Time management for marketers: Don't get whacked out poo brain

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HOW I NEARLY WENT
WHACKED OUT POO BRAIN

Ian Lurie
@portentint
ian@portent.com

THIS IS THE HASHTAG

#PORTENTU

THESE ARE THE LINKS

http://portent.co/poobrain

OH MY GLOB!!!!!

My day

45 min workout or bike to work

100+ real e-mails/day

3-4 client projects

Answer 20-30 tweets

Curate 4-15 times

2 hours on tools

2-3 sales calls

Presentation or

Blog post or

SEOmoz Q&A and

Quora

The kids

The spouse

The cats

The guinea pig

The hamster

Uh...

Random shit
Work shit

Home shit Sleep

Time management

Random
shit to
Random ignore Random shit t
shit to Random o ignor
Random ...

From PopHangover.com

Projects

Milestone Milestone

Task Task Task Task

Task Task Task
Task

Projects Task

...

Time management is a game...

...and we’re all gamers.

Time management lets you get
lots of cool toys.

Time management means you
get to learn new stuff.

Time management makes you
better at what you do.

Time management is about
controlling distractions and
making the most of your effort.

Time management is
part of your job.

Time management is
part of your life.

First, understand the structure

Projects

Milestones

Milestones
Deliverables that change the
status of something, specify a
recipient, and have a due date.

Milestones
“Have doctor check weird
rash before Friday.”

Milestones
“Have doctor check weird
rash before Friday.”

Implicit deliverable:
Report identifying rash

Milestones
“Have doctor check weird
rash before Friday.”
Dr. is recipient.

Milestones
“Have doctor check weird
rash before Friday.”

Status from “unknown”
to “known”

Milestones
“Have doctor check weird
rash before Friday.”

Due date

Projects
Milestones
Tasks

Some tasks are...

BUT NOT ALL

BUT NOT ALL
DAMMIT

BUT NOT ALL
FOR THE LOVE OF ALL
THAT’S GOOD

BUT NOT ALL
DON’T MAKE ME COME
OVER THERE

Tasks are...
Everything you do, all day, every day.

Tasks are...
The basic unit of productive time.

Tasks
No task > 45 minutes.

Tasks
Not all tasks have milestones, but
all milestones have tasks.

Tasks
Are atomic
Are planned daily
Come into focus over time

Atomic
The consistent building block of
your milestone.

Atomic
Can’t easily be broken down into
smaller parts.

Daily
Every day.

Daily
Every single day.

Daily
Every single day no matter what.

Daily
Every single day no matter what
dammit.

Focus over time
Tasks planned 7 days ahead,
maximum.

My routine

The sweep

Can you do it in 2 minutes or less?
Do it now.

Should someone else handle it?
Delegate.

Will it take longer? Make a task.

Sunday or Monday

Sweep
Projects
Milestones/project
Tasks/milestone
Tasks w/ no project/milestone

Every morning

Sweep

Take the next 3-4 major to-dos/milestones
and break them up into 45-minute actions.
That’s my da...

During the day

45 minutes on your next to-do.
5-10 minutes doing another sweep, etc.

Measuring

Toggl.com

Pomodoro

Pomodoro

Old-fashioned

Old-fashioned

This is not time tracking!!!!

It’s measurement

Measure as you work, not after

MEASUREMENT & IMPROVEMENT

MEASUREMENT & IMPROVEMENT
DAMMIT

MEASUREMENT & IMPROVEMENT
FOR THE LOVE OF ALL
THAT’S GOOD

MEASUREMENT & IMPROVEMENT
DON’T MAKE ME COME
OVER THERE

Nifty tools & tricks

Mechanize what you can

Texter for Windows

,ga = http://www.google.com/analytics

,p = <p></p>

;jewwatch
Our ﬁrst step is getting links removed from sites that had no intention of helping Jew Watch rank. I've
built a ...

IFTTT

Task tracking

Todo.txt

Workflowy

TeuxDeux

Dropbox

Laptop > Mobile > Tablet > Home

Free up brainspace

1Password

Evernote

Learn to use Excel & Word right

Learn to use Excel & Word right

Learn to use Excel & Word right
DAMMIT

Learn to use Excel & Word right
FOR THE LOVE OF ALL
THAT’S GOOD

Learn to use Excel & Word right
DON’T MAKE ME COME
OVER THERE

vlookup

pivot tables

Learn scripting

Learn scripting

Learn scripting

1st time: 4 hours

Learn scripting

Now: 30 minutes

The result

From Wikipedia.org

QUESTIONS?

@portentint
plus.google.com/+IanLurie
portent.com/blog

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