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- 1. Men lose all the material things they leave behind them in this world, but they carry with them the reward of their charity and the alms they give. St. Francis of Assisi
- 2. A PUBLIC INTEREST INITIATIVE created by Beyond Verve Entertainment Pvt. Ltd.
- 3. Rayban Peter England Van Heusen Woodland There are many of us who contribute towards making other people’s lives beautiful. For these people, we are simply nameless folks who work hard to create these beautiful products such as the shirts, shoes, etc. But do you know that you can do a lot more for the society other than simply creating stuff? Yes, you can contribute towards making a life live longer.
- 4. THE SOCIAL SCENERIO • 500,000 people die because of non-availability of organs. • 200,000 people die of liver disease. • 50,000 people die from heart disease. • 150,000 people await a kidney transplant but only 5,000 get one. • 1,000,000 lakh people suffer from corneal blindness and await transplant. • Wait for a matching donor can be as long as 10 years or more at times.
- 5. THE SOCIAL SCENERIO • There is a huge gap between the number of organs required and the organs available. e.g. In 2017, 2 lakh people awaited kidney transplant but only 10,000 got one. Like wise, 2 lakh awaited liver transplant but only 708 got it. • In 2018, the rate of organ donation in India stood at 0.8 per million population as compared to a country like Spain which has 46.9 per million population. • The grim story behind these depressing statistics is that mostly people lack awareness about the process of Organ Donation. • One deceased donor can save upto 8 lives. • And a healthy living donor can donate a kidney, part of a liver, lung, intestine, blood or bone marrow.
- 6. CAMPAIGN IDEA Give To Live
- 7. ABOUT THE CAMPAIGN Our aim is to reach out to the youths of the country to pledge organ donation and ‘LIVE’ a mark in the lives of the organ receivers.
- 8. “I don’t have the words to thank someone who is no more.”
- 10. WHY COLLEGE STUDENTS? • Students of colleges are more rationale with their thinking and decision making. • At the same time, most students are helpful by nature and always keen to do something for the society. • Students are easily affected by the happenings around us. • The students constitute the backbone of a nation as well as the pillar on which the national edifice is built. • Students play a vital role in the society. They are the guardians of freedom, justice, equality, ethics and social equilibrium. • The students are the hope of tomorrow and the beacon of future for a nation.
- 11. The Times of India June 25, 2019
- 12. CHALLENGES • Busting myths about organ donation. • Removing the stigma and superstitions attached to organ donation.
- 13. WAY FORWARD • We tie up with a brand to reach out to these students through College Contact Programme. • We partner with a hospital chain which will be actively involved in the process of organ donation. • We set up a dedicated website for registration of organ donors.
- 14. ACTIVITY • Taking our activity title ‘Give To Live’ ahead, we have a real living donor present his story in front of students. • The donor also tells stories about those deceased donors who continue to live in the body of their organ receivers and urge students to ‘Give To Live’ by pledging their organs. • We also play team building games with the students that depict how staying together and helping each other makes you fill with pride. • Along with the product sampling, we give them the details and procedure of registration for organ donation.
- 15. SUGGESTED TEAM BUILDING GAMES • BLIND RETRIEVER - Split your staff into small teams, blindfolding one person on each team. The first team that can successfully direct their blindfolded colleague to a hidden object wins • JIGSAW PUZZLE PIECES - Give different teams plastic bags with puzzle pieces. However the teams unknown to them, they’ll end up having to partner with other teams to complete the puzzle. • SCAVENGER HUNT – Teams are asked to come up with maximum number of certain items from the pockets, wallets or bags. E.g. coins or kerchiefs and the team with the maximum number is the winner.
- 16. POST ACTIVITY • Through the medium of social media, we encourage the students to further promote the idea of ‘Give To Live’ among their social groups, families and friends. • Live updates on the decided website and social media pages about organ donors and recipients.
- 17. Heart recipient walks donor’s daughter down aisle…
- 18. GAIN FOR BRAND • The ‘Give To Live’ campaign is a good opportunity to leverage brand recall. • It’s an ideal campaign to garner media stories. • ‘Give To Live’ campaign is also an ideal platform for the brand to garner ‘Experimental Marketing & Activation’ awards.
- 19. A glimpse of the joy that ‘Give To Live’ will bring.
- 20. THANK YOU Disclaimer: Private & Confidential - PREPARED BY BEYOND VERVE ENTERTAINMENT PVT. LTD. Copyright 2019 @ Beyond Verve Entertainment Pvt. Ltd. All Non Disclosure Agreement Rights Prevail. All rights reserved. Any unauthorized copying or reproduction or circulation of any information / data contained in this Email: info@beyondverve.org Beyond Verve Entertainment Pvt. Ltd.