social media for member growth and community engagement.
The document provides guidance on personal branding in the digital age. It discusses identifying one's personal brand by determining passions/expertise and how that provides value to others. It recommends setting up a website and blogging to establish an online presence. Finally, it outlines launching social media channels like Facebook, Twitter, LinkedIn, YouTube and Instagram to engage with an audience and promote one's personal brand in a consistent, strategic manner across platforms. Examples of effective personal branding strategies on various channels are also included.
The document discusses the future of social media in sport and active leisure. It provides an overview of Promote PR, an agency established in 1994 specializing in clients in sport, fitness, and active leisure. The document then covers various topics related to social media strategy and use for sports organizations, including listening to audiences, experimenting with platforms, engaging in two-way conversations, and measuring results. Key stats on social media users and the growth of platforms like Facebook, Twitter, and Google+ are also presented.
This document discusses social media opportunities for the heritage sector. It begins by introducing ProjectBook, a website providing information and resources for heritage building conservation. It then examines the audience for heritage organizations and reviews major social media platforms like Facebook, Twitter, LinkedIn and YouTube. The document outlines how these platforms can be used to engage audiences, develop advocates, promote events, build brands and communities, provide customer service and raise awareness of heritage issues. Overall, it argues that social media presents many free and effective ways for heritage organizations to connect with wider audiences.
This document summarizes the origins and progress of the Our Society community empowerment initiative in the South West of England. It discusses how the initiative started as a blog post and online forum in 2011 and grew to include over 500 online members and several in-person events attracting hundreds of people. The document also outlines some of the challenges faced by Our Society, such as maintaining a diverse membership and balancing online and offline activities, as well as its plans for the future, which include continuing events while sharing local stories of community action.
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Annie Lynsen
This document summarizes a presentation on using social media for nonprofits. It discusses the major social media platforms of Twitter and Facebook, strategies for using them to build a nonprofit's brand and run campaigns, etiquette tips, and the importance of measurement. Key points covered include focusing on relationships on Twitter, posting shareable content regularly on Facebook, thinking of social media like a participatory show, and starting tracking metrics from the beginning.
The Marketing Twins at 1429 Creative developed this presentation to educate non profits on how to utilize social media to help them tell their story better and to resonate with donors. For more information, visit: http://www.marketingtwins.com/socialmedia
A presentation given at a Media Trust event. Overview of how we have approached building our community at Amnesty UK, and a case study of our Shell campaign.
A presentation on social media and how youth can use the various networks as tools for leadership and influence.
First presented at the Eritrean Muslim Conference on July 9, 2011.
The document discusses social media and provides tips for using social media for business purposes. It defines social media and lists common social media tools. It outlines benefits of social media like increasing traffic, building brand awareness, and reducing costs. The document then gives statistics on social media usage and provides steps businesses can take to get started with social media, including creating Facebook and Twitter pages and posting engaging content regularly. It concludes with dos and don'ts of social media marketing and emphasizes listening to customers, responding, and engaging them.
This document provides an introduction to social networking and social media. It discusses how social networking allows people to connect with each other and share information. Social media is participatory, open, conversational, and communal. It is changing how people relate and communicate through increased immediacy, volume, and personal interactions. Social media helps build social capital and social awareness by connecting communities and allowing people to follow what is happening in others' lives. Examples like Facebook, groups, pages, causes and events on social media are described.
Social Media for Chicago Community Trust presentationHack the Hood
This document discusses the rise of social media and its implications for community news and media. It notes that everyone is now connected globally through platforms like Facebook, Twitter, and Flickr. This has implications for how information spreads and how people can engage with peers as experts. The document also profiles Oakland Local as a case study of a nonprofit community news site that relies heavily on social media for community engagement, fundraising, and spreading its content. It discusses Oakland Local's social media strategies and lessons learned in building a sustainable model for local journalism.
Jonny Benjamin is a mental health campaigner, writer and presenter. At the Social Media Exchange 2016 he delivered a Lightning Talk on his journey to hope and recovery #SMEX16
Explore how to use video to tell your charity's story. Learn how to give your users a voice. See what makes vlogging successful and gain practical tips on how to produce your video blog.
Contenu connexe
Similaire à Dogs Trust Digital Marketing Social Media Exchange
This document provides guidance on using Twitter for non-profits. It notes that Twitter has over 23 million accounts that tweet over 3 million times per day. It recommends participating, engaging, and listening on Twitter to build connections. Specific steps include creating custom profiles, finding influencers, engaging in conversations, sharing successes and stories, and measuring progress using tools like Bitly and Twitalyzer. Harnessing the "wisdom of crowds" allows non-profits to leverage resources and crowdsource ideas to make better decisions and create more impact.
The document discusses how community groups can use new media tools like Facebook, Twitter, blogs and RSS feeds to support campaigns. It provides tips on setting up accounts, engaging audiences, and monitoring activities. While new media can help spread messages quickly, it works best when combined with traditional offline methods as part of a full campaign strategy.
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Social Media for Sporting OrganisationsLeanne Ross
A 40 minute presentation to the member groups of Sport Otago's Forum New Zealand, June 2017 on maximising social media for member growth and community engagement.
The document provides guidance on personal branding in the digital age. It discusses identifying one's personal brand by determining passions/expertise and how that provides value to others. It recommends setting up a website and blogging to establish an online presence. Finally, it outlines launching social media channels like Facebook, Twitter, LinkedIn, YouTube and Instagram to engage with an audience and promote one's personal brand in a consistent, strategic manner across platforms. Examples of effective personal branding strategies on various channels are also included.
The document discusses the future of social media in sport and active leisure. It provides an overview of Promote PR, an agency established in 1994 specializing in clients in sport, fitness, and active leisure. The document then covers various topics related to social media strategy and use for sports organizations, including listening to audiences, experimenting with platforms, engaging in two-way conversations, and measuring results. Key stats on social media users and the growth of platforms like Facebook, Twitter, and Google+ are also presented.
This document discusses social media opportunities for the heritage sector. It begins by introducing ProjectBook, a website providing information and resources for heritage building conservation. It then examines the audience for heritage organizations and reviews major social media platforms like Facebook, Twitter, LinkedIn and YouTube. The document outlines how these platforms can be used to engage audiences, develop advocates, promote events, build brands and communities, provide customer service and raise awareness of heritage issues. Overall, it argues that social media presents many free and effective ways for heritage organizations to connect with wider audiences.
This document summarizes the origins and progress of the Our Society community empowerment initiative in the South West of England. It discusses how the initiative started as a blog post and online forum in 2011 and grew to include over 500 online members and several in-person events attracting hundreds of people. The document also outlines some of the challenges faced by Our Society, such as maintaining a diverse membership and balancing online and offline activities, as well as its plans for the future, which include continuing events while sharing local stories of community action.
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Annie Lynsen
This document summarizes a presentation on using social media for nonprofits. It discusses the major social media platforms of Twitter and Facebook, strategies for using them to build a nonprofit's brand and run campaigns, etiquette tips, and the importance of measurement. Key points covered include focusing on relationships on Twitter, posting shareable content regularly on Facebook, thinking of social media like a participatory show, and starting tracking metrics from the beginning.
The Marketing Twins at 1429 Creative developed this presentation to educate non profits on how to utilize social media to help them tell their story better and to resonate with donors. For more information, visit: http://www.marketingtwins.com/socialmedia
A presentation given at a Media Trust event. Overview of how we have approached building our community at Amnesty UK, and a case study of our Shell campaign.
A presentation on social media and how youth can use the various networks as tools for leadership and influence.
First presented at the Eritrean Muslim Conference on July 9, 2011.
The document discusses social media and provides tips for using social media for business purposes. It defines social media and lists common social media tools. It outlines benefits of social media like increasing traffic, building brand awareness, and reducing costs. The document then gives statistics on social media usage and provides steps businesses can take to get started with social media, including creating Facebook and Twitter pages and posting engaging content regularly. It concludes with dos and don'ts of social media marketing and emphasizes listening to customers, responding, and engaging them.
This document provides an introduction to social networking and social media. It discusses how social networking allows people to connect with each other and share information. Social media is participatory, open, conversational, and communal. It is changing how people relate and communicate through increased immediacy, volume, and personal interactions. Social media helps build social capital and social awareness by connecting communities and allowing people to follow what is happening in others' lives. Examples like Facebook, groups, pages, causes and events on social media are described.
Social Media for Chicago Community Trust presentationHack the Hood
This document discusses the rise of social media and its implications for community news and media. It notes that everyone is now connected globally through platforms like Facebook, Twitter, and Flickr. This has implications for how information spreads and how people can engage with peers as experts. The document also profiles Oakland Local as a case study of a nonprofit community news site that relies heavily on social media for community engagement, fundraising, and spreading its content. It discusses Oakland Local's social media strategies and lessons learned in building a sustainable model for local journalism.
Similaire à Dogs Trust Digital Marketing Social Media Exchange (20)
Jonny Benjamin is a mental health campaigner, writer and presenter. At the Social Media Exchange 2016 he delivered a Lightning Talk on his journey to hope and recovery #SMEX16
Explore how to use video to tell your charity's story. Learn how to give your users a voice. See what makes vlogging successful and gain practical tips on how to produce your video blog.
Seaneen Molloy-Vaughan Harness the Power of Bloggingsounddelivery
Understand the dos and don'ts of blogging, and inject life into your blog with fresh ideas. Explore how you can use digital media to enhance your blogs and learn how blog posts can work on other channels.
Neil shared practical tips on how to take good photographs, what makes a strong good photograph for sharing, and how to build your brand and audience on Instagram.
Learn what the latest tools available are and what they do. Learn which tools are better for different types of campaigns/outcomes. Discover which tools to avoid.
How we can bring our stories to life - a guide for charities sounddelivery
This document provides guidance for charities on using storytelling to communicate their impact. It includes tips from various experts on using blogs, audio stories, documentaries, and digital tools to share the real stories of the people charities support. The introduction emphasizes the importance of bringing unheard stories to the forefront and using various media to show how organizations are making a difference. Subsequent sections provide advice from practitioners on harnessing the power of blogging, creating impactful audio stories and slideshows, collaborating effectively with documentary makers, and leveraging digital tools and case studies to attract media coverage. The overall message is that authentically sharing the first-hand experiences of service users in an accessible way through various storytelling methods can
Historic Environment Staff Local Engagement Workshopsounddelivery
This document discusses different levels of community engagement for local projects, from simply informing communities to empowering community leadership. It suggests starting engagement small through focus groups and gatekeepers to build relationships and receive feedback. Keeping engagement manageable by breaking projects into "bite-size" chunks and staying flexible is advised. The document also notes that providing tangible outputs as well as tea and cake can help motivate community participation, and success can be measured by developing shared understanding and tangible outcomes.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
This document provides an introduction to using social media for voluntary and community organizations working with families. It covers the basics of various social media platforms like Twitter, Facebook, and blogs and how organizations can use them to tell their stories, raise awareness, campaign, and fundraise. Specific tips are provided for using each platform effectively and engaging audiences. Examples are given of other organizations successfully using social media. The overall aim is to help demystify social media and encourage organizations to amplify the voices of families through new communication channels.
soundtalks: The Power of the Radio 4 Appealsounddelivery
Sally Flatman has over 20 years of experience in radio, starting in local radio and later working on daily programs for Radio 5 and Radio 4. She has worked for the Radio 4 Appeal for the past 10 years, where even just 2 hours and 36 minutes of broadcasting raises over £2 million pounds for charities. The session provided tips for nonprofit organizations on using radio effectively, including telling personal stories to engage listeners and amplifying appeals through sound to paint pictures for the audience.
The document discusses how multimedia content such as audio, video, photos and social media can help non-profit organizations better communicate their mission and impact. It provides examples of small charities like ColaLife and Child's i Foundation that have created successful multimedia campaigns using tools like videos, photos and blogs. Their use of multimedia content humanizes the organizations and makes their work more easily shareable online to engage supporters and raise awareness. The document encourages organizations to consider how they can show rather than just tell their stories through multimedia content.
This document provides tips for digital storytelling and taking photos. It recommends following the organization on Twitter, signing up for their monthly bulletin, and joining their email discussion list to learn more. It then gives advice on storyboarding, using a landscape format, getting a variety of shot types and angles, capturing natural expressions, including establishing and concluding shots, and ensuring proper photo credits.
This document provides tips for digital storytelling and taking photos. It recommends following the organization on Twitter, signing up for their monthly bulletin, and joining their email discussion list to learn more. It then gives advice on taking a good mix of wide, mid-range, and close photos in landscape format. It suggests taking multiple photos of each scene from different angles and not having the subject in every shot. The document also mentions considering opening and closing shots, and getting proper credits if not taking the photos yourself.
sounddelivery social media conference 31.03.11sounddelivery
This document discusses how social media has changed communication and how museums can use social media to engage new audiences. Some key points:
- Social media usage has grown dramatically, with over 60% of UK adults using the internet daily and half a million new Twitter accounts daily.
- Museums want to use social media to discuss relevant issues, engage communities with similar interests, market events cheaper, and find new audiences.
- Examples discussed include the Twitter accounts of the Samuel Johnson House Museum and a fake Samuel Johnson account, and the Torquay Museum's Facebook profile for a sarcophagus exhibit speaking in the first person.
- These unconventional social media approaches make the museums more engaging and help shed perceptions
The presentation discusses how the speakers Troy and Thomas took on a bet that they could get their company Lucidica to page 1 of Google search results for a targeted keyword in less than 3 months without outsourcing the SEO work. Thomas ran the SEO project, learning about techniques and creating a plan while sprinkling in some fun elements. They provide their top 7 SEO tips in the presentation, including getting listed on maps, using technology effectively, getting backlinks, engaging on social media and with comments, getting feedback to create more links, and randomizing content. The winner of the bet would receive either a bottle of gin or a case of beer depending on who was correct about reaching page 1 in under 3 months.
Faces pages and groups presentation by Jacqui O'Beirne, Dogs Trust.
Please note some of these details are no longer relevant, as Facebook has changed settings.
Please get in touch if you would like further assistance!
The document discusses various Twitter strategies and tools including using hashtags to categorize tweets and follow trends, shortening URLs, analyzing tweet performance, and managing multiple Twitter accounts. It recommends using hashtags like #smexex10 and #CharityTuesday to tag tweets and viewing trending hashtags on the Twitter homepage. It also suggests shortening long URLs using services like bit.ly and using tools like Tweetdeck and HootSuite to control multiple Twitter accounts and analyze engagement.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
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GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
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At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
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In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
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- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
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Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
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End-to-end overview of CI/CD pipeline with Azure devops
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