The document lists 10 marketing influencers on LinkedIn, providing brief descriptions of their roles and areas of expertise. Notable figures include Beth Comstock, Jonathan Becher, and Charlene Li, each offering insights on topics like business innovation, marketing strategy, and social business. It encourages following these influencers for valuable industry knowledge and updates.

1. 10 Marketing Influencers on LinkedIn
to Follow Today
©2013 LinkedIn Corporation. All Rights Reserved.
Marketing Solutions

2. Jonathan
Becher
CMO at SAP
Nicolas Bordas
VP of
TBWA/Europe
Beth Comstock
CMO at GE
David Edelman
Digital Marketing
Specialist/Partner
at McKinsey &
Company
Charlene Li
Founder and
partner at
Altimeter Group
Josh Leibowitz
Travel & Retail
Specialist/Partner
at McKinsey &
Company
Don Peppers
Author and
Co-founder of
Peppers & Rogers
Group
Fred Reichheld
Consultant for
Bain & Company,
Creator of the Net
Promoter System
Steve Rubel
Chief Content
Strategist at
Edelman
David Sable
CEO of Y&R
Advertising

3. Beth Comstock: CMO at GE
©2013 LinkedIn Corporation. All Rights Reserved.
Follow Beth for insights on: business innovation, creativity,
leadership challenges.

4. Jonathan Becher: CMO at SAP
©2013 LinkedIn Corporation. All Rights Reserved.
Follow Jonathan for insights on: marketing strategy, marketing
leadership.

5. Nicolas Bordas: VP of TBWA/Europe
©2013 LinkedIn Corporation. All Rights Reserved.
Follow Nicolas for insights on: branding, digital innovation

6. David Edelman: Partner at McKinsey &
Company specializing in digital marketing
©2013 LinkedIn Corporation. All Rights Reserved.
Follow David for insights on: social media, big data and analytics,
and consumer research.

7. Charlene Li: Founder and Partner at
Altimeter Group
©2013 LinkedIn Corporation. All Rights Reserved.
Follow Charlene for insights on: interactive media, social
business strategies and technologies

8. Josh Leibowitz: Partner at McKinsey &
Company specializing in travel and retail
©2013 LinkedIn Corporation. All Rights Reserved.
Follow Josh for insights on: online retail, innovation

9. Don Peppers: Author and Co-founder of
Peppers & Rogers Group
©2013 LinkedIn Corporation. All Rights Reserved.
Follow Don for insights on: careers, marketing strategy, social
media

10. Fred Reichheld: Consultant for Bain & Co.,
Creator of the Net Promoter System
©2013 LinkedIn Corporation. All Rights Reserved.
Follow Fred for insights on: customer satisfaction, consumer
research

11. Steve Rubel: Chief Content Strategist at
Edelman
©2013 LinkedIn Corporation. All Rights Reserved.
Follow Steve for insights on: online content strategy, social media

12. David Sable: CEO of Y&R Advertising
©2013 LinkedIn Corporation. All Rights Reserved.
Follow David for insights on: social media, advertising and news
trends, technology trends

13. ©2013 LinkedIn Corporation. All Rights Reserved.
To get updates from more thought leaders:
linkedin.com/today/post/whoToFollow