Ed Coke - founder, Repute Associates Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Establishing Reputational
Resilience:
How internal communications
can keep your organisation’s
reputation healthy

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6. Source: Reputation Institute

7. 7
Reputation: a diagnosis

8. Reputation: A Definition
“The holistic perceptions of the Behaviours,
Competencies and Values of an organisation, held
by one or more influential stakeholder audiences.
Reputation is owned by stakeholders, not by the
organisation; however, organisations can actively
manage the elements of their reputation to
become meaningful, relevant and positive in the
eyes of their stakeholders.”
Source: Repute Associates

9. Not just one reputation, but many

10. Behaviours
Competencies
Values

11. 11
Currents, not waves

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13. 13
Understanding

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20. 20

21. Create and
manage a
stakeholder map

23. Place reputation on
your Risk Register

24. Reputation
strategy
Tactical
comms

25. Measure regularly
and holistically

26. 26

27. 23 January 2020
Internal Comms Group: The vital role
of Internal Comms in issues and crisis

28. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk