This deck takes a trip back in time to review the rise of social media platforms across the globe. Next, is a review of the impact social media trends have had on consumer behavior. Then focus shifts to the evolution of social marketing globally and wraps with a look at the future state of social marketing.
The document outlines an agenda for a class on emerging and social media. It includes a review of last week's assignments, playing a social media trivia game for candy prizes, and discussing various social media channels such as Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Tumblr, Google+, Flickr, and Reddit. Breaks are scheduled throughout the class session.
A fun & easy-to-consume review of the latest in social media: stats, facts, trends & user behaviours.
We've included some of the key lessons learned in 2013, a look at growth platforms, and memorable case studies of major successes, and epic failures!
Prepared by our Social Media Director, Jacinta Croagh, this is a presentation worth taking the time for.
Enjoy!
Kevin Rudd utilized social networking sites like Facebook, MySpace, YouTube, and Twitter to promote his political campaign and connect with voters in informal and inexpensive ways. His "Kevin 07" slogan and presence on these sites helped make him seem accessible. However, his official Twitter account automatically began following some inappropriate accounts, embarrassing Rudd and highlighting the importance of understanding how social media platforms work before using them.
The document provides an overview of social media and web 2.0 tools for teaching presented by Stephen Quinn. It discusses various social media platforms such as blogs, YouTube, Flickr, Facebook, LinkedIn, and Twitter. It provides statistics on the growth and usage of these platforms and gives examples of how they can be used for teaching and professional networking.
YouTube is a video sharing website launched in 2005 that allows users to upload, view and share videos. It has become one of the most visited websites globally with hundreds of millions of users. The site was created by Chad Hurley, Steve Chen and Jawed Karim and was later acquired by Google. Users can watch videos on a wide variety of topics that are uploaded by other users. While many find it useful for entertainment and sharing, others have criticized it for inappropriate content.
Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention than text alone. If you want more likes, comments, shares, retweets, and clicks, you want to include pictures with your social media posts. You want to be more visual. Designed to help social media marketers increase their organization’s social media engagement levels, this presentation explains and demonstrates the power of the visual in social media posts.
By using these tactics, you will succeed in growing your company's number of Twitter connections and, consequently, increasing your organization's ability to reach more current and future customers in the social space.
This presentation was developed by Bob Cargill, Director of Social Media at Boston-based digital marketing agency, Overdrive Interactive. It was the first of three segments that comprised a panel discussion entitled "Social Media Strategies, Shortcuts and Secrets," given at NEDMA's Annual Conference on May 14, 2014.
Twitter Moments Launch & What it Means for Brand MarketersTom Edwards
Twitter launched Moments on October 6th, 2015 as curated collections of content from across Twitter on various topics. Moments allow for multiple content types and the ability to sequentially tell stories. While similar to Snapchat stories, Moments are less location-based and more focused on conversations. Twitter plans to roll out brand tools to allow 100% curated Moments, and see potential for advertising integration in the future to promote Moments and sponsor events.
The document outlines an agenda for a class on emerging and social media. It includes a review of last week's assignments, playing a social media trivia game for candy prizes, and discussing various social media channels such as Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Tumblr, Google+, Flickr, and Reddit. Breaks are scheduled throughout the class session.
A fun & easy-to-consume review of the latest in social media: stats, facts, trends & user behaviours.
We've included some of the key lessons learned in 2013, a look at growth platforms, and memorable case studies of major successes, and epic failures!
Prepared by our Social Media Director, Jacinta Croagh, this is a presentation worth taking the time for.
Enjoy!
Kevin Rudd utilized social networking sites like Facebook, MySpace, YouTube, and Twitter to promote his political campaign and connect with voters in informal and inexpensive ways. His "Kevin 07" slogan and presence on these sites helped make him seem accessible. However, his official Twitter account automatically began following some inappropriate accounts, embarrassing Rudd and highlighting the importance of understanding how social media platforms work before using them.
The document provides an overview of social media and web 2.0 tools for teaching presented by Stephen Quinn. It discusses various social media platforms such as blogs, YouTube, Flickr, Facebook, LinkedIn, and Twitter. It provides statistics on the growth and usage of these platforms and gives examples of how they can be used for teaching and professional networking.
YouTube is a video sharing website launched in 2005 that allows users to upload, view and share videos. It has become one of the most visited websites globally with hundreds of millions of users. The site was created by Chad Hurley, Steve Chen and Jawed Karim and was later acquired by Google. Users can watch videos on a wide variety of topics that are uploaded by other users. While many find it useful for entertainment and sharing, others have criticized it for inappropriate content.
Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention than text alone. If you want more likes, comments, shares, retweets, and clicks, you want to include pictures with your social media posts. You want to be more visual. Designed to help social media marketers increase their organization’s social media engagement levels, this presentation explains and demonstrates the power of the visual in social media posts.
By using these tactics, you will succeed in growing your company's number of Twitter connections and, consequently, increasing your organization's ability to reach more current and future customers in the social space.
This presentation was developed by Bob Cargill, Director of Social Media at Boston-based digital marketing agency, Overdrive Interactive. It was the first of three segments that comprised a panel discussion entitled "Social Media Strategies, Shortcuts and Secrets," given at NEDMA's Annual Conference on May 14, 2014.
Twitter Moments Launch & What it Means for Brand MarketersTom Edwards
Twitter launched Moments on October 6th, 2015 as curated collections of content from across Twitter on various topics. Moments allow for multiple content types and the ability to sequentially tell stories. While similar to Snapchat stories, Moments are less location-based and more focused on conversations. Twitter plans to roll out brand tools to allow 100% curated Moments, and see potential for advertising integration in the future to promote Moments and sponsor events.
This deck provides a consolidated view of the latest twitter cards and how they can be leveraged for different marketing purposes. The deck highlights the following Twitter Card types: Summary, Summary with Large Image, Photo Card, Gallery Card, App Card, Player Card, Product Card as well as a brief overview of the new analytics options.
Where should marketers and brands place bets over the next five years? What is hype over substance? Taking all of this into consideration, I interviewed my strategy teams in Los Angeles, New York, and Dallas to map the state of digital marketing in the year 2020.
We had fun with discussions of drones, crypto currency, the internet of people, and more. While the team agreed fundamentally about certain platforms making an impact, there were pros and cons to impact and feasibility. The following presentation is the consolidated and highly visual vision of the future of advertisting in the year 2020.
We will take a look back at transformational media moments that give clues to the future state of advertising. We will then look at the role of integrated mobile, converged media, connected life and the digital ecosystem of the future.
Presentation Cameos by Drones, Terminators, the Jetson's, Marty McFly, Grumpy Cat and more!!!
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
How The Latest Unicorn Is Changing the Social LandscapeCarey Lai
Sprinklr is the latest company to join the "unicorn" club. Unlike many who have joined this club, Sprinklr has achieved this valuation based on sound fundamentals. It's one of the fastest growing SaaS companies I've ever been part of. Yet, we're just at the start of an amazing revolution.
1. The document discusses a panel discussion on social media evolution and execution. It introduces the panelists - David Armano, Noah Brier, Rohit Bhargava, and Herb Sawyer - and their areas of expertise.
2. The panel discusses issues around using social media for brands, including marketers' image problems and addiction to new technologies.
3. Rohit Bhargava emphasizes that everything is now connected and transparency, active listening, co-creation, and impressions have changed meanings. Marketing requires understanding ecosystems rather than following trends.
VU University Amsterdam - The Social Web 2016 - Lecture 1 Davide Ceolin
This document provides an overview and introduction to a course on the Social Web. It discusses the goals of understanding how the Social Web works, what people do on it, how data is accessed and used, and key applications and challenges. The course will cover data formats, platforms, analysis, personalization, research approaches, and critical thinking. Students will complete assignments individually and in groups, with topics presented and discussed during interactive lectures and hands-on sessions. Grading will consider assignments, projects, questions, and discussions. The course aims to understand user practices and implications on the Social Web.
The document discusses the cast and characters of the Argentine television series "Floricienta". It mentions the production companies Cris Morena Group and RGB Entretainment. It lists the first actors as Nicolás Vázquez and Mariano Torre, who was Vázquez's replacement in 2009. It describes the orphanage setting called "The Orphan" where the children live and work for the exploitative villains Bartolomé Bedoya and Justina. It also notes Nicolas falls in love with and marries Malvina while also falling for Cielo.
The STaR Chart is a Texas assessment tool that measures student learning with technology according to No Child Left Behind. It evaluates four areas: Teaching and Learning, Educator Preparation, Leadership/Administration, and Infrastructure. The campus uses STaR Chart data for technology planning, budgeting, and goal setting. While the campus is currently at a developing technology level, it has improved each year and is close to reaching the advanced level through continued planning, training, and budgeting.
This document contains advertisements and menus for several local businesses in Wisconsin, including a catering company and fish fry restaurant. The catering company is advertising their Easter meal packages that serve 8-10 people for $129 and include options like stuffed chicken, ham, sides, and dessert. The fish fry restaurant's Friday takeout menu offers various fish, chicken, shrimp, and rib dinner options, as well as appetizers and sandwiches, with prices ranging from $1.99 to $25.99. They encourage ordering ahead for large groups. Both businesses promote catering services for events of various sizes.
Web 2.0 enables collaboration and sharing of information among users on the internet. It emphasizes user-generated content, user control, and interoperability in contrast to the traditional static websites of Web 1.0. The document discusses how Web 2.0 will define future communication through tools like Skype, Twitter, Facebook and YouTube that facilitate interaction. It also presents opportunities for online education through open courses from Stanford, MIT and other institutions that allow students to learn through participation, creation and collaboration on the web.
The document discusses traditional Thai tattooing (Sak Yant). It provides background information on the history and origins of Sak Yant, dating back 3000 years. Sak Yant uses symbols and numbers placed in specific orders that are believed to have protective magical powers. Reasons for getting Sak Yant included identifying military positions, showing evidence of punishment, beautification, and identifying tribes. The document then describes the group's visit to a temple where they witnessed a Sak Yant being performed and learned about the artist, Arjan Noo, and his background that led him to become a tattooist.
This document summarizes a librarian's experience at the 2012 ALA Annual Conference in Anaheim. Some key experiences included meeting authors like Ally Condie and Marie Lu, watching a performance by Nancy Cartwright (the voice of Bart Simpson), and attending speakers like Chris Colfer who discussed his book The Land of Stories. The librarian also learned about using technology like mounting iPads in the children's section, bringing books to conferences to promote them, and creating innovative programs for patrons. The conference provided opportunities to learn about new books, programs, technologies and ideas to apply at their own library.
The document defines and provides examples of different polygons. It discusses the defining characteristic of polygons as shapes with three or more sides. Specific polygons discussed include triangles with three sides, squares with four sides, pentagons with five sides, hexagons with six sides, heptagons with seven sides, and octagons with eight sides. Examples are provided to illustrate the number of sides for each polygon type.
The document provides details about Caroline Dinsmore's real estate services and marketing strategies. It discusses her certifications, awards, affiliation with Keller Williams real estate, and comprehensive marketing plan that includes online marketing through brokerage websites, national portals, search engines and social media, as well as signs/flyers, open houses, staging, and constant communication with sellers. The goal is to generate the most exposure and attract qualified buyers to get the highest sale price.
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...Eugenie Savina
The document discusses the growth of social media and its influence. It notes that every third person in the world uses the internet, and over 60% of US internet users engage with social media. Social media allows for speedy and widespread distribution of information with few limitations. Popular social media platforms include Facebook, Twitter, YouTube, and LinkedIn. The growth and usage of these platforms has increased dramatically in recent years. The document also discusses how brands and companies are increasingly using social media for advertising, marketing, and engaging with customers.
This deck provides a consolidated view of the latest twitter cards and how they can be leveraged for different marketing purposes. The deck highlights the following Twitter Card types: Summary, Summary with Large Image, Photo Card, Gallery Card, App Card, Player Card, Product Card as well as a brief overview of the new analytics options.
Where should marketers and brands place bets over the next five years? What is hype over substance? Taking all of this into consideration, I interviewed my strategy teams in Los Angeles, New York, and Dallas to map the state of digital marketing in the year 2020.
We had fun with discussions of drones, crypto currency, the internet of people, and more. While the team agreed fundamentally about certain platforms making an impact, there were pros and cons to impact and feasibility. The following presentation is the consolidated and highly visual vision of the future of advertisting in the year 2020.
We will take a look back at transformational media moments that give clues to the future state of advertising. We will then look at the role of integrated mobile, converged media, connected life and the digital ecosystem of the future.
Presentation Cameos by Drones, Terminators, the Jetson's, Marty McFly, Grumpy Cat and more!!!
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
How The Latest Unicorn Is Changing the Social LandscapeCarey Lai
Sprinklr is the latest company to join the "unicorn" club. Unlike many who have joined this club, Sprinklr has achieved this valuation based on sound fundamentals. It's one of the fastest growing SaaS companies I've ever been part of. Yet, we're just at the start of an amazing revolution.
1. The document discusses a panel discussion on social media evolution and execution. It introduces the panelists - David Armano, Noah Brier, Rohit Bhargava, and Herb Sawyer - and their areas of expertise.
2. The panel discusses issues around using social media for brands, including marketers' image problems and addiction to new technologies.
3. Rohit Bhargava emphasizes that everything is now connected and transparency, active listening, co-creation, and impressions have changed meanings. Marketing requires understanding ecosystems rather than following trends.
VU University Amsterdam - The Social Web 2016 - Lecture 1 Davide Ceolin
This document provides an overview and introduction to a course on the Social Web. It discusses the goals of understanding how the Social Web works, what people do on it, how data is accessed and used, and key applications and challenges. The course will cover data formats, platforms, analysis, personalization, research approaches, and critical thinking. Students will complete assignments individually and in groups, with topics presented and discussed during interactive lectures and hands-on sessions. Grading will consider assignments, projects, questions, and discussions. The course aims to understand user practices and implications on the Social Web.
The document discusses the cast and characters of the Argentine television series "Floricienta". It mentions the production companies Cris Morena Group and RGB Entretainment. It lists the first actors as Nicolás Vázquez and Mariano Torre, who was Vázquez's replacement in 2009. It describes the orphanage setting called "The Orphan" where the children live and work for the exploitative villains Bartolomé Bedoya and Justina. It also notes Nicolas falls in love with and marries Malvina while also falling for Cielo.
The STaR Chart is a Texas assessment tool that measures student learning with technology according to No Child Left Behind. It evaluates four areas: Teaching and Learning, Educator Preparation, Leadership/Administration, and Infrastructure. The campus uses STaR Chart data for technology planning, budgeting, and goal setting. While the campus is currently at a developing technology level, it has improved each year and is close to reaching the advanced level through continued planning, training, and budgeting.
This document contains advertisements and menus for several local businesses in Wisconsin, including a catering company and fish fry restaurant. The catering company is advertising their Easter meal packages that serve 8-10 people for $129 and include options like stuffed chicken, ham, sides, and dessert. The fish fry restaurant's Friday takeout menu offers various fish, chicken, shrimp, and rib dinner options, as well as appetizers and sandwiches, with prices ranging from $1.99 to $25.99. They encourage ordering ahead for large groups. Both businesses promote catering services for events of various sizes.
Web 2.0 enables collaboration and sharing of information among users on the internet. It emphasizes user-generated content, user control, and interoperability in contrast to the traditional static websites of Web 1.0. The document discusses how Web 2.0 will define future communication through tools like Skype, Twitter, Facebook and YouTube that facilitate interaction. It also presents opportunities for online education through open courses from Stanford, MIT and other institutions that allow students to learn through participation, creation and collaboration on the web.
The document discusses traditional Thai tattooing (Sak Yant). It provides background information on the history and origins of Sak Yant, dating back 3000 years. Sak Yant uses symbols and numbers placed in specific orders that are believed to have protective magical powers. Reasons for getting Sak Yant included identifying military positions, showing evidence of punishment, beautification, and identifying tribes. The document then describes the group's visit to a temple where they witnessed a Sak Yant being performed and learned about the artist, Arjan Noo, and his background that led him to become a tattooist.
This document summarizes a librarian's experience at the 2012 ALA Annual Conference in Anaheim. Some key experiences included meeting authors like Ally Condie and Marie Lu, watching a performance by Nancy Cartwright (the voice of Bart Simpson), and attending speakers like Chris Colfer who discussed his book The Land of Stories. The librarian also learned about using technology like mounting iPads in the children's section, bringing books to conferences to promote them, and creating innovative programs for patrons. The conference provided opportunities to learn about new books, programs, technologies and ideas to apply at their own library.
The document defines and provides examples of different polygons. It discusses the defining characteristic of polygons as shapes with three or more sides. Specific polygons discussed include triangles with three sides, squares with four sides, pentagons with five sides, hexagons with six sides, heptagons with seven sides, and octagons with eight sides. Examples are provided to illustrate the number of sides for each polygon type.
The document provides details about Caroline Dinsmore's real estate services and marketing strategies. It discusses her certifications, awards, affiliation with Keller Williams real estate, and comprehensive marketing plan that includes online marketing through brokerage websites, national portals, search engines and social media, as well as signs/flyers, open houses, staging, and constant communication with sellers. The goal is to generate the most exposure and attract qualified buyers to get the highest sale price.
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...Eugenie Savina
The document discusses the growth of social media and its influence. It notes that every third person in the world uses the internet, and over 60% of US internet users engage with social media. Social media allows for speedy and widespread distribution of information with few limitations. Popular social media platforms include Facebook, Twitter, YouTube, and LinkedIn. The growth and usage of these platforms has increased dramatically in recent years. The document also discusses how brands and companies are increasingly using social media for advertising, marketing, and engaging with customers.
Social media are defined as media that allow for social interaction using publishing techniques that are highly accessible and scalable. The history of social media began in the late 1960s and early 1970s with the introduction of email and bulletin board systems, and has evolved to include the introduction of major websites and platforms in the 1990s and 2000s such as Yahoo, Google, Wikipedia, Facebook, Twitter, YouTube, and others. Today, social media are widely used for purposes such as marketing, communication, sharing thoughts and research, making friends, and keeping up with news, teams, and entertainment, but also have disadvantages like wasting time, less physical activity, and threats to governments and religious groups.
The document discusses the history and evolution of YouTube. It notes that YouTube was founded in 2005 and was later bought by Google for $1.65 billion. It began allowing users to upload and share videos, as well as comment and create playlists. Early competitors to YouTube included Google Video and Vimeo, but YouTube became the dominant platform due to its easy uploading and sharing features.
Social media are defined as media that allow for social interaction using highly accessible publishing techniques. The history of social media began in the late 1960s and early 1970s with the introduction of email and bulletin board systems. Major social media platforms then started appearing in the 1990s and 2000s such as Yahoo, Google, Wikipedia, Facebook, Twitter, and YouTube. These platforms enabled new forms of online communication and sharing through features like messaging, blogs, social networking, user-generated content, and microblogging. Today, billions of people worldwide use social media on a regular basis for purposes like communication, marketing, sharing content and thoughts, and making new friends. However, overuse of social media can also have disadvantages like wasting time
Social media are defined as media that allow for social interaction using highly accessible publishing techniques. The history of social media began in the late 1960s and early 1970s with the introduction of email and bulletin board systems. Major social media platforms then started in the 1990s and 2000s such as Yahoo, Google, Wikipedia, Facebook, Twitter, and YouTube. Social media has grown exponentially with over 2 billion people now using social media worldwide. Both individuals and businesses now utilize social media for a variety of purposes including communication, marketing, and sharing information.
This document summarizes Marjorie Newson's experience as a digital champion through social media milestones from 1986 to 2013. Some key events include:
- Newson joined various online mailing lists in 1986 to connect with others.
- In 1995, she began meeting people via these mailing lists as the information superhighway emerged.
- She created her first website in 1996 as the storm of social media began with the rise of platforms like AOL Instant Messenger, Google, Wikipedia, MySpace, Facebook, Twitter, and Pinterest.
- By 2012, over 2 billion people used the internet globally with continued growth of mobile access on smartphones and tablets. Social media became increasingly integrated into daily life.
This document provides an overview of social media and how businesses can engage with customers through social platforms. It discusses the shift from one-way communication to dialogue and how social media allows conversations. Key statistics are presented on social network usage and growth. The top social platforms are identified and examples given of how businesses can create strategies to listen, engage, share content and measure results on these channels. The importance of having a social media strategy linked to business goals is emphasized.
An overview of how new media can be utilized in conducting a career search and creating your personal brand online. Provides compelling evidence as to the importance of including these methods in order to maximize your opportunity for successful career development.
Social media has grown rapidly in recent years. Twitter allows people to post short messages called tweets, which some see as a waste of time but others view as useful for business. YouTube was created by three former PayPal employees and was bought by Google for $1.6 billion. Facebook aims to connect people and share information openly. It has over 500 million active users who spend over 700 billion minutes per month on the site. Canada's most visited websites include Microsoft, Google, Facebook, and Yahoo.
This document provides an overview of social media and how businesses can engage with customers through social platforms. It discusses the shift from one-way communication to dialogue and defines social media as tools and sites where people share content and conversations online. Examples of popular social media sites are given, such as Facebook, YouTube, blogs, and Twitter. Metrics around user engagement on these platforms are presented. The document concludes by offering five strategies for businesses to get started with social media: have a strategy, listen, engage, give generously, and measure results.
FSPA Social Media Day, with Promote PR@s Sue Anstiss providing a detailed overview of all the key social media streams and tools which can be used to maximise a sports businesses presence.
This document provides an overview of social media and its growing importance. It notes that 2/3 of the global internet population visits social networks and that visiting social sites is now the most popular online activity. The document discusses different social media platforms like blogs, social networks, video and photo sharing sites. It provides stats on the growth and size of platforms like YouTube, Facebook, Flickr, Twitter and LinkedIn. It emphasizes that social media has changed communication from a monologue to a dialogue and discusses best practices for businesses to engage and listen in social conversations.
Why 2010 is the year of Mobile Social MediaJim Ayson
My presentation at a social networking conference in Makati, Philippines. April 22, 2010. This presentation covers the state of the mobile social media from a global and a Philippine perspective, with a special nod to the mobile operator's point of view.
Facebook is an American social media company launched in 2004 by Mark Zuckerberg and others. Instagram is a mobile photo-sharing app that originally featured square images and now supports multiple formats and video. Twitter is a microblogging service created in 2006 that has over 300 million monthly users sharing short messages. YouTube is a video-sharing website created in 2005 by former PayPal employees, acquired by Google in 2006, that allows users to upload, view and share videos.
The document provides an overview of social media statistics and adoption trends. It discusses the growth and usage of major social media platforms like Facebook, Twitter, YouTube and LinkedIn. It also summarizes Extension's participation in social media and provides resources for using social media. Key statistics include that 74% of U.S. adults use the internet, 500 million people use Facebook worldwide, and 50 million tweets are sent per day. The document encourages Extension professionals to engage users where they are online through social media.
Updated version (June 2010).
General presentation about social media, answering to e.g. following questions:
- What is social media?
- Why social media matters?
- What kind of consumer trends derive from social media?
- How should companies react?
- What are the threats and possibilities of social media?
- How to succeed in social media?
The document discusses social media and why companies should care about it. It notes that social media allows for two-way conversations between brands and customers rather than one-way broadcasting. It also points out that people are shifting from passive audiences to active communities and that companies have lost some control over their brands in social media, so they need to focus on customer service and empowering customers. The document recommends that companies support employees in social media use, address customer problems in social media, create forums for customer help, and be prepared for the unpredictable nature of social interactions online.
Similaire à Evolution of Social Media Marketing - Tom Edwards (20)
Tom Edwards, Chief Digital Officer, Agency @ Epsilon and recent Ad Age Marketing Technology Trailblazer, recently attended Google I/O 2017. From Google's vision of ubiquitous computing, multi-modal, computing, Google Assistant (Actions, Auto, Computer Vision, Wear, Android O, Progressive Web Apps, Structured Data & Search to Immersive Computing tied to Daydream, Social VR, WebVR, Visual Positioning Services, Tango and WebAR, this is a comprehensive recap of the event.
I look forward to Facebook’s F8 developer conference each year. It’s a great opportunity to see how Facebook is prioritizing and adjusting their 10 year road map based on shifting consumer behavior and new advancements in technology.
What was fascinating about this years conference is the rate they are accelerating the convergence of technologies that connect us, immerse us into new virtual worlds and advancing innovation well beyond what we would expect from a company that identifies itself as social first.
Facebook wants to redefine how we think about reality and the not too distant future when all reality is augmented and virtual. The following provides analysis across the consumer centric filters of connection, cognition and immersion.
Connection – Trends that reimagine how we connect, enable and empower consumers
Cognition – Trends where machine based intelligence will disrupt and redefine data assets and how we work
Immersion – Trends that align technology and presence to evoke emotion, entertain and power commerce
The recap dives into how the camera becomes a new point of connection and distribution along with the potential rise of effect based marketing, the role of cognitive systems to enhance everything from newsfeed, messenger and augmented reality to the launch of social first virtual reality products and the near future of brain controlled interfaces.
The document discusses trends seen at CES 2017 related to connection, cognition, and immersion. Key trends highlighted include the emergence of connected product ecosystems from brands like LG; Alexa becoming the dominant interface for IoT devices; augmented reality gaining capabilities through object recognition and spatial freedom in VR; and autonomous vehicles expanding beyond cars to devices like drones and delivery robots. The trends showcase an ambient computing future where artificial intelligence and new data types simplify tasks and predict needs.
Facebook held its annual F8 developer conference where it outlined its 10-year roadmap. Key announcements included the launch of the Messenger chat bot beta, which allows third-party developers to create chat bots for Messenger. Facebook also showcased early concepts for social virtual reality experiences. The document discusses trends from F8 including the rise of chat bots and conversational commerce on Messenger, as well as immersive experiences through virtual and augmented reality. It provides analysis of Facebook's strategies with Messenger, video, connectivity, artificial intelligence, and its approach to hardware and open platforms.
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration.
Follow Tom Edwards @BlackFin360
Facebook Strategy Shift to Reach & FrequencyTom Edwards
Facebook is shifting its strategic focus from an engagement-driven model to a reach and frequency model based on paid media. This will significantly reduce organic reach for brands to 1-2% of followers. It means brands must now pay to reach audiences on Facebook. The document provides recommendations on creative, frequency, personalization, and optimization strategies given this change. It also discusses considerations around paid media, earned media, communities and defining the best path forward for each brand.
How we consume information is constantly changing. With the shift towards highly visual storytelling and the decrease in organic reach by many social platforms it is even more important that your content tells a story and ultimately gets a users thumb to stop on your content and take notice.
This deck highlights best in class examples of visual storytelling, atomized content, thematics & real-time examples that are creative and drove engagement.
Many examples were featured by Facebook & Twitter teams as best in class.
The line between social & native advertising continues to blur. With that in mind this deck provides an overview, examples and best practices for both open & closed native platforms.
This presentation focuses on the 6 broad native advertising product types such as in-feed, search, promoted listings, recommended content, custom content as well as native in traditional advertising.
Next the presentation outlines the differences between open & closed platforms as well as an ecosystem recap that outlines the likes of Facebook, Twitter, Taboola, Outbrain, etc...
Finally the presentation outlines some of the key elements that should be considered when creating native advertising creative.
3 New Facebook Promotional Engagement ModelsTom Edwards
The white paper outlines three new promotional engagement models that Facebook now supports based on recent changes to the promotional guidelines. It can be used as a resource when mapping client objectives to the ideal promotional engagement model, including making the call between an app vs. responsive News feed strategy or how hashtag promotions differ on Facebook vs. other platforms such as Twitter, Instagram and Vine.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
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Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
3. // why is social media important
Social is global with 25% of population using
social media
!
Over half the US Population utilizes social
media for over 90 minutes daily
!
Prevelance in mobile means “anytime”
connections with consumers
!
Messaging is in-feed, highly visual, and
allows for “two way dialog”, providing a
unique palette in digital media
!
Proven to deliver gains in unaided awareness,
purchase intent, and sales lift
*Sources: eMarketer (Multiple Reports)
7. // linkedin
linkedin launched in 2003, now one of the highest valued social stocks
313 million users
200 countries
62% outside of the US
recent emphasis on content
39 million college students
!
!
// social media platform timeline
8. // myspace
myspace launched in 2003 & relaunched in 2013
36 million users
gaining traction with 18-29 set
music, editorial & curated content
light, contextual ad experience
!
// social media platform timeline
9. // youku
youku launched in 2003 by 2010 it became the #1 video site in China
500 million users
daily video views over 400 million
!
!
// social media platform timeline
11. // social media platform timeline
facebook launched in 2004 on college campuses
#1 mobile audience & time spent
1.28 billion users (182 mamu in US)
users check fb 14x a day
88% in-stream engagement
70% mobile
*Sources: facebook partner marketing team
!
!
// facebook
13. // social media platform timeline
// youtube
biggest online video destination in the world
1 b active monthly users (130 m in US)
#2 search engine
100 hours of video uploaded every min
40% mobile
!
!
youtube launched in 2005
*Sources: google partner marketing team
14. tencent launched qzone in 2005 and still leads today
// qzone
829 million active users
521 million MAU via mobile
creators of wechat
!
// social media platform timeline
16. // social media platform timeline
// twitter
real-time conversation
271 m active monthly users (50 m in US)
Average users has 208 followers
500 m tweets per day
75% mobile
!
!
twitter launched in 2006 with a 140 character limit and hashtags
*Sources: twitter partner marketing team
17. // vk
vkontakte is the largest social networking service in Europe
239 million users
8th most popular global social network
vk = fb, spotify & youtube in one
trends younger vs. facebook
key difference is discussion boards vs. fb
!
!
// social media platform timeline
19. // tumblr
open web + community = animated gifs
150 million users globally
42% 18-34
ideal for organic content distribution
extends the shelf-life of content
combines open web + community
!
!
// social media platform timeline
22. // social media platform timeline
// sina weibo
2009 also saw the launch of sina weibo
500 million users
69 million daily users
70% of traffic mobile
44% of users buy relevant products via ads
hybrid of Twitter & Facebook
24. // social media platform timeline
// instagram
key engagement platform
200 m active monthly users (62 m in US)
83% of posts include a #
20 billion photos shared
100% mobile
!
!
instagram is currently the king of engagement
*Sources: facebook partner marketing team
26. // social media platform timeline
// google+
fuel for the google ecosystem
300m monthly active users
3% of global social shares
40% mobile
!
google+ is key to go beyond the stream
*Sources: google+ partner marketing team !
27. // social media platform timeline
// pinterest
discovery platform that drives referrals
70 million active users
80% female
80% of pins are repins
referrals are 10% more likely to convert
28. // social media platform timeline
// snapchat
ephemral messaging platform
100 million active users
400 million snaps a day
avg. user visits app 14x a day
55% north america
29. // social media platform timeline
// wechat
wechat messaging platform
600 million users
180 million users outside of China
integrates with QQ
5th most used smartphone app ww
primed for global adoption
32. // social media platform timeline
// vine
sharing & creating
271 m active monthly users (55 m in US)
12 million vines uploaded to twitter daily
1 billion vine loop views per day
95% mobile
!
!
the 6 second loop is now a social staple
*Sources: twitter partner marketing team