Creating Content (That Works)

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Featuring veteran journalist, Amy Vernon

Maddie Grant, CAE of
SocialFish

Finding the stories

Tips & Tricks
• Google Alerts:
• Set up alerts for your main keywords
• Google sends you an email once a...

Types of stories

Targeted
Any piece of news that relates to your niche/genre. They can be quickly
recapped and take little effort.
• Indust...

Funny

A play off the news, but with an eye toward the absurd.
• Start from the news, but focus on the funny

Writing Time...

Commentary
The approach covers popular news stories, but makes it your
own by expressing opinion.
• Covers the news from a...

What Works

Infographics

• Don’t just throw up a
bunch of stylized text

Infographics

• Share information in
an engaging,
informative way

Infographics

• Visualize data
• Make numbers
tangible

• Video is huge
• It doesn’t have to be Video
expensive
• When it goes viral, it
goes HUGE

Lists
• Top 10 is played out.
Try top 9 or 17. Or 87.
• Superlatives (best,
ugliest, smallest)
• Appeal to nostalgia
• Rif...

• Large, attractive photos.
• Slideshows need to be short, or very

...

How-to
• Teach your readers something
they don’t know.
• Teach your readers something
they didn’t know they needed to
know.

Making it
happen

Relevant

• Obvious linkbait is
obvious.
• Can be funny, irreverent,
but not off-topic
• i.e.: Write about topics that
mak...

Comprehensive

• If you’re gonna do a list,
make it cover the subject.
• Why do top 10 if you can do
top 34?
• Peopl...

Consumable

• You can go heavy on text if you break it up with images
• Vary what you offer
• People have short attenti...

Final tips
• Link out. People will notice, visit and maybe even link to you.
• Illustrate whenever possible.
• K.I.S.S.: K...

Contact me
Amy Vernon
@AmyVernon
avernon@internetmedialabs.com
http://facebook.com/AmyVernon
http://linkedin.com/in/AmyVer...

September 27 – Your New Content Strategy
On Demand – Google+ for Nonprofits
On Demand – Pinterest for Nonprofits
On Demand...

http://thinktank.commpartners.com

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