This document discusses designing and developing social advocacy. It outlines four important purposes of social advocacy: to inform, inspire, educate, and entertain. It then discusses developing social advocacy, noting that this phase fosters skills and creativity. Fair use and creative commons licensing are covered, as well as copyright laws for different types of creative works like literary works, music, films and videos. The document provides guidelines for developing original video content within legal copyright frameworks.

1. Lesson 15:
Designing and
Developing
Social Advocacy

2. Designing
Social Advocacy

3. According to Modern
Sculpture Artists (MSA),
a design is a plan or
specification for the
construction of an object or
system.

4. Four important
purposes in
producing a social
advocacy:

6. 1.1. Inform – Transform into
an informative purpose in
producing your advocacy.
2. (e.g. Documentaries,
News, Vlog and etc.)

7. 1.2. Inspire – Infuse your advocacy
and learning with a sense of
meaning and purpose to motivate
and uplift your audience.
2.(e.g. Advocacy Video, Inspirational
Video/Film, Endorsements,
Testimonials and etc.)

8. 1.3. Educate – Empower
your audience with the
proper knowledge.
2. (e.g. Vlog, DIY Video,
Tutorial and etc.)

9. 1.4. Entertain – Ignite
wonder, awe, and
entertainment through
learning.
2.(e.g. Musical/Lyrical Video, Short
Film, Viral Videos and etc.)

10. Developing
Social Advocacy

11. 1. This phase is where
skills and creativity
should foster

12. 1.Fair Use means you can
use copyrighted
materials without a
2.license but only for
certain purposes.

13. 1.Prescribed Guidelines in
Fair Use:
2.a.) majority of the content
you created must be of your
own;

14. 1.b.) give credits to the
copyright holder; and
2.c.) don't make money out of
3.the copyrighted work

15. 1. Creative Commons –
2.an American non-profit
organization devoted to
expanding the range of creative
works available for others to
build upon and share legally.

16. 1.All copyright law
2.under Republic Act 8293 –
Intellectual Property Code
of the Philippines covers a
broad range of creative
works.

17. 1.Copyright or author’s right
is a legal term used to
describe the rights that
creators have over their
literary and artistic works.

18. 1.Works covered by
2.copyright and its validity
ranges from the following
medium:

19. 1.a. Literary works –books,
news story, scientific paper,
novel, poetry, or any other
forms of “word-only”.
2.(lifetime of the author plus
3.fifty (50) years after death)

20. 1.b. Musical works –lyrics
and the music.
2.(fifty (50) years from year
recording took place)

21. 1.c. Dramatic works –
These are plays, including
any accompanying music.
2.(expires fifty (50) years
after the end of the year of
creation)

22. 1.d. Pictorial, graphic and
sculptural works –
2.These are photographs,
drawings, paintings, and
any other kinds of two- or
three-dimensional art.

23. 1.d. Pictorial, graphic and
sculptural works –
2.(fifty (50) years from the
publication)

24. 1.e. Motion pictures and
other audiovisual works –
2.These are movies,
television shows, YouTube
videos, and any kind of
multimedia.

25. 1.e. Motion pictures and
other audiovisual works –
2.protected for fifty (50) years
from the date of publication
or creation.

26. 1.f. Sound recording –
These are a separate
copyright that protects a
recording artist’s rendition of
a work.

27. 1.f. Sound recording –
protected for fifty (50) years
from the end of the year in
which the Performance or
recording took place

28. 1.g. Architectural works -
These are blueprints and
similar plans for building.
(protected for twenty-five
(25) years from the date of
its creation)

29. Tools or Software in
developing your own
video content but not
limited to: