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Effective communication
Prof Faisal Abdul Latif Alnasir
MBBS, FPC, FRCGP, MICGP, PhD
Chair: Dept of Family & Community Medicine
Arabian Gulf University
Former :President Scientific Council for
Family & Community Medicine
The Arab board for Medical Specializations
General Secretary: International Society
for the History of Islamic Medicine
Prof Faisal Alnasir 2016 2
50%
Prof Faisal Alnasir 2016 3
30%
Prof Faisal Alnasir 2016 4
20%
Over View:
• Definition
• Process
• Objectives
• Communication in Medicine
• Types
• Effective communication
• Barriers
• Advantage
• Defective communication
5Prof Faisal Alnasir 2016
Communication:
Oxford dictionary:
“The imparting or
exchanging of information by
speaking, writing,
or using some other
medium:”
6Prof Faisal Alnasir 2016
The act of transferring
information from one
place to another.
Communication:
is the link between
acquiring the
knowledge and
passing it to others.
7Prof Faisal Alnasir 2016
Possession of
knowledge may not
be of use unless it is
reflected on action. 8Prof Faisal Alnasir 2016
In business world,
good communication is
important for the daily
operation of the
company.
9Prof Faisal Alnasir 2016
Prof Faisal Alnasir 2016 10
Staff members
who have this
information
become
centers of
power.
Informationand
communicationrepresent
powerinany
organizations.
11Prof Faisal Alnasir 2016
Effective
Leadership
12Prof Faisal Alnasir 2016
The Communication Process
SENDER
(encodes)
RECEIVER
(decodes)
Barrier
Barrier
Medium
Feedback/Response
13Prof Faisal Alnasir 2016
The process has 7 key components:
1. Sender: source of communication
2. Encoding: how information is packaged
3. Message: information to be communicated
4. Channel: medium used to transmit massage
5. Decoding: unpacking massage
6. Receiver: target people
7. Noise: interference at any point.
14Prof Faisal Alnasir 2016
Action model of communication
Bruce Simons-Morton et.al 2012
Shannon- Weaver model of communication process
15Prof Faisal Alnasir 2016
Interaction model of communication
Goals of Communication
To change
behavior
To get action
To ensure
understanding
To persuade
To get and give
information
16Prof Faisal Alnasir 2016
The instrumental
tasks of health care
are reflected in the
doctor–patient
relationship through
verbal and non verbal
communication
channel. 17Prof Faisal Alnasir 2016
Communication skills in health care:
•Knowledge has to be
transformed into accurate
plan of action within the patient.
This can’t be done without
proper and adequate
communication skills.
•Since ‘knowledge is power’
it requires effective
communication for
transportation.
18Prof Faisal Alnasir 2016
Medicine is totally reliant
on communication.
Without communication,
the health system would
not function.
19Prof Faisal Alnasir 2016
The most important of all
skills that any doctor has
to learn is the ability to
communicate effectively.
Prof Faisal Alnasir 2016 20
• Doctors conduct 150,000
patient interviews.
• > 80% of its time is spent
in communicating.
• Much of it spent on face
to face communication.
21
•Institute for healthcare communication
Prof Faisal Alnasir 2016
According to Helman’s ‘folk model’ patients are
seeking answers to six queries
1 - What has
happened?
2 - Why has
it
happened?
3 - Why
to me?
4 - Why
now?
5 - What
would happen
if nothing
were done?
6 - What
should be
done about
it?
Derived from Dr Roger Neighbour ‘s presentation
Helman CG, 2007
Prof Faisal Alnasir 2016 22
Communication skills in healthcare
The way you use to:
• Explain diagnosis, investigation and treatment.
• Involve the patient in the decision-making.
• Breaking bad news.
• Giving advice on lifestyle, health promotion.
• Giving instructions on discharge from hospital.
• Dealing with anxious patients or relatives.
• Communicating with relatives.
• Communicating with other health professionals.
• Seeking consent for an invasive procedure.
23Prof Faisal Alnasir 2016
“The foundation of
any clinical skill is
communication” 24Prof Faisal Alnasir 2016
Communication is a
skill that should be
taught and learnt.
25
Brian Tracy is Canadian & CEO of Brian Tracy International,
specializing in the training and development of individuals and
organizations.
Prof Faisal Alnasir 2016
Prof Faisal Alnasir 2016 26
Many types of
communication tools
but mainly three: the
verbal, written and
non-verbal.
27Prof Faisal Alnasir 2016
Typesofcommunication
28Prof Faisal Alnasir 2016
Verbal vs Non Verbal
• Physical attributes
• Tone of voice attributes
29Prof Faisal Alnasir 2016
Canwecommunicate
without
words?
• The power of touch
What and when is OK?
Facial Expression
30Prof Faisal Alnasir 2016
31Prof Faisal Alnasir 2016So let us learn the skills of how to Say it with body
32
http://www.slideshare.net/Terry34/introduction-to-effective-
communication-presentation
Prof Faisal Alnasir 2016
33Prof Faisal Alnasir 2016
An Austrian-born American
management consultant,
1909 – 2005)
The Art of Listening
34Prof Faisal Alnasir 2016
Mark Twain born in Florida, in 1835 died 1910 Writer of many quotes.
Hearing Vs Listening
Listening:
Physical as well
as mental process, active,
learned process.
Listening is hard
35Prof Faisal Alnasir 2016
Hearing:
Physical process, natural,
passive
Effective Communication Skills
Effective
Communication skills
Eye contact & visible
mouth Body
language
Silence
Checking
for understanding
Smiling face
Summarizing
what has been said
Encouragement
to continue
Some questions
36Prof Faisal Alnasir 2016
•Being confident
•Proper listening
•Eye Contact
•Proper facial expression
•Proper body language
•Body space and proximity
•Touch
•Proper time
•Avoid rush
•Be empathetic
•Language tone
•Think then speak
•Speak slowly
•Choose words
•Have enough knowledge
•Pause to have feed back
•Receiver has understood
•Final agreement
37Prof Faisal Alnasir 2016
•Completeness
•Conciseness
•Consideration
•Clarity
•Concreteness
•Courtesy
•Correctness.
The 7 Cs in effective communications are:
Barriers to Effective Communication
38Prof Faisal Alnasir 2016
Barriers to Effective Communication
Barriers to
effective
communication
Language
NoiseTime
DistractionsOther people
Put downsToo many questions
Distance
Discomfort
with the
topic
Disability
Lack of interest
39Prof Faisal Alnasir 2016
• Distorted relationships
• Psychological problems
• Unsuitable environment
• Variation in age
• Variation in gender
• Educational level
• No confidentiality
• No confidence
• Pain
• Fear and anxiety
• Anger
• Lack of interest
• Lake of hope
• Language
• Lack of time
• Disease centered approach
Barriers to Effective Communication
40Prof Faisal Alnasir 2016
Superiority
No eye contacts
No Touch
Barriers to effective communication
41Prof Faisal Alnasir 2016
Prof Faisal Alnasir 2016 42
• Improve Dr-Patient
interaction
• Improve patient cooperation
• Dr. performance & job
satisfaction
• Patient’s compliance
• >80% of clinical diagnosis
made by proper history
• Successful medical
encounters
• Effect on biological and
functional
health outcomes
Advantageofgoodcommunication:
Patientsatisfactionincreasewhen:
• Expectations
• Communication
• Control
• Decision-making
• Time spent
• Clinical team
• Referrals
• Continuity of care
• Dignity
43Prof Faisal Alnasir 2016
44Prof Faisal Alnasir 2016
Anne Morrow Lindbergh was an American author, aviator, and the wife of fellow . June 22,
1906, February 7, 2001
may cause many
problems
most important is
deterioration of the
health of patients.
45Prof Faisal Alnasir 2016
Defectivecommunication:
50% of all
adverse events
detected in a
study of
primary care
physicians were
associated with
communication
difficulties.
Prof Faisal Alnasir 2016 46
No matter how
knowledgeable a
clinician might be, if
he or she is not able
to open good
communication with
the patient, he or she
may be of no help.”
47Prof Faisal Alnasir 2016
Prof Faisal Alnasir 2016 48
49Prof Faisal Alnasir 2016
Prof Faisal Alnasir 2016 50
Prof Faisal Alnasir 2016 51
Prof Faisal Alnasir 2016 52
53
Thank you
Appreciate your listening and not hearingProf Faisal Alnasir 2016

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Effective Communication skills and Health

  • 1. Effective communication Prof Faisal Abdul Latif Alnasir MBBS, FPC, FRCGP, MICGP, PhD Chair: Dept of Family & Community Medicine Arabian Gulf University Former :President Scientific Council for Family & Community Medicine The Arab board for Medical Specializations General Secretary: International Society for the History of Islamic Medicine
  • 2. Prof Faisal Alnasir 2016 2 50%
  • 3. Prof Faisal Alnasir 2016 3 30%
  • 4. Prof Faisal Alnasir 2016 4 20%
  • 5. Over View: • Definition • Process • Objectives • Communication in Medicine • Types • Effective communication • Barriers • Advantage • Defective communication 5Prof Faisal Alnasir 2016
  • 6. Communication: Oxford dictionary: “The imparting or exchanging of information by speaking, writing, or using some other medium:” 6Prof Faisal Alnasir 2016 The act of transferring information from one place to another.
  • 7. Communication: is the link between acquiring the knowledge and passing it to others. 7Prof Faisal Alnasir 2016
  • 8. Possession of knowledge may not be of use unless it is reflected on action. 8Prof Faisal Alnasir 2016
  • 9. In business world, good communication is important for the daily operation of the company. 9Prof Faisal Alnasir 2016
  • 10. Prof Faisal Alnasir 2016 10 Staff members who have this information become centers of power. Informationand communicationrepresent powerinany organizations.
  • 11. 11Prof Faisal Alnasir 2016 Effective Leadership
  • 14. The process has 7 key components: 1. Sender: source of communication 2. Encoding: how information is packaged 3. Message: information to be communicated 4. Channel: medium used to transmit massage 5. Decoding: unpacking massage 6. Receiver: target people 7. Noise: interference at any point. 14Prof Faisal Alnasir 2016 Action model of communication Bruce Simons-Morton et.al 2012 Shannon- Weaver model of communication process
  • 15. 15Prof Faisal Alnasir 2016 Interaction model of communication
  • 16. Goals of Communication To change behavior To get action To ensure understanding To persuade To get and give information 16Prof Faisal Alnasir 2016
  • 17. The instrumental tasks of health care are reflected in the doctor–patient relationship through verbal and non verbal communication channel. 17Prof Faisal Alnasir 2016 Communication skills in health care:
  • 18. •Knowledge has to be transformed into accurate plan of action within the patient. This can’t be done without proper and adequate communication skills. •Since ‘knowledge is power’ it requires effective communication for transportation. 18Prof Faisal Alnasir 2016
  • 19. Medicine is totally reliant on communication. Without communication, the health system would not function. 19Prof Faisal Alnasir 2016 The most important of all skills that any doctor has to learn is the ability to communicate effectively.
  • 21. • Doctors conduct 150,000 patient interviews. • > 80% of its time is spent in communicating. • Much of it spent on face to face communication. 21 •Institute for healthcare communication Prof Faisal Alnasir 2016
  • 22. According to Helman’s ‘folk model’ patients are seeking answers to six queries 1 - What has happened? 2 - Why has it happened? 3 - Why to me? 4 - Why now? 5 - What would happen if nothing were done? 6 - What should be done about it? Derived from Dr Roger Neighbour ‘s presentation Helman CG, 2007 Prof Faisal Alnasir 2016 22
  • 23. Communication skills in healthcare The way you use to: • Explain diagnosis, investigation and treatment. • Involve the patient in the decision-making. • Breaking bad news. • Giving advice on lifestyle, health promotion. • Giving instructions on discharge from hospital. • Dealing with anxious patients or relatives. • Communicating with relatives. • Communicating with other health professionals. • Seeking consent for an invasive procedure. 23Prof Faisal Alnasir 2016
  • 24. “The foundation of any clinical skill is communication” 24Prof Faisal Alnasir 2016
  • 25. Communication is a skill that should be taught and learnt. 25 Brian Tracy is Canadian & CEO of Brian Tracy International, specializing in the training and development of individuals and organizations. Prof Faisal Alnasir 2016
  • 27. Many types of communication tools but mainly three: the verbal, written and non-verbal. 27Prof Faisal Alnasir 2016 Typesofcommunication
  • 29. Verbal vs Non Verbal • Physical attributes • Tone of voice attributes 29Prof Faisal Alnasir 2016 Canwecommunicate without words? • The power of touch What and when is OK?
  • 31. 31Prof Faisal Alnasir 2016So let us learn the skills of how to Say it with body
  • 33. 33Prof Faisal Alnasir 2016 An Austrian-born American management consultant, 1909 – 2005)
  • 34. The Art of Listening 34Prof Faisal Alnasir 2016 Mark Twain born in Florida, in 1835 died 1910 Writer of many quotes.
  • 35. Hearing Vs Listening Listening: Physical as well as mental process, active, learned process. Listening is hard 35Prof Faisal Alnasir 2016 Hearing: Physical process, natural, passive
  • 36. Effective Communication Skills Effective Communication skills Eye contact & visible mouth Body language Silence Checking for understanding Smiling face Summarizing what has been said Encouragement to continue Some questions 36Prof Faisal Alnasir 2016 •Being confident •Proper listening •Eye Contact •Proper facial expression •Proper body language •Body space and proximity •Touch •Proper time •Avoid rush •Be empathetic •Language tone •Think then speak •Speak slowly •Choose words •Have enough knowledge •Pause to have feed back •Receiver has understood •Final agreement
  • 37. 37Prof Faisal Alnasir 2016 •Completeness •Conciseness •Consideration •Clarity •Concreteness •Courtesy •Correctness. The 7 Cs in effective communications are:
  • 38. Barriers to Effective Communication 38Prof Faisal Alnasir 2016
  • 39. Barriers to Effective Communication Barriers to effective communication Language NoiseTime DistractionsOther people Put downsToo many questions Distance Discomfort with the topic Disability Lack of interest 39Prof Faisal Alnasir 2016 • Distorted relationships • Psychological problems • Unsuitable environment • Variation in age • Variation in gender • Educational level • No confidentiality • No confidence • Pain • Fear and anxiety • Anger • Lack of interest • Lake of hope • Language • Lack of time • Disease centered approach
  • 40. Barriers to Effective Communication 40Prof Faisal Alnasir 2016 Superiority No eye contacts No Touch
  • 41. Barriers to effective communication 41Prof Faisal Alnasir 2016
  • 42. Prof Faisal Alnasir 2016 42 • Improve Dr-Patient interaction • Improve patient cooperation • Dr. performance & job satisfaction • Patient’s compliance • >80% of clinical diagnosis made by proper history • Successful medical encounters • Effect on biological and functional health outcomes Advantageofgoodcommunication:
  • 43. Patientsatisfactionincreasewhen: • Expectations • Communication • Control • Decision-making • Time spent • Clinical team • Referrals • Continuity of care • Dignity 43Prof Faisal Alnasir 2016
  • 44. 44Prof Faisal Alnasir 2016 Anne Morrow Lindbergh was an American author, aviator, and the wife of fellow . June 22, 1906, February 7, 2001
  • 45. may cause many problems most important is deterioration of the health of patients. 45Prof Faisal Alnasir 2016 Defectivecommunication: 50% of all adverse events detected in a study of primary care physicians were associated with communication difficulties.
  • 46. Prof Faisal Alnasir 2016 46 No matter how knowledgeable a clinician might be, if he or she is not able to open good communication with the patient, he or she may be of no help.”
  • 53. 53 Thank you Appreciate your listening and not hearingProf Faisal Alnasir 2016

Notes de l'éditeur

  1. References: Helman CG. Diseases versus illness in general practice. J R Coll Gen Pract 1981, 13:548-52. Helman , Cecil G. Culture, Health and Illness (5th edn, 2007). London: Hodder Arnold Cecil Helman is a medical anthropologist. His ‘folk model’ uniquely looks at the consultation from the patient’s perspective. Even if they are not explicitly posed, a number of questions will be in the patient’s mind: [Animation] [1] What has happened? What has gone wrong? What is the diagnosis? [2] Why has it happened? What is the cause? What is to blame? [3] Why me? Is it due to something I’ve done, or not done? [4] Why now? Is it something to do with my age, or what I’ve been doing recently? [5] What would happen if nothing were done? What is the prognosis? Is it serious? [6] What should be done about it? Do I need treatment? What are the options? The wise doctor will empathise with them, and will want to address them at some point. Failure to do so may leave the patient feeling unsatisfied or may jeopardise compliance with a management plan.