Marketing and SEO (Search Engine Optimizing). The differences between Conventional Print Media and ePublishing.

1. ePublication
Development,
Marketing & Analytics!
Presented By!
eCatalogs USA!
Paul Hendee!

2. What Is ePublishing?!
!
Electronic Publishing!
!
Created from the same PDFs provided to a
Traditional Printer – But, Different!!
!
ePublishing is less expensive to publish,
and more efficient!
!
eCatalogs USA publishing is read on
any electronic system that connects to
the internet – with NO special software.!

3. Publishing In The Past!
•
Publishers supplied PDFs to the printer
and hope they are correct per the printer!
•
Printer Makes Plates!
•
Digital Plates!
•
Film & Plates!
•
Web Press spreads ink on paper!
•
Negative Environmental impact!
•
High costs!

4. Things To Think About!
•
Ask Yourself!
•
Does Print Media have appeal?!
•
Can I use Rich Media?!
•
Can I control Marketing?!
•
Analytics - How do I know who is seeing
my publishing and my product or info?!
•
Where’s the value – Do I have an Upward
Sale Scale?!

5. Thanks To Technology,
We Now Have
ePublishing!
It Can Do So
Much More,!
And Now
We Can Too!!

6. What Will eCatalogs U A Bring
To The Publishing Table?!

7. Your Business Partner!
•
You Know Your Business!
•
We Know Marketing & Presentation!
•
We have a combined experience of over eighty
years of Graphic Communication Development
and Marketing!
•
We know what works!
•
•
•
We’ll explain the process!
We’ll prove the process!
When you succeed – We succeed.!

8. Our ePublications Offer:!
•
The most attractive design and medium!
•
Most buyers use the internet to search
for and review prospective product!
•
Photography of product is professional!
•
Designs are unique, attractive and
Functional!

9. Our ePublications Offer:!
•
Hot links to corresponding URLs & e-mail!
•
•
Links to required e-mail addresses!
•
•
Links to further information on the web!
Links to Purchasing Forms!
Movies, Slide Shows or sound!
•
Training & Informational movies!
•
Narration or background Music!

10. Our ePublications Offer:!
•
Analytics – We Analyze and
everything.!
report
•
How many viewed your eCatalog?!
•
Where did they from?!
•
How long did they spend on your
Publication?!
•
What pages did they view? !
•
Did they share the publication?!

11. What Does The catalog Offer?!
•
ePublications offer Appeal!
•
Most clients prefer Electronic Media!
•
ePublication readership &
effectiveness has steadily been on
the rise!

12. How Do We Market?!
Marketing can be accomplished by you, us, or a
combination of both.!
Database e-mail Marketing From certified lists of
known users of your product line. These lists
can come from your e-mail Contact List,
Customer Lists or a certified list management
firm.!
A well designed e-mail is then sent to list. This
e-mail can take the role of a News Letter.!

13. Typical!
Marketing!
e-Mail or!
e-Newsletter!

14. Pitfalls of Standard eBooks!
!
Many eBook developers lack greater
function!
!
No links to purchase!
!
Difficult to market!
!
No SEO (Search Engine Optimization)!
!
No Analytics of use!
!
Requires special app, machine, format!

15. Our ePublications Are
Designed For Business!

16. eCatalogs USA Format!
!
All Catalogs are web based!
!
Requires only any internet Connection,
any browser on any platform!
!
Allows for SEO!
!
Allows for better product analytics!
!
Allows for end customer to purchase product
faster and easier.!
!
Allows client to stay in touch with you!

17. Other Benefits!
!
With an eCatalogs USA ePublishing:!
!
Movies, music and slide shows can be added!
!
Our ePublications can be easily shared by
client s customer (Viral Distribution)!
!
Our ePublications can be downloaded in
ePub or MOBI format by your client!
!
Your Client or reader has greater control of
readability!

18. A White Paper!
Click here for perhaps the best White Paper
on e-Publications:
http://www.slideshare.net/shsengupta/e-book-whitepaper-shivaji-sengupta-may-2010

19. eCatalogs USA!
We look forward to your visit to our website
or e-mail requesting information:
Website: http://eCatalogsUSA.com
Contact: info@eCatalogsUSA.com
Demo: http://ecatalogsusa.com/ecatalogs/AviaryDr
Thank You For Your Interest.!
Please Check Back For More.!