The document discusses strategies for marketing to affluent Chinese consumers. It emphasizes leveraging digital marketing, technology and social media to increase brand awareness and generate demand. It provides 8 tips: 1) understand China travel trends 2) understand the Chinese consumer 3) develop a multi-channel marketing plan 4) leverage the internet 5) develop a relevant Chinese website 6) engage on social media 7) tell your brand story 8) build relationships through campaigns. The target consumer is younger, wealthy Chinese interested in individual travel experiences.
TripShow.com - New Chinese Travel WebsiteDragon Trail
As China's newest travel website, Tripshow.com serves the new and socially engaged Chinese tourists. With Tripshow.com, travel brands have the ability to engage visually with Chinese travelers to build brand awareness, while travelers can engage with brands to get inspired about destinations and experiences and plan their trips.
- Inspirational Trip Planning Tool
- Engagement & Communication Platform
- Online Campaigns & Contests
- Social CRM & Consumer Insights
- Call to action integration
- SinaWeibo Visual Marketing Application
- Compatible with PC, Mac & Mobile Devices
- Social & Inspirational
- Viral marketing platform
www. DragonTrail.com / www.TripShow.com / www.ChinaTravelTrends.com
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail ChinaDragon Trail
TOP 6 TIPS FOR MARKETING TO AFFLUENT CHINESE CONSUMERS
1. Understand the Chinese Consumer
2. Leverage the Internet as a Medium
3. Develop a Relevant Chinese Website
4. Be Social to Connect
5. Build Relationships via Engagement
6. Execute a Holistic Strategy
DRAGON TRAIL is the leading travel technology and digital marketing company in China that helps international travel
and tourism organizations connect to Chinese consumers.
China Social Media for Travel and TourismDragon Trail
The rise of Chinese tourism has gotten the attention of a lot of travel, tourism and hotel companies. Many travel brands are trying to capture the attention of this very valuable new customer segment, but not without challenges and disappointments. Award-winning China social media agency Dragon Trail Interactive gives some tips for marketing to affluent Chinese consumers successfully.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
TripShow.com - New Chinese Travel WebsiteDragon Trail
As China's newest travel website, Tripshow.com serves the new and socially engaged Chinese tourists. With Tripshow.com, travel brands have the ability to engage visually with Chinese travelers to build brand awareness, while travelers can engage with brands to get inspired about destinations and experiences and plan their trips.
- Inspirational Trip Planning Tool
- Engagement & Communication Platform
- Online Campaigns & Contests
- Social CRM & Consumer Insights
- Call to action integration
- SinaWeibo Visual Marketing Application
- Compatible with PC, Mac & Mobile Devices
- Social & Inspirational
- Viral marketing platform
www. DragonTrail.com / www.TripShow.com / www.ChinaTravelTrends.com
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail ChinaDragon Trail
TOP 6 TIPS FOR MARKETING TO AFFLUENT CHINESE CONSUMERS
1. Understand the Chinese Consumer
2. Leverage the Internet as a Medium
3. Develop a Relevant Chinese Website
4. Be Social to Connect
5. Build Relationships via Engagement
6. Execute a Holistic Strategy
DRAGON TRAIL is the leading travel technology and digital marketing company in China that helps international travel
and tourism organizations connect to Chinese consumers.
China Social Media for Travel and TourismDragon Trail
The rise of Chinese tourism has gotten the attention of a lot of travel, tourism and hotel companies. Many travel brands are trying to capture the attention of this very valuable new customer segment, but not without challenges and disappointments. Award-winning China social media agency Dragon Trail Interactive gives some tips for marketing to affluent Chinese consumers successfully.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. REACH & CONNECT
WITH AFFLUENT
CHINESE CONSUMERS
BY LEVERAGING DIGITAL
MARKETING, TECHNOLOGY
AND SOCIAL MEDIA TO
INCREASE BRAND AWARENESS
AND GENERATE DEMAND
4. TOP 8 TIPS FOR MARKETING
TO AFFLUENT CHINESE CONSUMERS
1. Spot the China Travel Trends
2. Understand the Chinese Consumer
3. Develop a Multi-Channel Plan
Channel
4. Leverage the Internet as a Medium
5. Develop a Relevant Chinese Website
6. Be Social to Connect
7. Tell your Story
8. Build Relationships via Campaigns
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
5. 1. SPOT THE CHINA TRAVEL TRENDS
• China Travel Market is growing
• Internet is used to “Plan & Tell”
• Growing demand for more individual experiences
6. Chinese Travel Change
3 Trends are shaping The New Chinese Tourist
1.China Outbound Tourism and Domestic Tourism
China
is growing
2.Chinese Internet and Social Media channels influence
Chinese
planning and research
3.Chinese consumers are moving towards an
Chinese
experienced based choice model from a price based
choice model
The New Chinese Tourists are demanding higher
quality services, and moving from Traditional Tour
Groups to more individual travel experiences
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
7. Chinese outbound Travellers
expected to exceed 100 million by 2020.
100+
China Outbound Traveler Number
Unit: Million person times
57
47
41 46
31 34
29
20
2003 2004 2005 2006 2007 2008 2009 2010 2020
Source: China National Tourism Administration (CNTA) (Expected by UNWTO)
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
8. Chinese Travel Change
3 Trends are shaping The New Chinese Tourist
1.China Outbound Tourism and Domestic Tourism is
China
growing
2.Chinese Internet and Social Media channels
Chinese
influence planning and research
3.Chinese consumers are moving towards an
Chinese
experienced based choice model from a price based
choice model
The New Chinese Tourists are demanding higher
quality services, and moving from Traditional Tour
Groups to more individual travel experiences
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
9. Online Travel Research in China
Source: Nielsen, 2009
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
10. Sharing trip experience in online is getting more and
more popular, especially for young generations.
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
11. Chinese Travel Change
3 Trends are shaping The New Chinese Tourist
1.China Outbound Tourism and Domestic Tourism is
China
growing
2.Chinese Internet and Social Media channels influence
Chinese
planning and research
3.Chinese consumers are moving towards an
Chinese
experienced based choice model from a price based
choice model
The New Chinese Tourists are demanding higher
quality services, and moving from Traditional Tour
Groups to more individual travel experiences
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
12. Demand for Individual Travel Experiences
BCG points out in its March 2011 Travel and Tourism
in China report that 95 of travel consumers
95%
surveyed were dissatisfied with current market
offerings, both domestic and international.
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
18. Major consumer in Outbound Travelers
are young professional with high income.
5 6 Business person 5
1 3 6 USD3,660 or
1 above
26 4
29 3 Government officer 34
45-59 16 4 19
Blue-collar worker USD2,197-
3
25 3,559
25 7 Teacher
28
35-44
32 25
10 Student USD1,174-
4 2,196
20
Freelancer
31
25-34 9
27
Senior 29 USD566-1,173
management/executives
39
18-24 22 30 Professionals
16 18
Clerk/white-collar worker
10 USD565 and
2 below
General Outbound General Outbound General Outbound
Population Travelers Population Travelers
Population Travelers
Source: Nielsen Outbound Travel Monitor 2011
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
19. VIDEO: China's new young affluent luxury consumers
http://www.youtube.com/user/P1ChinaLuxuryReport#p/a/u/0/v6BaIqZ8X9k
20. 3. DEVELOP A MULTI
MULTI-CHANNEL PLAN
• Digital media is critical
• PR is still evolving
21.
22. 4. LEVERAGE THE INTERNET
• Media Influence
• Geographic Reach
23. CHINA INTERNET USERS HAVE GROWN BY 1500% SINCE 2000
485 million Internet users in June2011, representing 34% of the Chinese population
Most engaged country online: 92 % contributed to social media
85% of Chinese online users approve Internet Censorship
The Internet is their most important information source for 84.3% of netizens
More bloggers in China than in Europe and USA combined
Source: CNNIC; Trendspotting; Forester; iResearch
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
24. Source: Digital Influence Index 2010 – Fleichman Hillard & Harris Interactive
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
27. 5. DEVELOP RELEVANT CHINESE WEBSITES
- No Straight Translation
- Avoid Content Gaps
28. Research studies indicate that attitude towards websites,
the site’s interactivity and usability, as well as purchase
intentions of users are enhanced when sites are congruent
with the target customers’ cultural predispositions.
(“The Culturally Customized Website”, Elsevier, 2005.)
Collectivism: Emphasizing values
important in collectivist cultures.
For example, emphasizing family
theme.
Power Distance: Adding elements
that emphasize power distance. For
example, displaying awards or
honors that a company or brand has
received.
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
30. EXAMPLE: BANFF
China Market Relevance:
- Content is re-written, not
straight translation (adding
important content areas,
not part of the English website,
i.e. location map, Chinese Restaurants, etc.)
- Content is optimized for
Chinese Search Engines
- Website is designed for
Chinese consumers
- Chinese website has more
relevant branding (Canadian
Rockies.cn)
- Chinese site is hosted in China
- Doesn’t link to English sites of
travel suppliers in Banff, but
incorporates suppliers
DDRAGONTRAIL.COM
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CHINATRAVELTRENDS.COM
31. Ensuring Relevance – Avoiding Content Gaps
“Chinese consumers associate irrelevant websites with bad offline experiences.”
Source: ChinaTravelTrends.com
1. Straight content translation from the English website to Chinese leads to the
following:
Content is not written for Chinese search engines
Content is not written in a way that is relevant to the market
Content is missing important sections that are important for Chinese consumer’s decision
making process. That content (i.e. information about Chinese visa application process,
availability of Chinese restaurants, relevant destination information, etc.) is mostly
missing on the non-Chinese website. A straight translation would not include that content.
Chinese
We define “content/context gaps” as:
> Content Gaps are pieces of information that have not been localized, or simply
translated into Chinese. Content Gaps (on external websites) are pieces of
information that are linked from the Chinese version website, ie the website of a
partner that does not have a (fully) translated Chinese website. Context Gaps are
pieces of information that are not relevant to the Chinese audience. This could
include maps that do not relate to the distance/location of China, Google maps in
English, Western social media logos/links (ie. Facebook/Twitter/Youtube instead of
Renren/Weibo/Youku).
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
35. 6. BE SOCIAL TO CONNECT
• Censorship vs. Local Sites
• Brand Engagement = Education
36. CHINA SOCIAL MEDIA DOMINATES THE US:
Chinese netizens are more engaged in creating/sharing content
Source: New 2008 Social Technographics data Source: Chinese Social Technographics Revealed,
reveals rapid growth in adoption, 2008/10/20 2009/01/23
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
37. China’s digital media landscape
is dominated by local players.
Government censorship Local players appeal
to domestic users
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
49. VIDEO: Tourism New Zealand KOL Campaign
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
50.
51. 8. BUILD RELATIONSHIPS VIA CAMPAIGNS
• Combine Viral Spread with Engagement
• Capture Customer Data
52. Virtual Trip Campaign
Three virtual
itineraries around
Canada were designed.
Participant who
complete one route
will have a chance to
win a free trip to
Canada.
In totoal three free
trips, 50 iPads and
1000 U-disks as prizes.
RESULTS:
3.3 Million Visitors
Awards 2011
250 K Registrations
39,000 Followers (SW)
DDRAGONTRAIL.COM
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CHINATRAVELTRENDS.COM
57. Dragon Trail Services
Digital Marketing External Efforts Social Media Marketing
Chinese Web Site Management
Web Analytics
Email Marketing Campaign
SEO/SEM … Campaign Pages Strategy
Your Digital Site
Web / Mobile
Consumer Internet Travel Technology
Tuantuanle.com Itinerary Engine
Satellite Sites
Slow.travel Trip Pages
Tripshow.com Web Analytics Booking/Search
Marketing
Database
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
58. Dragon Trail Digital Strategy Approach
GOAL: Increase Brand Awareness & Direct Sales
– Guide Strategy Execution
– Build a foundation for brand engagement
(Social Media ready and Search Engine
optimized Website for the Chinese Market)
– Create online touch-points
– Develop relevant content
– Maintain, monitor, engage, and evaluate
– Gain insights from data and social media
– Combine and offline and online tactics
– Drive campaigns that convert
– Increase revenues
58
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59. Dragon Trail Program Execution
5. Interact with influential bloggers 1. Determine the best possible
and manage Dragon Trail’s market strategy to build brand
Familiarization Trip 2.0 Program, awareness and reach the
designed to create buzz about target audience
the brand.
4. Execute an innovative
social media campaign that
drives traffic and captures
consumer data, leveraged 2. Develop a culturally-
for future initiatives. relevant Chinese Website,
consistent with the brand
message, optimized for
Chinese search engines,
designed for the Chinese
target market, with
3. Set-up profiles on targeted Chinese engaging content, and
Social Media profiles, seed relevant hosted in China with state
content, engage with the audience, and of the art technology.
monitor for brand reputation.
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
60. Dragon Trail Digital Strategy Planning
Integrated Digital Marketing & Social Media Campaigns
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
61. A couple important points…
1. Website hosting in China is critical in order to ensure organic
local search engine optimization, and optimal accessibility.
2. Constant optimization of the social media landscape is
critical in order to ensure content seeding, consumer
engagement, and brand reputation.
3. A solid technology partner is vital, especially when running
campaigns, to ensure data quality and protect the database
from hackers.
4. Local representation, especially with intimate knowledge and
relationships in the travel and internet space in China
critical in order to ensure successful strategy execution.
…in short: YOU NEED A TRUSTED LOCAL ADVISOR
IN CHINA. DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
62. WANT TO KNOW MORE ABOUT
THE CHINESE TRAVEL MARKET?
Access the latest trends on ChinaTravelTrends.com
and join the online community for free.
www.ChinaTravelTrends.com (Twitter: @CnTravelTrends) - Published by Dragon Trail & COTRI
64. Essential China Travel Trends Book
With forewords from UNWTO, WTTC, and PATA
“… Already the world’s fourth most
visited destination today, by 2020,
China is expected to become the
leading international tourism
destination and the fourth largest
outbound travel market. This
comprehensive study of travel trends in
China provides invaluable insights into
one of the fastest growing travel and
tourism markets in the world."
Taleb Rifai - Secretary General,
World Tourism Organization (UNWTO)
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65. China Travel Social Media Seminars
(DT also organizes company-specific seminars upon request,
specific
and is available for speaking engagements world
world-wide.)
“ This was a very important and
insightful seminar, organized by
Dragon Trail. Social Media in China
looks very complex and like a whole
lot of work, but then again, people
are talking with or without us - so we
are definitely better off if we take part
and try to influence it."
Oliver Sedlinger - China Director,
German National Tourist Board (DZT)
Select Speaking
Engagements:
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
66. The Chinese Outbound Tourists will continue to
travel all over the world. Are you ready for them?
TRAINING & COACHING CERTIFICATION RESEARCH PLEASE CONTACT COTRI
(CHINA OUTBOUND TOURISM
RESEARCH INSTITUTE) FOR
MORE INFORMATION:
WWW.CHINA-OUTBOUND.COM
67. “We treat clients as partners”
-Based in Beijing, Shanghai, Xian (Tech Ctr.)
Based
- Unique combination of unmatched expertise
- Best in class capabilities & award
award-winning solutions
- Innovative cost model & strategic approach
- Growing list of clientele of leading travel brands