Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel ...

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What Does the BOOM
in Pinterest Mean to
Travel Marketers
http://slidesha.re/ETS12pinterest

Chris Bennett
...

great age demographics
2

good education
3

great income demographics
4

April 2012

Sept. 2012

sex demographics *male users on the rise
5

most popular categories
*http://www.repinly.com/stats.aspx 6

most popular categories
*http://www.repinly.com/stats.aspx
*everyone likes Travel, the interest is much more than this. 7

Campaigns & Conversions
- Best practices for
viral success
- Idea generation
- Case Studies
what I will cover

Not Your Ordinary Strategy

Our Process & Methodology
9

don’t need a pinterest account to have success
...but you should. 10

strategically create viral images that live on your site

the best social trafﬁc since...ever

traditional infographics get no love on Pinterest

lets call them SUPERPINS
16

incorrectly sized graphic

???

only 3k in trafﬁc??

< 5,000 pixels

make them have to go to your website

Pinterest eats it up!
http://socialsiteexplorer.com/search/11160

right size. right trafﬁc.

DIY & how to’s have shown the most success

How To Travel The World on a
Teachers Salary

Airline Hacks: How To Get
First Class for Free

Eat Like a...

anyone could make this in 5 mins
http://iwastesomuchtime.com/on/?i=16814

anyone could make this in 5 mins
http://iwastesomuchtime.com/on/?i=16814

use Pinterest to mine for ideas
27

use Other social sites to mine for ideas
28

got the idea from Reddit
www.visamapper.com 29

use ubersuggest to mine for ideas

DIY & crafts

People

Photography

Technology

...

push 2-3 times per day during peak hours

the key to successful, visual content

stop thinking “linkbait”
http://selnd.com/SEL-linkbait

case studies
35

large title

easy to
read steps

get your format right

40k repins – over 80k uniques

make it helpful. make it useful.

social sharing home run

Pin it to Win It

Need big following
Leverage FB & Twitter 41

Doesn’t have to be related
to Women. 43

social sharing home run
http://socialsiteexplorer.com/search/11136

BEST!

1ST piece

2nd & 3rd

social trafﬁc that converts

10

increased growth month-over-month

SEO for Pinterest: Pin Ranked #1 for 3 weeks
brought over 500 new followers to Pinterest
account

use tineye to check for attribution

and they build links, too!

http://slidesha.re/ETS12pinterest

Chris Bennett
chris@97thﬂoor.com

@chrisbennett

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