This document discusses trends in augmented and geosocial fashion. It provides statistics on online and social media usage and discusses how luxury brands are embracing creative social media campaigns. Examples are given of livestreamed fashion shows, crowd-sourced fashion apps, and augmented reality applications. The growth of mobile devices and their impact on social commerce is also examined.
How social can drive your e commerce businessFalcon.io
Social media is a great forum for brands to advertise their products and influence the purchase decision. With recent developments in social e-commerce, social media now also allows consumers to purchase their favorite products seamlessly, and without leaving the social network of choice. This session will help you uncover the power of social e-commerce, and how you can implement it into your marketing strategy.
An introduction to digital sans much jargon. See if it helps you take the first step into digital marketing. Put together by many from the team at Interactive Avenues (Bangalore) with whom I had the pleasure of working. Please note, the data is from 2014 and is focused on our client, Tanishq.
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
This presentation provides interesting information about the Chinese automotive buyer. These car buyers are more sophisticated, socially and digitally connected than ever before -- for those wanting to reach this consumer then the ideas outlined in this presentation will help guide your digital marketing approach.
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
Airports are increasingly looking to engage Chinese travelers through social media platforms popular in China like Weibo and WeChat, as these travelers represent a major source of inbound tourism. However, simply establishing accounts on these platforms is not enough - airports must develop strategic social media plans that tie engagement activities to specific business objectives like increasing awareness, marketing partnerships, brand development, and driving interactions. Content should focus on areas like advocacy, storytelling, crowdsourcing, and virtual shopping experiences. Case studies show airports that have successfully targeted Chinese travelers through dedicated Chinese social media presences with localized content and verification of accounts.
How social can drive your e commerce businessFalcon.io
Social media is a great forum for brands to advertise their products and influence the purchase decision. With recent developments in social e-commerce, social media now also allows consumers to purchase their favorite products seamlessly, and without leaving the social network of choice. This session will help you uncover the power of social e-commerce, and how you can implement it into your marketing strategy.
An introduction to digital sans much jargon. See if it helps you take the first step into digital marketing. Put together by many from the team at Interactive Avenues (Bangalore) with whom I had the pleasure of working. Please note, the data is from 2014 and is focused on our client, Tanishq.
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
This presentation provides interesting information about the Chinese automotive buyer. These car buyers are more sophisticated, socially and digitally connected than ever before -- for those wanting to reach this consumer then the ideas outlined in this presentation will help guide your digital marketing approach.
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
Airports are increasingly looking to engage Chinese travelers through social media platforms popular in China like Weibo and WeChat, as these travelers represent a major source of inbound tourism. However, simply establishing accounts on these platforms is not enough - airports must develop strategic social media plans that tie engagement activities to specific business objectives like increasing awareness, marketing partnerships, brand development, and driving interactions. Content should focus on areas like advocacy, storytelling, crowdsourcing, and virtual shopping experiences. Case studies show airports that have successfully targeted Chinese travelers through dedicated Chinese social media presences with localized content and verification of accounts.
1. Social Media to Social Retailing - Ian JindalLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
2. The 6 Dimensions of Social Commerce - Mark Ellis, SyzygyLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. This report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth.
“Social Commerce” examines three key trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. It looks at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. It also spotlights things to watch in this space, from apps that enable sharing while shopping to Facebook Credits.
In addition to desk research, we interviewed experts and influencers in research, technology and business, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online research tool, to poll 971 adults aged 20-plus from May 20–June 1, 2011.
The lessons learned from brands in China (on WeChat) offer important clues to Global marketers on how conversational, social marketing will evolve through Facebook Messenger, iMessage, WhatsApp, Apple's iMessage...etc.
Mobile marketing trends for the travel industry include 2D barcode scanning to access digital content from print, localized search and deal alerts on smartphones, crowd-sourcing travel information on social media using hashtags, augmented reality overlaying directions and attractions on a live phone camera view, a growing number of travel apps available with opportunities for destinations to generate revenue, and traditional offline promotions driving app downloads. These trends show the increasing role of mobile in digital marketing and travel planning.
Social media is a form of online marketing that allows brands to engage and interact with customers. It takes many forms, including blogs, social networks, reviews and more. Managing a successful social media strategy requires being constantly active, monitoring conversations, and using tools to find new potential customers. Outsourcing to an expert social media company like MessageMakers allows brands to benefit from their expertise, around-the-clock management of profiles, and unique targeting software to introduce brands to qualified prospects.
In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
Social Media & E-commerce (How social commerce works)Alexandru Rada
A quick brief about the beginning of social commerce and how it is related to existing social media and e-commerce.
Please feel free to follow me on @alexandrurada or visit my site at http://alexrada.com
The era of marketing 2.0 (Traditional, Online, mobile)thodorisg
This document discusses the evolution of marketing from traditional to digital channels. It provides examples of traditional marketing campaigns and how brands have adapted to new online and mobile channels. The key trends highlighted are the rise of mobile apps and location-based marketing, social media and search, and augmented reality. The document argues that future marketing will require an integrated, cross-channel approach combining traditional, online and mobile strategies to most effectively reach target audiences.
Line, Wechat, Whatsapp Marketing by APAC Venturesitecmy
SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: How to market your brand on Wechat
Presenter: Samuel Soong, Business Solutions Director (APAC Venture)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)
The History of F-commerce: How Facebook is changing online retailSustainly
On this, the two year anniversary of the first ever transaction on Facebook – a bouquet of flowers – we put together an infographic on the origins of f-commerce and where it's headed.
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
BtoB : Digital for Business - English VersionVanksen
This document provides guidelines for optimizing BtoB websites and generating digital leads. It discusses establishing a digital presence, creating high-quality website content, and the importance of usability and conversion optimization. Key recommendations include developing different types of content to engage users, prioritizing important information visually, and conducting usability testing to improve the user experience and conversion rates. The overall message is that a strategic and user-centered digital approach is important for BtoB companies to effectively generate leads and differentiate themselves online.
Chinese shoppers are rushing online to buy products from Overseas - A trend called "Hai Tao."
Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop.
Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.
Mobile Smart Net Mobile and Social Media Marketing WorkshopMark E Tennant
This document provides an agenda and overview for a workshop on mobile and social media marketing. The workshop covers topics like the growth of mobile usage, mobile websites vs apps, QR codes, search engine optimization for mobile, engaging fans on Facebook and other platforms, email marketing, and LinkedIn. It emphasizes creating compelling content and optimizing for mobile as keys to success across different channels. Presenter Mark Tennant provides statistics, tips, and strategies around each topic to help businesses leverage mobile and social media.
This document discusses the concept of "Deep Social" as the next phase of social media. Deep Social involves three key shifts for brands: 1) Moving from a marketing to a publisher mindset by becoming culturally relevant content creators, 2) Transforming superficial content into great stories and experiences to excite customers, and 3) Shifting from aimless connections to meaningful conversations and advocacy through precision targeting and bonding with customers. Examples are provided of brands implementing Deep Social strategies through insights, inspiration, innovation, precision targeting, and meaningful conversations to achieve business goals like increased revenue, engagement, and customer loyalty.
This document summarizes social media and marketing in China. It begins with background on Chinese social media usage statistics and censorship. It then focuses on the two dominant platforms - Weibo and WeChat. For each, it provides an overview and description of key features. It explains how brands can create official accounts on each platform and highlights strategies for marketing in China using Weibo and WeChat. The document concludes with a brief section on media censorship in China.
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
1. Social Media to Social Retailing - Ian JindalLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
2. The 6 Dimensions of Social Commerce - Mark Ellis, SyzygyLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. This report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth.
“Social Commerce” examines three key trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. It looks at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. It also spotlights things to watch in this space, from apps that enable sharing while shopping to Facebook Credits.
In addition to desk research, we interviewed experts and influencers in research, technology and business, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online research tool, to poll 971 adults aged 20-plus from May 20–June 1, 2011.
The lessons learned from brands in China (on WeChat) offer important clues to Global marketers on how conversational, social marketing will evolve through Facebook Messenger, iMessage, WhatsApp, Apple's iMessage...etc.
Mobile marketing trends for the travel industry include 2D barcode scanning to access digital content from print, localized search and deal alerts on smartphones, crowd-sourcing travel information on social media using hashtags, augmented reality overlaying directions and attractions on a live phone camera view, a growing number of travel apps available with opportunities for destinations to generate revenue, and traditional offline promotions driving app downloads. These trends show the increasing role of mobile in digital marketing and travel planning.
Social media is a form of online marketing that allows brands to engage and interact with customers. It takes many forms, including blogs, social networks, reviews and more. Managing a successful social media strategy requires being constantly active, monitoring conversations, and using tools to find new potential customers. Outsourcing to an expert social media company like MessageMakers allows brands to benefit from their expertise, around-the-clock management of profiles, and unique targeting software to introduce brands to qualified prospects.
In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
Social Media & E-commerce (How social commerce works)Alexandru Rada
A quick brief about the beginning of social commerce and how it is related to existing social media and e-commerce.
Please feel free to follow me on @alexandrurada or visit my site at http://alexrada.com
The era of marketing 2.0 (Traditional, Online, mobile)thodorisg
This document discusses the evolution of marketing from traditional to digital channels. It provides examples of traditional marketing campaigns and how brands have adapted to new online and mobile channels. The key trends highlighted are the rise of mobile apps and location-based marketing, social media and search, and augmented reality. The document argues that future marketing will require an integrated, cross-channel approach combining traditional, online and mobile strategies to most effectively reach target audiences.
Line, Wechat, Whatsapp Marketing by APAC Venturesitecmy
SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: How to market your brand on Wechat
Presenter: Samuel Soong, Business Solutions Director (APAC Venture)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)
The History of F-commerce: How Facebook is changing online retailSustainly
On this, the two year anniversary of the first ever transaction on Facebook – a bouquet of flowers – we put together an infographic on the origins of f-commerce and where it's headed.
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
BtoB : Digital for Business - English VersionVanksen
This document provides guidelines for optimizing BtoB websites and generating digital leads. It discusses establishing a digital presence, creating high-quality website content, and the importance of usability and conversion optimization. Key recommendations include developing different types of content to engage users, prioritizing important information visually, and conducting usability testing to improve the user experience and conversion rates. The overall message is that a strategic and user-centered digital approach is important for BtoB companies to effectively generate leads and differentiate themselves online.
Chinese shoppers are rushing online to buy products from Overseas - A trend called "Hai Tao."
Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop.
Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.
Mobile Smart Net Mobile and Social Media Marketing WorkshopMark E Tennant
This document provides an agenda and overview for a workshop on mobile and social media marketing. The workshop covers topics like the growth of mobile usage, mobile websites vs apps, QR codes, search engine optimization for mobile, engaging fans on Facebook and other platforms, email marketing, and LinkedIn. It emphasizes creating compelling content and optimizing for mobile as keys to success across different channels. Presenter Mark Tennant provides statistics, tips, and strategies around each topic to help businesses leverage mobile and social media.
This document discusses the concept of "Deep Social" as the next phase of social media. Deep Social involves three key shifts for brands: 1) Moving from a marketing to a publisher mindset by becoming culturally relevant content creators, 2) Transforming superficial content into great stories and experiences to excite customers, and 3) Shifting from aimless connections to meaningful conversations and advocacy through precision targeting and bonding with customers. Examples are provided of brands implementing Deep Social strategies through insights, inspiration, innovation, precision targeting, and meaningful conversations to achieve business goals like increased revenue, engagement, and customer loyalty.
This document summarizes social media and marketing in China. It begins with background on Chinese social media usage statistics and censorship. It then focuses on the two dominant platforms - Weibo and WeChat. For each, it provides an overview and description of key features. It explains how brands can create official accounts on each platform and highlights strategies for marketing in China using Weibo and WeChat. The document concludes with a brief section on media censorship in China.
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
GeoSocial: Making it Real—Trends in Planning Technology, APA National Plannin...PlaceSpeak Inc.
On April 28, 2014, PlaceSpeak founder and CEO Colleen Hardwick participated in a panel session at the American Planning Association’s (APA) National Planning Conference in Atlanta. The panel explored mays to effectively integrate technology into planning and community engagement.
The Livestream Way - Building a Culture of Sales Excellence & AccountabilitySam Jacobs
The document outlines Livestream's sales culture and practices. It describes Livestream as a leading provider of livestreaming software and hardware. It details Livestream's mission to build the top sales organization in New York. It discusses the qualities of a successful salesperson, including desire, commitment, accountability, and outlook. It also outlines Livestream's sales methodology, training program, metrics, reading list, heroes, celebrations, and opportunities for professional development within the company. The goal is to attract and develop top sales talent to pursue Livestream's mission of making livestreaming accessible to more customers.
Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
Presentation Slides: NYC Social Media Club 6/17 Meeting w/Josh Chasin, Chief Research Officer, comScore, Inc. & David Binkowski, Director of Word of Mouth Marketing at MS&L. Moderated by: Donald Schwartz, Imagelink Productions
This document discusses social media trends in 2011 and provides 5 strategies for businesses to adapt: 1) Using barcodes linked to social media profiles to allow smartphone users to access information, 2) Utilizing location-based social networks like Foursquare to target customers, 3) Incorporating mobile marketing tools to collect mobile numbers and create location-specific campaigns, 4) Organizing a tweet-a-thon fundraising campaign on Twitter or Facebook for a charitable cause, and 5) Creating presentations using platforms like SlideRocket and Prezi that incorporate social media and video to engage online audiences beyond traditional teleseminars.
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
This DMA 2010 Transformative Media presentation covers new media and emerging technology and how it is digitally transformation traditional media. Digital marketing and digital advertising allows marketers to better target audiences with their advertising. Internet and web based technologies like websites, search engines, banner ads and display advertising, email, social media, mobile marketing will experience tremendous growth and provide greater ad measurability, ad spend ROI, and ultimately, broader and more targeted reach.
The document discusses current trends in social media. It provides statistics on major platforms like Facebook, Twitter, YouTube and Foursquare. Facebook has over 600 million active users and people spend over 700 billion minutes per month on the platform. Twitter has over 160 million active users and over 90 million tweets per day. The document also outlines 5 important trends, including social networks becoming people's main online hub, the rise of social commerce, increased impact of social content in search results, continued growth of major platforms, and the rise of location-based services enabled by smartphones. It envisions further integration between social networks and real-world experiences in the future.
The document discusses current trends in social media. It provides statistics on major platforms like Facebook, Twitter, YouTube and Foursquare. Facebook has over 600 million active users. Twitter sees over 90 million tweets per day. The document also outlines 5 important trends: 1) Social networks becoming personalized hubs, 2) Rise of social commerce, 3) Increased impact of social media in search results, 4) Continued growth of major platforms, and 5) Growth of location-based services with smartphones. It envisions social media integrated further into daily life in the future through deals, augmented reality, travel experiences and more personalized communication.
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
With half of Britain now owning a smartphone, mobile apps are becoming increasingly effective marketing channels. But is a listing in the App Store really essential? Crafted’s Tom Gillman will help you determine if an app is the best investment for your company and offer insight on securing maximum return for your mobile strategy.
The document summarizes key points from a presentation about using social media for businesses. It discusses how social media helps small companies appear bigger and big companies become more personal. Specific problems social media can help address for businesses are also outlined, such as acquiring customers, increasing loyalty, and improving communications. The presentation then reviews effective social media platforms and provides tips on listening first before engaging with customers on social platforms. Location-based services and technologies like QR codes that enhance customer experiences are also mentioned.
Using emerging media data in developing marketing campaigns -slideshare - 10...Ron Jacobs
Ron Jacobs presented on using emerging media data for developing marketing campaigns. He discussed how marketers can capture behaviors from digital and social media to target and segment audiences. Marketers can also mine social media to understand conversations around brands and identify influencers. Combining social and offline data allows for micro-targeting audiences. Remarketing lets marketers retarget ads to users who visited their website. Attribution models need to better account for the interrelated impact of multiple marketing channels.
10 Trends For Social Media In 2010 Social Media Arizona 2010C. Edward Brice
The document summarizes 10 social media trends for 2010. It discusses how social media became mainstream in 2009 with over 300 million unique visitors and how word of mouth marketing expanded globally through social networks. Some key trends highlighted include a shift from technology to focusing on relationships, the growth of niche communities, the convergence of social and mobile technologies, the evolution of marketing roles, and a greater focus on social media optimization and measuring non-financial metrics like engagement and influence.
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus mediaQuang Anh Le
The document discusses mobile marketing and interaction. It provides statistics on mobile usage and trends in Vietnam. It then discusses how marketers can develop mobile marketing plans, including setting objectives, targeting audiences, and optimizing activities like reach, engagement, and conversion. The document also profiles Point Art, an augmented reality platform that delivers contextual engagements. It provides examples of campaigns using Point Art to drive brand interactions, registrations, and social sharing through integrating with different media like print ads, logos, and billboards. Rates and the process for running a campaign on the Point Art platform are also outlined.
Social media is becoming increasingly important for consumer engagement. Some key statistics about social media usage are mentioned. India is one of the fastest growing internet markets. Social media sites see high usage levels among Indians aged 19-45. Brands have an opportunity to precisely target consumers through creative social media campaigns to drive engagement, recall, and conversions. The company discusses various social media engagement and marketing services they provide, including social media management, video marketing, search marketing, and social app development and promotion. Examples of campaigns for different brands are also provided.
Mobile social networking is growing rapidly, with 46% of people accessing Facebook via mobile. This presents new opportunities for brands to engage audiences in new contexts. Existing social networks like Facebook are prioritizing mobile to remain relevant, while new entrants like Apple and Google are entering the space. Early brand campaigns leveraging check-ins on networks like Foursquare have seen success driving foot traffic. However, the space is still immature, and both networks and brands must work to effectively monetize mobile social opportunities.
Similaire à Fit preso augmented and geosocial fashion (20)
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
3. 'High Fashion Forward'
In the Digital and Social Media Space
Image Exclusivity and Accessibility are often
Oscillating from Design to Front Row to POS
Luxury Brands are Exploring and Embracing
Creative Multiplatform Social Campaigns
People and Inspirations Behind the Brand are
Opening, More Transparent, and Sharing
The Evolved Prosumer is Digitally Native/Rewired
Connected, Conversational, and Collected
4. Online [STATS]
Online Users Top 200m Uniques in the U.S. by July, 2010
23 to 30.5 hours weekly on average
25% of U.S. Internet Time is Social Networking
Only 10.2% is on Online Games, 8.3% on Email
11 Hours is spent interacting with Major Media and Multi-tasking daily
Online Videos increased by 600% between 2006 and 2010
Length of Time Viewing Video rose 162% between mid-2009 and 2010
$25.8b spent on Online Avertising, up nearly 14% from 2009
5. Social commerce
S-Commerce globally to rise from $5B to $30B+ by 2015
. Today S-Commerce is primarily about:
Awareness/Brand Building
Lead Generation
Driving to Brand Destination/Channels for POS/Service
E- and M-/U-Commerce will be socially revolutionized:
Direct On-Social Site/Network POS
Richer Integrated and Ride-Along Social Experiences
Customer Engagement cannot be compromised
Brands need Conversational, Inside Look Social Presence
F-Commerce is a High Priority for most CMO's
Need to convert Fans/Likes, Follows/Retweets to Buys
6. [STATS]
“The Social Network” today is Facebook with 600m+ members
Facebook surpassed Google in monthly visits for first time in 3/10
61.3 billion page views, 63 million average daily visitors and
7.9 average minutes spent per visit on Facebook by 10/10
1 in 10 Internet visits in the U.S. by 11/10
23.1% of online display ads in the U.S.
Posting, sharing, linking, consuming Facebook Media
Booming F-Commerce (Facebook Retail), Facebook Credits
Facebook Live (Livestreaming) and Studio
Facebook Brand Fan Pages and Groups
11. Multiplatform Social
Campaigns
The “CatchAchoo” trainer shoe race offers the winner the chance to keep a free pair if they
can figure out where they are in London according to clues left on social networking sites
Twitter, Facebook and Foursquare.
A picture of a Jimmy Choo bag is taken in the location and left on the sites, where a company
representative will wait for a short period of time with the shoes on display. Those who have
figured out the clue must race to the location, approach the representative and say: “I’ve
been following you” to win the shoes.
“There have been some close shaves when people have missed the shoes by a minute or
two. But it triggers the motivation to catch them next time,” a Jimmy Choo spokeswoman said
in an emailed statement to Reuters.
17. [STATS]
200M+ registered users.
300,000 daily new sign-ups
180M monthly unique visitors come to the site
75% of Twitter traffic from outside Twitter.com
3B daily API requests.
55M daily tweets.
600M daily search queries
37% use phone to tweet
60%+ tweets from 3 rd
party Apps
18.
19.
20. Mobile [STATS]
Smartphone Sales to eclipse PC Sales in 2012
96% increase in Smartphone Sales last year worldwide
51% more willing to shop stores with Mobile Functionality
Only 4.8% of U.S. retailers have a mobile application, website or feature
90% Find Retail-specific Apps extremely beneficial
41% of iPhone Users make purchases on their phone
>70% of iPhone Shoppers use apps while shopping in-store
IPhone Users historically have >$100k income
79% would redeem Mobile Coupons
48% would download and Print Coupons from PC
Mobile Video Watching increased 40% in the second half of 2010 (U.S.)
25M Watched ~4:20 Monthly with Smartphones and Tablets
$6.4B Online Advertising spend in the third-quarter of 2010
Only $743m Mobile Advertising spend projected for full 2011
21. Strengths for the Mobile Consumer Today:
.Convenience
.
Compare Prices Instantly
Find Store Locations and Product Information
Check for and Earn Discounts
Build Loyalty
Addressable Prosumer in 'Web Wide World' is Next:
Personalized, Contextual Information and Value
'Geolocation, Geolocation, Geolocation'
HyperLocation-targeted Mobile Advertising
'Hyperpassive-Aggressive' Web Push/Pull
Real-Time Pricing/Group Bidding
Incentivized Loyalty Building/Bundling
22. 3400% Growth by 2010
381M+ global check-ins (total)
Only 6m+ Members
How many fashion houses, industry, affluent consumers?
Is One's 4SQ. Network more Georelevant and Secure?
Are mayorships rewards? Value/Deals in other ways?
Yelp's check-in system has had only 41m check-ins
Get Glue has 1m+ Members, 100m+ data points
Facebook was 200m+ mobile users!
30m+ tried Facebook Places at least once already!
23.
24.
25. Immersive Technology solutions, which stimulate people's visual,
auditory, olfactory and tactile senses to connect with shoppers on an
emotional level to create unforgettable shopping experiences.
Combined with flexible, responsive business models, they have the potential to
transform the way customers interact with you(r) brand.
33. MBFW Mobile App
Social Shopping App Featuring exclusive content and coverage of the
MBDW Fall 2011 events - including all the must-have information from show schedules to
designer profiles, runway photos, event coverage, and industry news.
34. Crowd-Sourced
Fashion Show
embracing technology and
“A big part about Rebecca Minkoff and the brand is
not just settling for traditional social media like Facebook
and Twitter. We’re expanding our horizons and Polyvore was a natural selection for
us...that would incorporate their members and showcase how
well they style...We selected our favorite one, the winner had a huge amount of votes
from the readers...[After receiving [c]lose to 20,000 votes, we flew them out, they helped style
the show, picked out key pieces that we wanted to incorporate – with accessories and
jewelry, shoes, etc. – and they put together the looks that we had in the show.
- Daniel Saynt, CMO, Rebecca Minkoff
66. Augmented Lenses
The most important accessory of our time will be smart
designer sunglasses and lenses as we near mainstream
adoption of augmented lenses.
72. Endnotes
S25: Immersive Solutions: IBM
http://www.slideshare.net/mindblossom/immersive-retailing-defined
S26: Magazine Ipad/Tablet Apps: Vogue
http://www.vogue.com/vogue-daily/article/vogue-launches-first-ever-ipad-app-a-
lady-gaga-exclusive/
http://www.guardian.co.uk/media/pda/2010/nov/08/ipad-apps-vogue-wired-conde-
nast
S27: Mobile Apps: Gilt Groupe
http://www.mobilecommercedaily.com/2010/04/12/gilt-groupe-ipad-app-
comprises-3-percent-of-sales-in-first-2-days
http://fashionablymarketing.me/2010/07/gilte-group-android-app/
S28: Magazine Tablet Apps: Elle
http://stylecartel.com/2011/02/elle-magazine-launches-new-apps-following-
hearst-buyout/
S29: Luxury Brand Tablet App: Salvatore Ferragamo
http://www.luxurydaily.com/ferragamo-debuts-first-ipad-app-pushing-new-
collection/
S30: Live Event Collaboration: Fashion Night Out, Polyvore
http://fashionista.com/2011/04/fashions-night-out-will/
73. Endnotes
S31: Live Global Treasure Hunt: La Manifesto Yves Saint Laurent
http://luxurydaily.com/yves-saint-laurent-takes-vision-to-the-streets-
via-stand-alone-magazine
S32: Fashion Show Mobile App: Mercedes-Benz Fashion Week
http://mbfashionweek.com/press/spring_2011/mbfw_goes_mobile_shopstyle_
launches_this_seasons_essential_app
S33: Crowd-Sourced Fashion Show: Rebecca Minkoff
http://blog.polyvore.com/2011/01/style-rebecca-minkoff-runway.html
http://fashionmakesmehorny.com/2011/02/interview-daniel-saynt-rebecca-minkoff-
cmo-talks-crowdsourcing-magazines-vs-bloggers-the-gap-logo-fiasco/
S35: Fashion Show Livestreaming: Burberry
http://fashion.telegraph.co.uk/news-features/TMG8332943/Burberry-to-live-
stream-
London-Fashion-Week-show-at-Piccadilly-Circus.html
http://www.luxurydaily.com/burberry-expands-reach-of-collection-with-live-
streaming-fashion-show/
S40: In-Store Live Models: Hollister
http://nymag.com/daily/fashion/2009/07/lifeguards_now_patroling_new_h.html
S41: Remote Livestreaming Storescape: Hollister
http://www.hcoridethewave.com/
http://www.digitalsignagedaily.com/archives/2143
74. Endnotes
S44: Live Event 4-D Storescape: Ralph Lauren Polo
http://www.examiner.com/fashion-in-new-york/ralph-lauren-4d-art-show-nyc
http://www.businessoffashion.com/2010/11/digital-scorecard-ralph-lauren-4d-
projection-mapping.html
S49: Billboard Digital Signage: Aeropostale
http://www.screenmediadaily.com/news-aeropostale-retail-new-york-times-square-
d3-led-structure-tone-pixel fire-gha-design-aero-dance-cam-digital-signage-out-of-
home-media-001400676.shtm
S50: Mobile App: H & M
http://www.mobilemarketer.com/cms/news/content/7122.html
http://www.mobilecommercedaily.com/2010/11/02/hm-uses-gps-linked-
augmented-reality-app-to-showcase-new-collection
S51: In-Store/Smart Retail Mobile App: ShopKick
http://ShopKick.com/
S52: Social Retail Gaming: Scvngr, Neiman Marcus
http://blog.neimanmarcus.com/press-room/neiman-marcus-launches-interactive-
mobile-challenge-scvngr
http://www.scvngr.com/places/271979