Google+ for Nonprofits

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for Nonprofits

Today’s Presenters

Debra Askanase Shelly Kramer
Engagement Strategist Founder + CEO
Community...

What’s On Tap For Today
Anatomy of a Page and G+ Page Management

The SEO of Google+ and the Googleverse

What’s Working:
...

What’s On Tap For Today?

Campaigns and Advocacy

Content is King and Don’t Reinvent the Wheel

Measurement

Anatomy of a Page

Page Management Basics

Page Management Basics

Networks Don’t Just Happen…
Build It Before You Need It

…you can only “Promote your page” as an individual
…circl...

And just how do you get them
to circle you?
ENGAGE as YOU
Build T...

Let Them Show You Who To Follow

Shared Circles

Shared Circles

Hashtags

More Resources for Finding People
The G+ shared circles Google doc by category (killer)
https://docs.google.com/spread...

What’s working,
… and what’s not

Rich Media Content Works

Don’t Forget the Cover Photo

Photos – Albums as Content

Photo of the Week: The Field Museum

NWF: #wildlifewednesday photos

Images as Advocacy

Internal Hangouts for Real Time
Collaboration

Staff Hangouts: NTEN
Use it to gather staff across the country

Facilitate meeting with a “1” or a “5” comment

Have used ...

Behind the Scenes with Hangouts

Add Gamification to Your Hangout

Google Plus Events

Cross Promote From Your Website

Cross Promote From Your Website

Campaigns and Advocacy

The SEO of Google+
aka “the Googleverse”

SEO Strategies
Repeat: MoreFollowers = Better Results
G+ tied to Google Plus Your World. Search will
deliver your resul...

More on SEO
More Followers = Better Results
G+ tied to Google Plus Your World. Search will
deliver your results to peop...

Use Other Google Products

More Outposts
on the Web
never h...

Measurement

Ripples

AllMyPlus.com

Google Analytics
Install Them

Look at Them
(
Let Data Drive Your Strategy

(Yes, Virginia, i...

Wrap Up

Key Points to Remember
No one social media channel does it all
Google+ should be just one of your
digital/social media ta...

Key Points to Remember
Use G+ to build relationships now that
you can leverage later.
Use features that suit your audien...

Debra is always available to answer
follow-up questions!

(617) 682-2977 Debra@communityorganize...

Shelly is always available to answer
follow-up questions!

816.200.2520 Shelly@V3i...

Resources
The basics for Hangouts on Air: http://www.videoleadsonline.com/3-2-1-youre-live-how-
to-basics-for-hangouts-on-...

Resources
The basics for Hangouts on Air: http://www.videoleadsonline.com/3-2-1-youre-live-how-
to-basics-for-hangouts-on-...

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